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Posted by virgildotcodes 19 hours ago

Apple raises prices of MacBooks, iPads(www.reuters.com)
https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipa...
689 points | 995 commentspage 12
ajitid 16 hours ago|
Nano texture display option also got a price increase. Thankfully, AppleCare+ didn't.
simonw 15 hours ago|
Hard to make a case that's related to increased RAM or SSD component prices.
cromka 11 hours ago||
Exactly. It's the "why not" which makes you wonder whether they actually need to bump prices at all and their contracts are still in place...
qsxfthnkp2322 15 hours ago||
What a beautiful way for Tim Cook to end his career at Apple. supply chain genius can’t overcome market forces so they can keep a healthy profit margin.

Outsourcing was a great idea for making America, your home, lose. Oh well.

Ternus can’t come fast enough to revamp their corrupt management system and actually innovate again.

throwfaraway4 14 hours ago|
Tell me who can overcome market forces. Literally no one. I'm starting to think bots are writing these low-quality inflammatory comments.
qsxfthnkp2322 14 hours ago||
Maybe those bots should send micron or Samsung a gold bar and some glass to get them to care about consumers again.

In all seriousness this timeline we are on sucks. I hate it. Send me to another multiverse.

arcticbunny 14 hours ago||
Just stop buying new gadgets for 18 months and then see what happens
bilsbie 14 hours ago||
They seem to confuse hard drive and ram memory on these articles
fckgw 14 hours ago|
Flash storage prices have also risen substantially, just not as exponentially as RAM
hodder 16 hours ago||
Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory? And if that is not true, perhaps it isn't really a commodity at all.

Honestly Jassey, Zuck and Tim Apple are prob on the phone with Donnie. If oil companies are “gouging,” what is 85% margins on memory, threatening the whole bull run and raising compute, Killing AI, and raising iPhone/computer pricing? Countdown to DOJ antitrust case is ticking.

To be clear: I understand how markets work, Im just quoting Donald Trump's tweet from yesterday calling oil companies gouging, and I predict government intervention and polital pressures regardless of economic realities.

arpinum 15 hours ago||
Building a new memory fab takes 3-4 years, extremely capital intensive. Micron is spending $25B+ on Capex and more than half of that is for new memory capacity, a 3x increase over 2 years.

It is a very risky business, overestimate demand by too much and you go bankrupt. And yes, it is hard, especially HBM. Fabs are scaling up, but it is hard to estimate demand in 2029, and it may be better to not overshoot.

They also need to get in line to buy ASML EUV tooling, and ASML has to deal with scaling for their suppliers as well. There are tons of bottlenecks and complexities.

It is a commodity in that there are standards, not that there are many firms that can hit the standards.

This isn't gouging, this is bidding on fixed quantities and bidders having a high willingness to pay. Think of it like an auction.

rnxrx 15 hours ago|||
It *is* hard to make memory, especially HBM (...which is what the AI market wants, and is what the manufacturers are focusing on) and bringing on new capacity takes years. There's the additional wrinkle that the manufacturers we have left are the ones who survived periods where the market was glutted with oversupply in the wake of previous shortages.

These decisions play out on the order of trillions of dollars and 3+ year horizons. They're also incredibly sensitive to other geopolitical issues (Taiwan, issues with Chinese tech capability vs export/import controls, etc).

There are a lot of valid discussions to be had about how we got to this state of oligopoly: Taiwan's consistent sponsorship of its semiconductor capabilities and the subsequent concentration of technology (expertise, capacity, etc), the lack of investment/support (and ceding of technical leadership) in Western countries, the various rivalries with China and the implications of it becoming a first-class producer of semiconductors at scale, etc. None of those discussions and none of their potential outcomes can substantively change that we're going to continue in this situation (massive price increases, spotty availability, etc) for at least the next 18-24 months.

FireBeyond 14 hours ago||
I mean lets not pretend that Apple hasn't done this for years. I had a cheesegrater Mac Pro 2019, but I had a choice with memory - I could upgrade from the base 32GB to 192GB one of two ways - pay Apple $3,000 for 160GB, or get the base 32GB model, and buy 192GB of the exact same sticks of memory (same manufacturer, timings, etc.) from OWC for $1,050. And I could sell the 32GB if I wanted.

Same with SSD. I could pay another $3,000 to Apple for 7TB of SSD (go from 1TB to 8), or I could get the 1TB, use that as a system drive, and then buy a 4xM.2 NVMe PCIe chassis, and put in 4x2TB Samsung 990 drives from Amazon and OWC for $1,100, and have 9TB of usable storage, and for bonus points, the chassis was about 400MB/s faster.

gruez 15 hours ago|||
>If oil companies are “gouging,” what is 85% margins on memory, threatening the whole bull run and raising compute, Killing AI, and raising iPhone/computer pricing? Countdown to DOJ antitrust case is ticking

Antitrust =/= gouging. Jacking up prices during a shortage (eg. electric generators just before a hurricane) might be considered gouging, but it doesn't fall under antitrust. It's just supply and demand.

