Facebook stopped being good when they took away the order by most recent option IMO.

I have never been interested in the “normal” social media apps like Instagram, Twitter, Tiktok, and the like. The content never appealed to me as a consumer enough to get started. Occasionally something would go viral enough that a friend would eventually link it to me and that was the whole experience.

Recently, I made a dumb little app for my kids and decided to try marketing it on social media just to see what it is like. It is fascinating in a sense and disheartening as well. I have been very unsuccessful, but the most signal tends to come from the dumbest content I have tried.

In doing this, I have come into contact with the social media feeds I never felt the need to look at and man… they are like a drug. I find myself mesmerized by random IG reels. It is one thing to understand what they are on an intellectual level and a totally different to feel it first hand.

I miss MySpace.

Social media hasn't been "social" in more than a decade. It stopped being that when algorithmic feeds and infinite scroll were introduced.

> This all means that small businesses, that have long used social media for free promotion have to up their game.

I've recently tried to promote a product on social media (well, I still try, I'm just not successful) and, especially as someone who doesn't really use it otherwise (outside of HN and reddit), I can't even manage to be part of the problem:

- Anything I post on Twitter, personal or corpo account, gets <20 views. Every time I scroll through it (again, on either account), it seems most things barely get any views. I am forcing myself to use it, thinking it would help, but I also find it insufferable.

- Facebook has been actually reasonably useful for local things/news and had a surprisingly personalized feed until I realized half the comments (from seemingly real accounts) were clearly written with (or by) AI. When I was forced to post myself (again, for promotion), I noticed FB actively prompts you to use AI to "improve writing" or whatever it was in its own app. Lovely, so even the few islands of real human comments I found are written by robots.

- Instagram auto-bans me, despite going to their verification/selfie spiel. It is literally impossible to reach a human for support, since Meta laid them all off. Seems to be a common theme and it sounds like I'm not missing much. Also locks me out of Threads (I don't know a single person who uses that).

- BlueSky seemed nicer, until I realized interactions to my posts (personal account only) have largely been OF bots. Also lovely.

- Mastodon etc are all enormous tech bubbles that may be interesting, but not what I am looking for.

> The social platforms continue to be monetised predominantly by ad revenue. That is still the core business model. And ad revenue continues to grow," ... > Might there be a backlash coming? Don't many people go on to social media to see how friends are reacting to their posts or comments before settling down to scroll through professionally made content?

Now, I suspect I can solve all these issues by paying them money - actually, I'm fairly sure that would fix the Twitter thing at least - but I _also_ suspect that all that would do is show my traffic to other bots, since I more and more get the feeling that no sane human being is voluntarily putting up with this. But clearly, that's not the case.

Friends haven't been a focus of social media feeds for almost 20 years now.

There's not a lot of money in hosting a website where people share in-jokes and comment on each others' graduations, engagements, and baby announcements. Well, maybe there is, but there's a lot more money in farming engagement through ragebait and division.

Meta in particular is a great example of why you cannot judge companies purely by profitability and why you shouldn't ever let the CEO also be the primary shareholder and chairman of the board that's meant to govern the company's behavior.

Imagine if everyone called it "fad media" or something more accurate. It would be dead overnight.

The only thing keeping it afloat is the lie that it's social.

Early in COVID I was lucky to have lots of time and a disposable budget. I was seeking experiences and practices to make me be more present, and have more time and productivity back. I ran into this guy named Tommy who led a phone-free movement called Brick.

With his insight I came up with my own system around apps and the computer that I still use today.

Here's how I'd encapsulate it in a nutshell, and the blocks ontop work fantastically to combat all forms of social media addiction. Notification Zero.

Notification Zero is when no apps can ever give you notifications, ever. Not the phone call, not the text, or sms, not slack, etc. Even for work. Now, with that as the default, you have to manually set and think through which apps in which cases do give you notifications, and this philosophy would built itself into a fine AI notifications management system some day. So what notifies me? When my phone is not on DND (rarely, when I'm expecting a call) only starred contacts calls. Texts never notify me. People know to call if it's serious. With this path I use my technology more intentionally, and when I open my phone there's nothing nagging me for my attention because it's a blank screen with no apps with no alarms set by other people ("notifications are like alarms other people set for you" - Naval R.)

I don't miss it. and it feels great, minimalist and clean, and allows my attention to stay focused on what I opened my phone or computer int he first place. (My computer is the same: blank screen, matching black, no apps or notifications. On Mac, I set the mission bar at the bottom to only show apps if they are open, and as we speak, only 7 open windows appear at the bottom though the bar is hidden unless mouse overed). The screen becomes a canvas for what I'm actively working on, tactically laid out for my particular use & focus.

Happy to share more if its of help to anyone.

I built a safari extension called Scrolless [1] to try and solve this issue (Disclaimer: it's a $4.99 one time unlock). If you use social media in the web instead of the native apps, and use Scrolless, you'll only see posts from your friends, no recommendation algorithms anywhere.

It's absolutely insane how much influence we have given over to social media algorithms as a society. I know so many people who I'd consider to be intelligent just completely believe whatever they see on tiktok/reels. These recommendation algorithms can create such intense polarization, I really hope we can find a way to scale back their use and encourage people to think more for themselves.

[1] https://apps.apple.com/us/app/scrolless-feed-blocker/id67588...

Social media feeds have been completely broken for many years. What social media used to be, has now moved to group chats and channels.

But, I guess, there's still room for those channels to be run through the enshittificator. Wouldn't surprise me if we in the not-so-distant future start to see random ads and paid content in group chats.

What I find unsettling is the monoculture that is being created by platforms like Instagram. You will see a 30 year old man from Alabama engaging in the same trends as a 19 year old girl from Japan. Suddenly everyone likes matcha and is posting photos of themselves in photo booths. On dating apps, tons of women from all ethnicities suddenly love sushi or have a photo at the exact same location with the exact same pose.

Same people who run these platforms will preach about diversity while destroying it.