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Posted by jaredwiener 1 hour ago

DuckDuckGo makes its 'no-AI' search engine easier to access as its traffic booms(techcrunch.com)
178 points | 88 comments
ceheaaf 58 minutes ago|
I use duckduckgo but...

This is just marketing.

You get an "Auto-Generated" "Search Assist" summary at the top of most searches. So... they're using AI, you can just hide the summary. So, the "Ai is not the default" claim is bullshit, and I'm now less trusting of duckduckgo if they're willing to pretend their 'no AI' angle is substantial. 30% increase on the noai.duckduckgo.com subdomain. I wonder what % that is of their total traffic? Can I guess <5%?

Techcrunch mentions this in the last paragraph.

Nice marketing I guess? If techcrunch would lead with pointing out this is just marketing and they're totally an AI company, this article would count as journalism.

Honest question: Are people this stupid? Are techcrunch reporters this credulous and uncritical? I am genuinely completely on board with replacing this kind of 'journalism' with AI summaries of PR releases rather than gild them with fading gleam of actual journalism.

I've been building information extraction and discourse analysis tools for exactly this reason: most 'journalism' is lower effort than a the AI summaries they're complaining about.

Groxx 41 minutes ago||
"AI is not the default" is not a claim made anywhere AFAICT, especially not with that wording. The only thing you could be referring to is the explicitly no-ai url, which AFAICT has no "Auto-Generated" "Search Assist" (that's kinda the point), and it also hasn't used that phrase ever that I've seen in months.

So I kinda feel I have to ask: did you read the article, or did you read an AI summary?

luhn 43 minutes ago|||
> So, the "Ai is not the default" claim is bullshit

Where was this claim made? Nowhere in the article says that.

AlienRobot 46 minutes ago|||
Replace journalism with AI summaries... of what?

What is the AI going to summarize once journalism is dead?

dotcoma 35 minutes ago||
Press releases, which is what too much of what we call ‘journalism’ summarises anyway.
WolfeReader 32 minutes ago|||
Step 1: read the article. Step 2 (optional): comment on the article.

You're doing these in the wrong order.

gchamonlive 3 minutes ago||
[delayed]
AndrewKemendo 33 minutes ago||
I've used DDG as my primary search and it was maddening when they put that stupid AI response thing in there last year because it was not helpful and I'm a huge advocate of AI

Everything is marketing now

rpdillon 8 minutes ago|||
Just use http://noai.duckduckgo.com/, which is mentioned in TFA.
andrepd 6 minutes ago|||
There is a very prominent "show always / show on demand / disable completely" button, which you can choose and is respected indefinitely from that point on. That's orders of magnitude better than anything else, and really the best you can do short of refusing to use any AI at all.
Fogest 1 hour ago||
To be honest, I didn't find DuckDuckGo's AI on the top of their search to be very good anyway compared to the one Google has. However can't say I have cared much as typically if I am searching I don't want an AI response, otherwise I'd just go straight to an AI chat interface in the first place.
ai_fry_ur_brain 44 minutes ago||
The Google one is personalized to use language and sources that you'd prefer. They're building an individual response for each person that is most suited to trick that person into clicking on their ads. For some people they dont care, but I myself dont want a digital clone of me tricking me into buying things.

Salesman have for a long time teaching new salesman to use NLP tricks like matching and mirroring to convince people you're relatable and trustworthy. Google is doing this with all the data they have on you.

nomel 30 minutes ago||
Biggest problem is that google has a near exclusive deal with reddit, so all other search engines have old reddit results [1].

[1] https://news.ycombinator.com/item?id=41057033

jerf 1 hour ago||
"Wait, we're getting an influx of new users, and they actively don't want us to run the most expensive part of our search results page?"

Where can I find such accommodating customers myself?

cassianoleal 1 hour ago|
Pretty much everywhere. AI is only popular with AI providers and delusional C-suites.
7952 58 minutes ago|||
I started to find that the AI bit was the most useful part of Google Search. But the actual search results were terrible and now I use Kagi. I like being able to add a question mark and control what becomes AI and what doesn't. I use normal search like a Ctrl F for the internet and don't want it to be too clever.
guerrilla 53 minutes ago|||
Yeah, gonna be honest. I ridiculed people for it before, but now I use Google's AI a lot. I haven't used Google in over a decade otherwise and I still don't. I use Brave for search but Google's AI is better than anyone else's for what I do. You heard it guys, I was wrong. I admit it.
Thanemate 54 minutes ago||||
My non-tech savvy mother started reading the stuff the Google Search AI answers to for some searches, and she's already fed up with it saying whatever. To her it doesn't matter that the "AI can make mistakes" because (in her own wording) "if it's faulty, don't answer".

There's a difference between "linking to a source that may be incorrect" and "you providing the text that's blatantly wrong", and Google seems too big to care about it.

shevy-java 45 minutes ago||
Yeah. AI slop is lying to people. When I realised that I disabled it. Thankfully there are browser extensions that do that easily.