SoftTalker 15 hours ago|||
It's not exploitative either. It's just supply and demand.
hodder 15 hours ago|||
I agree man. I’m just quoting Donald.
HPsquared 16 hours ago|||
It all depends on how much they're investing in increasing capacity.
philipkglass 15 hours ago|||
Quite a bit:

https://www.micron.com/us-expansion/ny

https://www.micron.com/us-expansion/id

The first Idaho project is starting soon: "Micron has already achieved key construction milestones on its first Idaho fab with DRAM output scheduled to begin in 2027."

porridgeraisin 15 hours ago|||
https://www.wsj.com/tech/apple-raises-prices-on-macs-ipads-b...

Micron executives, who typically offer cautious projections about the boom-bust memory business, said on their earnings call that “tight conditions” will persist beyond 2027. Just three months ago, they had projected tight conditions going only beyond this year.

In an interview Wednesday night, Micron Chief Business Officer Sumit Sadana said the company couldn’t make investments during the memory market’s last downturn, when Micron’s gross profits went negative, in part because certain customers took advantage to pay rock-bottom prices.

“We told a couple of the customers who were being very aggressive with pricing at that time that this is not constructive,” he said, without naming Apple, adding that low prices discouraged capital investments. “A lot of the industry investments got shut down in 2023 because of really poor pricing and really poor margins.”

The iPhone-maker is well known for using its huge memory and storage purchases as leverage to secure the lowest prices, say analysts and former memory company executives.

panarky 15 hours ago|||
Good luck applying your US antitrust law against Samsung and SK Hynix which have 75% of the market.

Maybe instead of antitrust the US could go back to tariffs, the universal cure for high prices.

adolph 15 hours ago||
As I understand it, the dynamics are similar to generic drugs where there is a large capital hurdle to new production facilities and a likelihood that prices will soon drop to a point that a new facility will lose money.

https://www.asianometry.com/p/the-semiconductor-bust-still-c...

mark_l_watson 13 hours ago||
I was expecting this. Glad I just upgraded my wife and myself in December.

One fix for this problem: Allow US companies to buy memory chips from China. I saw an article about a month ago, that if my memory is correct in this, said that China is ramping up high-end memory manufacturing.

Fix number two: my country (USA) should cease and desist with the craziness that is data center buildouts for AI.

Clearly ‘BIG MONEY’ always needs a new thing (cloud -> crypto -> AI) and the powerful get what they want.

If the US Congress acted to benefit regular people rather than special interests (both party's are corrupt, disbelieve that if you want to live in a fantasy land) then anti-dumping laws would be passed.

If all companies and individuals paid the real price for tokens, then we collectively would work more efficiently. As is, the filthy rich get even filthier, and regular people will get screwed.

akulbe 12 hours ago||
I bought a full spec M5 Max MBP. Yesterday.

I'm relieved.

maxignol 14 hours ago||
I guess it was inevitable. Is it only RAM related ?
tristor 18 hours ago|
The 128GB M5 Max MBP I ordered at launch was $7049 and is now $9849 for the same configuration, that's nearly a 30% price increase and more than $2000 bump. During the same time from launch to now, I have seen local LLMs get significantly better, to the point that I wish more people had hardware like this to be able to localize their workloads. I can't help but think society is moving in the wrong direction with this technology by further centralizing in hyperscalars and damaging the hardware market to make strong general purpose computing even more difficult for individuals to obtain, when the right direction would be democratization of both the hardware and the software to allow most workloads to be run locally.
kamranjon 18 hours ago||
I really think this is a coordinated effort to restrict computing capacity for individuals and force adoption of centralized AI - I think there already is evidence of this from the moves OpenAI had made to lock up memory and gpu markets.
aroman 18 hours ago||
Who exactly is “coordinating” that effort? Surely everyone except the datacenter builders and the big hosted AI models has exactly the opposite incentive.
kamranjon 16 hours ago|||
I think one of the more ominous things to see in recent years was all of the tech execs at the presidential inauguration, after having collectively donated several million dollars to the inauguration fund. So if we go with that list, which happens to overlap with many of the circular deals we’ve seen in the AI space recently, you’d have people like: Sam Altman, Jeff Bezos, Elon Musk, Mark Zuckerberg, Tim Cook, Sundar Pichai and Sergey Brin

I also wouldn’t be surprised if memory providers weren’t intimately involved, as they’ve been caught price fixing in the past: https://en.wikipedia.org/wiki/DRAM_price_fixing_scandal

bigyabai 14 hours ago||
We have to get real, here - most people are not replacing GPT or Claude with local inference, even on M5. If you can afford to do that (RAM shortage or not), then you are in the minority of customers.

Alleviating the memory constraint would only really make Nvidia a danger to cloud margins, and their consumer sales are neutered while they focus on the datacenter segment. It's feels facetious to insinuate that people would be doing inference on their Macbook Neo or Wintel laptop if they only had a gorbillion gigabytes of memory and a 400W accelerator card plugged into the wall outlet.

kamranjon 14 hours ago||
You’re out of the loop if you don’t think m series chips with unified memory aren’t one of the best platforms for running local inference
bigyabai 14 hours ago||
They aren't. Apple Silicon is unusable for interactive prefill and decode speeds in agentic workflows and SOTA LLMs.
kamranjon 14 hours ago||
You’re just out of the loop, and that’s fine but it’s worth learning about.

