Posted by rapnie 18 hours ago
I've wanted the option to select your cookie preferences once and forget in a brower for ever.
I assume the reason this wasn't done initially was corporate pressure (most people would opt-out of everything by default).
1.2 billion exposed users × 8.17 years×365×3 banners/day×4 seconds÷36 is roughly 10-15 billion human hours lost to dealing with damn cookies since GDPR took effect on May 2018.
That's about 17,000 human lives.
EDIT: It's obvious that people really hate this option. Maybe too many here have their incomes too closely tied to the metrics that cookies are designed to collect. It could also be that it is an unrealistic option for everything except the most extreme societal changes.
If you are old enough and look back far enough you may remember the time before all this bullshit like I do. Once marketing and advertising get involved and gain power in an organization, things tend to go to shit fast.
> Tired of misleading cookie banners? The EU Commission has finally proposed a solution: set your privacy preferences in the browser once, and never see another banner.
Fortunately, if you have uBlock Origin, you can enable Easylist cookie notices under annoyances and avoid most of them. Combine with blocking third-party cookies, and the problem pretty much disappears.
The fact that the EU tried to regulate this stuff is a shame, because regulation is not a good remedy. End-users have agency here. The solution is to enable end-users to have control in their browser (which they always did, so it's an issue of education, like so many things).
Shame that Google is trying to kill uBO though. Extremely pleased that Brave continues to support it.
The Do Not Track header is the only technology needed. The rest is compelling companies to obey it.