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Posted by pilililo2 10 hours ago

OnePlus halts operations in USA and Europe(community.oneplus.com)
481 points | 273 comments
adamsmark 1 hour ago|
I worked for OnePlus a few years ago, managing its Amazon account.

The culture leaned heavily toward 996: 9 a.m. to 9 p.m., six days a week. I was there during a particularly tumultuous period, and by that point a lot of the staffing had already been hollowed out.

That said, the OnePlus 11, 12, 13, and 15 are great phones. The 13 and 15 in particular have insane battery life. I have never managed to drain either one to zero in a single day.

As far as I know, OnePlus and Motorola are also the only major companies selling phones with silicon-carbon batteries in the United States. It is ridiculous that Samsung and Apple still have not adopted them.

One of my biggest frustrations at OnePlus was how much of the internal tooling remained in Chinese or used poor English translations. Most of the management was also based in China and often did not seem to understand the US market very well.

Probably the most ridiculous example was an internal invoice or payment-submission portal. It was awful to use, but the terminology was even stranger. A submission apparently needed to be “signed” and then “sealed.”

I never asked anyone what the original Chinese term was, but I assumed it referred to the use of a Chinese name chop or company seal. Name chops are stone stamps bearing a person’s or company’s name that are pressed into ink and applied to documents as a form of authorization.

It was a small thing, but it captured the broader problem pretty well: internal processes designed around Chinese business practices were translated literally and then handed to US employees with very little localization.

noja 52 minutes ago||
Tell us more about silicon carbide batteries!
michaelmrose 10 minutes ago|||
Signed sealed and delivered?
smlacy 7 minutes ago||
I'm yours!
d3Xt3r 49 minutes ago||
> A submission apparently needed to be “signed” and then “sealed.”

... and delivered?

freedomben 5 hours ago||
OnePlus is one of the saddest stories out there. It was the hacker's choice for a while. It was originally the "Never Settle" phone that ran mostly stock android, had specs maxxed out, price was great, and bootloader was unlocked plus they provided factory images. Those were all reasons I bought a lot of OnePlus phones in the early years.

Then they flushed nearly all of it down the toilet. The day they stopped posting factory images was the day I saw the writing on the wall. Such a shame.

MYEUHD 5 hours ago||
> had specs maxxed out

Indeed, their 10 year old flagship has 6GB of RAM.

https://www.gsmarena.com/oneplus_3-7995.php

(for comparison, last year's iPhone 17 has just 8GB or RAM, 9 years later)

freedomben 5 hours ago|||
Yeah I remember buying a OnePlus 7 Pro with 12 GB (!) of RAM like 7 years ago. The processor was also bleeding edge and that sucker ripped. It combined with stuff like termux was so capable that I used it to run all kinds of stuff that makes little sense on a normal phone. The day that phone retired (from drop damage) was heartbreaking*.

* It actually ran even longer after that as various utilities but not a daily driver, but when I didn't have it with me all the time the convenience slowly waned and it got forgotten

8n4vidtmkvmk 4 hours ago||
That's the phone I was using too. Gave it to my wife a couple years ago and she used it until just a couple months ago when it too suffered a fatal drop. Very sad.

Good phone. I was worried about that pop up camera failing at some point, but it never did

freedomben 3 hours ago||
Indeed, that pop up camera worried me too but was never an issue. It survived lots of pocket lint, and even beach sand and was always reliable. I'd easily trade the current "notch" approach on most phones for a pop up camera (assuming similar quality).
robotnikman 3 hours ago||
Same. Oneplus showed that the pop up camera was a perfectly workable approach for the front camera instead of using a notch.
xp84 37 minutes ago||
Boy, do I miss the amount of diversity and innovation we used to have in cell phones. I remember having this phone [1] which put the camera on a little rotating thing so you could use the same one for front or back facing - obviously this either saves money or means they have twice the budget for the cameras as if they had two.

Obviously these cameras themselves were potato cameras compared to modern ones, but this design was still a great innovation and unique. We rarely get many design ideas that are that different today, as everyone mainly just wants to look like an iPhone, and Apple for its part only sits around obsessing on how they can make the iPhone's form more and more featureless and pure.

https://www.mobilecollectors.net/phone/6666/lg-vx-7000

ricw 5 hours ago|||
Not an apples to apples comparison#. iOS uses way less ram than android, plus has memory compression. That’s why Apple gets away with less ram and much smaller batteries with equal or better performance.

# pun intended

MYEUHD 5 hours ago|||
Of course it's not an apple to apple comparison, the iPhone 7 from the same year was 50% more expensive and had only one third of the RAM (2 GB)
microtonal 4 hours ago||||
plus has memory compression.

FYI, Android has had zRAM support since KitKat, which is from (checking notes) 2013. Same year as iOS.

iOS uses way less ram than android

Common measurements I have seen is around 40%, I wouldn't say way less, but it is definitely less. Still, 3x more for a model in the same year is impressive (and more than needed to be competitive with iOS) and we should give OnePlus credit for it.

Sadly a lot of low-ish to midrange phones are going back or sticking to 6-8GB today, thanks to the RAM squeeze and the efficiency of iOS is certainly helping Apple here. Certainly nobody is going to complain about the performance of the iPhone 17, despite only having 8GB RAM.

In Android, Samsung doesn't seem to suffer as much. You can pick up an S26 here with 12GB RAM and 256GB storage for 623 Euro, which is a nice midrange price. I guess there are benefits if you can produce your own memory.

basilikum 3 hours ago||
> 623 Euro, which is a nice midrange price [for a phone].

