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Posted by shantnutiwari 1 day ago

Tell HN: OpenAI has started putting ads on paid programs

I was on the £6.99/month program-- mainly because I didnt use it much. Last few days I've started seeing ads:

1. Ad for Financial Times 2. Add for Shein 3. Add for Amazon prime day

All 3 were on a chat where I was asking about tips on a mobile game.

Needless to say, I cancelled my plan. Im not paying money to see ads

112 points | 63 comments
kylemaxwell 23 hours ago|
You were on a plan that explicitly includes ads; if you don't want to see them (I don't either), then you can either upgrade to the no-ad tier or, as you did, cancel. Neither choice is wrong, but OpenAI definitely has been open about that lowest-tier paid plan having ads.
21asdffdsa12 22 hours ago||
Or you go golden platinum extra special customer - to become even more addless for now.

I find it hilarious that they insert the adds that manual though. It would be so easy, to generate subconcious addds with an LLM. Like weave a slogan reminder into the conversation...

Cider9986 22 hours ago|||
There's a black mirror episode like this. Not quite as bad having an AI doing it, though.

A woman needs this treatment after a brain injury. Iirc it clones her brain onto their servers. It's super experimental, it's a free surgery with a subscription service where you need to be within the supported area like cell towers.

If she stops paying for the service she will die. They promised to expand the support area to more countries and areas, but they end up raising prices as well as adding in advertising.

The advertising takes over her body at random contextual times and she basically does an ad read to the people in whatever situation.

It starts happening at the school where she works, she tells a kid about a certain product after he asks her about a problem. She's gonna lose her job because it creeps everyone out, so she has to pay more to get rid of the advertising.

https://en.wikipedia.org/wiki/Common_People_(Black_Mirror)

qsxfthnkp2322 14 hours ago||
Oh man it might be time to watch the seventh season of this show
aesthesia 22 hours ago||||
I'm not sure it would be so easy to do it in a consistent, verifiable way. You can certainly prompt the LLM to work the ad into the conversation, but making sure it actually happens and is done in a way that the advertiser is going to be happy with is a lot harder.
21asdffdsa12 22 hours ago||
Me, im not myself when hungry, but you do you ..
everforward 22 hours ago||||
> It would be so easy, to generate subconcious addds with an LLM. Like weave a slogan reminder into the conversation...

Probably not without changing the underlying response and tanking the benchmark ratings. Like I ask it to generate code, it tries to add a slogan reminder, now the comments on my code have Tide's slogan in them and the variables are all named "bleach".

Probably less humorous than that, but the underlying point stands. People will be extremely upset about their prompts being tinkered with, and any perceived degradation in quality will be quickly attributed to them. The hidden nature of them will probably cause speculation that they do the same on the higher tier plans.

avgDev 22 hours ago||
I think the ads would be more targeted. You ask it about code, and it suggests a paid library or an app that you can pay for.

It is quite interesting problem, because you could just respond with ok I want you to write whatever that library does. I don't want to pay for this.

If my business was a large CRUD app, like CRM I would be worried about smaller apps popping up on the market.

jstummbillig 22 hours ago||||
When ethics become hilarious.
21asdffdsa12 22 hours ago||
Important is to have a illusion of choice, a play-thing of liberty. A painted on door. Buttons for settings that do nothing. Freedom is the illusion of choice.
senordevnyc 22 hours ago||
So edgy.
21asdffdsa12 4 hours ago||
The socialists usually do the "its not real libertarianism" when the cognitive dissonance of ideological failure hits - and the persecute the failing humans as traitors? Maybe do that too? Make "privacy settings violation" prosecutors office, demanding citizen spend at least n hours per week on the shenanigans?
drcongo 22 hours ago|||
Now I'm wondering if all those extra Ds in ads are a subconscious ad.
21asdffdsa12 7 hours ago||
If the gramar of adds is context free then the pumping lema applies.. and may allow to add additional d to the add
matheusmoreira 21 hours ago||
Never pay to avoid ads. Signals you've got money to waste, makes your attention even more valuable. You're paying to self-segment into the upper echelons of the market.
ElijahLynn 18 hours ago|||
I pay for things that I value.
samrus 6 hours ago|||
Which males your attnetion valuable, and make them want to exploit it for profit
matheusmoreira 18 hours ago||||
Me too. Just not to "avoid" ads. I actively block those instead, with extreme prejudice.
lostmsu 15 hours ago|||
You will just get ads on higher tiers. Industry-wide practice.
estearum 20 hours ago|||
So?
matheusmoreira 19 hours ago||
So eventually some shareholder value maximizing CEO will come along and notice all the fat stacks of money he's leaving on the table by not advertising to all of those rich contrarians, which were kind enough to provide you with a database of themselves. A switch will be flipped and suddenly they will all get ads as well.

Always block the ads instead. Unconditionally, and without paying even one cent in extortion money. Your attention is yours. It's not theirs to sell to the highest bidder. You shouldn't have to pay in order to avoid being assaulted by ads. Blocking is legitimate self-defense.

