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Posted by cdrnsf 1 day ago

OpenAI is enlisting an influencer army to make it look 'good for the world'(www.businessinsider.com)
216 points | 208 comments
123aGaf 1 day ago|
And they only count the influencers who use the OpenAI's partner hashtags!

US business model: go into billions of debt, brainwash the population via YouTube, Twitch, TikTok and Hacker News influencers. Intimidate foreign governments to allow the current snake oil. Wait a decade until you have minor profits and the stock price is through the roof because #growth-mindset.

vixen99 1 day ago||
Sounds like a model devised by politicians as well not to mention any examples.
poisonborz 1 day ago|||
Wait what, Hacker News influencers? :D
sodapopcan 1 day ago|||
It would not surprise me in the least if people were paid to boost on HN.
minimaxir 1 day ago|||
I wish I could find the email, but awhile ago one YC startup pitched me on a six-figure job role solely dedicated to posting/commenting on Hacker News about it. Apparently I did not respond "no, that's stupid."
airstrike 1 day ago||
if anyone reading this wants to effectively pay me six figures to do what I'm already doing on HN, please send an e-mail to the address in my profile
dansquizsoft 1 day ago||
Me too please
captainbland 1 day ago||||
Apple product release threads are wild if they're organic, that's all I'm saying
creaturemachine 1 day ago|||
Apple doesn't even have to pay them, just give them a chance to feel special with a new palette of colours. Who really thought they'd be unique for choosing the orange phone?
alex7o 1 day ago||||
I think apple has enough people brainwashed already not to need paid ones.
slopinthebag 1 day ago|||
wym, there is a massive a̶n̶t̶i̶-̶a̶i̶ anti-apple sentiment on this platform. if apple is paying influencers it sure doesnt feel like it
sodapopcan 1 day ago||
I'm pretty sure you're just experiencing the, uh, I don't know the name for it, but the voices you are in disagreement with feel amplified. There is also a HUGE pro-AI sentiment on this platform which feels extremely loud to me.
slopinthebag 1 day ago||
i meant to say anti-Apple, not anti-AI. sleeeepy. i agree there is a massive pro ai sentiment here
sodapopcan 1 day ago||
OHHHHHH lol yes, agreed.
Ekaros 1 day ago||||
Or doing it for free to hype whatever they are doing just now...
mentalgear 1 day ago||||
yeah, I have contemplated that as well and thought it would be an interesting project (since hacker news provides open data) to analyze it for signals of influence/manipulation and around which entities and topics they cluster.
xdavidliu 1 day ago||||
of course. way more investors read it versus say reddit or facebook
terminalbraid 1 day ago||||
Of course. Say something bad about Elon and see what happens.
NDlurker 1 day ago|||
His grandpa moved from Canada to South Africa because he was pro-apartheid and Elon is following in his footsteps.
irthomasthomas 1 day ago||
He was kicked out of Canada because they thought the Technocracy movement which he promoted was too communist.
edgyquant 1 day ago|||
You’ll be upvoted?
kdndjfjf 1 day ago|||
elon musk is a degenerate that is the white nick cannon
someonebaggy 1 day ago|||
Let's try it:

Elon is a stupid fascist and he only got where he is by failing upwards repeatedly.

avazhi 1 day ago||
SpaceX seems pretty successful to me, no? I think you have to say something bad + have it actually contain some element of truth.
pixl97 1 day ago||
"Elon is a stupid fascist that mostly wouldn't have been noticed if Spacex and Tesla were what he dabbled in, but his incredible ego makes it impossible for him to keep his mouth shut".

Now, that one will be a whole lot harder to debunk.

avazhi 1 day ago||
You don't think the owner of a private company that sends more satellites and mass into space than the governments of the world combined would be pretty notorious? You don't think the richest man on the planet would be notorious?

Come on bro, your hatred of the guy is making you say some dumb shit. You can just say you dislike him and leave it at that, I think most people can at least understand why others would dislike him, but spouting nonsense just makes you (and not him) look bad.

pixl97 1 day ago||
There is no nonsense here.

Elons rise to idiocy was Twitter for sure. There are plenty of other multi-billionaires that you don't even know exist.

> You can just say you dislike him and leave it at that

No, I cannot. Maybe you don't live in the US where he's actively taking in a role in fucking the government up, but I do. This is not non-sense to make him look bad, this is the words right out of his own mouth.

If you like those words it says way more about you then me.

avazhi 1 day ago||||
Judging from some of the comments I’ve seen in the past 24 hours there is no doubt.
b38484848 1 day ago||||
[flagged]
pixl97 1 day ago|||
You're telling me that you'd be surprised that people would be paid to boost messages on HN, a site filled with shitloads of above income earners in a multi-trillion dollar industry?

I don't want to be mean, but don't you think you're being a little naive here?

sodapopcan 1 day ago|||
Not sure what you mean. HN comments certainly have influence on others' perceptions of different kinds of tech. I can't point you to hard data other than "advertising works." I know I'm susceptible to it.
bluefirebrand 1 day ago||||
It's still a site that is free to sign up

And hey, I'm unemployed at the moment. I'm a zero income earner. And yet, I'm still here.

pixl97 1 day ago||
And? There's a reason your here and it's the fact people in the industry earning paychecks while messing with this stuff are posting here.
anonymars 1 day ago|||
> You're telling me that you'd be surprised that people would be paid to boost messages on HN...

