"Best value": Over how many miles? A hybrid often has a lower TCO.

"Gas I4, proven": Maybe it's a skill issue, but I can't figure out which I4 they're using or if they DIY. Meanwhile, the "unproven" Ford hybrid system is pushing trucks to 200k miles on a regular basis. (of course, your mileage may vary but it seems like they did a great job with this)

There's other issues as well.

As a benchmark, I would use Slate, who have so far done an excellent job providing information and updates on their truck.

Atm, this is a DoA product.

Because we hate you, and need to make some money off it