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Posted by _____k 3 hours ago

Uber’s COO says it’s getting harder to justify money spent on tokenmaxxing(www.businessinsider.com)
156 points | 205 commentspage 3
victor9000 2 hours ago|
Clearly they need more layoffs, and for that matter why keep anyone around? After all, AI will be writing 100% of code in 2026.
nickvec 1 hour ago||
Surprisingly, Uber hasn’t had a mass layoff since 2020. The company currently has ~34,000 FTEs, which I personally think is insanely bloated for what amounts to a taxi + food delivery app.
killingtime74 1 hour ago||
By 2025 we will have AGI and software developers don't be necessary. Also next year we will have self driving.
mustaphah 2 hours ago||
Feels like they are debating internally whether to cut people or AI spending. Very healthy debate. Let's hope they spare people.
mchusma 2 hours ago||
I actually do think token maxing is good, but they should have limited it per user. I find it reallly hard to get people to max out the Claude $100 plan, let alone the $200 plan. I understand the enterprise plans are different and more expensive, which is how you get these kinds of issues. But encouraging people to try things with AI is very important, and some amount of token maxing is importsnt.
trollbridge 2 hours ago||
Man, it sure isn’t hard for me to max it out.
SpicyLemonZest 2 hours ago||
It's not hard for most people now. 6 months ago when agents first started getting big, I genuinely didn't know enough about AI tools to understand how it was possible to use so many tokens, and I don't think I would have bothered to find time to learn without a kick.
tquinn35 2 hours ago||
Who’s it important for?
loeg 2 hours ago||
The business. Employees are hesitant to learn new tools that are very different from what they are used to, so if your business believes that AI is a productivity multiplier, it behooves it to incentivize individual employees to learn to use the tool.
tquinn35 2 hours ago||
I think the key word is “believes”. There is no proof that AI usage improves productivity. Token maxing is essentially customers paying to try and prove a business’s unsubstantiated claim. The AI companies should be proving their claims themselves not the other way around.

I do think AI has value and is useful but the idea of token maxing is ridiculous.

loeg 1 hour ago||
Sure; I described it that way deliberately. I think you can reasonably disagree with whether or not AI improves efficiency, but regardless, you can agree that if a business believes AI does, it will logically conclude that it should incentivize employees to learn to use AI.
JackDanMeier 3 hours ago||
At what point is there a difference between a burn rate and tokenmaxxing? Isn't it the same as during the dotcom bubble?
deadbabe 1 hour ago||
Protip: skunkworks type side projects are a great way to do tokenmaxxing when you don’t have enough work coming in, but still need to burn tokens to look productive. And because side projects are only governed by you, you can truly go nuts and let scope creep run wild. Soon enough, you’ll be one of those engineers burning six figures a month on AI and people will be in awe of your abilities, probably even elevating you to key AI evangelist positions within your company. And if you actually create something cool, you’ll be praised for your use of AI, and you can just say you built it all in a day or two instead of slacking off for months on your real work.
matheusmoreira 2 hours ago||
LLMs are great, I can understand using them in general. I can even understand chasing 100% weekly usage if you're using the gacha-like subscriptions since that's how you get the most value out of what you paid for.

These corporations are insane though. They're essentially ordering their employees to set money on fire or be fired themselves. Mind boggling.

rcvassallo83 3 hours ago||
Oof leader of bubble are starting to take a step back?
mustaphah 2 hours ago||
Tokenmaxxing is so dumb. You should never show your team how exactly you're measuring their performance; people will optimize for the metric, not the actual performance.

Classic Goodhart’s Law: when a measure becomes a target, it ceases to be a good measure.

illithid0 3 hours ago|
>"He said that, based on talks with Uber's senior engineering leaders, he realized higher token usage did not translate into a proportional increase in useful consumer features."

Goodhart's law strikes again at someone with enough power to be both ignorant of it and make others suffer their ignorance. You cannot simply measure productivity by tokens spent just like you can't measure it by hours spent in a chair at a desk.

colechristensen 3 hours ago|
You can measure productivity by hours spent at a desk?
batch12 3 hours ago|||
You can measure attendance by hours spent at a desk
devttyeu 3 hours ago||
Well if you're a devshop just billing hours of mostly low impact work then hours are very much equal to productivity.
saghm 2 hours ago||
Next time you're going to work for an hour, ping me, and I bet I can surprise you with how much less productive I am than you
epolanski 3 hours ago|||
Productivity is measured by economists in $/hour.

Which is why two identical jobs with the same real life output have drastically different productivity.

A nursing home in Luxembourg has 5 times the productivity of one in Romania despite the services being identical and tech-unrelated.

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