How did we get here?

layer8 2 hours ago|||
Apple is already past that, with the entry-level 17e starting at 700 Euro. The midrange regular 17 starts at 950 Euro. And according to rumors those prices are likely to increase in spring if not earlier.
robotresearcher 2 hours ago||
> entry-level 17e starting at 700 Euro

Which is 30% less than the original iPhone accounting for inflation.

robotresearcher 2 hours ago||||
iPhone 1 launched at 649 Euros in France in 2007 money, or about 980 Euros today.

Given inflation and the increased utility of the smartphone, we're almost certainly at the lowest cost per hour of use ever for most people.

oarsinsync 1 hour ago||
> for most people

For most people, salaries have not kept up with inflation

xp84 35 minutes ago||
What's funny is that due in part to minimum wage laws (which caused some of the inflation) the lowest quintile is arguably the one who's kept up with inflation better than the rest, meaning there has been an improvement in the wealth inequality department. But nobody talks about it. Meanwhile I've lost like 20% of my buying power to inflation in the past 3-4 years even taking the meager raises into account.
inigyou 3 hours ago|||
Our central planners allocated all the RAM to AI and almost none to phones.
ProfessorLayton 3 hours ago||||
> iOS uses way less ram than android, plus has memory compression. That’s why Apple gets away with less ram and much smaller batteries with equal or better performance.

Yeah, by aggressively purging all my Safari tabs (and Apps) unexpectedly, during the most convenient times, like when I'm going through a tunnel on the train and my cellular connection is at its best. Still infuriatingly common on my 17 Pro with 12GB of RAM.

zenoprax 5 hours ago|||
Regarding memory compression: isn't the use of `zswap` and `zram` commonplace on embedded Linux at this point?
Anonyneko 5 hours ago|||
"Hacker's choice" phones don't appear to sell enough to justify the costs, although they can be a decent strategy for building the initial brand awareness.

Financially speaking, OPPO was right to gut OnePlus all those years ago and streamline their production into selling the same models (with minor tweaks) under the brands that are more known in this or that region. Saves on hardware and software development costs a lot, and once OnePlus was a household brand among the general public it no longer had to appeal to the hacker crowd anyway.

Sad as it is. I bought the One when they were still invite-only and mained it for years, amazing device for the time. Went a bit full circle and using a Nord 3 right now, but I didn't get it because of the brand (just needed a basic secondary smartphone for traveling and got a good deal on it, it's clearly just a generic OPPO brick).

freedomben 5 hours ago|||
You're probably right, but I would have been willing to tolerate price increases if they hadn't compromised all the other things though (especially factory images, which heavily chilled rooting/mods). I wonder what would have happened if they'd stuck with high end devices (with maybe a low-end line too) and not compromised on the hackability. For me at least I'd still be using them today as long as the price didn't get ridiculous (i.e. stayed in the ballpark with other flagships)
ulimn 1 hour ago|||
Do these kinds of products have to sell as many units as a phone targeting the general population? I mean, most of the target audience will hear about a new release / iteration from blog posts, tech news sites, etc., so marketing doesn't need that much resources.

Other than that, I guess it's also not necessary to fill every casual store like MediaMarkts, etc. because unlike my grandma, tech savvy people can order online.

But I'm not knowledgable on these things, so it's mostly just me thinking out loud.

d3Xt3r 40 minutes ago|||
> Then they flushed nearly all of it down the toilet. The day they stopped posting factory images was the day I saw the writing on the wall.

For me, it was when the killed the headphone jack with the OnePlus 6T. Around the time OP6 was released, the then CEO Carl Pei posted a poll around the headphone jack - a overwhelming majority of users said they used/wanted the jack - something like 80%+). Then they go ahead and release the 6T (and subsequent models) with no jack. At this point most of the OG fans (including myself) felt incredibly betrayed and vowed to never buy another OnePlus again. And soon, Carl Pei himself left the company and it's been downhill ever since.

The OP6 was their last good phone which actually lived up to their "flagship killer" premise without compromising on features.

abraxas 1 hour ago|||
I still remember the wait lists for OP1, 2 and 3. OnePlusX was the sexiest looking phone anyone ever released, before and since.
BrandoElFollito 1 hour ago|||
The motorola razr was the sexiest phone ever
Eduard 1 hour ago|||
what makes the OnePlusX look good to you? Just looked it up, it has the standard smartphone look
crimsdings 2 hours ago|||
Really a shame. I had a original 1 (flagship killer) a 3t, a 6t, a 7t a 9 something..I now own a nothing phone.
docmars 4 hours ago|||
Their move to ColorOS away from the fully customized stock Android experience with OxygenOS was the nail in the coffin for me.

The overall experience turned terrible, and so many aspects of the OS were changed or worsened for all the wrong reasons. Everything from pulling the notification drawer and managing notifications, to the castrated home screen functionality, was such a disappointment.

unethical_ban 5 hours ago||
This is exactly it. Every competitive advantage they had against larger brands was removed.
mellosouls 9 hours ago||
Editorialised! No new products, not halts operations. Please be more careful.

OnePlus has decided to conclude new product rollouts in Europe and North America.

The difference matters for those of us on OnePlus devices:

Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model.

Etc.

limagnolia 6 hours ago||
Curiosly, they only say this to their European customers. It isn't clear that they plan to continue supporting North American customers.

Either way, eventually operations will halt, because existing products will be out of their update commitments.

Headline would be more accurate if it said "is winding down".

rickdeckard 5 hours ago|||
The headline would be more appropriate if it said "Oppo stops Sales under OnePlus brand"

For the past years OnePlus wasn't much more than a sub-brand for slightly redesigned Oppo devices anyway...

yawnxyz 5 hours ago||||
Americans get another message that's similar: https://www.oneplus.com/us/adjustment
Eridrus 2 hours ago|||
OnePlus to NA: https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92
Grombobulous 7 hours ago|||
I agree, title should have been done a lot better than that.