Huh?

> "It would not surprise me in the least if people were paid to boost on HN.

pixl97 1 day ago||
I guess I should say it this way.

"It would not surprise me if I held an apple in the air and let go of it, that it would hit the ground".

pjc50 1 day ago||||
Part of the point of HN is a regular marketing slot, Show HN.
jacquesm 1 day ago||
If that's how you see it you're seeing it wrong.
probably_wrong 1 day ago||||
I challenge you to make a post reach the front page without someone commenting "how about this, but with AI?".
pj_mukh 1 day ago||
>>brainwash the population via YouTube,

I like that you think that only one side is doing it. And without clear partner hashtags or sponsorship declarations neither [1].

Seems like an obvious response from OpenAI ngl.

[1]: https://www.youtube.com/watch?v=lPdmYMHrWKg

pixl97 1 day ago|||
What's worse is every major company is doing things like this. If you're a large enough company to be considered "evil" by someone you have media/social media teams duking it out in the advertizing-sphere.

Now, don't take it as me saying what OpenAI is doing is good. It's more if you're in the industry you know that if you're not doing things like this, you're the only one. Whole damned thing is corrupt.

mrguyorama 1 day ago||
This "PR management" is a service cheap enough to offer to mildly well off random people to massage the egos of their children or whatever.

Everything has inauthentic messaging right now.

1298hafD 1 day ago||||
Look, Effective Altruism money that goes through multiple funds (Survival and Flourishing Fund (SFF) => Center for AI Safety (CAIS)) can have any ulterior motive.

Like using doomerism to get regulatory capture for Big AI.

> Seems like an obvious response from OpenAI ngl.

What response? Big AI has been paying influencers forever and they can afford more than Hossenfelder:

https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator...

Even chess channels have been full of undisclosed vibe coding and robot product placements for at least two years.

pj_mukh 1 day ago||
I'm not definitively claiming one side started it. One side is clearly marking it as advertisement, companies advertise and influencer marketing is just another channel now.

I'm saying, the game is the game and everyone's playing it.

I don't like it either. I think all influencers should be declaring payments.

officeplant 1 day ago||||
>ground news sponsorship

Ahh the paid pretend fence sitters have arrived.

runarberg 1 day ago|||
Just know you are citing one of the most disgraced science communicator YouTuber here. I for one don‘t trust anything she says. In fact when Sabine Hossenfelder says something, I tend to believe the opposite.
mikeocool 1 day ago||
Why do they need real influencers? Don’t they own some of the world’s best AI models that are really good at generating content?
rchaud 1 day ago||
World's best AI models doesn't offset public resentment caused by putting data centers in residential areas, openly buying off the White House and Congress with PAC "donations" and constantly threatening to eliminate everyone's job.
JKCalhoun 1 day ago|||
Exactly. If you need a PR campaign to convince people you're the good guy…
gruez 1 day ago||
So Mamdani or Sanders putting out videos on tiktok to engage with young progressives, that's also a "PR campaign"? Or is "PR campaign" one of the phrases where you only use against other people, eg. "we're doing voter outreach, they're doing PR campaign"?
ipsod 1 day ago||
You've got to admit, it feels different when you think it's grass roots, but was funded.

But then, even if it's them in their own skin, you think it's the algorithm showing that for you, when it's showing stuff for them to you.

It's weasels all the way down.

fwip 1 day ago|||
They're buying the credibility of the influencers.

Influencers have the greatest influence on their audience, especially repeat viewers who follow or subscribe to them. You need to establish credibility with an audience before you're worth anything to the marketers. This takes time to build.

OpenAI's hypothetical robot influencers have no audience.

mikeocool 1 day ago|||
Weird, I've seen countless instagram posts telling me the five prompts I need to have ChatGPT run my account and grow it to millions of followers.
fwip 1 day ago||
Not sure if I'm missing some sarcasm in your post - apologies if so. But as always, if it actually worked, they'd just be making money off of their many million-follower accounts, instead of telling you how to do it.
pixl97 1 day ago|||
I guess on the internet some portion of the audience is going to be ignorant of how things work, but I did have higher hopes for everyone on HN.

I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.

Maybe we need a catchy little phrase to explain how it works.

"If you're using influencers you're evil. If you're not using influencers you're stupid".

LurkandComment 1 day ago|||
This is the mistake they made. Anthropic and OpenAI are great technically. I love them. But they are absolute crap at making most people feeling like its relevant to them or that AI companies care about them. So its' really easy to be dismissive of the tech and oppose things like data centers. I think the influencer route is a quick fix. They need to appeal to everyday problems but, understandably, the founders like Dario and Altman think very high level. They think they are doing what's best in a way, but not in a way that's relateable to most people. LLMs need to be more human friendly; example, solve little problems like actually writing without sounding like AI
curt15 1 day ago|||
I think the OP was referring not to their public image, but to the incongruity of paying human influencers instead of deploying computer-generated influencers created by their world-beating models supposedly worth $30T.
officeplant 1 day ago||||
>the founders like Dario and Altman think very high level.

