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Posted by sbulaev 5 hours ago

Hook, hold, harvest and hide: Meta's alleged strategy laid out in first week(www.theguardian.com)
158 points | 110 commentspage 2
hncbw02z5a 1 hour ago|
This is oddly reassuring
tech_army 3 hours ago||
One man to blame only
tjpnz 2 hours ago|
Every single person who's ever worked for that piece of shit company shares some blame. The CEO is just the most visible.
josefritzishere 4 hours ago||
More CEOs need to go to prison.
barbazoo 4 hours ago||
One thing China does well. Put people that damage their society or economy behind bars.
PeterHolzwarth 3 hours ago|||
In China, "harmed society or the economy" is very very often the excuse used to put political enemies into prison.
scotty79 2 hours ago||
So? It works. Their economy is starting to lap the West one. Maybe cutting a little bit off the top works regardless of who exactly is being cut?
SpicyLemonZest 7 minutes ago||
It sounds appealing when you imagine that nobody you like would ever be cut, but that's not how the Chinese system works. I would guess that at some point in the past you've laughed at memes making fun of political leaders; in China, this is not allowed, because the authorities believe that posting mean things about the system or its leadership damages the trust in government which is required for a healthy society.
gruez 2 hours ago||||
Yeah, like Jack Ma (of alibaba) who disappeared for months, and got his company's IPO canceled, all because he criticized the government's financial regulations a bit too much? Trump wishes he has as much ability to put people behind bars as Xi.

https://en.wikipedia.org/wiki/Jack_Ma#During_tech_crackdown

lokar 2 hours ago|||
While that is bad, so is unregulated crypto, sports betting, prediction markets, gutting of consumer financial protection, etc we are getting now.
Spooky23 1 hour ago|||
Read about Joseph Nacchio sometime.
Lio 3 hours ago|||
Is that true or is it just people that challenge the power of the current Communist Party leadership that get punished?
barbazoo 3 hours ago||
There is this recent example https://www.theguardian.com/business/2026/aug/20/evergrande-...
gruez 2 hours ago||
Which seems exactly like the sort of thing an authoritarian regime would do to placate the masses. Make an example of some big boss, but conveniently fail to fix or even acknowledge the issues that led to the crisis in the first place. In the example of the property bubble, it's domestic financial repression making real estate the only option for savings, and local governments being hooked (heh) on land sales to fund their budgets. The whole system was designed to pump up property prices and drive a bubble.
deaux 9 minutes ago|||
That's a cop out. You can do both. Do you really think they haven't tried to fix the issues? There's no reason why they wouldn't. They try to fix the issues and rightly jail the CEO. To act as if he was just an unknowing cog in the system is nonsensical.
rr808 2 hours ago|||
Luckily we have rule of law here so if you say someone in particular needs to go to prison there needs to be a law that you have proven to break. Just because you dont like someone you can't just lock them up.
deaux 7 minutes ago|||
> we have rule of law here

You're in the lead for funniest comment of the year award!

How's Ghislaine Maxwell doing nowadays? Last I heard, living a very comfy VIP "prison" life. How are her mates? Right, running free. Now let's look at how people jailed for marijuana possession are doing.

Everyone commits crimes, yet prosecution is hilariously selective. Everyone knows this. White collar crimes have a prosecution rate of <1%. Three felonies per day.

There is absolutely no meaningful rule of law in the US. The absurd degree of selective prosecution is antithetical to this.

miltonlost 1 hour ago|||
We have rule of law here? have you seen the non-independent DOJ today? The Supreme court's rubber stamp and bribed justices? Trump's blatant illegalities?

(Yes, Clarence Thomas has been bribed. That's what the RV and the trips are.)

TheOtherHobbes 2 hours ago|||
CEOs do go to prison. They go to prison for misleading investors.

They don't go to prison for environmental or social harm.

dgellow 4 hours ago||
Some do in other countries. Though Trump would pardon them asap, as he has done with all the others
the_gipsy 3 hours ago||
> Rather than sticking to the facts or the law, the states have instead decided to chase an outlandish payout.