I think we can read between the lines of the PR speak, though. That’s the rosiest possible way to put this news.

No new devices, support during warranty periods, they’re going to basically stop existing within a year or two.

mh- 5 hours ago|||
They're also shuttering their (US) community site in 30 days.

  Q: When will the communityus.oneplus.com close?
  A: The communityus.oneplus.com will close on 11:59PM ET,August 16, 2026.
https://www.oneplus.com/us/adjustment
twiss 7 hours ago|||
Support period != warranty period. The OnePlus 15 will get 4 years of Android updates and 6 years of security patches.
Grombobulous 2 hours ago|||
Will it? My level of doubt is high. There is very little recourse if the company decides to cease operations, which I think they will in the near future.

I think they could easily argue successfully that post-sale software updates were always contingent on continuing operation of the company.

quentindanjou 6 hours ago||||
Phone != The OS
menaerus 7 hours ago|||
After two years your battery will be almost unusable so genuinely it doesn't matter.

My only issue with oneplus phones, and I owned several of them already, is that they are running incredibly hot on normal usage, and battery capacity detoriates quickly over time.

They do have a great sleek UI and great hardware, not to mention fantastic supercharging capabilities which is a life saver sometimes, but all under the big cost.

neogodless 7 hours ago|||
Hmm my OnePlus 12 is 26 months old and battery is still phenomenal. I charge it to 80% and easily get a day of use, plugging in each night at 30-40%. I have not experienced it running hot yet.

I did not have battery issues with my OnePlus 7 Pro or OnePlus 9 Pro either. The 7 Pro gave me 3 days of battery! (I upgraded for camera improvements and faster screen refresh rate.)

menaerus 6 hours ago||
My last one was 10 pro and battery is essentially dead after 2.5 years of usage. Can't make half of a day, literally unusable, and I'm not a big phone user. Case is made of some really good material, which feels very premium, but runs son fckn hot that you can't hold it in your hands anymore, this is especially true during hot summers, and it got only worse with the last major OS update. This is a heat dissipation issue caused by the materials used, large battery, and hi performance CPU cores so I don't think my case was any special than the others.

I see that the OnePlus 15 follows the same route, and although it has good reviews, and they claim they solved the battery heat dissipation and detoriation issues with some new kind of cells, it seems that it still runs hot according to some reviews I've seen on the yt.

Before that I had OnePlus 7 and more budget friendly Nord, and they were much better than 10 Pro, although 7 shared similar type of issues as 10 Pro. Nord is a bit different because case is not premium, and the battery is not so large, and the CPU is not premium nor the supercharging as well. However, it doesn't run hot and battery after few years of usage is still able to give you a full day without the problem.

I'm pretty convinced that all their flagships with hi performance CPUs, premium case, large battery, and fast charging suffer from the same issues.

Maybe mixed CPU core architecture is an answer to that issue, which might suggest why is so prevailing in other phone manufacturers but I have not dig that deep into the topic

petu 6 hours ago|||
> it seems that it still runs hot according to some reviews I've seen on the yt.

Never noticed it being even warm in normal use, consistently cold.

> this is especially true during hot summers

Sounds like not a phone problem -- very high screen brightness and/or direct sun would make any phone hot.

menaerus 5 hours ago||
I am not an idiot, I am not keeping my phone on direct sunlight neither do I run on "very high brightness". The phone runs hot on normal circumstances, and in summer when the temperatures are getting higher it becomes unbearable. I hope you understand now.
petu 4 hours ago||
I've misread that you're having consistent problems across different models, sorry.

If it's just 10 Pro, then google says Qualcomm was having bad years (I've heard about Snapdragon 888 fiasco, but apparently it extended to 8 Gen 1 in OP10)

tpm 5 hours ago|||
Oneplus 15 uses a Si/C battery like other higher end Chinese phones currently. It doesn't get hot during normal operation (I don't play games on it) and since I don't use fast charging, for now it looks like it will work for a long time. Still get easily 2 days on a 80% charge.
troyvit 6 hours ago||||
> After two years your battery will be almost unusable so genuinely it doesn't matter.

Is this a new thing with newer OnePlus phones? We've had a OnePlus 7 and OnePlus 8 in our house for years and their batteries still work fine.

menaerus 6 hours ago||
I had a similar issue with OnePlus 7 but not at this scale. It lasted me for 3, 3.5 years. I think this is becoming a problem more increasingly because of a beefier and beefier hardware that is put into these phones, and the heat dissipation problem hence becomes larger and larger problem which doesn't get automagically solved. I think that the best bet today is to take one with "subpar" CPU and larger battery and not so crazy supercharging capabilities
progforlyfe 6 hours ago||||
Interesting -- I thought OnePlus batteries were supposed to wear down LESS than other phones specifically because of their "High amp" charging technique versus "High voltage". After some quick research it seems this is mostly due to the heat generated during charging happens in the charger brick instead of the phone, keeping the heat away from the battery. But I suppose in real world situations it may not have a huge effect.
anilakar 6 hours ago||||
> After two years your battery will be almost unusable

After two years increasingly complex web apps will have made your hardware obsolete. Batteries can be swapped, bad web development at scale cannot be fixed.

colordrops 6 hours ago||||
Are you all making sure to set charge limits at night?
smcin 3 hours ago||
Set charge limits to 70%, supposedly quadruples your battery's life (in charging cycles).
SanjayMehta 6 hours ago||||
My iPhones' batteries have all lasted a minimum of 5 years.

Having said that, my Nokia E71 and Communicator batteries are still usable after 20+ years.

surgical_fire 6 hours ago|||
> After two years your battery will be almost unusable so genuinely it doesn't matter.

My Nord 2T battery is still perfectly fine after 4 years.

