Top
Best
New

Posted by tosh 15 hours ago

Apple is going to raise device prices, but when?(daringfireball.net)
100 points | 78 commentspage 2
insane_dreamer 5 hours ago|
Still getting a MacBook Neo for my teen now rather than wait.
HDBaseT 3 hours ago|
Assuming a refreshed Macbook Neo, the second generation of Macbook Neo should have 12GB of RAM
netdevphoenix 13 hours ago||
This was inevitable. The better question is if AI related hardware costs drop after the AI bubble implodes, will Apple drop the prices? My answer is negative.
Octoth0rpe 13 hours ago||
I think we might end up in a weirder situation: Apple _does_ drop their prices back down to current levels for the same quantity of ram, but ASP goes much higher, at least for the Pro tier buyers. My reasoning is that depending on how the benchmarks look, many of us may try to go big on ram on our next hardware purchases to run models locally as a way of hedging either model costs, or to ensure access.
netdevphoenix 11 hours ago||
Yep, this tracks. Open source models seem to be getting more and more attention.
ChrisArchitect 12 hours ago||
[dupe] Discussion: https://news.ycombinator.com/item?id=48580466

https://news.ycombinator.com/item?id=48576901

chistev 14 hours ago||
September.
jmyeet 14 hours ago||
This is understandable given the market but part of me really wishes this would wait a year even though it won't.

Mac hardware is so close to being really useful for local LLMs and it's shared memory architecture could be a direct shot across the bow of NVidia's aggressive VRAM Market segmentation but it just can't compete with the raw FLOPS and memory bandwidth of NVidia. You can buy a Macbook Pro with an M5 Max with 128GB of RAM for $6k currently. I expect that will go up by 20-50% in the next generation.

It's safe to say that no current Apple product will get a RAM bump for the next 1-2 cycles at least.

I think this is going to impact NVidia too but in a different way. Normally in NVidia's product cycle we'd expect 50x0 Super mid-cycle refreshes. It's clear that's not happening this time around. We might expect the 6000 series late next year. I think there's zero incentive for NVidia to do that so that'll likely get delayed into 2028 or possibly 2029. 5090 prices keep going up even though it's 1.5 years old.

Anyway, as for Apple I'm keenly watching for the anticipated refresh of the Mac Studio lineup. The previous gen (M3 Ultra, M4 Max) just don't have the raw horsepower even though they had configs up to 512GB (512GB and 256GB now discontinued). It'll be interesting to see what the max config is and when these come up. Q3 2026 is widely expected but I wouldn't be surprised if it slips into 2027.

Octoth0rpe 13 hours ago||
> You can buy a Macbook Pro with an M5 Max with 128GB of RAM for $6k currently. I expect that will go up by 20-50% in the next generation.

That config can be had for $5100 already: https://www.apple.com/shop/buy-mac/macbook-pro/14-inch-space...

lostlogin 13 hours ago||
> It's safe to say that no current Apple product will get a RAM bump for the next 1-2 cycles at least.

The Neo seems likely to.

trollbridge 11 hours ago||
I think we’re likely to see some kind of tiered storage (maybe still 8GB of GDDR5, but some additional memory running at slower speeds that’s volatile and then segmenting the SSD into a bigger, slower part and a smaller really fast part.

The technology all exists to do this and it’s ideal for the kind of local inference Apple wants to push.

SirFatty 14 hours ago||
[flagged]
cockpump 12 hours ago||
[flagged]
philipallstar 12 hours ago|
I can't believe that anyone would actually think that Steam is vaporware.
shevy-java 12 hours ago||
I don't have apple-issued devices, so no money flows from me into apple, but it should be pointed out that with an increase in RAM prices, many of us already paid more in general, and apple may benefit here indirectly when they can add their own extra-cost onto devices on TOP of that increased RAM prices. So this should be considered rather than merely focus on (only) "Apple is increasing device prices". They are all milking us.

I also think now, with RAM prices increased, ALL hardware manufacturers should be considered an illegal mafia aka cartel. It can not be that they steal money that way. That is not how capitalism and free market work. This is a de-facto monopoly. States need to do something; the USA under Trump is just a corporate disguise right now. They are doing nothing about it. The EU is not much better, slow and like a behemoth focusing on "data privacy" (but then handing over all of our data to the USA anyway and on top of that mandating age sniffing soon). They don't protect consumers from exploding RAM prices.

trollbridge 11 hours ago|
The EU should have figured out how to open a RAM factory and make sure it stays cutting edge and relevant.
lolive 11 hours ago|
my father in law bought a samsung with gemini for 350€. at what moment shall we pay more for what has become simply a portal to the almighty AI?