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Posted by pentagrama 4 hours ago

Designing emoji for the way we communicate today(blog.google)
37 points | 55 comments
BoppreH 1 hour ago|
Having read the article, I still don't understand the point of 3D modeling emoji. Even the user interviews didn't mention it, and problems like "what the back of a smiling face looks like" sound entirely self-inflicted.

I was hoping they had standardized how emoji look across platforms. There are still significant differences between Android and iOS, for example. They recognize how subtle emoji interpretation is, so the only reasonable conclusion is that sender and receiver should see the same pixels.

magicalist 1 hour ago|
> I was hoping they had standardized how emoji look across platforms.

You can't really do this. Or, rather, it's already been done, but people choose not to do this.

Emoji are just unicode characters. How they're displayed depends on the font used. Everyone could choose to use the same emoji font across platforms or apps, but they don't.

The one announced here is open source, for instance, but there's no way Apple is going to adopt it as the system default.

BoppreH 1 hour ago||
> You can't really do this.

"We've agreed with Apple to use their emoji glyphs on Android by default regardless of font, unless overriden by the user. We understand users might prefer the current designs, and we are proud of the work our team has done, but we believe that consistent communication is more important, and individual users can always enable the override to get the old look back."

> Everyone could choose to use the same emoji font across platforms or apps, but they don't.

Yeah, that's the problem. We can't rely on every user going out of the way to drive adoption, it has to be done centrally.

magicalist 46 minutes ago||
> > Everyone could choose to use the same emoji font across platforms or apps, but they don't.

> Yeah, that's the problem. We can't rely on every user going out of the way to drive adoption, it has to be done centrally.

Well by "everyone" I meant platform companies, app makers, and website designers. There's literally no way you'll get them to agree on a font choice.

> "We've agreed with Apple to use their emoji glyphs on Android by default regardless of font, unless overriden by the user".

First you'd have to get Apple to license their emoji font, presumably open source and freely available if you truly want it to be standardized across platforms. Have they ever open sourced a font? Or get Apple to agree to use someone else's font as the system default. Have they ever done that?

Second, if you forbid app developers from choosing an emoji font, the Facebooks of the world are just going to work around you by stripping out the emoji and manually inserting theirs in. Somewhat ironically, by ignoring the platform emoji font, which can lead to some jarring text rendering if you're used to the system font, apps like Facebook are fulfilling your dream of standardized unicode across platforms...but of course, only for users of their apps.

Third, I think you really underestimate the fundamental disagreements here. The Unicode Technical Committee has a working group to try to improve unicode interoperability, and victories are on the level of getting vendors to agree if the standard for the Lotus emoji should mention that it shouldn't include a lillypad (they decided no[1]). They're working on this, but it's never going to be what you want.

In any case, I understand what you're saying and I wasn't dismissing the fact that the precise emoji design can influence why you used that emoji at all, which gets lost in the translation to another emoji font.

[1] https://www.unicode.org/L2/L2025/25230-esr-report-utc185.pdf

fnoef 2 hours ago||
OMG leave the emojis alone! It's the classic example of a product that reached it's final form. Stop "innovating" the damn emojis
sghiassy 1 hour ago||
We have Times New Roman! Stop designing new fonts!
quentindanjou 1 hour ago|||
How can you cut so many budget of so many products and decide "yeah, emoji in 3d, that's what we are going to do!". I don't understand... Maybe they have some AR/VR future usage of some kind?
graypegg 1 hour ago|||
They do have to keep drawing them as unicode assigns new codepoints. So they can't really be left alone, other than just leaving the old ones alone and only appending. But I would imagine this trend towards non-raster versions of emojis is more about making updates MUCH easier rather than "innovating emojis" (even if they claim that in their marketing slop)

So many of the newer code points are ZWJ patterns modifying existing emoji. If you already rigged the 3D shark emoji, when unicode decides that :shark: + ZWJ + :family of 3: has to resolve to :horrific shark attack involving a family of 3:, at least that's not too hard.