I have no idea what the hell you're talking about.

menaerus 5 hours ago||
Please see my other comment wrt Nord. What I am talking about is that flagship phones from OnePlus are suffering from the issues I described. I can't say every one of each suffers since my N=1 but the ones with the same characteristics and features I described above I am pretty sure that they do. There's a fundamental design flaw or we may call it a tradeoff.
jascha_eng 7 hours ago|||
Sad I have a 6 year old oneplus and was looking for a new phone somewhat soon, would've considered them again for sure. Any alternatives? They always had a reputation for me for being a great no fuss, little bloat and simply fast android phone.
pta2002 7 hours ago|||
Google’s phones are pretty good nowadays, I feel like they carry that ethos more than modern OnePlus phones anyway. Plus they can be unlocked trivially, which is officially supported, and you can install GrapheneOS on them.
microtonal 4 hours ago|||
I buy Pixel for GrapheneOS, but the hardware is terrible for the price. They charge flagship prices for what are mid-range SoCs. They are very heavy for the size (e.g. the 10/10 Pro are around 205g) and the weight distribution makes them feel like a brick. Battery life is very mediocre, even with almost no apps or other crap installed. They have also had a lot of hardware/software issues in recent years - spicy pillows, display issues, camera bars that fall off, software updates that resulted in boot loops for many people, etc. In (most of?) Europe, they farmed out repairs to another company and often reject warranty claims if there is as much as a scratch on the case.

I would only recommend Pixel if you want to run GrapheneOS. GrapheneOS is stellar and until next year, getting a Pixel is the only way to run it. Also, wait until midway the cycle of a model to get a large discount.

If you do not want to run GrapheneOS, do yourself a favor and either:

1.) Get a Samsung S series (or maybe A5x). It's the only phone besides Pixel that does reliable monthly updates, QPR2 and rolls out major updates fairly quickly. They have a separate secure enclave (Knox Vault). Also, after a few months the pricing is really good (e.g. an S26 with 256GB storage costs 620 Euro here now). You can pretty much remove all of the bloat, including Gemini, Google hot words, Bixby, etc. with UAD. The SoC, battery life, etc. will blow Pixels out of the water.

2.) Get an iPhone. The most secure phone after GrapheneOS and the hardware is well worth the price. Their support is stellar, easy to reach a human by phone, generally easy to get repairs.

seanw444 3 hours ago||
> GrapheneOS is stellar and until next year, getting a Pixel is the only way to run it.

I'm hoping the Moto GrapheneOS phones will be solid. They will be my new primary option if so.

driverdan 6 hours ago||||
I just got a new phone a month ago. I wanted a Pixel so I could run GrapheneOS. After researching the hardware I ended up with a OnePlus 13. Google's hardware is far behind, buggy, and overpriced.
colordrops 6 hours ago||
I have a OnePlus 13. Best hardware ever. Running lineage with microg + magisk and use nix on top of termux to install stuff using sudo, including AI harnesses - it's my portable AI workstation now.
driverdan 3 hours ago||
That sounds like a fun setup. I need to try out something like that.
Twirrim 1 hour ago||||
I got badly burned by the Pixel 5a, but especially with Google's support. My wife and I both had 5a, and both died spectacularly right around the end of warranty period. Mine ultimately got replaced under warranty and that replacement died the same way when I was on vacation less than a year later... which they refused to repair under warranty.

They put up such a shit show and had us run through so many hoops with my wife's phone that it ended up being out of warranty by the time they agreed it was broken and needed repaired. The support experience was so painful I reluctantly let them get away with their bullshit, bought a new phone (oneplus) for my wife, and swore not to buy another Pixel phone despite having a strong preference for them and the pure Android experience.

jascha_eng 6 hours ago||||
But a pixel is quite a bit more expensive no? At that point you can consider an iPhone?
lavela 6 hours ago|||
If you'd prefer an Iphone if it weren't for price, you should probably have a look at refurbished Iphones.
ulrikrasmussen 6 hours ago||||
If you are the kind of person who unlocks the bootloader and installs GrapheneOS, then definitely not.
drnick1 5 hours ago||||
The Pixel can run Graphene, which means you can permanently take control of the phone and give Google the boot. The iPhone is entirely controlled by Apple, and you are one OTA away from a hostile "upgrade." By default, everything on your phone is sent to Apple for "backup" too.
falsemyrmidon 5 hours ago|||
I got a pixel 10 for 350 a few weeks ago.
dminik 3 hours ago||||
I have had a mixed experience. Bought my Mom a Pixel 9a. It seems to be running fine with no issues.

Bought a Pixel 10 Pro XL for myself and had to return it. Connectivity issues (WiFi connected, but no internet), screen losing colors (white would turn gray), ghosting issues (scrolled/hidden content would stay on screen for a period of time).

inigyou 3 hours ago||
Try GrapheneOS?
dminik 3 hours ago||
Bit hard to do with a phone I no longer have in my hand. Additionally, I wasn't sure if that would void my warranty.

It did cross my mind, and I did buy it for the possibility to do that in the future if necessary, but I just wasn't in the position to actually do so.

inigyou 3 hours ago||
People need to stop caring about warranties so much. Don't overpay, and have emergency funds. If you break something, fix it or replace it. When someone dropped my phone and cracked the screen, I spent 300€ on a new phone. Not 3000€ because I'm not an idiot.
dminik 3 hours ago||
Thanks for calling me an idiot I guess ...

I mean, I don't particularly understand how "caring about warranty" goes against what you've written after that. Replacing something for free is surely better than doing so for $300 dollars, no?

Are you saying I should have installed GrapheneOS on the phone, possibly discovered that the phone has hardware issues and then go out to buy another phone because I have an emergency fund? Or stick with a new phone that had issues?

