Posted by dickfickling 2 hours ago
The problem with that is that it then it is no longer a sport, rather a... business.
UEFA letter is spot on.
Now if only that could put a dent in Infantino reelection...
So this will now be the new norm. Host countries will be ones where laws don’t prohibit gouging fans. They’ll come up with creative solutions to meet the rotation requirement like the upcoming host a couple games in South America farce that’s allowing them to go to Saudi Arabia after that. They’ll continue to push the boundaries of decency until they get sufficient pushback.
For all the problems in Qatar's world cup, a fan could watch two games a day, live,because the stadiums were that close. The 2026 bid maximized distances about as much as one could, vs, say, at least limit it all to the west coast, which would still be a lot by normal standards, bout would mean fewer huge metros where you could dip your toe in and ask for a ton of money, as there'd be very few games there.
And again, we are talking a team that won, and was among the favorites to win from day 1, just not being able to fill 1/3rd of the stadium, or anything close.
But there's always a breaking point... hopefully.
It’s sad though. The World Cup, while imperfect, remains an event that brings the world together. We don’t have many of those left.
Got friends working for them as developers. They ran away. In months
A private company answers only to shareholders.
Trump and Kushners
"Joshua Kushner is now the kingpin in driving the sale of the World Cup to investors and family ties are tight around the project"[1]
1. https://www.theguardian.com/football/2026/jul/30/fifas-sale-...
They are no strangers to certain aspects of it. /s
Interesting parallels to OpenAI.
For a second, I thought the Americanization[1] of fùtbol would be done gradually and no one would complain as we'd be slowly boiled. I'm glad the corrupt bastards got greedy/impatient and took a big swing.
1. Sports as business first, catering to owners first, sponsors second, broadcasters, and then lastly fans. IMO non-profit sports organizations are the best model for fans, who I identify the most with.
The $15 billion figure is for FIFA's ENTIRE 2023-2026 revenue cycle, so not just this World Cup. But the obvious "low-hanging fruit" was making the tournamenta lot larger (104 matches instead of Qatar's 64), so a lot more tickets, hospitality sales, ads etc
Also two 3 minute hydration breaks per match, giving broadcasters additional advertising windows.
That's your "optimization".
The game was already hurt this world cup with the flow destroying „hydration breaks“ to sell more ads.
That said, a World Cup without any of the 55 UEFA countries wouldn’t make sense commercially.
Depending on whether the South American teams show up…
(Though AFAIK they haven’t yet threatened a boycott.)
His son in law is running the investment firm https://apnews.com/article/world-cup-fifa-investors-kushner-...
In turn Trump wants to nominate Infantino for Secretary General of UN https://www.euronews.com/2026/07/22/trumps-pick-for-the-next...
I think it’s important to clarify the incentives at play, people are rarely evil for the sake of being evil
Sepp Blatter for crying out loud.
Edit: I just realized you meant who here on hn, in which case I assume the hardcore capitalists/libertarians. But they can speak for themselves.
They could host a tournament without the pay-to-win arbitrary overruling of red cards and the clownish half time entertainment. Nobody would care about the FIFA World Cup.
Fork it!
Hard to think of a modern institution as corrupt as fifa. That may not bother too many people because it’s not their government, but I just think it stinks
I backslid this year, but did completely boycott watching in 2018 and 2022. Russia is a pariah state and should never have been allowed to host, and Qatar was manifestly unsuitable.
The only difference this year is that the bribery and political favors were out in the open.
IOC is about the only organisation that comes close to it I think.
Their suggestion is to open up the power structure, e.g. to all past players/Olympians.
Also the treatment of the Iranian team was comically awful.
Ahhhh, you're American!
The US itself is far and away the world's biggest sporting nation, and many there see football's informality and cynicism as antiquated and, honestly, embarrassing. The world outside of the US wants to protect "their" game, though it's not theirs to begin with, ignoring the existing, systematic issues with it, even making contrived arguments about the word "soccer" itself.
FIFA's shenanigans off-the-field were a problem, but they're not unique to the World Cup nor its location. I'd argue the last Copa America and Cup of Nations had worse issues with officiating/corruption.
There are many other nations with just as much influence in sports outside of the US. The only difference being that the US doesn’t care about them.
Football is a global game, everyone’s, not another thing for the US dictate and ruin.
