They're going to have to try a lot harder than $1 for 50 days worth of reading, in a world where any time taken off from work is a risk.

When I was a kid, my local small-town library used to have a "reading competition" each summer. They would set up about 10 small interactive dioramas each with a different theme -- a ski hill, a dragon's cave, etc. You'd get a little paper cut-out figure that represented you on your journey through the competition.

At each stage, you'd do some activity on the diorama to determine what sort of book you had to read next -- i.e. a little spinner, or a launcher that would launch your paper dude into a bunch of cups each with a different topic written on the side. You then had to find a book at the library on the topic, and the librarian would gauge whether it was appropriately "difficult" for your reading level, or whether you were trying to read something easy just to progress faster.

Each time you finished a book, they'd ask you a few questions to ensure you read it, and then you could progress to the next diorama. If you completed the circuit, you got a star on the board and could restart from the beginning. Some kids would do 10 or more circuits in a single summer.

I had a blast with it. I lived pretty far away so couldn't participate as much as I would have liked, but kids in walking distance would sometimes read a book every day or two just to keep going. All those librarians are gone and the library has moved on to a different location, and I never did find out who was responsible for building all those dioramas every summer.

Such a classic societal fail most people can't seem to recognize. The point isn't to read, it's to read because you want to, not because of a stick/carrot.

RMS makes the same mistake in thinking that disallowing proprietary software in repos is better than giving the tools to avoid it and education about what is compromised in the process.

  A man may be a heretic in the truth; and if he believes things only because his pastor says so, or the assembly so determines, without knowing other reason, though his belief be true, yet the very truth he holds becomes his heresy
  ― John Milton, Areopagitica

Yes, but without Pizza Hut involved, do they even stand a chance?

They should be paying them to meditate. That would be the more healthful and revolutionary course.

Regular daily intellectual concentration is much the same be it game, book or reddit. And it makes you crazy. You withdraw from reality.