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I've got a half thought about concept that maybe we need a concept like AMP back. I hated AMP. I'm glad it's dead. But you could use it to define things that you were at least advised that it would be shown in the google ui and carousel. I feel like we need a guarantee from the LLMs that if we provide some kind of meta data in our source material you'll honor stuff from it. Like show our advertisers so we get some revenue still from you showing our content on your LLM site.

Totally vibed version of this:

``` { "version": "https://agent-source.org/v1", "canonical_url": "https://ninjasandrobots.com/the-cone", "title": "The Real Reason Nobody Moved the Cone", "source_name": "Ninjas and Robots", "author": "Nathan Kontny", "summary": "An essay about embarrassment, public action, and why obvious fixes go undone.", "preferred_citation": "Ninjas and Robots", "source_card": { "headline": "The Real Reason Nobody Moved the Cone", "description": "People avoid obvious public actions not because they are lazy, but because being seen trying is embarrassing.", "image": "https://ninjasandrobots.com/images/cone-card.jpg", "cta": "Read the full essay" }, "allowed_excerpt": { "max_chars": 500, "preferred_excerpt": "People often avoid obvious public action because embarrassment feels more immediate than danger." }, "commercial_terms": { "ads_allowed": true, "sponsor_card_url": "https://ninjasandrobots.com/.well-known/sponsor-card.json", "licensing_contact": "hello@ninjasandrobots.com" } } ```

But something to get our original source honored better in the LLM. Maybe if one of the LLMs do this, we'd give it more loyalty? Maybe the government needs to compel this kind of behavior? No idea. It does suck though our content is just turned into AI's own tokens and we're left with a tiny "source" link if we're lucky.

If Google is "declaring war" what do you call Meta hiding all "ugc" in their walled garden? Compare to YouTube which you can still use without logging in.

It is not a war on the web, but on how it was traditionally used (and abused). And that "traditional" way was shaped by google too.

As you want a cookie, i put you in a table, napking, serve you a bag of cookies and hope that you eat/find the cookie you want, while hearing my music, watching my ads, pushing you more foods that I sell and other services. And sometimes, that is the experience you are searching for. But also, many just want a cookie.

That is what a conversational and maybe agentic interface can give you. Have someone a blueberry cookie? Then it gives it to you, and also give pointers to restaurants that give a more complete experience sometimes (while others may try to scam you). It is a shortcut, but also doesn't hide you the traditional way to access that.

They are not saints, but neither are all the ones in the other side. But the new way to access the relevant information you want, in a way that you can use it, have its own value.