Posted by mhb 2 days ago
Kind of cool to the explosion of popularity and them taking advantage and partnering with other brands to expand their markets.
I know the cookie mainly for being sold at Costco. I had no idea they were given out on flights.
The biggest question I've always had about them was whether the "Lotus" in their name is the same brand as the Chinese supermarket chain Lotus. I think it isn't?
https://www.gva.be/regio/antwerpen/rivierenland/bornem/vlaan...
How do you make your unknown product known?
You put it in front of as many people as you can!
In the above case, cookies in front of airline-passengers seemed to be the winning business formula, but this is only one example of a product meeting a market at a specific interface/connection point, with the Delta customers' drop-down in-flight tray tables being that "connection point".
In the study of business, this is one example (or subcase) of that much broader pattern...
Still, it's a pretty cool example! :-)
There are a few things I only get intentionally when traveling for work so it's something to look forward to and brings something positive to the trip.
You’re welcome. You just saved thousands of dollars.
Pardon? You mean the traditional Belgian, Dutch, French, and German cookie? Because it's a cross-border (food) cultural good, it's not something invented by, or to this day cherished in, one specific country.
More seriously, the biscoff variant is quite distinctively Belgian, as it's using caramel rather than a traditional mix of spices.
It's like eating a cinnamon-y, ginger-y oreo.
Apparently, they are a brand of speculoos cookies, and this Wikipedia synopsis is eye opening:
> speculaas [speːkyˈlaːs] ⓘ refers to the more traditional variant, made with a mix of various spices, which is nowadays most popular in the Netherlands; speculoos [speːkyˈloːs] ⓘ refers to a Belgian variant that omits the traditional spices in favour of caramelized sugar for flavour, and which is nowadays the most common variant in Belgium and worldwide
So the Belgians enshittified speculaas to create speculoos, pumping it full of sugar, and presented it to the world as something special.
Looking at the nutritional profile of cookies doesn't make sense. You're supposed to eat them in such low quantity/frequency that it doesn't matter.
And sugar is special because it's essentially a drug that our brains are programmed to seek out and eat more of.
Yes and no. This "Speculoos is actually cheap Speculaas" isn't completely true. That's what people like to say today, but the "Speculoos" name has been around much longer than Lotus bakeries. It's just a dialect thing and there is no reason. Some people called it "Speculaas", some people called it "Speculoos", and _then_ a cheaper variant got made and they choose the "Speculoos" term for it.
It all just sounds really fitting because the "-loos" suffix in Dutch means "without".