Thank you for your service, your influencer token stipend has been applied to your account.

rancar2 1 day ago||||
OpenAI is trying to level up their growth marketing to match Anthropic’s. Tactics in growth marketing (speaking from my experience leading in this space) are not public knowledge as it’s a cat-and-mouse game on multiple fronts (ie CAC goes up and changes the economics when a high ROI source is found, etc. etc. etc.), which makes hiring the right person vital as information asymmetries are where the ROI is (ie more revenue per dollar spent on marketing). Anthropic hired the right person for strategy and execution long ago in LLM-years, and there is a good podcast on the story here: https://www.lennysnewsletter.com/p/anthropics-1b-to-19b-grow...
cyclopeanutopia 1 day ago|||
That's way too unhinged comment to be real.
redox99 1 day ago|||
They don't even have a video model
BenzeneDream 1 day ago||
I've had access to Gemini's video models for awhile now and have done nothing with them. So who cares?
oblio 1 day ago||
Turns out, people are a lot better at detecting slop than expected. An uncanny slop valley.
dormento 1 day ago||
And that is incredibly unfortunate to their business strategy.

But... food for thought: people are good at detecting slop, because it looks like slop. If it does not, people won't detect it. So there is a confirmation bias, where the "obvious slop" looks obvious, but the "better slop" goes by undetected.

oblio 1 day ago||
1. I would argue that human directed and edited "better slop" is just... average content. Which leads to my next point.

2. LLMs have raised the floor of digital content creation ("democratized content creation"). Before lots of things would have not been created due to lack of knowledge, interest, motivation. Now the baseline for making something is a 10 word prompt. Personally I think it's a huge loss. Yes, we will get 5% "diamonds in the rough" who would have never approached a field due to gatekeeping, discrimination, whatever. Will that outweigh the other 95% of lazy creators flooding every field with around average content? I'm not convinced. There is a cost to that flood.

ffsm8 1 day ago||
It continued to blow my mind that the influencer industry is a thing that works.

I'm not questioning it. I know it does. I just cannot wrap my head around it beyond the initial marketing angle (you cannot be interested in an article unless you know it exists).

Eg I like to watch some pretty mainstream creators like mkbhd. Never was I actually interested in any of the products he pitched. Literally every marketing $ spent on him that ultimately reached my eyeballs was entirely wasted by the sponsors

ipsod 1 day ago||
Is it any more surprising than other forms of marketing, like commercials that force themselves in between you and what you actually want to watch?
ffsm8 1 day ago||
To me, yes.

After all the delivery is different.

With traditional advertising you're being sold a fantasy. The advertisment is usually produced so you're self-inserting yourself into the production. So when you're seeing the fit and good looking cowboy smoking a Marlboro... You subconsciously think: that's who I wanna be, and consequently may be more likely to buy it.

Influencer marketing is however inherently contextualized to the para social relationship between the viewer and the creator. The people that buy the product do so because "their" creator told them about it.

At least that's been the feeling I've got on every sponsorship pitching to date. It's aimed at people that want to get closer to the Creator. At least in their head.

palmotea 1 day ago|||
> Influencer marketing is however inherently contextualized to the para social relationship between the viewer and the creator. The people that buy the product do so because "their" creator told them about it. ... It's aimed at people that want to get closer to the Creator. At least in their head.

Or they just have trouble differentiating between the trusted endorsement of a real social relationship and the paid endorsement of a para-social relationship, and that confusion affords the latter an exploitable amount of trust. In their head, they're already "close" to the influencer, not trying to get there, basically.

It probably works even better once you atomize individuals, and inhibit/discourage natural social relationships. Those social instincts needs somewhere to go, and it's best for all of society if that's into the advertiser's trap via an influencer.

jareklupinski 1 day ago||
> Literally every marketing $ spent on him that ultimately reached my eyeballs was entirely wasted by the sponsors

eh, i'll bet there is a single person that read your comment and had no idea who that creator was, searched for their name, watched their videos, and eventually bought something

second- and third-order derivatives of a social impulse are difficult to track

0c3ca83 1 day ago||
Yes, if the product is seen as bad for the world, it won't sell. But it's pretty bad for people, and I don't know how you'd hide that for the people being harmed.
edot 1 day ago||
There are lots of products we know are bad for the world that still sell plenty well. Petroleum products (to include plastic), cigarettes, alcohol, guns, etc.

People generally understand that all of the above are not clear absolute negatives. There are some positives to each. And to LLMs.

dfxm12 1 day ago||
These are all regulated in ways openai (or ai in general) isn't. Many of which have specific regulations around advertising.
edot 1 day ago||
Sure, but I was replying to a comment saying that they "won't sell". My point is they absolutely do sell.
palmotea 1 day ago|||
> Yes, if the product is seen as bad for the world, it won't sell. But it's pretty bad for people, and I don't know how you'd hide that for the people being harmed.

That's not true. There are all kinds of products that benefit certain people, so sell, but are overall harmful to the world or a harmful to much larger number of people than those who benefit.