Those evil states!

rvz 4 hours ago||
Morals at Meta is an oxymoron.

No person with 'morals' would join this company in 2026, unless with the next RSU cliff, the morality hormone immediately gets triggered when the bank account reaches 7 figures.

cmiles74 3 hours ago|
I don’t think any company has “morals”. For sure individuals might but a big advantage of the corporate structure is this diffusion of decision making and blame. Anthropomorphizing corporations isn’t helping us get a clearer picture of how they work or why they do what they do.
jjj123 3 hours ago|||
The comment you’re replying to doesn’t anthropomorphize meta. “Morals at Meta” refers to the morals of the people that work at meta.
afpx 3 hours ago|||
I'm sure everyone here understands that. But, there's a difference between a company that puts morality and ethics first vs. one that abandons it altogether or even encourages its opposition. I've worked for all three types, and after unwittingly working for scum, I recommend to always check who one's bosses are. In my understanding, I believe Zuckerburg has always operated in opposition to morality.
api 3 hours ago||
In my opinion at least, any attempt to intentionally engineer addiction is morally wrong and should be at the very least civilly if not criminally actionable (if it can be proven).

It's mind control. That phrase is often associated with woo woo conspiracy theory, but I don't think that's hyperbolic. If you are engineering addiction, what you're doing is attempting to run a black hat security attack against the human central nervous system to violate a person's will and autonomy. That is the definition of mind control. Properly framed I think it's a form of assault, especially when deployed with deliberate concealment of motive or against children, the elderly, the mentally ill, anyone not strong enough to resist it.

The medium doesn't matter: addictive drugs, slot machines, web sites, social media apps, games. In that list I actually think explicitly labeled gambling stuff like Las Vegas is the least evil since at least in that case it's kind of up front and overt about what it is. I mean, it's a casino. WTF do you think a casino does? Hard drugs are kind of the same at this point. The thing that makes this case so awful is that people genuinely didn't know. Nobody including myself understood just how effective addiction engineering in a digital medium could be, and these companies were secretive about just how hard-core they were getting about studying and engineering this. They hired psychologists. There's stories of studies putting people in FMRI machines. It was a deliberate R&D program with the (secretive) stated goal of addiction.

The next thing important to understand is that businesses are structurally incapable of self-policing something with a profit incentive. I didn't say unwilling. I said incapable. Businesses, like all "corporate" entities (non-profits, governments, etc.) operate with a certain set of constraints, social customs, and rules, and for a business one of those is that they must earn revenue and/or attract investment to survive. If addiction results in revenue, then any business that refuses to engineer addiction will fail.

This is also why regulation of things like child labor, forced labor, safety requirements, etc. are required. If a safe workplace reduces profits than any company implementing a safe workplace loses to those who do not, etc.

BTW this is something a lot of "online Marxist" type anti-capitalists don't understand when they vilify business leaders. A business that doesn't do the profitable thing stops being a business. It's outcompeted by those who do the thing. The only way to stop these things is to universally police them, which levels the playing field and allows businesses who don't do the bad thing to keep operating. It's an instant race to the bottom because a business cannot not race.

So yeah... lots of words but I think this is an important issue and it's good that it's happening. I really hope an example gets made here, or that this at least raises awareness.

I think it's critically important that we start dealing with digital addiction engineering as an issue before the AI funding bubble pops. When that happens all the AI companies will have to look for other sources of revenue. Addiction engineering online became a thing after the dot.com bubble popped for exactly that reason. We already have AI driven addictionware in the form of digital partner apps and such, but if the AI investment gold rush stalls and we have a mass push for revenue among AI companies then with no policing here this will get really really bad.

A final moral to the story, I think, is that science f'ing works.

Like I said, it shocked me to see how much addiction a web site or a mobile app could create. Learning that it was deliberately engineered makes it less surprising.

Science works. When you apply the scientific method to an engineering goal, progress gets made, often dramatic progress. If the laws of physics and the nature of the system you're studying will allow it, you can get so far that the result can be shocking. Look at the hydrogen bomb. Look at aviation, space flight, AI, modern medicine. There's good and bad in there of course cause people do both good and bad things.

