Top
Best
New

Posted by thm 3 days ago

The Great Blogging Collapse: What Happened to 100 Successful Blogs?(danielstanica.com)
66 points | 47 commentspage 2
latentframe 1 hour ago|
This also shows why brand matters more than ever : people that search your name is a much stronger signal than chasing keyword
zkmon 2 hours ago||
The era that existed before blogging, wasn't that bad. So nothing to be concerned about. Less stuff to read and comprehend. Recipes, traveling, DIY? They are good, It is not like someone pouring out all their views and thoughts on you.
marssaxman 2 hours ago||
> one of the most rewarding blueprints for making money online was to “start a blog.“

I would date the Great Blogging Collapse to the arrival of this idea, not whatever happened a decade later.

toofy 1 hour ago|
yeah, the answer lies exactly there.

the monetization is what killed blogs. great blogs still exist, but they’re almost entirely people writing about whatever their passion is, because they’re passionate. it’s as old as time, my dad uses the term “sellouts” when he’s contrasting terrible bands with good bands from his era. skateboarders call them kooks. same thing only with blogs, sellouts.

find the people who are writing blogs out of passion, not the idiot bloggers writing seo spam.

singhrac 1 hour ago||
This article was AI generated and a waste of time. So many obvious LLM patterns that I stopped reading 10% of the way down the page.
iamflimflam1 1 hour ago||
Agreed - having played a lot with AI content generation - it's impossible not to recognise it.

What's annoying is that you can put effort in and de-AI something. But it takes work. And no one wants to put the time in.

pessimizer 1 hour ago||
https://www.salahadawi.com/hacker-news-ai-detector/the-great...

> We believe that this document is a mix of AI-generated, and human-written content: 78% AI likelihood

CSMastermind 2 hours ago||
Substack is doing just fine. Blogging didn't collapse, a bunch of spammy get rich quick types were a flash in the pan as expected.
higginsniggins 2 hours ago||
They all moved to Substack.
vachina 1 hour ago|
From a consumer’s POV, Substack usually signals the article is trash (because the incentive is money instead of making good content)
holoduke 1 hour ago||
The only place for me to consume information is this place, some reddits and yes my Claude cli. I know you guys thinking. But it's how it is. I don't use any other medium anymore. I am thinking of ditching reddit. The bubble toxicity is too much there.
asmodeuslucifer 2 hours ago||
For more than a decade, one of the most rewarding blueprints for making money online was to “start a blog.“

I can't believe this sentence exists.

paulpauper 2 hours ago||
Blogging as medium is thriving despite AI and LLMs. It has moved to Substack + Twitter and newsletters, and away from Google and Facebook as a source of traffic generation. Many people are easily making 6 figures on Substack now, and also combined with Twitter monetization. This didn't exist 5 years ago.

There are way more blogs now compared to 2013, and much longer and technically proficient writing compared to the terse blog posts that dominated 1-2 decades ago. Even major media sources such as the NY Times The Atlantic are copying the substack contrarian style that is thriving now.

fhsm 1 hour ago||
What’s the slash dot of the current era or blogging?

I’m skeptical that it’s out there and robust because I think hn would be the obvious answer and yet it’s not as if small bloggers are dominating the charts here.

I am skeptical that there is any single author where I would be interested in the majority of their output. Perhaps I’m the outlier and other people find authors where they want to consume ~all.

Regardless it seems to me that all of these sole proprietor subscription models are contingent on being generally interested in that person‘s average output whereas the past was faceted meta-aggregation over all producers which I think made it work.

ghaff 2 hours ago|||
"Easily making six figures on Substack" is doing a lot of work there. But I agree that, if you're seriously looking to make money, Substack is probably a better avenue than having a blog someplace.
paulryanrogers 2 hours ago||
> Many people are easily making 6 figures on Substack now

How many though? I get the impression it's really just a very small subset at the top, with a very long tail making almost nothing.

hn_throwaway_99 2 hours ago||
Isn't that basically the story of 99.9% of any sort of Internet publisher, e.g. I imagine the same dynamics apply to YouTube or Twitch. It's a fundamental feature of the "winner takes all" economics of the Internet.
tayo42 2 hours ago|
>Ranking number one no longer even guarantees you're the source the AI quotes.

I noticed Google's AI summary seems to link to seemingly obscure videos occasionally.

It Will be interesting to see what happens to YouTube once AI turns it All to text and indexes it. Efficiently viewing YouTube must be at odds with how they want you to keep watching

zerobees 2 hours ago|
I suspect you're projecting too much meaning into it. I routinely get TikTok "citations" on science questions. I think it's more or less the LLM making up after-the-fact justifications for what it says by picking something out of a hat.
More comments...