Or maybe I have made a mistake by buying a phone more expensive than $300? I can see this one actually, but I was going for something that didn't have ads in every menu as the cheap Chinese phones I was using up until this point.

Outside of the used market, which I tend to ignore due to battery/performance degradation, there's no way for me to buy a Pixel for less than $300 anyways.

inigyou 3 hours ago||
It isn't a free replacement. It's a $50 for a 50% chance of replacement if you need a replacement, and if you don't you still have to pay the $50.
dminik 2 hours ago||
This might come as a bit of a shock to you, but not everywhere has terrible customer protection. I was less interested in the (free) 2 year warranty than the 14 day free return mandated by the EU.

I wasn't really risking being denied, as long as I didn't break any rules.

inigyou 1 hour ago||
Consumer protection doesn't normally include buying you a new phone if you damage it.
mkesper 7 hours ago||||
Be sure not to buy any 'branded' variant, though (e.g. from Verizon etc.)!
jacooper 7 hours ago|||
Nah the hardware is still crap. CPU performance that's genuinely like two generations behind being sold as a flagship somehow.
ThunderSizzle 3 hours ago|||
Is two generations ago before 2020? Everything is 100% more expensive than pre-2020 prices.

Eating out is there. Power Tools are there. Land is beyond that and Housing has been there for 6 years now.

I'm not surprised. The March of inflation has been a wreckening this decade.

parineum 5 hours ago|||
I always wonder what people who say things like this are doing with their phones.

Two generations of phones ago, these performance parameters were fine. What software has come out on Android phones since then that's made that performance level unacceptable?

alternatex 4 hours ago|||
Pixel phones have always been behind in hardware power. They're not performing at budget level, but compared to most OnePlus devices they are way behind in performance. In the Android world performance means longevity. Any Pixel tensor chip or non-high-end Snapdragon or MediaTek chip has a "smoothness" lifespan of 2-3 years.
parineum 14 minutes ago||
> In the Android world performance means longevity.

This is the assumption I'm challenging. What are people doing on their phones that makes a two year old phone feel two years old?

Maybe it's 3d gaming, I don't do any of that on my phone but for any productivity apps, I don't think I've noticed an effective difference in my phone for years.

microtonal 4 hours ago|||
I think the issue is more the prices that Google charge for what is largely a mid-range phone (except maybe cameras). I don't think people would object as much if Google priced them as Pixels in the old days.

Prices usually get ok halfway the cycle, though this year not as much due to the RAM/SSD squeeze.

alecsm 6 hours ago||||
I wanted an Android phone without bloatware and ads so my 2 options were OnePlus and Nothing. I ended up buying the OnePlus because I disliked the huge back camera on the Nothing 3a Pro.

Today I'd go for the Bothing 4a/4a Pro.

robotnikman 3 hours ago||
I wish Nothing was supported by Verizon, would love to try one of their phones.
inigyou 3 hours ago||
Why do you need your carrier to like your phone? Do they not mandate interoperability in your country? Are carriers using phone blacklists?
kay_o 2 hours ago|||
They usse carrier whitelists , Which is even worse.

I cannot activded a EU acquired Pixel for instance. Verizon no longer needs to carrier unlock phones after 60 days too :}

Theres multiple carrier that will auto disable you sim if you move it and charge you a fee for it too !

https://www.howardforums.com/threads/is-metro-charging-to-sw...

https://www.reddit.com/r/MetroPCS/comments/1maa4rt/how_much_...

All of this was such a mind fuck.

inigyou 2 hours ago||
Land of the free
aianus 2 hours ago|||
Nothing didn’t bother to support Verizon’s most important 4G band, it’s not blacklisted it just won’t work well outside of major cities.

https://www.theverge.com/23803460/nothing-phone-2-verizon-wo...

inigyou 1 hour ago||
So use a different carrier?
gambiting 7 hours ago|||
Oppo is great, same company as OnePlus. I have the base Find X9 and I'm super happy with it. It's fast, it stays cool, and the battery lasts forever(had it for 8 months now and I still haven't finished a single day with less than 50% battery left, it's nuts)
qwertox 6 hours ago|||
> will continue to receive scheduled software updates and security patches

but wasn't this after they upgrade you to ColorOS? Where you then can reinstall the old one you're using right now, but will then no longer have updates?

maxerickson 9 hours ago|||
Looks like OnePlus and OPPO are different companies. Shared ownership, but different companies.
ChocolateGod 8 hours ago|||
Oppo owns OnePlus completely.

There used to be BBK Electronics that owned both, but it split up and OnePlus got placed under Oppo.

petu 6 hours ago|||
As other commenter said OnePlus is subsidiary of Oppo. Over past few years they were loosing autonomy / reusing more and more work by Oppo.

If you're worried about the firmware, then current day OxygenOS is just rebadged ColorOS. They just wont be pretending it's different now.

Only question/risk I see is Oppo trying to kill bootloader unlocking with an update.

nly 5 hours ago|||
For now. They'll reneg down the line
thewhitetulip 7 hours ago||
Does oneplus have that much market share in the US?
kube-system 1 hour ago||
0.1% in 2025, which is honestly higher than I thought it would be. I've never even seen one.
rock_artist 8 hours ago||
I'm not sure as others why others feel this is a major change.

OnePlus was always a subsidiary by Carl Pei [1] who eventually left the brand to create a new gadgets/tech company.

Nothing [2] is the next project he started that keeps many of the ideas started with OnePlus, good value for money and aim for quality Android.

Bootloader also seems to allow unlocking [3]

In recent years OnePlus was just another Chinese phone.

But if I've misunderstood something, I'll appreciate me being corrected.

