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Posted by virgildotcodes 22 hours ago

Apple raises prices of MacBooks, iPads(www.reuters.com)
https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipa...
732 points | 1052 commentspage 15
jl6 22 hours ago|
Welcome to the era of thinking more carefully about computer resource usage!
wrxd 21 hours ago|
I wish but I am not hopeful that's actually going to happen
jl6 21 hours ago||
It certainly wasn’t going to happen while compute kept getting cheaper. A sustained period of rising compute costs is unprecedented, so who knows what might be possible.
cynicalsecurity 18 hours ago||
They simply couldn't cut into their fat margins, could they?
bluescrn 18 hours ago|
The huge markup on memory/storage upsells are were they make all their money
Scroll_Swe 19 hours ago||
My pre-built desktop PC is as cheap today as last year at the same store...

Dont get the panic. :)

jingw222 18 hours ago||
memory and storage companies are like oil oligarch right now
deadbabe 22 hours ago||
Holy shit, if Apple is being pushed to do this, something they never would have done before before a refresh, then it must mean there is some truth about these memory stocks eventually reaching trillion dollar market caps at this rate.
linguae 22 hours ago||
The only other event I could remember in the history of Apple that is remotely comparable is the release of the original Power Mac G4 towers in 1999. They were originally going to have 400MHz, 450MHz, and 500MHz models, but due to issues regarding processor availability, Apple lowered the specifications by 50MHz for each model, but without lowering the prices.

https://lowendmac.com/1999/power-mac-g4-yikes/

I have a 350MHz model that I purchased used for $40 back in 2009.

I’ve never seen across-the-board price hikes from Apple that were not accompanied with some type of upgrade.

asats 20 hours ago||
>there is some truth about these memory stocks eventually reaching trillion dollar market caps

What do you mean "eventually"?

Samsung $1.529 T SK Hynix $1.345 T Micron $1.343 T

NSUserDefaults 18 hours ago||
Now tell me again how the Steam Machine is “overpriced”..
lapcat 22 hours ago||
Can we now all admit that AI is bad? The technology itself may be neat, but the side effects are killing us. How can AI make computing easier when ironically it's now significantly harder to get computers? AI is driving price increases, unemployment, economic inequality, illiteracy, misinformation, slop on the internet, possibly global warming and water shortages, etc.

Is this really the future we wanted?

cpursley 22 hours ago|
Farming implements and looms are bad, I miss having to scratch my own food from the earth and knit my own clothing from whatever fibers and animals I could find...
lapcat 21 hours ago|||
This is not a serious response to my comment.

Did farming implements and looms make food and clothing more expensive and scarce? No, they did the opposite, making both more readily available. So your comment is a disanalogy.

aroman 21 hours ago||
The point you’re making is that AI is an intrinsically bad technology, but that does not follow from this news story, which merely evidences that AI is in demand and supply has not caught up.
lapcat 21 hours ago||
> The point you’re making is that AI is an intrinsically bad technology

Not really. I said, "The technology itself may be neat."

There's a larger societal question: how many resources should we devote to this technology? The current answer appears to be "unlimited resources".

> AI is in demand and supply has not caught up.

The point is that we're currently suffering the many negative side effects of AI production, some of which I listed. Will there be a utopian future when the negative side effects are all eliminated? Maybe... or maybe not. In any case, it sucks right now, and relief does not appear imminent. Indeed, the Apple price increases are a sign that the component shortages are not just temporary, and even the wealthiest corporation in the world can't ride out the storm.

bbg2401 21 hours ago|||
You're going to have to work remarkably hard to link your comment to the parent without looking like a disingenuous ass.
varispeed 22 hours ago||
Indeed, maxed out model I've been saving to buy is now £2000 more expensive than just few weeks ago. Madness.

There is also no option for instalments and bank also refused loan as asset purchase.

Cool.

submeta 22 hours ago||
What?

M5 Max MacBook Pro: $4,099 (up from $3,599)

M3 Ultra Mac Studio: $5,299 (up from $3,999

How can this be explained with price increases in Ram prices?

Come on Apple, don’t be so greedy. Make money but don’t bleed us.

flyingshelf 22 hours ago|
It's not just a RAM problem. All silicon shares the same process. CPU, GPU, SSD, etc
Kirby64 16 hours ago||
> All silicon shares the same process. CPU, GPU, SSD, etc

No, no they don't. CPUs and GPUs do, broadly, but SSDs and RAM use specific processes catered only to their respective usages. You can't use a NAND flash process for anything else. Likewise for a RAM process.

pizzaballs 18 hours ago|
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