Nowadays with ~100 bucks you can an amd64 box and a CEC adapter, which allows to use the default remote of your tv. Then you can install on it whatever you want, customize it however you prefer and have all the privacy you decide. No lock-in. As much AI as you like, zero is a valid option.
You can also probably maybe do terrible things like CEC on one port and signal on another, it's mostly a bus.
A different company could turn this hardware into a pretty serious gaming machine or a zero config NAS or something but Apple is not that company.
They couldn't think of any compelling Siri AI use cases to put in the advertising and neither can I.
"We have tomb raider and death stranding 2 for $69.99" is not an interesting proposition except for Apple fanboy dads who hope that will placate their gamer child (it won't).
That said, Apple has been attempting for years to make Apple Arcade a hit.
It would really help me stomach a $300 dedicated box for my TV if it could do more than look at pictures and stream netflix. Games are the absolute obvious thing to do, especially since Microsoft and Sony are seemingly struggling.
Just ship a controller and cut some deals apple, it isn't that hard...
This has led me to passionately start my own media server again.
Anywhere between $100-$200 will get you a mini PC that you can use to host movies, series, music, audiobooks and ebooks. If you don't transcode the content then there's no need to worry about a GPU. Set it up headless in a closet.
From there you can use a mobile app to connect your phone/tv/any device to it and enjoy an ad free experience without streaming data over the internet.
My TV is a 15in CRT that I connect with a laptop. My phone is a 1st gen iphone se, with apps to stream.
I've found this setup less frustrating (and wildly cheaper) than spotify, appleTV/netflix/hulu, kindle and etc.
The current state of computing is such that I can't justify buying hardware that requires an app to use. If I want cameras, I buy the camera and connect then to my backend. If I want a thermostat, I do the same.
Great little device, I think I paid £130 for it a few years ago.
There is no reason for me to upgrade to this device, but that £299 price tag really stinks, there is no way I'd buy it at that price if I didn't have the older model already.
Also, any change to the output ports, or are we still restricted to one hdmi as the single output?
https://www.apple.com/newsroom/images/2026/10/apple-unveils-...
It's so un-Apple to be stretched and in weird perspective that way
Also not supporting the original, completely fine and working HomePod for this is another.
Though first place here is dropping raw photo support for the $2k iPhone duo.
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(All these are software features which hardware supports.)