[1] https://en.wikipedia.org/wiki/Carl_Pei

[2] https://nothing.tech

[3] https://nothing.community/d/6047-policies-for-rootingunlocki...

Aurornis 7 hours ago||
> I'm not sure as others why others feel this is a major change.

Because the phones where available in US and Europe and now they won’t be?

That’s a major change. You can say the company was changing over time, but a move like this is a major change.

I don’t understand how you’d think this wasn’t a major change.

jorvi 8 hours ago|||
It doesn't make sense because OnePlus is much more known in the West than either Oppo, Vivo or Realme. OnePlus also just sounds like more of a Western brand.

It would have made much more sense to kill those other brands in the West and unify everything under the OnePlus banner.

jingpostmedia 7 hours ago|||
The branding logic actually makes sense from BBK's internal perspective — OnePlus, Oppo, Vivo, and Realme were originally separate fiefdoms under the BBK umbrella, each with its own P&L and channel strategy. When BBK restructured and put OnePlus under Oppo's management, the decision was driven by domestic Chinese market dynamics, not Western brand equity. Oppo's management likely saw maintaining a separate Western-facing brand as an operational cost that didn't justify the diminishing returns, especially once OnePlus lost its 'flagship killer' positioning and became just another rebranded Oppo. Chinese conglomerates often prioritise internal restructuring efficiency over international brand preservation — it's a recurring pattern you see across sectors, not just smartphones.
inanutshellus 7 hours ago||
it's a frustrating pattern for sure. makes it so you can't reward good companies with return business. instead, we get the amazon-seller-experience: an ever-churning alphabet soup of fly-by-night companies hocking low-quality stuff.
inigyou 7 hours ago|||
To my ears, OnePlus sounds like a low-quality western brand. Along the lines of "Best Value" or "Farmer's Choice"
satvikpendem 6 hours ago|||
And Apple sounds like a fruit. The point is they spent big marketing dollars to make the brand not sound low quality anymore.
inigyou 5 hours ago||
Then I've never received that marketing from OnePlus.

Also I think the iPhone and MacBook brands are much stronger than Apple itself.

satvikpendem 5 hours ago|||
If you're not in the market for Android phone alternatives to Samsung then you probably were not in their marketing sphere.
jorvi 7 hours ago|||
I mean, in a vacuum, yes. But it made a huge splash with the OnePlus One, and they had some pretty nice phones since.

Oppo, Vivo and Realme sound like those weird dropshipping Amazon brands. Or the whitelabel brand Android phones you can buy on AliExpress. If I didn't know they are legit brands I would genuinely think you'd be trying to sell me a scam phone that fake-advertised having 12GB memory or a Snapdragon.

inigyou 6 hours ago||
Oppo and Vivo sound like actual brands, not words slapped together, and also not BFBRJEXGDB

Realme is literally an ID verification system and a terrible choice for a brand.

alias_neo 8 hours ago|||
As someone who was a big OnePlus fan from the 3 era to the 9 Pro, I saw the decline, I moved over when Nexus died, and had used a mixed bag before then.

OnePlus was on the decline and it was clear it wouldn't be a contender for much longer here in the UK, especially when they merged OSs with the OPPO (?) OS, and software quality went through the floor. I moved to Pixels and currently have a Pixel 9 Pro XL which I'm looking to change as they destroyed the battery life with the march update and it still hasn't been resolved. The Pixel has been solid otherwise and performance is still excellent, but I can't abide having my phone entering battery saver every day by late afternoon.

Nothing(TM) looks like it could be a decent choice, but they're generally weak hardware compared to a 9 Pro XL class device, and I'm not a fan of Samsung any more as a company, though it seems a S2X Ultra might be the only real option.

anticorporate 3 hours ago|||
Where OnePlus excelled over Pixels (at least at one point in time; I've owned both and gone back to Pixel) was that the OnePlus' beefier hardware meant that the camera startup time and autofocus speed was much faster. The cameras were comparable, but pulling out your Pixel and having a noticeable delay between double-tapping your hardware button and actually being able to take a decent picture was painful. OnePlus solved this with their camera software and beefier specs.

Somewhere along the way, the Pixel caught up, and the other quirks of the OnePlus diminished the relative benefit (I recall having some issues with their Android variant, and their charging system not actually following the USB-C spec in a way that was causing me issues). As someone who generally doesn't care about smartphone specs aside from "can it last all day?" and "can I take decent pictures without giving it much thought" the OnePlus line was briefly a great option, but hasn't done anything to make me want to try another one in a decade now.

I can't speak much to other flagship phones; I'll never own an Apple product and my experiences with Samsung's software across other devices means I'll likely never consider them either.

microtonal 4 hours ago||||
Nothing(TM) looks like it could be a decent choice, but they're generally weak hardware compared to a 9 Pro XL class device, and I'm not a fan of Samsung any more as a company, though it seems a S2X Ultra might be the only real option.

Even the Nothing Phone (4a) Pro is getting close to the price of an S26 here and the S26 will absolutely blow it out of the water when it comes to pretty much every facet of the hardware.

Pixel 9/10 Pro XL is a midrange SoC sold at flagship prices. Even the A57, which is a midrange Samsung model that will soon hit 350 Euro is faster single core than the Pixel 9 Pro and on par multi-core. Also has better battery life and despite only being 0.1" smaller weighs 42g less and is much thinner. Gets supported for 6 years and also gets monthly updates. Also doesn't die frequently with spicy pillows, camera bars that drop off, etc.

