Being able to build something that works just how you want with minimal investment is a huge value add.
I ditched web analytics platforms and just send events in jsonl format to disk.
I have a regularly scheduled job that imports it all into a duckdb database and updates a very custom report. I can also ask random questions like “is there a cohort of users who use feature A and B?”.
It’s super lightweight and incredible.
If you haven’t yet drunk the /grilling Kool Aid, give it a go