- The OS Redesign

- "Sexy Legal Documents"

- Emails with "<relevant hedgehog meme goes here>" as the subject line

- Having a merch shop with action figures of your CEO

It works both ways. When you're looking for adoption and making very pro-user moves, I guess it can be a benefit. However, when you're now looking to grow revenue and making very anti-user moves, it's insult to injury.

I'm the last person to say that tech "shouldn't be fun" or something overly-broad like that, but if your messaging doesn't match the decisions of leadership, you're gonna have a bad time.

I’ve now made our decision. We won’t be using them.

If they are going to position yourself as the non-slimy no-BS guys, they can’t pull this nonsense.

They’ll use your product and your data to later sell a product back to you.

As an aside, this also means the EU rules are working.