There is a pretty large and growing community of us using entirely local models for our agentic flows. From GLM 4.7 flash on 32gb machines with >60tok/s to Gemma and Qwen dense and MOE models on 64gb machines all the way up to Deepseek V4 flash on 128gb machines with 450tok/s prefill and 25-30tok/s decode.

I use DS4 on the daily - it’s become my main model.

I know it’s in fashion to talk trash about Apple but their hardware outperforms other options like DGX Sparc when it comes to local inference, they got the unified memory, memory bandwidth and the GPU cores to actually be useful in a way that most other hardware just isn’t.

aroman 13 hours ago|||
My hardware isn't powerful enough to try, so I'm asking out of genuine curiosity, not to push back: what do you use DS4 for? Did it replace e.g Claude Code with Opus for you, or was it replacing something else?
kamranjon 9 hours ago||
I use it as my main coding agent - so its running DS4 server on my 128gb mbp and I run the pi coding agent on my other machine which calls out to it. Mostly Go and Typescript work.

I also use it in local agent mode if im coding directly on the machine which is nice cause you can save sessions and resume them, and so for personal projects and training related stuff it's been great.

Even got an autoresearch loop going where the agent looks at the previous run, adjusts parameters and code if needed, and then hands off training to another script (so full system resources are available for training), ad infinitum - it works really well - what antirez has done with that project is pretty incredible.

johncalvinyoung 12 hours ago||||
Isn't Deepseek V4 Flash still like 150+ GB even at Q4?
bigyabai 11 hours ago|||
> From GLM 4.7 flash

GLM 4.7 Flash is a 30b model that was far behind SOTA at launch, and I know that because I pay for z.ai inference and have run the model locally. Qwen and Deepseek V4 Flash have the same issue, and beg the question; are you really going to process a 64k agentic context at 450tok/s? That's 2+ minutes that you spend waiting for the first token to generate! Of course nobody can sell that as competitive inference, and it only gets worse with larger models. We're talking about non-interactive speeds, here.

If you're satisfied with small local models, more power to you. It puts you in the same barrel as Strix Halo enthusiasts or the guys that bought 2x3090s on Reddit. You are completely ignoring the market if you think that any of those SOCs are unprecedented or unparalleled for inference workloads, though. The free DS4 API is faster at prefill and decode, you could not give away Mac inference at zero cost and compete with what China provides for free. That's how far behind Macs are for local inference, to put things into perspective.

Danox 4 hours ago||
You sound like IBM in the mainframe era...
fsflover 16 hours ago||||
https://news.ycombinator.com/item?id=48673500
varispeed 17 hours ago||||
The rich.
angoragoats 17 hours ago|||
> Who exactly is “coordinating” that effort?

The datacenter builders and the big hosted AI models. The person you're replying to even mentions OpenAI by name.

jnwatson 17 hours ago|||
I would get nervous carrying around a $10k laptop.
tristor 16 hours ago||
I get more nervous not carrying it around when I travel. It's a lot easier to steal things that aren't on your person. That said, I get what you mean. I cover my photography gear with insurance and the computer since it is used for my photography (in addition to local LLMs) is covered under that insurance also.
sixothree 18 hours ago|||
I had one in my cart last night. It seems far less appealing today.

There are two things that would prevent people from using local models - pricing and regulations. And we're seeing moves from both of those fronts lately.

tristor 18 hours ago||
Related, I just realized that Apple uses the same numeric price in multiple regions but just changes the currency. At current price, you'd save $3149 USD flying from London to New York City (minus travel costs) to buy a maxed out 14" MBP vs buying it in London, since the price is 9849 GBP vs 9489 USD...
jorvi 18 hours ago|||
The EU price includes the warranty, which is at least 2 years but is officially for "the expected life of the product", which in the case of an $10,000 laptop would probably be a decade plus.
medvezhenok 11 hours ago|||
You can get AppleCare+ in the U.S. for $149/year which is just as good (or better) than any warranty.
freediddy 17 hours ago|||
Do you really think the warranty justifies that price differential? A warranty only protects against manufacturers defects.
stockresearcher 17 hours ago||||
> you'd save $3149 USD flying from London to New York City

Hey, Infantino was ahead of the curve! For the same price as an English MBP, you can get an American one and see the Three Lions disappoint against Panama!

orlp 18 hours ago|||
You save a lot less after paying import duties.
tristor 17 hours ago||
Do you pay import duties in the UK on items purchased for personal use? The situation is changing constantly in the US, but generally speaking you do pay duties only over a certain dollar amount in value if you intend to keep the item in country after importation (and a MBP would be over that amount), but it's a fairly small percentage (around $400 in duties on $3149 saved here). I'm not sure how it'd work in the UK.
orlp 14 hours ago||
It seems like there aren't extra duties (anymore), but then again it's all very confusing and hard to navigate so who knows.
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