> and I don't know how you'd hide that for the people being harmed.

The trick is to make the people being harmed too powerless to stop the harm being done to them. Then your problem is solved and everyone (who matters) is happy.

jackb4040 1 day ago|||
The problem that is unique to the AI labs is, how to make people not hate it while continuing to believe it will probably kill all humans in 3-4 years
thewhitetulip 1 day ago|||
The same way Goebbels did fir Nazis
ch4s3 1 day ago||
Is Altman planning to annex the Sudetenland?
palmotea 1 day ago|||
> Is Altman planning to annex the Sudetenland?

No, he's not a literalist throwback. But he is planning to glorify and expand his OpenAI reich.

ch4s3 1 day ago||
This is insanely hyperbolic. OepnAI is not a "reich" there is no empire here, it's a company and some data centers. They don't have paramilitary thugs, territorial ambitions, or genocidal intent. They're just a run of the mill company run by an asshole.
palmotea 1 day ago|||
> This is insanely hyperbolic. OepnAI is not a "reich" there is no empire here, it's a company and some data centers. They don't have paramilitary thugs, territorial ambitions, or genocidal intent.

I think there's something like a "reich" here, but don't take the comparison too literally. OpenAI wants to invade society and change it to match their vision, and they're going to do everything in their power (which is quite a lot), to make it go in their direction, and they care little about the harm they will cause. The rest of us are just Czechs to them.

ch4s3 1 day ago||
> OpenAI wants to invade society

Again this is super hyperbolic.

> going to do everything in their power (which is quite a lot)

No it's not a lot. They are heavily bound by law, they're struggling against local zoning just like everyone else.

Look I get it, Sam Atlman is an incredibly ghoulish person but the hitler comparisons are just fucking dumb and everyone should aspire to better discourse here.

jackb4040 1 day ago|||
> They don't have paramilitary thugs

In many municipalities across the country they have purchased the police department, made them to sign NDAs, and had them arrest people for speaking against data centers in open forums.

ch4s3 1 day ago||
OpenAI has not purchased any police departments this is a lie.
mrguyorama 1 day ago|||
No, he just wants you cut off from society if you don't submit your eye to his orb and he doesn't want you to be able to use this thing that he claims is so powerful unless he has total authority over who can and cannot use it and what for.
BenzeneDream 1 day ago|||
Its not pretty bad for people.
0c3ca83 1 day ago|||
Go talk to an artist, a junior developer, or a musician. And then realize that the goal is to generalize the damage to every other intellectual domain.
bradishungry 1 day ago|||
Don’t forget the effect on students! It has the potential to be a great learning tool, but nothing is in place for that to happen. It more likely just kills all reinforcement learning
petcat 1 day ago||
> kills all reinforcement learning

I have the opposite experience. My intellectual curiosity has increased immensely since starting to use Chat GPT. I can snap a picture and instantly know what kind of bug I am looking at, whether I am looking at a Red-Tailed hawk or a Red-Shouldered hawk and how to tell the difference, what the gauges on my water tank and boiler mean, and numerous other things that I am curious about daily.

These are things around me that I wouldn't have bothered to investigate just due to time and effort. And now I appreciate all these little curiosities more than ever.

j4yav 1 day ago|||
Being able to look something up real quick isn’t the same as knowing something, is it, especially in the specific absence of some reinforcement mechanism to retain it?
petcat 1 day ago||
This is suggesting that I can only know something if I had to painstakingly research and discover it myself?
j4yav 1 day ago|||
I just mean that I’ve been able to casually look things up once in a moment of curiosity on the internet since the 90s. This did not lead to memorising all those interesting facts, much less understanding them, and I’m not sure what the mechanism is that would lead to that sort of knowledge acquisition. If anything I’ve probably learned less because I know I can just look something up I’d have otherwise needed to learn. And in any case, actually learning hasn’t resulted in a collection of random otherwise unrelated facts I can remember, but understanding systems and relationships.

The knowledge I have learned has indeed come from what might arguably be described as, maybe not as painstaking, but certainly something with intention and effort.

To me it sounds like you’re describing learning to write by having ChatGPT write essays for you. You don’t actually know how to identify birds, you know how to ask your phone to do it for you. Though I can understand the illusion this may cause you to feel. I get the same when I watch high level chess players play, and then am reminded what I can actually do my next game.

ipsod 1 day ago||
For me, the primary mechanism for learning is doing projects.

And, doing projects in domains I'm unfamiliar with (and those I am) is massively sped up by AI.

I learn to do these projects with AI - it's different than learning to do it without AI, and I don't learn some steps I otherwise would, because AI can do those.

But, I start and finish and use and polish so many more projects in so many more domains, with AI, than I could without.

And, starting and finishing projects is the point for me, not learning obscure stuff that doesn't help there, so, I don't feel like I've missed out on much. You might look down on it, but, if I have AI and you don't, I will bet on me to finish a project before you, better than you, in almost any field where we have similar levels of experience.

