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Posted by montecarl 4 hours ago

Advertise in ChatGPT(ads.openai.com)
218 points | 221 commentspage 2
Catloafdev 3 hours ago|
Well that surely isn't a good sign of their financial health.

I would have expected this to happen post-IPO.

khurs 3 hours ago|
IPO has been delayed to 2027

https://finance.yahoo.com/markets/stocks/articles/openai-con...

Terr_ 3 hours ago||
I'm quite conscious of being repetitive here, but The Truman Show is relevant again:

> Why don't you let me fix you some of this new Mococoa drink? All-natural cocoa beans from the upper slopes of Mount Nicaragua. No artificial sweeteners. I've tasted other cocoas. This is the best.

matheusmoreira 2 hours ago|
> What the hell are you talking about? Who are you talking to?

One of the most dystopic, soul destroying films I've ever watched.

aucisson_masque 1 hour ago||
How long until advertisement impacts chatgpt answer, I mean not just adding a sponsored link at the end but changing it's answer.

We've seen it with Google, money is too hard to resist. Enshitification is coming !

Thanks god for the open Chinese models, they are the future. All hail the CCP.

Ethan_Mick 3 hours ago||
I think this is a good moment to bring up a question I was thinking on earlier today.

In a world where agents are searching, building, and signing up for services, how do you advertise your product?

And not just advertise in traditional sense (ads in ChatGPT), but general marketing and awareness of what you're offering. Google search ads? Agents aren't using Google. Launch on Reddit for humans and hope your post gets scraped? Write up a bunch of marketing blog posts and wait for LLMs to ingest your content and have it feed into the next generation of models?

I honestly didn't quite know. If I were to launch a product today, I'd want it to be agent focused. But then how do you tell them about your product? Do these ChatGPT ads get returned if Codex does a web search? Is that good? Bad?

apitman 3 hours ago||
In my utopia traditional advertising doesn't exist. Products are in catalogs. When I want to buy something I look in the catalog under a specific category. Innovative products that actually bring value are spread by word of mouth.
onestay42 2 hours ago||
IIRC things like this were why so many companies were called ACME.
sebastiennight 2 hours ago||
Soooo many companies in the French Yellow Pages with names that would translate to "AAA Plumbers", "A, A & Associates Locksmith Company"
hermitcrab 2 hours ago|||
>In a world where agents are searching, building, and signing up for services, how do you advertise your product?

I've been running a 1-man software business for over 20 years and it is getting increasingly hard. I no longer get impressions from PPC Ads unless I bid so high that I make no profit. Magazine ads aren't really a thing now. The AIs are stealing my content and SEO works less and less. The channel is being flooded with low effort slop. Traffic to my website is steadily going down. It is hard to know what to do about it. Maybe I can buy some clicks from ChatGpt ads at a price where I can make profit, before the prices rise out of reach?

theplumber 3 hours ago|||
You just do SEO ai (it’s a thing) ans buy ads from ChatGPT. It seems obvious to me
MDib 3 hours ago||
I wish I were joking but GEO (generative engine optimisation) has stuck from the 22-23ish period when Google was really pusing the 'Gen AI' brand

https://en.wikipedia.org/wiki/Generative_engine_optimization

wslh 3 hours ago||
> In a world where agents are searching, building, and signing up for services, how do you advertise your product?

The answer may still be the same: go where the attention is. Right now, that attention is concentrated in prompting frontends.

lifeisstillgood 1 hour ago||
I think at some point we have to give up the “we are creating AGI” and admit it was “a better search engine than Google, we can cash grab their ad revenue”
dofm 3 hours ago||
Well it is pretty good at confirming the right ammunition for a school shooting so that’s one potential market at least.

https://youtu.be/IbG-JGdGniY

(Watch the whole video, it’s remarkable)

What else: the right medication for an overdose? The right fertiliser for an improvised explosive? The possibilities for adverts with that all-important long tail of earned media news coverage are endless.

ETA: in all seriousness… will an LLM decide on which ads to place? And will it be the primary chat LLM (modifying the system prompt) or will it be a summariser (like the title summariser models)

SepiaSapient 2 hours ago|
I said it on another comment, but OpenAI doesn't seem like the type of company to value human oversight and "Go beyond keywords with richer context signals" sure sounds like the regular model with a specific system prompt.

>What else: the right medication for an overdose? The right fertiliser for an improvised explosive? The possibilities for adverts with that all-important long tail of earned media news coverage are endless.

To be fair, there's a lot of wild shit in the ads of Google and Facebook, and they seem to avoid too much scrutiny. Maybe it's not gonna be "cards against humanity" esque fuckup with a problematic chat and a (originally) benign ad. There could be some sad teen talking about bullying and they get an ad for the Gen Z equivalent of The Turner Diaries and the local gun store.

dofm 2 hours ago||
Oh, not saying it’s much different in reality to keyword matching.

But it’s going to hit different.

lacoolj 3 hours ago||
lol they couldn't even go six months after Anthropic's superbowl ad predicting this exact crap

https://www.youtube.com/watch?v=kQRu7DdTTVA

cebert 2 hours ago||
At least the sponsored posts are currently visibly highlighted. As a user, I would quickly be trained to avoid the first N sponsored suggestions and skip the first non-sponsored suggestion. What's the goal here?
nonoesp 3 hours ago||
One step closer to Black Mirror's 'Common People'

https://en.wikipedia.org/wiki/Common_People_(Black_Mirror)

khurs 3 hours ago|
If a user clicks on one ad, OpenAI makes a tiny bit of money. If a user clicks on 10 ads, OpenAI makes 10x the money.

This incentive is inevitably going to lead to ad supported LLM's not answering questions properly the first time so more ads served.

I am guessing in voice mode they will also have voice ads.

Jtarii 1 hour ago||
>This incentive is inevitably going to lead to ad supported LLM's not answering questions properly the first time so more ads served.

The extra inference cost is going to be greater than whatever fraction of a penny they would get from doing this.

Cyberdog 3 hours ago||
If I can tell that the LLM didn't answer my question properly, why would I engage with the ad the answer contains, which would likely be equally irrelevant?
khurs 2 hours ago||
The google ad revenue and Meta ad revenue is hundreds of billions a year.

They have behavioural experts who know how mainstream minds work and how to manipulate.

Remembers ads are predominately not for the educated and intelligent, that type of person will think critically. People who are more naive are the golden gooses

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