I thought the beach area was utterly uninteresting but the old town is very nice indeed. And lots to do, random wine festivals, amazing views, beautiful old architecture (incl a beautiful Roman bridge), etc.
Admittedly I went for the Italo Disco and found none (zero! zilch! in the birthplace of italo disco! wth guys!), so that was a disappointment.
It’s because I read it that I said this.