People call it hallucinating. I think it is lying. Google etc.. became a huge liar. All those AI slop companies are lying to the people now.

shevy-java 46 minutes ago||||
AI was ever useful for searching stuff?

I find that those "AI summaries" google tends to use by default, are hallucinating liars. I stopped wasting my time with this AI slop spam in general. Any "human" still using AI and targeting me, gets perma-banned without any further discussion. I kind of need ublock origin for EVERYTHING. (Ublock origin is great, but I need this on every level, blocking AI slop spam, blocking Nate's donation-daemon nag-widget for KDE and so forth - ok, the last one is easy to disable, just patching out the part where Nate thinks it is ok to harass people, but for AI slop spam from external sites I need something more effective than ublock origin, kind of like an ublock colossal shield.)

mschuster91 50 minutes ago|||
> But the actual search results were terrible

I think it's reasonable to assume that Google artificially nerfed its search engine before they pushed so massively for AI.

canjobear 44 minutes ago||
Google search already had a huge quality slide before 2022.
miyoji 1 hour ago||||
Hey, don't forget about all the programmers who are excited to help destroy their own livelihoods for no extra compensation.
matheusmoreira 36 minutes ago|||
Pretty wild to see this in a technology forum. The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable. Have you ever wondered how many livelihoods computer programmers have destroyed? Now that programming itself is on the chopping block, suddenly some moral line has been crossed?
miyoji 24 minutes ago||
> The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable

I don't think either of these sentences is true.

> Now that programming itself is on the chopping block, suddenly some moral line has been crossed?

I didn't say anything about a moral line, I just said that there are a lot of programmers who are very excited to remove themselves from being employable. I didn't even say whether I thought that was good or bad!

elzbardico 50 minutes ago|||
I think that a lot of those overly enthusiastic engineer AI fanboys are just playing a rational game driven by their perception that AI is a effective substitute for them, and that the only way to survive the comming culling is by being seen on the market as something an AI thought leader.

Basically, signalling that they are going to be cooperative subjects for the enemy's occupation of the land.

"I, for one, welcome our new giant insect overlords" is, IMHO, the operative meme here.

Others are just addicted, the cycle of fast interaction and reward in coding agents is not very different from gambling or crack cocaine.

captainbland 37 minutes ago|||
I think the prevailing mindset amongst developers who use LLMs is that actually LLMs are more of an effective augmentation of programming tools in the same way that an IDE is, and the marketing angle comes from perceived demand for that augmented skill set.

Many developers even seem to predict an increase in demand in the medium to long term as AI written systems increasingly begin to need human attention.

I think the hyper enthusiastic ones are more vocal, but there's a quieter and larger group who are somewhat more measured about it.

hparadiz 44 minutes ago||||
I like how everyone on HN feels entitled to a profession that hasn't even existed for 100 years and that is constantly changing. Talk about addiction.
miyoji 37 minutes ago|||
Yes, I am addicted to food and shelter and to being able to work in the profession that I specialized in and spent years learning to do well. Without these things I would literally die.
elzbardico 32 minutes ago|||
People need to be independently rich, or be extremelly frugal to not care about the hypothetical obsolescence of their jobs.

What the fuck do you expect? That people just cheer a brave new world of diminishing salaries and disappearing jobs along with some vague promises that every thing will be alright?

matheusmoreira 28 minutes ago||
Yes, I absolutely do expect computer programmers to cheer as the brave new world they helped create is ushered in.

How many people here got rich by automating away the jobs of others? I mean, what is this? Others are fair game, but programming is sacred? That's quite simply the peak of absurdity.

Groxx 46 minutes ago|||
The rational game here is extremely straightforward, and even has big names like "prisoner's dilemma" behind it:

Unionize.

john_strinlai 1 hour ago||||
chatgpt alone had like ~900 million weekly active users last i checked.

thats a lot of c-suites

(or the anti-ai crowd is more vocal than the occasional chatgpt user)

jaredwiener 1 hour ago|||
Theres a difference between users seeking out AI, and PMs cramming AI into previously existing products.
john_strinlai 52 minutes ago||
i obviously agree that those are two different things.

but its also obviously not true that "AI is only popular with AI providers and delusional C-suites.

skydhash 24 minutes ago||
That’s pretty much it. I have ai in my tracker, ai in my search engine, ai in my team chat, ai in the os (work computer),… I’ve never asked for it, but I bet I’m being counted as one of those users.
john_strinlai 17 minutes ago||
they have 50MM non-business subscribers, if that’s a better metric for you. and that’s just one ai company - not counting the others or local models.

i hate unsolicited ai in my software as much as the next guy. but it’s silly to claim ai isn’t popular just because you don’t like it.

anything else with 50MM subscribers would reasonably be called “popular”.

cassianoleal 48 minutes ago||||
A lot of people who are fed up with AI use ChatGPT. Being fed up with something doesn't necessarily mean they start pretending it doesn't exist.

