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Posted by virgildotcodes 15 hours ago

Apple raises prices of MacBooks, iPads(www.reuters.com)
https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipa...
647 points | 922 commentspage 9
CobaltFire 13 hours ago||
Well I guess that changes the keep vs sell calculation on my 128GB Studio. Have already been thinking about downsizing; seeing what the prices are now I may go ahead with that.

Absolutely awful timeline where the value of a PC goes up with time.

ErneX 8 hours ago||
I got a Mac Mini on Amazon in July 2025 for 575€, the exact model is currently 969€ in the Apple Store.
archontes 11 hours ago||
Wild that they increased the ipad prices as well; the entire point of the ipad is that it's a handicapped tool to avoid cutting into macbook marketshare.
apetresc 11 hours ago|
How does that contradict the price increase? iPads still have RAM, yeah? If anything, not increasing the prices on iPads would undermine Macbook marketshare, would it not?
subarctic 13 hours ago||
Damn it, I was just about to buy a mac mini with 24gb ram yesterday, but waited until today to figure out some shipping logistics. Definitely didn't expect the price would go up so much in one day.
jkman 13 hours ago|
Check costco/another third party, they still have yesterday's pricing right now
dweekly 12 hours ago||
Mac Studio M3 Ultra: $5299 (+$1300)

Oof. That and October delivery. I wonder if the intent here is basically just to signal to the market where the M5 Ultra Studio is going to start.

DocTomoe 12 hours ago|
Has Apple ever lowered the price of a product line?

This is just the new normal.

hiddendoom45 12 hours ago|||
They did increase the base Ram for mac configurations in late 2024 from 8GB to 16GB.

While it wasn't a strict price decrease it was an improvement to the base model. The 24GB m3 air I bought a few months earlier would've been cheaper due to that if I held off for a few more months. Now w/ the price hikes the price I paid is now cheaper than buying a 24GB m5 air.

mortenjorck 11 hours ago||
While these new Mac prices are probably here to stay, the upside is that once the AI market saturates and RAM prices fall, future Macs will likely get a significant memory boost at all price tiers.

A base-config 2028 MBP could be running local LLMs at a level unthinkable today.

Danox 22 minutes ago||||
Not really usually they add more features and bump the price.
dwaite 11 hours ago||||
Sure, quite often. They usually have a price target in mind, but their costs and margins mean they can't always hit it.

What's rare is that this is a price adjustment on existing shipping models, without a corresponding new model. I remember them doing price drops with a few Intel Macs in 2023, but otherwise the only example that comes to mind is the original iPhone.

topgrain2 12 hours ago|||
Yeah, they did it quite a bit in the 20-teens. Wasn't uncommon to see an event where they finished announcing an upgraded model of something, then had a slide where the current price fell away to reveal one $100-$150 lower.
claudiacsf 12 hours ago||
So this is how Apple makes up for the margins on the Neos.
lanthissa 9 hours ago|
3 months ago "mac mini, neo, and air prices are to good to be true"

and then the monkeys paw curled

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