Posted by lmbbuchodi 9 hours ago
1. Never register with OpenAI/ChatGPT, and
2. Strongly block ads, e.g. using uBlock Origin + EFF Privacy Badger. Yes, those don't work on Chrome, Edge and other Chromium-based browsers.
Also, even then - ChatGPT may be tracking your behavior indirectly through Microsoft's various services and platforms. But we should do our best to undermine mass surveillance and support individual privacy.
The thing about advertising on the web and ad tracking as a practice is that, barring the small matter of ensuring the economic survival of the publisher sites, it is almost always a negative for users. When we consider the marginal benefit of naïve, uninformed-by-surveillance advertising with the present day status quo, we find that in exchange for a complete lack of privacy, we only really receive a marginal improvement in ad quality. Of course, if you (like me) consider all advertising to be a negative on the experience of using the web, it’s an even worse deal.
The standard response given by these companies when they bother giving a response is something to the effect of “we are improving the experience for our users,” which obviously the users would disagree with. However, when it comes to OpenAI, they could build a plausible case for this sort of tracking improving the product. If your models know where your internet habits are, the responses that you get could be tuned for both your interest profile and your actual history of interactions/purchases/internet usage, etc. Imagine a world in which you can opt into this tracking, control the data you provide and how it’s used, clear it out and redact it as you please, and opt in and out of responses that are personalized against it. Reasonable people can disagree, but that might actually be useful.
My prediction, though: that’s not gonna happen. OpenAI will first build out the system to collect click and conversion tracking measurements, then they will turn around to advertisers and say “look at how good our conversion rates are,“ and then they’re going to build an explicit ad platform that enshittifies their chat products.
Everyone would be far better off if the author just posted "OpenAI uses third party cookies [wikipedia link]", except maybe the author who wouldn't as many subscriptions for his "threat intel" newsletter.
I didn't look at the prose closely enough to check for that, but people wrote inflated explanations of basic things like this all the time pre-LLM. The Wikipedia article doesn't know the specific cookie name, and can't show the results of an experiment verifying that it is in fact being used for ad tracking, or identify specific sites using it in collaboration with OpenAI.
And those got a pass because at least you could defend them with some excuse about how it's some budding author trying to hone their writing skills, or trying to improve their understanding by putting pen to paper. Cases where those excuses don't work (think crappy content marketing pieces from random companies) got short shrift as well. Now for all you know, it's just some dude who prompted claude to "write a blog post about openai's ads".
The audience of people who can read and understand an explanation like this one is probably quite a bit larger than the ones who can replicate the experiment themselves.
Yeah, I could tell few sentences in that it's Claude-written article. The style has become that distinctive. Hell, a third of the articles I opened on the HN front page today carried that distinctive style.
Doesn't really matter if the content is worth it (and I just realized that recognizing Claude in this also makes me wary of ways this could paper over key details - at this point I start to recognize from my own experience where Claude may be papering over something it didn't actually bother to check).
Whereas, YouTube is for personal consumption in almost all cases, doesn't say anything about your employers willingness to invest in software/services