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Posted by pentagrama 9 hours ago

Firefox for iOS now has a native adblocker(support.mozilla.org)
425 points | 187 commentspage 2
wahnfrieden 1 hour ago|
How does it compare with Brave iOS's?

(I ask because I want to use one of these for my own app - I don't care which app is nicer to use.)

Sha1rholder 5 hours ago||
But advertising is the source of funding that many content creators rely on to make a living... Of course I don’t want Meta and Google profiting from mind-manipulating ads, but where is better business model? Crypto micropayments?
leokennis 4 hours ago||
"People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."

- Banksy

Sha1rholder 3 hours ago||
I agree that they’re evil and there are legitimate reasons to use ad blockers. But ("But" is such an unwelcomed word here) we need a better business model than ads to support free content creators, if we want to push back against The Advertisers.
tensor 1 hour ago|||
It's called paying for shit. Like we used to before everything went ad driven. You'd go and buy a magazine or a book or a newspaper. (Ironically, you often still got ads though, ugh).
fsflover 2 hours ago|||
The advertising business model destroyed any possible alternative, like Google Maps destroyed virtually all commercial maps, by providing products "for free" with costs well hidden from the public. Yet those costs exist and burden the society even more by removing the competition and enabling monopolies.

Who knows which products and business models would exist without it? The (actually free, non-monopolized) market would show us. I wish it could and am curious, too.

The real solution is to ban advertising and let the free market do its job, https://news.ycombinator.com/item?id=43595269

Terr_ 22 minutes ago|||
The way I see it, advertisers have violated any implicit bargain by adding the spying and surveillance aspect.

The traditional billboard or TV-ad is not part of a global system that creates a personal dossier of everything you view, how long you view it, and everyone who might be friends you viewed or shared it with you, and what groups that forms, etc.

Basically no consumer anywhere is going into it with informed consent--and they've planned it that way.

rustcleaner 3 hours ago|||
Maybe "content creation" shouldn't be a day job? Maybe "content creators" should get real productive day jobs while the space is open for the creators who do it out of passion and love... for free and without ads? What if some of the high cost of goods we're seeing right now is due to too many non-productive consumers (middle managers, service workers, "content creators," etc.) at the expense of not enough producers (people taking things out of the ground and converting them to useful goods)?

Maybe strong anti-advertising laws are in order? No accepting pay to parrot a message, or at least heavily taxing such arrangements if allowed? IMO the only place I should ever see an ad is when I go to some YellowPages directory, like plumber ads when I look up plumbers. There should be a Nutrition Facts like description of costs, service or product description, etc, in lieu of pretty art and slogans for us thinkers. Never should I see an ad on random web pages, billboards, newspapers, entertainment media, etc. Imagine the ills banning advertising would reduce... like the data surveillance & brokering industry!

bluebarbet 1 hour ago||
>not enough producers (people taking things out of the ground and converting them to useful goods)

This is an oddly outdated vision of progress IMO. Indeed a dematerialized economy of "content creation" among other things, where less of the dollars involve "taking things out of the ground" (and dumping them back there), is somewhat utopian from an environmental point of view.

Completely agree about advertising.

upboundspiral 5 hours ago|||
With AI I am reconsidering my stance on micropayments.

I recently loaded up a few dollars on Deepseek to try it out, and the value I got out of it far surpassed my balance lost (tens of cents). If this is a sustainable business model for Deepseek (I'm not sure yet), then this shifts the economics: in this scenario I feel totally fine paying pocket change for something valuable.

We already know google's searches cost orders of magnitude less than serving an AI model, so there is no reason to believe micropayments couldn't work there too. Of course, advertisements make Google a lot more money than micropayments, so they never tried it, but I suspect that while they might not work in all scenarios they are underexplored as a monetizing strategy.

I feel like website owners could band together and along with search engines figure out tiers for people viewing their content (free, minimal fee, larger fee, etc).

And some publishers would choose that, others would form different coalitions and say: get a subscription and you get access to xyz content, just like with streaming etc. It would need cooperation, so maybe the idea is already dead in the water, but the web being the realm of advertising is not set in stone.

Scaled 3 hours ago|||
I like the idea of micro payments, but I don't think they'll take off versus existing ad/subscription models. The problem is economics: the vast majority of people are simply unwilling to pay even a cent. Part of this is people don't know the brand to feel comfortable spending money on random sites (I recall a comic where a user was deliberating heavily on a $0.99 app after easily buying a $7 coffee). Part of this is also the shape of the economy where most people just don't have spare income.

The fraction of people who are willing to pay a cent are likely to be willing to pay considerably more. It is much, much more lucrative to get those people into subscriptions, where they will keep buying -- potentially for years.

So for most businesses, they'd likely earn less revenue via micro payments, which means it's unlikely they'll get widespread adoption.

Sha1rholder 4 hours ago|||
This is the kind of “better internet” I want. Compared with ads, I’d much rather have a 0.05 dollar paywall.

