The sad reality is that it is practically impossible to tell a good act apart from one with ulterior motives. It could be just a cross promotion, but it could also aim to be friendly to lawmakers or to grow in ridership with the goal of extinguishing the competition.
The VC playbook heavily suggests the latter
What a tonal shift immediately after the intro paragraph. I have to wonder how many times this went back and forth with PR and Legal to end up with this particular wording and to be the very first thing they stress after the basic facts. Especially the word ‘shared’ in ‘shared autonomous vehicles’ to connect people's thinking to ‘public’ transit. They even make sure to repeat the word ‘shared’ back to back to back in each of the final three paragraphs to make sure you end with that idea in mind. Yet all the cars are owned by Waymo and aren't ‘shared’ like the train and bus fleets which are owned by transit districts that I can vote on.
Translation: Waymo would like to learn how to prioritize their fleet of privately-owned vehicles, like where to have empty cars circling, where to expect them to be sent, and via what routes to send them, in order to replace the transit portion of the trip for as many riders as possible. Who wouldn't choose a single door-to-door trip over a transfer if the wait time is low and if the dollar cost of the private Waymo ride can be set approximately equal to the invisible ‘price’ people assign to the value of their time.
And just in case a reader doesn't pick up on that stuff, they directly tell you how to feel by quoting their very unbiased business partner:
> “San José has always believed innovation should make everyday life work better,” said San José Mayor Matt Mahan. “This partnership does exactly that by using new technology to strengthen public transit, not replace it, making regional travel more seamless and giving people more ways to get where they need to go.”
Fun fact: Waymo pay $4 to the San José Department of Airports for every pick-up or drop-off at SJC.
Widespread Waymo usage probably wouldn't “replace” the public transit routes we have now, sure, but it would remove the public's shared will to vote for transit expansions that could replace the Waymo portion of people's “““multimodal trips in a complementary mobility ecosystem””” (lmfao) instead of the other way around.
> When riders in the SF Bay Area use their Visa card to take a Waymo trip and public transit within 2 hours of each other, we will automatically issue $2.85 in Waymo Cash, which is the cost of a bus fare in San Francisco.
Great ‘anchoring’ technique in this wording too, to make people feel like $2.85 is getting them something tangible instead of being a pittance to pay for this type of hyper-personal behavior data.
This is pretty normal. LHR charges £5. SYD charges A$5. Airports are often highly congested and pushing more people to take public transit instead of private drop-off/pick-up is a big lever.
That's pretty common, no? Many airports have fees that even traditional taxis have to pay (which is usually passed on to the rider as a part of the fare). It seems reasonable to me: car traffic can be be pretty bad at airports, and extra fees help encourage people to take buses, shuttles, trains, etc.
But overall, I do agree with your worry about this framing/anchoring harming future transit expansion projects. And I'd bet that Waymo would be right there lobbying against any transit expansion that threatened one of their well-established last-mile routes.
I do think transit just needs to be better, though. I could take transit to SFO (either Caltrain+BART or Muni+BART), but my car ride there is 13-16 minutes (via Lyft/Uber; Waymo still can't drop off at SFO proper, and it's a 19-minute walk with luggage from where they will drop off). Best case with Caltrain+BART is 33 minutes (but only with an express train during rush hour), and is more like 45 minutes for the rest of the day (and that's assuming the comparatively-infrequent Caltrain service lines up with my needs). I can take a Muni bus to BART (and actually have several choices there), but the total trip time is 50-70 minutes that way. Then there's the general uncertainty of making the transit connection without issues. (Yes, I'm fortunate that I can afford Lyft whenever I need to go to the airport. I ride transit within the city often, but it just doesn't work for me for airport trips.)
I think of other cities like Tokyo or Taipei, where taking transit from the airport to the city is a reasonable option, and is often faster than getting a taxi (and for Narita to many places in Tokyo, it can be north of USD$200 to take a taxi). Even in NYC it's often faster or at least reasonably convenient to take transit to one of the local airports, even Newark. Don't get me wrong, SF's transit system isn't bad! Even though it's not going to stand with the best in the world, it's still great and I use it often. But it has some very significant gaps.
Without traffic, a car has me (and a friend) curbside in 12 minutes for $30. Even during rush hour, the southbound traffic between the 7th St onramp and the SFO exit is almost never very slow (while NB is always a standstill).
BART is 30 minutes on the train + however long it takes to walk to the station + the transfer from BART to SFO AirTrain to get to the terminal. Minimum 1 hour. Easily another 30 min if you're unlucky with train arrivals. And by getting off BART at the airport stop, you pay a premium fare of $11.80 per person.
I simply don't bother taking the train.
It’s Commuter Rail where this is a net benefit, and honestly the target I’d go after were I Waymo, because selling these vehicles as fleets to large metro services as last-mile for commuter rail service (where busses would travel further with less passenger density) makes a lot of sense compared to huge parking lots.
In the mornings and evenings, the Waymos shuttle commuters to and from the rail station. At all other times, they provide last-mile transit where bus lines can’t reach effectively or consistently. If the cost can be covered by your transit pass, or a transfer can act as a discount, then that’s even better.