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Posted by ExMachina73 2 days ago

The title cards in Blade Runner are amazing(randsinrepose.com)
435 points | 210 commentspage 4
mnw21cam 2 days ago|
Did the author forget to add pictures? They seem to be referred to in the text.
tremon 1 day ago||
The images don't load without javascript, which sadly is customary for the modern web experience.
AgentMatt 2 days ago||
Which pictures are you missing? I see three stills from the Bladerunner intro sequence, and two embedded videos of it.
looperhacks 2 days ago||
While yes, the opening and title cards are very good, I can't get over the (imho) pretty "meh" layout of the crawling text. The right margin is very jagged (especially the "Replicant"), even when it doesn't appear to be necessary (notice that in "Replicants were used Off-world as\n slave labor, in the hazardous exploration and\n colonization of other planets.", the "slave" could've fit into the first line and "colonization" could've been hyphenated). If necessary, they also could've changed some of the wording for better typography. Also, the last two sentences weirdly seem to have different left margins.
DrewADesign 2 days ago||
Hyphenation isn’t the best for readability, which is especially important with moving text. (That’s also why there was so much leading, so it would be easy to see which line continued the one you’re looking at.) Many of the word combinations that were kept together rather than split up had much more impact together. Reading that the replicants were slave labor has more literary impact than them being slave

labor. Avoiding left-edge raggedness is critical for readability, but avoiding right-edge raggedness is only more important than disturbing meaning and readability when either a) the block of text needs to have strong visual integrity in the context of other elements (even column gutters or page edges in some cases,) or b) when space is critical. In this case they made the right decision. The left margins in the final text block were for emphasis. Even in a business letter wouldn’t be out-of-bounds, but in creative writing it’s der rigueur, and in on-screen movie text, things like that are nearly required.

joezydeco 1 day ago||
I think the placement of Replicant is deliberate. It's heading out of bounds and makes you uneasy when you see it.
OneManHorde 2 days ago||
IBM Plex Mono totally slaps. Look at those braces!
rahulmax 2 days ago||
It is quite mediocre. Nothing "fucking amazing" about the title cards. In the world of movie title cards, this one sits in the bottom half.

Midway through, the article stops being about Blade runner and becomes "people building things with AI are creating garbage", and Blade runner title cards is now a prop that substantiates that opinion.

It's fine if the typographic analysis holds up. It does not. I'm not able to see what OP is seeing. What am I missing?

tclancy 1 day ago|
>In the world of movie title cards, this one sits in the bottom half.

Really? Are we including B movies, porn, educational films (other than porn) in this massive list?

inigyou 1 day ago||
I flagged this because it was written by an LLM.
andyjohnson0 2 days ago||
Actual title is "The Title Cards in Blade Runner Are Fucking Amazing" - and I'm pretty sure the hn submission said that yesterday. I prefer the original, and I don't understand the reason for bowdlerising it.
inigyou 2 days ago|
Welcome to corporate. Swearing will not be tolerated.
nephihaha 1 day ago||
My favourite title cards are in "Thank You for Smoking". They're all done like old fashioned cigarette packs.
mproud 2 days ago|
Paging John Gruber!
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