"Millions for defense, but not one cent for tribute."

mpalmer 19 hours ago||
How exactly do you suggest blocking ads that appear inline in your LLM chats
matheusmoreira 18 hours ago||
Maybe use another LLM to filter them out. The world's first LLM-powered ad blocker.
SOTGO 23 hours ago||
I see "This plan may include ads" under the $8 Go tier (accessed https://chatgpt.com/pricing/ from the US) going back to January. Is the behavior change recent?
paxys 23 hours ago|
Their entire ads rollout is recent.
senectus1 12 hours ago|||
interesting, no mention of that in Australia
khurs 23 hours ago||
Open AI attended the annual Cannes Ad Festival this year, alongside the usual Google, Meta etc

They have 900m users and 50m of them are paying.

Ads are inevitable. Surprised they put them on a paid plan user like you, but they are IPO'ing this year and need to show the best numbers possible.

zb3 22 hours ago||
That's some interesting economy there.. 850m users are not paying, so we'll fund the product by displaying advertisements to those users that do not pay.

The advertisers spend money on those ads, but they know the audience doesn't want to pay.. but fortunately, their products might be free too, because they can also be funded by ads (served to the same audience).

This intelligent design provides infinite money and infinite growth!

jstummbillig 20 hours ago|||
> That's some interesting economy there.. 850m users are not paying, so we'll fund the product by displaying advertisements to those users that do not pay.

That is... not interesting. That is how the ad supported web worked for the past 20 years.

khurs 19 hours ago|||
It's only for a few months, till AGI is finished...
zb3 15 hours ago|||
Not really, what we should ask is how much of the revenue comes from:

- scams and fraud

- misattribution

- advertisers that don't actually care about the ROI

paxys 21 hours ago|||
They people who don’t pay for ChatGPT still spend money on toothpaste and movies and cars and cereal and a million other things. There’s a reason the advertising industry exists.
zb3 21 hours ago||
Are you sure that's because of online ads? (which I don't see due to ad blockers)

> There’s a reason the advertising industry exists.

I think we'd need to pause online ads to understand their true effect.. I know people buy things, but attributing these choices to the fact that an ad was displayed to the same user some days ago doesn't sound reliable to me.

cess11 22 hours ago|||
"Ads are inevitable."

Not at all. They could even be prohibited by law, as evidenced by prohibitions of some ads being common in most jurisdictions and the Clean City Law of São Paulo.

One of the grand old men of modern advertising said that "man is at his vilest when he erects a billboard", and suggested that he would eventually turn to covert militant direct action against it. I suspect that he would have extended this to screen ads if he had lived long enough to experience them.

paganartifact 22 hours ago||
[flagged]
cess11 20 hours ago||
It's allowed in the dystopia we're living in, but I wouldn't consider it mine.
hightrix 23 hours ago||
Ads are inevitable.

Enshittification is inevitable.

Interesting how those two sentences are directly aligned. I hate ad culture.

paganartifact 22 hours ago|||
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an0malous 22 hours ago|||
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gravel7623 23 hours ago||
Didn't Anthropic create a series of commercials poking fun at OpenAI for putting ads in their chat? https://www.youtube.com/watch?v=kQRu7DdTTVA https://www.youtube.com/watch?v=XTT55qFdyss
eth0up 22 hours ago|
That was a pretty damn good ad. It manages to say a few things difficult to verbalize, and foists the absurdity of it right in the face. Nearly cathartic to watch, at least for a GPT h8r - (who, me?). The em dash after "perfect" noted in the comments... ;)
paxys 23 hours ago||
Yes their $8 (or equivalent) tier does have ads. It says so on https://chatgpt.com/pricing.
frankzero 14 hours ago||
Ads on setting paid plans of OpenAI says more about the state of the company itself rather then the ads they put. There is an interview where Sam Altman said OpenAI won't be putting Ads on any of their plans including the free plan unless as a last result. This basically means they will only put ads if they keep losing money from running their large data centers and AI isn't profitable. So ads on the Free plan generally mean we need money while ads on paid plans means are at the worst of the worst and we desperately need funding. Because when you think about it, OpenAI would never put ads even on a Free plan because it will only drive its users to its competitors like Gemini, Claude and so on. Either way this is just my take on the situation.
pulvinar 23 hours ago||
"Ads may appear for users on the Free and Go plans" and "we will not show ads in accounts where the user tells us or we predict that they are under 18"

Could be that based on your prompts it had just decided you were an adult, and started throwing ads at you.

daft_pink 22 hours ago||
I'm really curious if there are privacy implications to the ads since Google ads showed the complete search that you made to the advertiser. I'm curious how their ads console works
mysterydip 23 hours ago||
will there be a point where code generators start putting ads into their produced results, like “this pdf was made with the free version of pdfsoftware” watermarks unless you pay extra?
rchaud 12 hours ago|
I think there will definitely be a point where code generators require a payment method to be registered before they can be used, and then generate code for paid products that it automatically subscribes you to.

WordPress and WooCommerce? Nah, here's how you set up a Squarespace Ecommerce site - if you hit publish, you'll be auto-subscribed to their $20/month plan.

grigio 8 hours ago|
Ensh1ttification to pay the bills, classic
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