But for this to work, the technology has to be built on crypto micropayments. The total cost and friction of traditional payment systems, including online payment services like PayPal, would make this impossible. I think this is also one of the design goals behind Web3 and Project Xanadu.

https://en.wikipedia.org/wiki/Project_Xanadu

https://cloudflare.pay/

upboundspiral 4 hours ago||
crypto is a solution in search of a problem.
Sha1rholder 3 hours ago||
If you live in a developing country and frequently make or receive cross-border payments in currencies other than USD, you’ll understand that's not the case. The fees and compliance burden of traditional financial system still represent a huge cost in cross-border trade. These costs kill micropayments.

I’m bullish on oracles and cryptography-secured monetary systems.

duxup 1 hour ago|||
Yeah this is a pain. Good people who do good work and aren't responsible for figuring out some micropayments ecosystem for the rest of us are reliant on advertising.
Forgeties79 3 hours ago||
Adblocking is basic security now. I gladly pay for quality services.
rustcleaner 3 hours ago||
It is psychological security too. Most ads are manipulative inducements to expend money that could otherwise be more cerebrally spent elsewhere (or saved even). Our goal as individuals is expense reduction, which is an economic strategy that is diametrically opposed by any individual or business reliant on you spending money. Ads are the vector where psychological games can be played to erode our default economic strategy. Ads are an evil most don't recognize, and need more controls than firearms even!
loganc2342 2 hours ago||
I swear Firefox for iOS already blocked the vast majority of ads for me until a few weeks ago. But then suddenly, a lot of pages where I didn't see a single ad before became unusably swarmed with them. Am I the only one?
nikodunk 3 hours ago||
Not available to me yet. I'll re-download and switch from Brave when it is.
petilon 5 hours ago||
Blocking ads wholesale is a terrible idea and unnecessary. What needs to be blocked is ads that execute client-side javascript (consuming your memory and cpu), ads that consume too much network bandwidth and so on. Ads are necessary so that content producers can generate income, without it they won't produce quality content. When you block abusive ads (as opposed to all ads), advertisers are encouraged to make their ads less abusive. Content producers get paid and you get to enjoy the content for free. Everyone wins.
Gareth321 5 hours ago||
> When you block abusive ads (as opposed to all ads), advertisers are encouraged to make their ads less abusive.

Ads were made abusive, malicious, and dangerous WELL before ad blockers existed. Ad blockers are a response to abusive, malicious, and dangerous advertising. Sadly there are very few reliable ways to whitelist trustworthy advertising. Google and Facebook et al. have all served harmful advertising at some point.

It's too late to turn this around. All trust is lost with advertisers, and to be honest, I'm not sure a system based on trust was ever going to work anyway. Content creators must now create new ways to derive value from their work. Perhaps we go back to an internet where people wrote blogs and posted pictures not for money, but as a hobby. I think that was a better internet.

kromokromo 5 hours ago|||
No. We need to think in other ways than the ad economy. I’d gladly pay for good content if there was a decent system set up for it.
rustcleaner 2 hours ago|||
I find the best content is free content, made from passion rather than monetary need.
duxup 4 hours ago|||
But there’s not and the end result is the same.
tensor 1 hour ago||
Youtube paid works. People pay, get no ads. Kagi so far seems to be doing well for search too. One model may not work for all content types but to say that there is no alternative is straight up not true.
duxup 1 hour ago||
I'm not sure Youtube doing fine while local news sources go under and such a is a positive.
tensor 1 hour ago||
What local news sources are going under? As far as I've seen not many actually are. I'm paying my local newspaper, it seems to be doing just fine.
awepofiwaop 5 hours ago|||
I care about having a general purpose web content blocker. I use it for blocking all kinds of things that aren't ads, like YouTube comment sections, random noisy useless cruft I don't care about, etc.
rustcleaner 2 hours ago|||
No. All ads, and I mean all ads, must be blocked. Our children must be raised to hate the product and brand that is shoved in their faces by an advertisement. I already keep mental notes of what ads I see alot and never, ever expend money on those brands or products. The fastest way to get me to never ever buy your brand, product, or service is to show me ads for it, and I want to spread my thought process to others so you have to actually make something decent that can spread word-of-mouth... rather than something to advertise.
jjmarr 4 hours ago|||
There are multiple standarss for better advertisements[1][2] and AdBlock Plus introduced "acceptable ads" whitelisting if your ad meets one of the criteria.[3] Consumers do not want this and this "acceptable ads" policy is what caused the shift from AdBlock Plus to uBlock Origin.

I'd rather the government sponsor a roundtable between advertisers/browser manufacturers to discuss coming up with a legally protected "acceptable ads" programme to be enforced by default without causing antitrust problems.

[1] https://www.betterads.org/standards/

[2] https://www.acceptableadscommittee.org/the-standard/

[3] https://adblockplus.org/acceptable-ads

nicce 4 hours ago|||
> without it they won't produce quality content.