I still buy Pixels because it has an unlockable bootloader and can run GrapheneOS, but Google's pricing is insane and I wish that they would go back to the old price points. The 10a is the only Pixel with somewhat reasonable pricing for what it provides, but unfortunately they made the hardware differences larger than in the past (e.g. be not upgrading to the latest Tensor SoC).

epapsiou 5 hours ago|||
I had the same issue with Pixel 9 Pro battery. Clearing cache of "Device Health Service" fixed the issue.
molybd3num 16 minutes ago|||
that sounds suspicious, why does that fix the issue?
alias_neo 5 hours ago|||
Thanks, will try that now!
roryirvine 8 hours ago|||
Playing in slightly different markets, though - OnePlus targetted gamers / power users, whereas Nothing is much more fashion-focussed.

(And seem to be doing so successfully - certainly, you see a lot more Nothings than OnePluses in London)

harvey9 7 hours ago||
Nothing has a physical store in central London. Handy for anyone upgrading from the Wasp T12 Speechtool.
chaosharmonic 3 hours ago|||
It kinda feels cyclical, tbh. Bang-for-buck entrant that's friendly to modders shows up in the market, enthusiasts flock to it, it chases a bigger market as it grows, and then it eventually fades out as it loses what made it special in the first place -- assuming it even makes it that far.

I also think of Essential and Poco when this kind of thing comes up.

cosmic_cheese 5 hours ago|||
Nothing looks like a decent replacement for OnePlus for phones, but it doesn’t look like they’ve tackled tablets yet which is unfortunate. Though I never bought one, OnePlus’ tablets have long been on my radar because they’re one of the few Android tablets that use a sensible, more squarish aspect ratio (similar to that of iPads) instead of the awkwardly tall/skinny 16:9/16:10 shape popular in the industry.
jstummbillig 8 hours ago||
I mean... the major change is that it changed, no? It's kind of unprecedented, or, at least, highly unusual?
rickdeckard 8 hours ago||
The headline "Oppo stops sale under OnePlus brand in US and Europe" would be more appropriate.

OnePlus products were mostly slightly redesigned Oppo products for the past years, built on the same hardware and running the same OS.

Early-on it was an impressive corporate experiment to observe: The giant company Oppo gave one of its members Carl Pei the chance to create an agile sub-brand with an own OS and access to Oppo's supply chain.

Carl Pei succeeded and OnePlus became a disruptive force in many markets for several years.

But Carl Pei already left (to start the UK-based tech company 'Nothing'), the OnePlus OS was discontinued and product development was largely folded into Oppo many years ago already...

mergy 7 hours ago||
Loved my OnePlus One and ran nightlies of Cyanogenmod on it for quite a while. I had that bamboo wood backing on the phone that was really nice to the touch. Premium feel and a hacker phone.

It was quality and lasted for many years. I got it after I left the Apple ecosystem and my HTC One (M7) had become pretty banged-up.

I shifted away from OnePlus as it became more pricey and went with Samsung models over the last many years. I also no longer have as much time to play with LineageOS and nightlies anymore.

I did go back to OnePlus around the 10 series but wasn't impressed enough to keep it very long. I still use the red USB-C cables though.

I feel this is just a case where innovation eventually gives way and the Opportunity acquisition along with the data breach just made it less risk-adverse to innovate on features and pricing which has led to the pull-back.

OnePlus was fun when Cyanogenmod was edgy, etc. and you had the fight against the overwhelming crapware telcos forced on Android users. Still happening, sure, but unlocked phones and cleaner flavors of Android have mitigated a lot of that now.

xx__yy 36 minutes ago|
OnePlus are still edgey, get one of their +5YO phone and put Axion on it - Android 16 like it should be, and super snappy
Scene_Cast2 9 hours ago||
They were one of the brands with unlockable bootloaders and slide switches for mute. Unfortunately the Oppo takeover didn't preserve either.

Written on a OnePlus 8 Pro.

alias_neo 8 hours ago||
I still have my OnePlus 9 Pro, sadly I smashed the screen on day 2. Despite the broken screen it still feels and looks like a more premium device than my Pixel 9 Pro XL in terms of hardware, but the software really went down hill after the switch to the OPPO software.

Now I want rid of the pixel because they destroyed battery life with an update in march they've still not fixed.

red-iron-pine 7 hours ago||
pixels are fine, just put graphineOS on there.

only gripes I have are mapping apps are slow to initialize. i don't drive uber tho, so it's not terribly inconvenient

alias_neo 7 hours ago||
The software is the differentiator these days with all the flagship hardware being basically the same.

I would love to de-Google, but I need my banking apps, tap-to-pay and Android Auto and a top-quality camera that just works flawlessly.

If Graphene can do all of those I'll move, but the friction is high, I have passkeys and apps that have to be "migrated" such as banking apps, and various other stuff that is nigh impossible without a second device.

copper-float 6 hours ago||
You get all of that except tap to pay in America. In Europe, you get all of them.

Practically all banking apps are supported, and they have a thorough list so you can check beforehand.

alias_neo 5 hours ago||
Thanks for that. I just looked up the banking app list and all of my (UK) banks are supported.

What's the alternative to Google Wallet for tap to pay and loyalty cards?

Stagnant 8 hours ago|||
EU and NA models still have unlockable bootloaders.
electroglyph 8 hours ago|||
i just today pulled the back off my old oneplus 8 pro and put a new battery in it after putting lineageos on there. i decided i was tired of using my locked down Samsung that's full of crap
jabroni_salad 6 hours ago|||
Every single day I miss my slider switch. They kept the notification LED longer than most others too.
LorenDB 8 hours ago|||
My OnePlus 13 has a slider switch. Isn't the 15 the only flagship OnePlus that dropped the slider?
Scene_Cast2 7 hours ago||
I meant that they're increasingly converging to be Oppo phones (now running the same OS, hardware is a slightly tweaked Oppo phone variant, etc).
cmoski 9 hours ago|||
The loss of the slider switch still breaks my heart. It is my most loved feature on the phone.
colordrops 6 hours ago||
This is written on a OnePlus 13 with a slider running lineage os. Amazing phone.
bearjaws 9 hours ago||
When they increased prices to $900 for roughly the same quality as Samsung it was doomed.

