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Posted by Sherex 11 hours ago

Ente – Opening Our Books(ente.com)
202 points | 76 commentspage 2
f3408fh 9 hours ago|
This is so cool. Congratulations! Have you considered opening operating costs as well?
vishnukvmd 9 hours ago|
ente.com/open is fully automated.

Publishing operating costs will create operational overhead, since we've to manually consolidate, label and publish expense records. Not excited about doing that right now, but would like to in the future.

Currently we've runway for a few years, and a margin of ~70% – entirety of which is reinvested into building Ente.

AnonHP 8 hours ago||
If your margins are about 70%, do you have any plans to reduce your prices? Compared to other photo storage platforms, your pricing seems a lot higher. End to end encryption seems to be the only USP when a person looks at your hosted offering.
vishnukvmd 8 hours ago|||
70% is our gross margin. We have expenses outside of infrastructure (people, ops, marketing, ...).

We have to reduce our prices, to make Ente's products accessible to a wider audience. But right now the focus is on building a sustainable business and increasing the probability of this business outliving us.

Grombobulous 1 hour ago||||
That’s not the only unique selling point.

It’s a very refined and feature-complete product with e2ee. Many alternatives just don’t have feature parity…Ente has been of the few alternative apps where you can say “it has everything important Google/Apple Photos has.”

It has desktop apps, which a number of alternatives don’t have.

It has automated continuous plain-directory export for making your 3-2-1 backup that uses different media.

The high pricing is just something I would expect from someone who isn’t a giant tech company. There are very few companies who beat pricing from places like Amazon, Microsoft, and Google.

jm4 2 hours ago|||
70% is not unreasonable gross margin. What makes you think that’s a reason to ask that they lower prices? That 70% has to cover a lot of expenses.
koiueo 4 hours ago||
What I don't get about Ente is their E2E promise.

When you share albums with someone else, the key is passed in the URL. Nothing prevents Ente from grabbing the key and decrypting all the data at this point.

So it's basically "E2E, trust me bro".

Or am I missing something?

vishnukvmd 4 hours ago|
The key is passed in the URL fragment. URL fragments do not leave your browser.

Implementation details here: https://ente.com/blog/building-shareable-links/

rbinv 9 hours ago||
Ente feels a lot like Smugmug did back then.
vishnukvmd 9 hours ago|
Thanks, I'm a fan of Smugmug :)
dismalaf 7 hours ago||
This is cool, I was looking into Ente to supplement Google Photos (I got 6k of my kid's photos, my Google account is associated with too many things and I worry about losing access).

$1M ARR seems low though.

petilon 35 minutes ago|
Their costs are low, being based in India.
laomos 5 hours ago||
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arcticbison 8 hours ago|
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