Which is why saying "we are going to apply science to make our product more addictive" should be criminal conspiracy. "We are going to apply science to do X" where X is some form of assault should be criminal. "We didn't think it would work that well" is a poor defense because I think at this point we should have learned that science works.

Gabrys1 3 hours ago|
By your definition, almost any ad is mind control and should be forbidden. At least any effective ad. And I don't disagree at that conclusion. There's a difference between telling people you have a product and making people want to have your product
api 2 hours ago|||
I kept saying "policing" here because unfortunately this is the absolute worst kind of evil for a society to have to deal with: the kind that is not absolutely black and white.

Murder is a tidy kind of evil. If you murder someone that's bad and you go to jail, and murder is pretty decisive. The victim is no longer alive. The black and white nature kills all the nuance around "why did you do it?" It doesn't matter why you killed them. You killed them so you committed murder.

This, however, has shades of grey, and that sucks. If I write a novel and try to make it entertaining and make it a page turner by making chapters punchy and short, is that "engineering addiction?" What if I design a game and try to make it fun and end up making it addictive?

You end up with stuff like the famous and infamous statement about porn: "I can't define it but I know it when I see it." That sucks because to police something you need definitions and lines.

Moral problems like this suck because they require deeply nuanced thinking and a continuous social discourse around where to draw the line, and we hate that. People like absolutes. So one problem you tend to get with moral problems like this is bifurcation of the discourse into moralist crusaders with a zero-tolerance policy versus libertines who think it's not a problem. Both of these extremes lead to abuse and immoral actions. The crusaders end up being worse tyrants than the problem, while the libertines leave the sheep to be devoured by wolves.

But that's what this is. It's a complicated grey problem that mandates a continuous ongoing social discourse and a never-ending series of court cases. But it exists, so we have to deal with it, so we have to do that.

It means we have to think. Ugh.

To answer your question directly: yeah, I think a big part of the ad industry falls here, and that's good. What remains is ads that are informative, playful, or entertaining, and those are the kids of ads we don't tend to hate so much. Some of them can even be legitimate art.

The best way to start with problems like this is: start by drawing a line just to the right of the stuff that is unambiguously terrible.

If you create a scientific R&D program to study the human brain and human psychology with the express purpose of engineering addiction and then fail to communicate this fact to the people you're trying to addict, that's IMO pretty damn unambiguously evil. When the government did this it was called MKULTRA and there were congressional hearings over it and people shredded documents and hid under rocks in fear of what they were doing coming to light, which kind of shows that the people doing it knew it was bad. So let's start by banning that kind of shit even if it's happening in the private sector with private money.

Then once you've drawn that line, re-assess. If the problem is still terrible and pervasive, consider drawing another line a little further to the right. Repeat.

scotty79 2 hours ago|||
> almost any ad [...] should be forbidden

I wholeheartedly agree with this. There should be one central catalog of products and services and all commercial information should be available to "pull" and never get "pushed". To be able to sell any product or service you should be legally required to register it in the catalog with detailed description (including manuals, also technical manuals) and up to date price.

conartist6 3 hours ago||
Side note: what the everliving fuxxorz is up with their cookie banner. It seems wildly illegal.

Enough that I'm not gonna read their shit ever again if they stick with THAT.

The only two options are "accept all" and "reject all and subscribe".

conartist6 2 hours ago|
Seriously why use privacy as a form of anticonsumer leverage?

This was supposed to be a form of consumer empowerment, not a literal extortion mechanism.

How am I supposed to take their stance seriously? They rag on people who do shit like this

m00dy 3 hours ago|
$META has everything it needs: the best distribution channels on the internet, a massive user base, GPU infrastructure, and an amazing, talented young team. I think $META will succeed.
jondwillis 3 hours ago|
Not that anyone is asking the question that you’re answering, but what’s amazing about their talented young team?
m00dy 3 hours ago||
I’m not answering a question, HN isn’t a question-and-answer state machine, as far as I know. I’m just adding some supporting points and context here. I think $META is finally back on track, where it should’ve been years ago.