Furthermore, where did that number come from? What does "active" mean? What does "user" mean?

john_strinlai 44 minutes ago||
>Furthermore, where did that number come from? What does "active" mean? What does "user" mean?

https://openai.com/index/scaling-ai-for-everyone/

weekly and monthly active users are common industry terms. https://en.wikipedia.org/wiki/Active_users

organsnyder 49 minutes ago||||
I use ChatGPT on occasion for certain tasks. But when I'm doing a web search, I want a web search without AI.
john_strinlai 48 minutes ago||
same!

my comment is not in support of google's ai search. or ai in general.

just pushing back on "ai is not popular", because it is obviously popular by any reasonable metric.

miyoji 58 minutes ago|||
I don't think you understand that there's a difference between a user who wants an AI chatbot and a user who wants to perform a web search, and even if they're the exact same user, they expect for a web search to operate like a web search and not like a chatbot.

I don't think anyone who works in product management at any company in 2026 understands this, so you're not alone.

john_strinlai 36 minutes ago|||
my comment is literally only pushing back on the claim of "ai is not popular".

by any reasonable metric, ai is popular. that doesn't change just because you super-duper hate it.

your insistence that i dont understand something unrelated to the point of my comment is weird.

sigmar 41 minutes ago||||
Seems like AI is the Ozempic of tech. IE token generation keeps soaring, yet if you ask any individual- many swear they aren't touching it.
the__alchemist 46 minutes ago||||
Anecdote: Most of the anti-AI sentiment I hear is from internet communities like BlueSky. I don't find this generalizable.
TaupeRanger 59 minutes ago|||
The only delusion here is your comment. Claude and ChatGPT are extremely popular across millions of active daily users.
cryo32 58 minutes ago||
You're not wrong. I'm forever cleaning up the turds they leave everywhere.
bradley13 43 minutes ago||
You have to ask: Why is Google pushing the AI results? You would think that this would impact their ad revenue. Since Google is fundamentally an ad company, this deserves a closer look.

My suspicion - for which I have no proof - is this: With search results, Google marks the ads. The marking has gotten ever more subtle over the years, but it's there. If you want to avoid clicking on ads, you can. With AI, Google wants to integrate ads seamlessly into the results. If you search for widgets, and Acme Corp. has paid Google enough, the AI summary will praise the virtues of Acme's widgets. And the user will have no idea that this is paid placement, instead of a summary of product reviews, etc..

aexer0e 34 minutes ago|
The simple answer is due to popular demand. I remember when people were doom-posting about how chat GPT was making google obsolete before Google introduced AI summaries, and no one has been saying that after Google introduced it.
nitwit005 9 minutes ago||
There's an entirely valid concern about losing traffic to a competitor, but that doesn't make it logical to drop the old product some people still clearly prefer.

Like many companies, they seem strangely determined to force AI on customers, even if it costs them money.

TimByte 56 minutes ago||
I think a lot of people aren't actually against AI itself. Personally I just want to choose when I need a chatbot and when I want a normal list of links. Over the last few years, that line has started getting pretty blurry
malfist 46 minutes ago|
> Over the last few years, that line has started getting pretty blurry Is that because every page you land on these days is just AI slop?
mmastrac 41 minutes ago||
I've weirdly found that I like the Google AI mode in specific cases, and I find that the hybrid is the worst of the two worlds. There are some cases where I don't know exactly what I'm looking for and I want the AI to curate results. In other cases, I know what I'm looking for and I want to read the OG source.

The AI popup is the worst and will hallucinate answers from Reddit comments. I specifically had it ask me a nonsense question which was literally just someone's Reddit comment suggesting a follow-on topic B to the search topic A. The AI mode will _sometimes_ be useful enough to prompt into doing the search and summarization for me and get me just enough info and some links to continue the work myself.

MeetingsBrowser 1 hour ago||
DDG has been my daily driver for more than a decade now and I could not be more pleased.

Better privacy, good results, no drama, first search engine to include bangs, and its free!

skrtskrt 44 minutes ago||
Kagi is still by far the best results for me, particularly for engineering content and worth every dollar.

DuckDuckGo results are even more frustrating than the currently-terrible version of Google for finding good information IMO.

TehCorwiz 1 hour ago||
I've been using DDG for years and it's at least as good as Google for most general use. I still keep it set as the default search engine.

For some context sensitive searches where words overlap with more common topics I have a Kagi subscription.

adregan 48 minutes ago|
My issue with DDG AI result is that sometimes I would accidentally hit the "more" button to expand the result and it would begin a painfully slow crawl of text that pushed the results I was actually interested in further and further down the page. It was usually preferable to refresh rather than wait. So this is a welcome change.
charonn0 37 minutes ago|
The "More" button changes to a "Stop" button when clicked.
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