IDK about frontier-pushing-pursuits, though. I've written algorithms by hand that I doubt AI ever would have, in its current state... but, then, at least a few of those I'd given up on, for lack of time, and when AI came along, I was able to go back and have it finish them. But, for me, the work wasn't the goal, or even my own accomplishment therein - I just wanted the result. If your motivations differ, you might not find AI as fucking awesome as I do.

j4yav 1 day ago||
Sure, you can be much more productive writing essays for example if you have AI write them. Homework of course is much faster and easier if ChatGPT does it for you. All of these things were possible even pre-AI by paying someone else to do things for you (though in some cases it would be considered cheating, but if we set that aside). You’ll definitely blow anyone out of the water who studies or writes for themselves. I also totally get that the productivity gains are so attractive you don’t mind not learning some or all of it. But we are talking about knowing and learning things. Or at least that’s what I thought the thread was about.
ipsod 6 hours ago||
"If I should really WANT to answer the foolish question you have just asked, or any of the other questions you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I desire to ask concerning the business to which I am devoting most of my efforts. Now, will you kindly tell me, WHY I should clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men about me who can supply any knowledge I require?"

- Henry Ford

This is roughly my point. The moment the AI was able to do things for me, those things which it could do became trivia. I never had a taste for trivia. I still fill my days with learning and knowledge... the things I must learn and know to do my work and run my business well. I am growing faster with AI than I could without - it's allowed me to expand my purview while narrowing my focus. No less learning, just a different shape of it.

So, to me, the argument that "AI doesn't help you learn" completely misses the point. AI can help you learn, if you use it to and apply yourself, but also, AI can allow you to accomplish without filling your mind with "general knowledge" - not the high value stuff that is your business, but the low level stuff that was incidental.

j4yav 2 hours ago||
Like random bird facts though?
jplusequalt 1 day ago||||
No, but your example of being able to quickly look something up doesn't back up your claim that AI will boost everyone's ability to learn.
ipsod 1 day ago||
It does, though. Whether or not they take advantage of it... "You can lead a horse to water..."
buellerbueller 1 day ago|||
Wasn't that the exact point of Terrence Tao's "A Severe Misalignment of AI in Mathematics"? [1]

[1] https://mathandai.org/

0c3ca83 1 day ago||||
So tell me about the red tailed hawk. Why is it interesting, and how will you apply that in your life?

According to current theories of learning, the best learning happens at the point of struggle, where you internalize that you went down a wrong path, and needed to backtrack. What part of the struggle of learning did you experience as a result of this, and how did it reshape other thought patterns?

petcat 1 day ago||
I don't know what to tell you, it's just a tool man. Like a Google search or a trip to the library.

Why don't you tell me about your struggle to research and discover all the science and technology behind indoor plumbing so you don't have to take a shit in the yard, or in your pants?

0c3ca83 1 day ago||
I don't think I ever pitched plumbing as a tool for learning (though, I did learn a lot by repairing it myself).
ipsod 1 day ago||||
Same.

Reminds me of this cartoon: https://imgur.com/life-before-google-q0eP1Rg

__

"Life Before Google: A Short Story"

dog: I just thought of something I'd like to know more about.

rabbit: That's a damn shame.

THE END

vablings 1 day ago||||
I mean for me personally I have always had an obsession for knowing these things anyways, it just lowered the barrier to entry for me a little bit in terms of information gathering

First I went from asking my parents then reading lots of books then specifically researching on google and forums now for most general knowledge information I can just ask AI

jplusequalt 1 day ago|||
>These are things around me that I wouldn't have bothered to investigate just due to time and effort. And now I appreciate all these little curiosities more than ever.

I think you're conflating access to information with genuine learning.

howunfortunate 1 day ago|||
This same argument is easily dismissed by most because it boils down to "why not dig with spoons?"

It only becomes compelling to me if you believe in true AGI/ASI, at which point all human labor becomes irrelevant, and then we have something quite new to think about.

But simply "it automates away a small portion of jobs" is not compelling.

0c3ca83 1 day ago||
How much of human labor has to become irrelevant before we have something new to think about?
howunfortunate 1 day ago||
The key word is "new".

The industrial revolution wiped out like 90% of human labor as it was imagined at the time, but it nearly fully replaced it with new forms of employment.

There are a lot of unknowns with what this would look like with AI.

officeplant 1 day ago||||
Thank you for your service, your influencer token stipend has been applied to your account.
skybrian 1 day ago||||
It can be bad for some people (many stories in the news about this) while still being good for other people. Hard to say overall or in the long run.
selfhoster1312 1 day ago||
I'd like to argue the other way around, it can be bad for some people while still being extinction-level bad for entire species. I'm not talking about sentient AI going Matrix, i'm talking about the real material impact of datacenters being built so that a small minority can enjoy funny tools.
ipsod 1 day ago|||
Do data centers compare to the human population going from 2 billion to 8 billion over the past 100 years? Or, are they just a drop in the ocean?
selfhoster1312 1 day ago||
Oh, they're more than a drop in the ocean for sure. Which doesn't mean there's not other things to address, where population is definitely not the main problematic factor, but consumerism is (and throwaway culture). This kind of whataboutism is fallacious, you can do better.