If the content would be really high quality and exceptional, people would pay for it. But if it close to something people publish even without ads, then they don’t pay for it.

JimBlackwood 5 hours ago|||
I’d be happy for a content producer wide subscription that would disable ads on all participating sites. As long as that doesn’t exist, I’m happy with my adblocker.

Next to that, my device, my choice what I get to see and what I don’t get to see.

davkan 5 hours ago|||
No. I will not discriminate between which ads I block when neither the site operators nor the ad networks discriminate on what they host. The moment i turn off my ad block I’m up to my eyeballs in lies and scams and garbage. No. Thanks.

This ad funded internet needs to die. It is rotten to the core and advertising is the source of almost all the evils of the modern web. As long as enough of the general public continues to not Adblock I’ll enjoy my free ride.

upboundspiral 4 hours ago|||
If I allocated proportionally pieces of $5 to my favorite content producers a month they would get orders of magnitude more than what they get from me watching ads.

I hate ads, I hate the experience of having something in between me and what I want to do, having random images sent through my eyeballs, etc. So no, not everyone wins with advertising.

Google et al make more money (or at least think they do) through advertising and eschew micropayments for this reason, but that doesn't make micropayments unprofitable. And I don't want things for free if it means watching ads.

Neywiny 5 hours ago||
I wish that were true
firefax 2 hours ago||
Thanks!
hosteur 7 hours ago||
Why did it take so long?
nashashmi 5 hours ago|
Firefox was a mainstream browser. After it stopped being one, it did what all the other browsers did: bake adblock within. Even now they do so with trepidation.
rrgok 8 hours ago||
It this still only DNS blocking or does cosmetic blocking too?
HelloUsername 7 hours ago|
"Firefox blocks many types of advertising at the network level. It uses a filter list based on EasyList to block many ads before they load."

I guess still all DNS it seems? For which NextDNS is much more useful.

duxup 4 hours ago||
> It may not yet be available to all users.

Not me, bummer.

klardotsh 3 hours ago|
Same, if anyone figures out what the about:config toggle for this is (does that exist on Firefox iOS or is that a missing feature like how Firefox iOS is missing every other feature?), please share it so I can consider finally moving back from Orion and its myriad bugs and quirks.
ImJamal 8 hours ago|
> Firefox does not block:

> Ads shown on search engine results pages, including Google, Bing, DuckDuckGo and other search providers

> Sponsored content on the Firefox Home or New Tab page

So block ads unless it impacts their revenue sources.

pmkary 7 hours ago||
Ads are bad! Blocking ads on our own homepage? How do you expect us to keep the lights on?
WarmWash 7 hours ago|||
The correct way to avoid ads is to not visit pages that use them.
JacobKfromIRC 4 hours ago|||
Is this actually feasible? How do you tell when a page uses ads? How do you find pages without ads when you search for something?
pessimizer 3 hours ago|||
That's the same way I avoid bad movies. I watch them first, before I watch them, just to make sure they're good.
lakkal 7 hours ago|||
> Sponsored content on the Firefox Home or New Tab page

Not ideal, but (at least on desktop) you can set the Home page to a blank page, and there is an extension called 'Blank New Tab' that I've been using for quite a while.

NicuCalcea 6 hours ago|||
> You can manage the sponsored content on the Firefox Home and New Tab page in your Homepage settings.
rvz 7 hours ago|||
Mozilla knows not to bite Google’s hand, who is the one that actually feeds them hundreds of millions of dollars.
charcircuit 7 hours ago||
Mozilla is the one who is funneling billions of dollars worth of traffic to Google.
EbNar 6 hours ago|||
So, is Mozilla promoting a search engine monoculture? Yeah, "Google bad, but..."
charcircuit 3 hours ago||
Or is Google the best at monetizing queries and Mozilla is using whoever is best at doing it.
rvz 6 hours ago|||
Google's only reason for keeping Mozilla on life support is to avoid the argument of being a total and complete browser monopoly.

Firefox's global traffic market share is less than double digits [0] and is less than 5%. Google technically doesn't need traffic from Firefox and Google is roughly paying half a billion ($585M) a year for it. [1]

[0] https://gs.statcounter.com/browser-market-share

[1] https://stateof.mozilla.org/pdf/Mozilla%20Fdn%202024%20-%20A...

charcircuit 3 hours ago||
This doesn't make sense as Edge is a bigger browser than Firefox and competes with Google in the browser space. What Google pays for the traffic is less than what the traffic is worth (Google profits a lot too).
llm_nerd 4 hours ago|||
This feels like a place where the "yet you also participate in society" comic fits.
add-sub-mul-div 8 hours ago|||
It doesn't have those limitations on Windows or Android, so it must be an Apple requirement or limitation.
smallerize 8 hours ago||
Easylist does not block those things on any platforms.

I'm not aware of any adblockers that can block the ads on the built-in New Tab page. (You can just disable them in settings anyway.)

eviks 8 hours ago||
"better than nothing"
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