The OnePlus 7 was such an amazing phone and honestly I remember buying a Pixel after it and realizing how crappy Tensor was and well optimized OnePlus was.

amarant 8 hours ago||
I had the exact opposite experience. I replaced my pixel 1 with a OnePlus 8t and I've been kicking myself ever since for not going with a new pixel. This phone is awful! My original pixel was so much better than the several years newer 8t. I absolutely long for the day I can finally, in good conscience, replace this piece of trash with a new pixel phone. I think the day is near. Finally.
fn-mote 8 hours ago|||
I would be so much happier with this comment if it gave any detail about what was worse.

As it is, it’s just a rant not a contribution to dialog.

amarant 8 hours ago||
The issues are legion. First thing I noticed was the addition of bloat. The "stock android"was a main selling point for me, but I do not feel they delivered. The ultra fast charging has been nice on occasion, but I think it's done more harm than good: the battery deteriorated faster than any phone I've had before it. I've had lots of issues with the usb-c port, it keeps spitting out cables, occasionally doesn't connect properly. The behind-the-screen fingerprint reader is a really cool feature, unfortunately it's so unreliable I've stopped using it completely since it's faster to use the pin code than doing 8 scans of my finger. Lately the power button has stopped working which is super annoying, if I run out of batteries my phone is dead until an alarm rings, which turns it on again. The sound slider is a cool idea, unfortunately it interacts weirdly with several apps. The worst of which is it opens "find in page"in my web browser any time I touch it. Oh and it became loose and occasionally switches on its own, but that's wear and tear I guess...

There is so much wrong with this phone...

onraglanroad 4 hours ago||
> I've had lots of issues with the usb-c port, it keeps spitting out cables, occasionally doesn't connect properly.

You've probably got some fluff in the port. Scrape it out with a pin and see if there's a fair bit of crap comes out.

wavemode 36 minutes ago||
Yep. This is a common problem for pocket devices with USB-C ports. Those suckers collect dust and grime if you don't cover them up.

I usually use the pointy end of a plastic flosser.

xx__yy 38 minutes ago||||
Put Axion on it - it's like new then
opan 8 hours ago||||
I'm using a OnePlus 8T with LineageOS and it's been great for me. I replaced the stock OS day 1, after getting the latest firmware update. I got it off eBay for a decent price a few years ago when AT&T made a bunch of old phones stop working via a whitelist. My OnePlus 5 I had at the time supported VoLTE on paper but didn't make the whitelist for some reason so I had to get a newer model. I don't really see the appeal of Pixel phones. I think I'd still wanna replace the stock OS right away to get the experience I'm used to if I had one. Not even sure I'd wanna go with Graphene.
driverdan 6 hours ago|||
Besides a mix of older Pixels and other phones, in the past few years I went OnePlus 8, Pixel 8 Pro, and currently OnePlus 13. I was completely underwhelmed by the 8 Pro. If felt like a marginal improvement over the OnePlus 8 for a premium price. The back cracked, water got in, and it stopped working. The OnePlus 13 feels like a significantly better phone in every way.
setsewerd 9 hours ago|||
I was on Pixels since the first generation, and only I recently switched from the Pixel 8 Pro to the OnePlus 15, so I was very late to the game here and missed the peak OnePlus days.

But even so, I've been way happier with the OnePlus than the Pixel. Only thing I miss is the camera quality of the Pixel.

Bummed that I won't have the option next time.

bearjaws 7 hours ago||
Yeah I recently went to a Find N6 and the battery life is quite literally 40% more than a Pixel. Not to mention the performance is significantly better.

Obviously as a folding phone it's more expensive, but it's leagues ahead of the Pixel Fold as well.

mgcross 9 hours ago|||
Yep, I went from a OP7T to P6Pro and it did not feel like an upgrade. I still miss the macro camera.
gosub100 8 hours ago||
Maybe that's the true cost of these devices, and the discounts we enjoy on other platforms reflect just how much they make selling our data and apps?
blenderob 7 hours ago||
Can someone explain the reason? I think I understand the "WHAT". I don't understand the "WHY". Why are they not going to launch new products in US and EU?
TorKlingberg 1 hour ago||
As someone vaguely in the industry: It's because of the huge rise in RAM prices. One of OnePlus' points was high specs at low price. They don't have the margins to eat current RAM prices.
cpncrunch 5 hours ago|||
Even reading through all the comments above yours I'm still in the dark. Everyone is talking about how they sabotaged their own business, and Carl Pei leaving, but none of that explains why specifically they aren't launching new products in Europe and the US (but still will in other parts of the world?) Something isn't quite adding up here.
dismalaf 3 hours ago|||
Because Carl Pei left and the parent company has 3 other phone brands.
willchis 4 hours ago||
Because their hearts are too heavy and emotional, and their community is too beloved, duh! I really wished companies would just TLDR so you didn't have to read this nonsense every singe time.
methuselah_in 9 hours ago|
It all started when Carl Pie left i suppose. Nothing devices are good but aren't cheap as one plus. They will i guess continue to move in Asia for now i guess.
xiaoyu2006 9 hours ago|
They don't sell well in Asia. It's mainly xiaomi, oppo, vivo and huawei.
throwa356262 9 hours ago||
OnePlus is owned by Oppo, no?

IIRC it started as an experiment to understand what works in western markets.

nomercy400 8 hours ago||
It wasn't even an experiment for western markets. It was a small team that convinced leadership to try and sell for the international market. The initial focus was China. And then it became an unexpectedly large international success.
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