EDIT: As a small anecdotal point, any new human activity that is measured in GW of power consumption is not a drop in the ocean. Admitted, some of these data centers projects are "only" in the 100s MW scale, but all of this combined is increasing electricity consumption by a vast amount overall.

ipsod 1 day ago||
I looked (*asked AI), and AI data centers are projected to hit 850-920 TWh by 2027, if you count the energy required to produce all of the buildings and equipment. This is about 3% of global electricity consumption, or 0.5% of global energy (counting fuels, etc., outside of electricity).

So, yeah, that's a lot.

Also, there are at least a few data centers popping up around me (11 GW Fermi, > 1 GW Crusoe). I live in a desert, and water is scarce, and what's used is mostly non-renewable (pumped from an aquifer), and these data centers evaporate water at an alarming rate.

So... yeah, that's pretty significant... much more so locally than globally, but globally, too.

Global electricity consumption is up about 600% since 1970. So, that 2027 projection of 3% of global in 2027 is equivalent to about 20% of all electricity consumed in 1970. A fair amount, for sure.

IDK if it's worth 3% of global electricity consumption. I know I'd be happy to spend that percentage of my own home's electricity on it, for what it does for me, and I think the world would be better for it. The alternative is accomplishing far less... easily halving my productive output (10x is my honest estimation of productivity boost from AI). I do not believe in the value of my labor, I believe in the value of the product thereof. So, IDK... hopefully it's not a zero sum game, and AI (or motivated people with AI) can help it all pan out.

skybrian 1 day ago|||
Extinction due to building too many data centers? How would that even work?
selfhoster1312 1 day ago||
It's not just the data centers, but it's part of a bigger trend of massive industrial projects depleting natural resources for questionable benefits for humanity. There's basically two approaches to ecological problems: either pretend some wonder technology (AI?) is going to save us all and keep driving straight into the wall, or seriously question any industrial activity in a cost/benefit analysis.

Our society is currently headed in the first scenario, building ever more useless shit and accelerating environmental collapse, pretending CO2 capture, AI, unlimited energy storage, agro-bots, desalination and on-site recycling of complex materials will magically keep life sustainable despite any scientific evidence showing otherwise.

skybrian 1 day ago||
There are some projects I'd consider to be useless, but it doesn't seem very likely that data centers will be useless. Maybe not used for their original purpose, though?
selfhoster1312 1 day ago||
That's a good point, but i doubt we will find useful applications that require resources on that scale. The only usecase i can think of is more mass surveillance, which in my view is a net negative.
tantalor 1 day ago|||
It has literally contributed to suicide and murders:

https://en.wikipedia.org/wiki/Deaths_linked_to_chatbots

Here's just a taste:

> ChatGPT was shown to support and even encourage dangerous drug use, with statements such as "Hell yes—let's go full trippy mode" and advice on reducing his Xanax tolerance so that a single tablet will "fuck you up"

lucumo 1 day ago|||
> It has literally contributed to suicide and murders:

So have ballpoint pens.

https://www.bbc.com/news/uk-wales-south-east-wales-32489335 https://www.tribune242.com/news/2020/jan/22/ballpoint-pen-ki... https://en.wikipedia.org/wiki/Hi-Fi_murders

ipsod 1 day ago||||
> It has literally contributed to suicide and murders

So have many pharmaceuticals that are generally regarded as beneficial. Suicide is a side effect of more than a few, but doctors disregard that, believing that the results are worth the risk.

tantalor 1 day ago||
Drugs that carry a risk of suicide are required to have a black box warning.

Should we add that to ChatGPT too?

ipsod 1 day ago||
Honestly, a lot of people could stand to be a lot more informed about what they're getting into. People could use a lot more skepticism when interacting with AI, social media, news feeds, and basically every other form of media, especially those originating at the top of some pyramid or another.

I don't tend to like controls or regulations, though. Not that they aren't needed, but I don't trust the people responsible for writing and enforcing them. More often than not, they are just the top of the pyramid squashing everything beneath it.

Lerc 1 day ago|||
How proportional is it to deaths caused by other technologies by usage?

With large enough numbers the existence of any extremely rare event becomes certain. Consequently claiming there are instances carries no information value.

Proportionality is the only sensible measure. How much more dangerous are Chatbots compared to, say, teapots?

Insanity 1 day ago||
That’s close to whataboutism.. just because other technology can also be dangerous doesn’t absolve OpenAI/ChatGPT.

Also, ChatGPT is clearly exerting a massive (potential) influence on people if their MAU numbers are to be believed, so rightfully it should get attention on the potential harm.

user43928 1 day ago||
Debatable.

Many of the vocal critics claiming AI will make us all dumb and is terrible go "I have two Max subscriptions myself.." at some point in the discussion.

delecti 1 day ago|||
Hypocrisy is not actually a counterargument though. "Don't do this thing I do" doesn't mean they're wrong when they argue against that thing, and if anything can be a source of anecdata to bolster their case.
maxbond 1 day ago||
That's true but what they were saying is that people may be willing to pay for AI even if they believe it has terrible externalities, not that they are insincere in their beliefs.
selfhoster1312 1 day ago||||
That's a strawman argument. I'm pretty critical of LLMs and i don't use such tools. However, even in the strawman version, why dismiss the experiences of people suffering first hand from those tools?

