Top
Best
New

Posted by robtherobber 1 hour ago

Facebook is paying controversial creators to produce rage-bait content(www.abc.net.au)
74 points | 26 comments
florkbork 43 minutes ago|
I will call out the ABC here for taking a lot of the boots on the ground work that Tom Tanuki - independent journo (https://youtube.com/@tomtanuki) has done with these far right slopaganda mills, slicing off the prior recognition and pretending it's a big new problem they just found. While a bit of this is new... Is it that new? Is this report that detailed? Hmmmmm
fosron 37 minutes ago||
Facebook is still big in my country, Lithuania, and both rage-bait and other type of fringe content is rampant, and even worse after fact-checking was removed. It is wild, and with some outside actors (specific country that shall not be named) it is a big problem with political and social effects being felt IRL.
bilekas 41 minutes ago||
This isn't anything new, it was abundantly clear after Facebook removed their fact checking team during covid that the priority was engagement over everything else, and rage bait is exactly that.
bwb 36 minutes ago||
FB is built on rage bait, what else do they have beside cute videos?
code_duck 16 minutes ago|
Horrible sympathy and religion bait like "I bet nobody will upvote this poor sick child with one leg, won't you? 1 amen = 1 prayer!"
ThunderSizzle 13 minutes ago||
How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so.

In return, many companies that rely on these problems, turn around and advertise on these networks.

Social media is just following the same strategy.

matherial 8 minutes ago||
What are you trying to say? That Facebook should be excused because others also behave badly?

Otherwise, we can dislike both things and it adds nothing to say "but why aren't your talking about the other thing instead". And for what it's worth, there is a pretty clear difference between the journalistic standards of FB bait and of the legacy media.

LunaSea 4 minutes ago||
Social media has been protected by the Safe Harbour rules because they had millions of users creating content which was difficult to monitor and moderate.

If they start producing their own content they might get considered like a news organisation with a whole different set of rules being applied to them and Safe Harbour being inapplicable.

phendrenad2 2 minutes ago||
[delayed]
cedws 39 minutes ago||
Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing.

I remember during COVID I saw a number of YouTubers swing from producing normal content into conspiracy shit. Their views ballooned. I saw a nasty feedback loop where the more controversial content received more engagement, hence more ad revenue, leading to more of it being produced.

These platforms are actively degenerating society; there’s a reason the CCP is keeping tight control and reportedly rebalancing things to promote educational creators on China’s.

shevy-java 31 minutes ago|
Indeed. What I noticed is that the quality of the videos went down on youtube in the last 3 years. Now, the quality was never as great as it used to be anyway, but Google changed various things that made youtube worse. They are slowly killing off youtube without realising it.
Levitating 6 minutes ago||
A lot of channels got bought by private equity. YouTube is saturated with similar content so creators have to resort to clickbait to keep up. AI has allowed creators to increase their efficiency writing scripts.

I don't know what you believe Google changed about YouTube, but I believe it has just made itself worse.

graemep 53 minutes ago||
Ragebait is what FB runs on. A lot of these people do not even believe what they say. https://www.thebureauinvestigates.com/stories/2025-11-16/kin...
miladyincontrol 41 minutes ago||
FB and IG reels both. Twitter gets a lot of rightfully owed criticism about it's fair share but its always weird to me seeing people slam twitter then go right on to IG or some other meta owned app as if its significantly different.
BoxOfRain 2 minutes ago||
I'm so glad I got myself off Instagram and Reddit, the longer I go without them the more I realise what massive cognitohazards both of them are if you spend too much time on them. Different mechanisms but both were much more of a net drain on me than I realised before leaving them.
lukan 14 minutes ago||
Is it ethical wrong in this case, to wish those persons to get beaten up one day, by one of the people where they fueled their hate (who do take it out on other people for real)? So they reap what they sow?
graemep 9 minutes ago||
Understandable but wrong.
Growtika 1 hour ago||
Especially before elections, it feels like they rewards people for being toxic
seydor 54 minutes ago|
Can't they just do it with AI ?
More comments...