bigyabai 2 hours ago||
Emojis are more of a unicode standard, they can be re-implemented with various themes to suit modern design trends. There's nothing wrong with redesigning your emojis to fit with the rest of your OS like you would with a system typeface.
ezst 1 hour ago|||
Except there's no way for the Unicode standard to be prescriptive enough for the different implementations to express identical intent. And that's before the politics get mixed in (e.g. Apple's water gun). That's why you see many chat services and social networks shipping their own whole and opinionated emoji font: at least on their platform every user sees the same glyph and although there is still room for interpretation and misunderstanding, that's not by having too many font designers.
Analemma_ 2 hours ago|||
Just because you can, doesn’t mean you should. Approximately nobody thought Google’s current emoji family needed a total overhaul, stop breaking our pattern recognition for no reason other than your designers are bored and don’t have enough real work to do.
summermusic 2 hours ago||
The best emoji for the way we communicate today would be to revert the water pistol back to a real gun.
sph 11 minutes ago||
Glaring ‘omissions’ are also breasts and penis emojis. Maybe even one representing sexual intercourse. You’ll find they are quite central to human culture.
thih9 1 hour ago||
True, then again, I’d prefer we revert the way we communicate today, thank you very much.
xd1936 4 hours ago||
Does anyone know _where_ these supposed 4,000 OBJ files are open-sourced? They don't seem to be in the Noto Emoji GitHub repo, nor linked anywhere in the article.
magicalist 41 minutes ago||
I couldn't find anything easier.

Seems like they're trying to tease excitement for new emoji in the next Android release (there was also an earlier linkless post in May[1]), so I'm assuming they don't want anyone scooping them and will push to the Noto repo on or after the day of release.

Seems like the post really should at least have used a future tense for "handing over raw .OBJ files to the community".

[1] https://blog.google/products-and-platforms/platforms/android...

xfalcox 3 hours ago||
I'm wondering the same! How that article has no links is beyond me.
paularmstrong 2 hours ago||
I also like that the article uses whatever system emoji you have, so everything is just showing apple emoji in text for me. All I see are a few 3D video renders of theirs.
ollin 1 hour ago||
This article seems fairly uninformative since, as others have pointed out, there's no visualization or comparison of the full emoji set and no link to see it. They just show a few example images and have some (AI-enhanced?) prose that doesn't actually say very much.

This article https://9to5google.com/2026/05/12/android-17-emoji-redesign/ has a larger (2d image) comparison grid with several dozen examples and an A/B slider vs the old versions. Overall the new design looks like a fairly tasteful compromise between Google's previous flat-shaded vector emoji and the hybrid 2d+3d Apple emoji, with the benefits (easier to rerender with higher-resolution, animations, tweaked lighting, etc.) that you'd get from a fully-3D pipeline. So I like the new set of emoji, just not this particular blog.google.com article.

magicalist 59 minutes ago|
Yeah, looks like that article was from an I/O announcement of these new emoji (which I don't remember, but I also didn't watch much of the keynote), and they've decided to tease this until it finally lands in the next version of android.

What's the overlap of people excited about new emoji and also read blog.google? OTOH, I guess they didn't ask to be posted to HN. :shrug:

doublepg23 2 hours ago||
The Google "blob" emoji was the peak of emoji design.
0110101001 2 hours ago|
Getting rid of the blobs and putting a smiley face on 'pile of poo' were sad days.
arecsu 38 minutes ago||
For what is worth, the fluent emojis from Microsoft, also named Segoe UI Emoji, have a 2D and 3D versions. They are beautiful! Although I'm not sure if the 3D ones are just complex vector images made to simulate depth with clever gradients and shadows, or were actually 3D rendered. I even saw some animations of them somewhere. Super cute
hgoel 2 hours ago||
I really wish they'd go back to the blobs and stick to them.
ChrisArchitect 1 hour ago|
tip: on Gboard type the sparkle emoji and then any other emoji and it will suggest the blob version (tho, only as an image)
cryzinger 1 hour ago||
You can also use Emoji Kitchen to generate the images if you use a non-Gboard keyboard! https://emojikitchen.dev/
jaredsohn 1 hour ago||
In today's AI times, I find it a little amusing to think about emojis as an automation of the craft of making ascii art. Is a little different since people don't get paid for that, but there was a creative component to it.
squidbeak 27 minutes ago|
I realize many people are devoted to emoji. But my God, this type of infantilism is a proper blight.

Do people really have so little faith in their articulacy that they need to resort to crude cartoons? And what's the aim? Hope the recipient takes pity on the sender's insecurity? Distract from one form of mindless stupidity with a greater one? Who in their right mind ever thinks to themselves, "This message is ok, but I know what'll improve it: a nice little graphic-wank over the words." Or do users actually think there something charming about the things? (But that's unlikely. What sort of simpering plankton would ever mistake a smiley for charm?)

Whatever's behind the fad, I wish one of the tech giants would grow the balls and hairs to deprecate the things - or that a new generation would rebel against its parents childishness and find an amusing way to shit on it - roughly enough to wake them out of the practice. Or alternatively, that emoji users would spend a moment - just a moment - looking at the fatuous mess they're making of their comms and grow up. I can't be the only person who cringes when I see adults jump back in their playpens or reach for a dummy. And really, how can it not be immediately obvious to these people that not everyone wants them stuffing their soggy nappies through their letterboxes? Their general absence here is one of the most refreshing things about this site.

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