I mean, to make a terribly bad analogy, i don't immediately discount the bad experiences of soldiers in regards to killing people, or of addicts in regards to drug abuse.

user43928 1 day ago|||
I specifically expressed doubt about the claim that the useful product would not sell because of negative sentiment.

Here I'm pointing out that often it seems the usefulness outweighs the negative sentiment as even many vocal critics seem to use the tool.

As for dismissing supposed first hand experiences of suffering, I see none here. The critics often argue on other's behalf.

andsoitis 1 day ago||||
> why dismiss the experiences of people suffering first hand from those tools?

Because if you’re paying voluntarily for a tool that you don’t need, you have agency to remove your “suffering” by canceling your subscription and not use it! So the “suffer” complaint in those instances can be dismissed.

selfhoster1312 1 day ago|||
That's like saying you just have to stop being a wage slave for a corporation and suddenly you're free.. but you still have to pay the bills. That's a fallacious argument.

All people i know around me who use LLMs and have subscriptions are forced upon them by their employers. But even for "willing" users, questions of addiction come into play.

jackb4040 1 day ago|||
Nobody lives on their own planet. There are countless systems that we all depend on that suck by design. No one would say you're not allowed to criticize American health insurance or social media just because you're forced to participate in them if you don't wanna go down like Ted Kaczynski.

This is such a moving goalpost anyways. If someone is a prominent AI critic and doesn't regularly use the tools, that becomes the main line of attack. But the second they get a subscription ALL their criticism is cancelled a priori.

palmotea 1 day ago|||
> However, even in the strawman version, why dismiss the experiences of people suffering first hand from those tools?

Because the people doing that dismissing are being dishonest. Their goal is to attack and discredit their enemy, period. Critical testimony from a user has some vague similarities to hypocrisy, so can be twisted for propaganda purposes and portrayed as hypocrisy.

0c3ca83 1 day ago|||
If they didn't, wouldn't you argue that they don't know what they're talking about since they haven't experienced it?
user43928 1 day ago||
The question was whether AI sells despite negative sentiment.

It seems to me that more people express a negative opinion than are ready to forego the convenience.

Maybe not unlike climate action, where you will see strong agreement ideologically, but little tolerance for personal inconvenience.

drywater2 11 hours ago||
If they really did any 'good for the world' they wouldn't need paid propaganda.
nba456_ 1 day ago||
Company advertises.
zmeden 1 day ago|
DuPont advertises
x62Bh7948f 1 day ago||
Have you seen the Japanese ads for chatgpt? The rapping is awful I don’t know if that’s because of Japanese rappers, AI lyrics or just the music itself it’s just so forced

https://www.youtube.com/watch?v=w_2W2jnxwJg

ljm 1 day ago||
I don't even know if they need an influencer army. I am seeing people out on the streets deferring to ChatGPT for even basic things in a way that Google never achieved.

I was at a hotel bar the other night and some guy kept bothering the bartender about what was on TV. Every time the bartender told him what they could do he went off for a few minutes, sent it to ChatGPT, and went back to the bar saying "well ChatGPT said this." I can't believe the bartender didn't lose his patience with it. The guy was fucking desperate to see some football on the telly and GPT kept telling him he was right to keep challenging the bartender.

Another guy looks lost with his family and he comes up to us and asks where a good restaurant is. We ask if he wants good local stuff or not and he says, he doesn't know, he just asked ChatGPT and felt like he got stranded. The restaurant it pointed out was like 2 minutes walk away. He was like the one guy in the family who seemed to speak english and was probably the one that was just dragging them around on a GPT adventure. The rest of them looked bored, like they were tired of his shit.

If it doesn't work out, it's not GPT that was wrong, it was everybody else. It pits technology against humanity again.

john_strinlai 1 day ago||
there's a million companies that "enlist an influencer army". its typically just called "marketing in the 2020s".

see: gambling, food delivery, ride sharing, video games, online therapy, etc

bko 1 day ago|
I love the hyperbolic language.

"enlisting an influencer army"

put 'good for the world' in quotes because obviously it's not

A more neutral headline would be: OpenAI Is Enlisting Influencers to Promote Its Public Image.

The rest of the article reads like anti-AI slop. For instance:

> The company isn't asking influencers to assuage fears that a rogue AI could destroy humanity.

It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world. So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it. And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.

The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

bix6 1 day ago||
> It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world. So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it

It is popular because it’s useful but people still have unfavorable attitudes towards it in polls. It’s like Amazon. We use Amazon cuz it’s convenient but do we like the way Bezos treats his employees?

ks2048 1 day ago|||
> put 'good for the world' in quotes because obviously it's not

It's in quotes because it appears to be an specific phrase used by a campaign pitch (supposedly).

It's different from normal advertising of a commercial product which obviously will call their product "good", but "good for the world" implies something deeper.

gmd63 1 day ago|||
> So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it.