Second, the hydration (ads!) breaks were clearly used to tweak some tactics, player positionning, etc, making it another half-time. It's a strategic opportunity. Why not introduce a 2 min drill, then ? - yuck- That's not football.
Third, I won't talk about that specific red card or that penalty kick, but the fact that players and staff complained so much about the refereeing issues hurts the trust we can have into the game as a whole.
And that 27 min half-time... Seriously ?!
Other than those awful hydration breaks, they didn't ruin it much. I didn't love the extended half time in the final, but I was only hate watching Argentina anyway so didn't care much. Better to have the standard interval but not egregious to extend in the final. Overall it was a good tournament, a proper "feast of football" as we used to say. Some fine-tuning to do with the VAR but even then there weren't as many egregiously unfair calls as in years past. (Croatia's disallowed goal being a memorable example because it was so rare.) Many, many good games and some memorable moments - Cape Verde!
There was nothing egregious and it was widely attended.
Refusing entry to a Somali referee on the spurious grounds of links to terrorism was a disgrace.
The overturning of Falorin Balogun's ban was a disgrace.
The ticket prices were a disgrace. The transport to the stadiums was a shambles.
I could go on.
This bit was kind of baffling to me. Like, the US has a bunch of large stadiums. Presumably they sometimes get used for stuff. How is it not a constant disaster?
There’s a medium sized (50k capacity) stadium near me, and even _with_ a train station with a train each way every ten minutes right beside it, and within easy walking distance of about five high capacity bus routes, it’s always a bit of a shitshow when a big event finishes. I’ve no idea how it could work _at all_ if you’re just depending on buses and cars, which a bunch of the US stadiums seemed to be.
Now if only it had been a good half-time show...
Second commentator: “It is true, Red Bull gives you wings. In this case, the wings only take you to the shower room.”
EDIT: not sure why i’m getting downvoted, they post up the injured player on the screens with a private medical company prominently displayed.
This is the closest where I can see a future where we have a rugby union / rugby league like schism.
Oh and guess who is behind the investment group: https://apnews.com/article/world-cup-fifa-investors-kushner-...
I can't say I think the halftime show is a big deal at all though.
Every single break time decision in football is arbitrary already.
This is like saying “customers aren’t worried enough about the corporate process - they only care about the end product!”
a few years ago when the momentum was moving towards tennis, some european clubs proposed a "super league" comprising of only the elite teams, the purpose was again to maximize ad profits (and i should go back to check who actually proposed it, who they were affiliated with). That time they were suggested not to proceed, or else they would be boycotted from all other events, the players too. That was also a good decision.
football (not handegg) it already corrupt enough as it is, and too much money is flowing into it, it's incredible and heart warming that there is still some dignity left in the associations.
I'd say this is very, very common knowledge in huge parts of the world. It's not something only enthusiasts and purists know.
This is certainly something many people I know have cared a lot about - and again, I'm not a football enthusiast myself, but still the vast majority of the people I know are, because, not being one really is an outlier.
[0] https://www.topendsports.com/world/lists/popular-sport/fans....
> There are plenty of stoppages in game already which take as much time.
Well. Not really. And those "stoppages" are part of the game. Actually watching the players quarrel with the referee and whatnot is something football fans want to do. It's not comparable.
This is the thing that is too much? I just don't get it. The entire thing is a spectacle to sell ads.
A game having two main uninterrupted halves is one of those foundational facts. Players train for being able to play for that long without getting too thirsty to continue.
I don't often watch football outside the world cup. I don't support any teams. But I know how football is meant to be played, and I was definitely annoyed about the hydration breaks.
Does USA have people that don't follow american football but will watch the Superbowl? Would those people notice if there were three times as many breaks as usual?
Well...many if not most of the people who don't follow NFL and watch the Super Bowl are watching it for the half time show and ads, so more breaks would make them happy, heh.
… By non-fans do you mean people who have literally never heard of football, or something? I’m very far from a fan, no interest at all. But, I mean, I know there are two halves. Everybody knows that.
that’s what effectively made the hydration breaks turn it into a game of four quarters. lost count of the number of times teams completely changed their strategy after the breaks and went on to score goals etc.
you make the players drink the water from the centre of the field with no coaching staff present then it would have less of an impact. but there’s still an impact as all players can huddle together and discuss things together in a way they normally wouldn’t be able to without a severe stoppage ie a delay going on 5-10+ minutes, which is usually rare.