Western trademark law really isn't compatible with the Japanese culture of noren-wake. The Japanese solution seems more beautiful and cooperative, while the western style seems intent on conflict and formenting division. Something like Tokyo Fugetsudo and Kobe Fugetsudo, where the new branch operates with the master's blessings, recipes, supply routes, teachings simply cannot exist under western rules. You must defend your trademark or lose it after all. What is sad is the Japanese are starting to adopt the western way instead of the other way around. You can look at JR and see ONE system where people work together in harmony. Even though it's really a half dozen different companies working to do their best job together. The American way would be to fight amongst each other until the greediest least moral company has defeated the others and become a monopoly to everyone's detriment.

My personal experience of the multiple operators in Tokyo while traveling there only once for tourism was that it is a mess and not very convenient for users. Like having a station with almost a same name but different operator, a few hundred meters or a km away. And the difficulty of commuting between lines.

There are some section of a train line where 4 stations are owned by someone else and they change names along the same rail route. They also change the driver or whatever he is called when changing the company name of the train.

It reads like fucking science fiction about an improbable alternate universe where everybody grows up into intelliegent well adjusted indivuals that can express themselves in a group without focusing on conflict and meaningless competition. Any where else in the "universe" this has lead to corporate standoffs and litigation that has fall out for generations, and even killings and corporate subsidised wars in the developing world. Except of course China, where the level of engineering prowess and scale of machinery and projects is rapidly building out a backbone transport system for themselves, and there customers.ie: they can lay down new, high speed rail lines, ready for use, at a steady walking pace, and are, at multiple locations in China and in other countrys.

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Reading this article, I get the feeling that a nationally inefficient infrastructure is made to be perceived as a stable one through a single JR mark. Privatization forces people to bear inefficient and high train costs due to misguided policies, but the value of a well-designed brand logo and branding offsets all of that. Looking at the content of the article itself, there are some unsettling points, the dissolution of the national railway, the split into companies, and regional profitability gaps. In other words, that signals regional inequality within Japan. It seems like the question is how the dismantled national railway, broken up for the benefit of traditional construction companies, can be perceived as stable through a single brand. I always think that it's not always the good ones that win; even if it's inefficient, you can learn a lot from how you brand it. It's a good article