That's not implied by engagement. It's possible to use the advantage AI gives you in a competitive landscape while still fearing the future it will bring.

bko 1 day ago||
"competitive landscape"

It's clear that people are using it for personal reasons

> The Brookings Institution / AmeriSpeak Survey: A nationwide survey found that 57% of Americans use generative AI for personal tasks (such as web browsing, daily use, or information searches), while only 21% report using it in a professional or work role.

Is there "competitive" reasons to have an AI girlfriend? There is an implied preference that you like the technology by using it by choice and you don't think it will end civilization. You may tell pollsters you're worried but it's the same people telling pollsters sea levels are rising while investing in beach front real estate. Meaningless.

danny_codes 1 day ago||
Or AI is addictive and people are lonely after decades of social erosion in the US.
skybrian 1 day ago|||
It’s being jammed into products where it’s not wanted. I use AI every day with good results, but I do not want it in my browser, my OS, my text editor, or AI summaries in my search engine. I want it in a separate web app where I can use it or not.

So am I pro- or anti- AI? Both. It depends what it is.

Melatonic 1 day ago||
You don't want AI in that PDF you're trying to sign?! I cannot imagine
officeplant 1 day ago|||
Thank you for your service, your influencer token stipend has been applied to your account.
thereader12 1 day ago|||
>And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.

I can say everyone I know in software is both forced to use AI and hates it, even if they would have used ai otherwise. With one exception of someone who does less software than infrastructure and he complains about his coworkers bad (but voluntary) ai code. I wonder what your industry is?

mhitza 1 day ago|||
> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

It was discussed a while ago on HN, with a more well known source, that I cannot find right now, but on a quick DDG search this is a quick article I could conjure.

https://www.gate.com/news/detail/david-sacks-warns-ai-doom-n...

cyclopeanutopia 1 day ago|||
Wow, what a colossal disconnect from reality.
ChickeNES 1 day ago|||
> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

Give you a hint: starts with C, ends with a P, with a C in the middle

bko 1 day ago|||
I agree, but there's also a whole domestic "AI doom industry". The pipeline from AI researcher to guest on popular podcasts promoting your stop-AI-from-killing-us startup/"non-profit" is less than a year.
pjc50 1 day ago|||
It's the AI companies themselves! https://www.theguardian.com/technology/2026/jan/27/wake-up-t...
123aGaf 1 day ago|||
Lol, yes, slop is growing exponentially.

> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

It may be a difficult concept for an astroturfer to understand, but people are activists for free. If you have found any anti-AI financiers, please share them so I can apply. Of course you already know there are none.

vrganj 1 day ago|||
> It's by far the most popular and fastest growing technology in the world. So presumably people have a general favorable impression of the technology as they're engaging with the product and many are paying for it.

This in itself is not an argument. British Opium was selling like hotcakes in China, so surely people people must have had a general favorable impression if they're engaging with the product and many are paying for it?

bko 1 day ago||
Here's the difference if it's not obvious:

Opium is a dangerous drug that harms its user. AI is a useful tool that helps people be more productive or explore their interests.

vrganj 1 day ago||
That is actually a commonality.

https://pmc.ncbi.nlm.nih.gov/articles/PMC12255134/

Either way though, we've disproven the neat rhetorical trick of conflating usage numbers and popular perception.

bko 1 day ago||
Step one: find two things that differ in nearly every relevant respect.

Step two: identify the broad category they share.

Step three: ask, “If you accept one, why don’t you accept the other?”

vrganj 1 day ago||
Thank you for sharing your modus operandi with us.

Now, what does that have to do with pointing out your ad populum fallacy though?

buellerbueller 1 day ago|||
I have to use it at work; it is helpful; i don't like it.

It's a red queens race: not only for the building of "true" AGI, but also for us plebes. If we don't use it, we will be surpassed by plebes who do. None of us agreed to any level of this arrangement, but all will be profoundly impacted.

voidhorse 1 day ago|||
> The big question is who is funding the influencer army to gaslight people into thinking AI/data centers will somehow end the world?

The companies are doing this themselves in a (stupid) attempt to do regulatory capture/ set up a cartel. Dario Amodei recently published an essay pushing this idea.

> And I don't buy that it's being jammed down the throats by most employers. Sometimes maybe, but I see the reverse, where people WANT to use frontier models and are being prevented through archaic security hoops.

What is N here? 1?

> It is weird how prominent anti-AI sentiment is online and in media. It's by far the most popular and fastest growing technology in the world.

Is it though? Do we actually know that? Is it growing faster than facebook did or google search? Is it even possible to measure when some of the "adoption" is probably people triggering it incidentally (e.g. AI mode in google search shouldn't count as adoption here).

People are worried about it because it is a highly disruptive technology with unproven ROI for businesses as of yet (restricting claims to LLMs here). It has a lot of negative potential side effects for many different groups of people. The media is reflecting these viewpoints. If there's any astroturfing going on, it's from the pro LLM camp.

danny_codes 1 day ago||
Or, and here’s a crazy idea, people don’t like AI.

Something being useful doesn’t mean people like it. Burning Coal is useful. Anybody who’s read anything about coal as a power source doesn’t like it.

Like coal, AI has a bunch of problems that collectively make it undesirable as a technology

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