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Posted by virgildotcodes 10 hours ago

Apple raises prices of MacBooks, iPads(www.reuters.com)
https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipa...
543 points | 795 commentspage 6
agnosticmantis 3 hours ago|
Would MBP M5 32GB RAM be adequate for small model post-training and small RL experiments?

Planning to snatch one from BB/Amazon.

post_break 5 hours ago||
Xbox just increased prices this morning. I think Apple was the canary, expect large increases in tech soon. If you need something remotely in the future buy it now.
drnick1 5 hours ago|
Just don't buy an Xbox. It's hot garbage and requires a pricey yearly subscription to play online. A PC pays for itself quickly once you factor the subscription in and cheaper games.
NichoPaolucci 7 hours ago||
I bought an M4 Air about a year ago for under 1000$, it beat out my 2019 Intel MBP by quite a lot.

I fully expect the air to last me at least another 6 years or so for my use case. The thing is a beast.

Compare this to a Dell laptop I bought when I started college, that thing was 850 dollars and died on me within 3 years. For Apple, I could justify spending more (maybe even 20% more) considering both Apple computers I’ve had feel extremely fast. The only reason I dropped the 2019 MBP was battery fatigue (and I probably could have repaired it for 100$ and gotten another 3-4 years out of it. But the new air was just too attractive).

paxys 7 hours ago||
FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is now $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.
aurareturn 9 hours ago||
I was planning to upgrade my 16" M1 Pro to the M6 Pro 16" MBP later this year.

But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter.

The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.

senordevnyc 8 hours ago|
I supposedly just snagged the exact same model on Amazon for $1549, as opposed to $1999 on Apple’s site today!
aurareturn 7 hours ago||
I doubt these discounts will last much longer.
codazoda 9 hours ago||
The Studio I looked at yesterday jumped from $2600 to $3400 (30%). I was saving for it and was about 1/2 way there. I was expecting these increases in 2027, so planned to buy late in the year. Apple moved faster than I expected after the price increase announcements.

On the flip side, this makes PC options with GPUs more attractive.

I’m interested in running local AI models.

tonic_note 3 hours ago||
You just know that upcoming OLED Macbook Pro is going to start at 3k for the base configuration.
sajithdilshan 3 hours ago||
This is just pure greed. There is a memory chips shortage and it’s partly due to high demand, but at the same time the manufacturers trying to squeeze as much profit they can while the demand last without investing on increasing the manufacturing capacity.

Apple already have such high profit margins and I’m pretty sure the next iPhones would be priced 100-200$ extra

bluescrn 3 hours ago||
Prices are never going down, even if the shortage eases.

The era of cheap high-end computing is likely over. And it'll be used to pressure people into switching to thin clients and ever-more subscriptions

High-end desktops were already a niche market, with many home users just using phones+tablets as their main devices.

The entire games industry is already in a big crash too, and with consoles approaching $1k for 6yr-old hardware (Xbox just had another price hike) it might not bounce back this time. A new generation of consoles isn't going to find such a huge market with 4-figure price tags, especially when there won't be a giant leap in visuals/capability.

simplyluke 3 hours ago|||
Prices have gone down for the entire history of computing reliably with the past year being an extremely notable deviation from that trend line.

I'm pretty sure prices are going down. Maybe not complete builds in nominal dollars, but $/gb for things like RAM and SSDs will be lower in 5 years than it is today almost certainly.

daedrdev 3 hours ago||||
Or in a few years time memory chip production will meet demand, and prices will decrease.
bluescrn 3 hours ago||
Or the winners of the AI race will make enough money to buy up the majority of global production indefinitely...

But even if things recover in a few years, Apple makes a lot of money from massive markups on RAM and storage and not allowing upgrades. If their customers keep paying, and I suspect they will, there'll be no incentive to bring prices down, not for the higher-end devices at least.

mvdtnz 3 hours ago|||
> Prices are never going down, even if the shortage eases.

Why would this be the case? I don't see a fundamental market failure.

bluerooibos 3 hours ago|||
> This is just pure greed

Well, pure capitalism. I suppose the terms are synonymous, though.

compiler-guy 2 hours ago|||
Pretty sure greed existed long before capitalism was a twinkle in any economist's eye. The East India Company was rapacious and evil and full of greed. But it was mercantilist. https://en.wikipedia.org/wiki/Mercantilism
pyronite 2 hours ago|||
This is unfortunately the market and “capitalism” working as it should. Price goes up, incentive to produce more goes up too.
Capricorn2481 2 hours ago||
Not necessarily. If the entire industry triples its prices and alienates 40% the market, it's still coming out ahead. It only incentivizes producing more if there are enough people unwilling to pay for the new prices, or if it were easy for a newcomer to come in (it's not)
bdangubic 3 hours ago||
best way to handle this is to stop buying/upgrading
sajithdilshan 3 hours ago||
Agree, us consumers should respond with our pockets
asveikau 7 hours ago||
With all the inflation going on and the AI boom affecting things like memory prices, I was surprised that eg. MacBook neo was priced where it was.
bluescrn 6 hours ago|
Yeah, for a few short months Apple had a really nicely priced entry-level machine. Now so much with a 20% price hike on an 8GB machine with soldered RAM
jaimebuelta 10 hours ago|
The configuration I’m interested in (I’m waiting until new M5 models are launched) just increased $1000 :-/
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