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Posted by NaOH 2 hours ago

Toyota brand Scion is back and it's going to sell a kei truck in America(www.theautopian.com)
67 points | 44 comments
6DM 18 minutes ago|
With a built in 25mph limiter, that eliminates "city" driving too unfortunately. Most roads around me are 35 mph.

There's sizeable demand for people who want to be able to do runs to the bigbox stores for garden and DIY renovation supplies and store it the rest of the time.

bryanlarsen 7 minutes ago||
You need to complain to your congressman, not to Toyota. The 25mph limit is set by the Low Speed Vehicle standards.
kridsdale1 11 minutes ago|||
Speed limits are an upper bound.
DoctorOW 8 minutes ago||
American here, in practice no. They are generally only the upper bound for dense neighborhood streets, throughout most other roadways you will be considered a poor driver if you go lower than the speed limit.
readthenotes1 6 minutes ago||
Where I live the major strode has a 45 mph speed limit and during most times of the day we only get to 35 mph but people make up for it by running the red light
benfrancom 13 minutes ago||
I see folks going 25mph in 35mph every time I drive!
erickhill 14 minutes ago||
660cc engine at ~40 horsepower is about the same as a mid-70s VW Beetle - not in cc size, but HP potential.

This little truck could do a lot more than 25 mph if it were allowed to do so. Not saying that would be safe, and I'd not want to ever put one on a busy freeway, but for getting around most urban cities in the US it's fine as-is but would be even better if the limit was ~40 mph.

__alexander 21 minutes ago||
It’s a huge mistake to limit the speed to 25mph. When this is released in 2027, Kei trucks will be street legal in Colorado. I would have pre-ordered this without question but that speed makes it useless for basic commuting or running errands.
TSiege 18 minutes ago||
I think the strategy is specifically not going for customers who want it for those things. It's meant for farms and work sites not commuting or running errands
lastofthemojito 13 minutes ago|||
Toyota doesn't seem to be aiming for your business just yet. From their press release:

> As an intentionally low-volume, niche vehicle, the KEI-01 will initially be offered through a fleet-focused pilot program to help the company learn how it can best serve U.S. customers and use cases.

https://pressroom.toyota.com/toyota-says-okei-to-america-int...

I do hope they're able to build on this, and maybe offer left-hand-drive and a more reasonable top speed eventually.

laughing_man 6 minutes ago||
I doubt Toyota will ever produce a small, inexpensive pickup that you would actually feel comfortable driving on a freeway. It would cut into its Tacoma and Tundra sales, which have a good profit margin. At least, not without some other manufacturer taking market share with such a vehicle.
bryanlarsen 14 minutes ago||
AFAICT, This truck will not be able to pass either the Federal Motor Vehicle Safety Standards (FMVSS) or the EPA/CARB emissions standards for high speed vehicles. The new Colorado rules for Kei vehicles does not remove those requirements because it relies on the existing exemptions available for 25+ year old vehicles.

IOW, it needs to keep the 25mph speed limiter to qualify as a low speed vehicle, even in Colorado.

__alexander 2 minutes ago|||
Good point.
mike_d 11 minutes ago|||
EPA/CARB effectively sets a minimum size for trucks. Rather than having a small light truck that can do the job, you get a Ford F250 hauling a single bale of hay.

But rolling back or adding exemptions for small trucks is political suicide despite the clear environmental benefits.

Grombobulous 56 seconds ago|||
This isn’t really true. See: Ford Maverick.

CARB only nudges manufacturers, but the market’s own purchase preferences are doing the big push.

I don’t love the ford F-150 for being a monster truck, but consider this: with the right configuration it sears 6 adults comfortably, plus having a bed for cargo. Families legitimately replace minivans and other family vehicles with it, plus it can tow and haul being the body on frame truck that it is.

bryanlarsen 8 minutes ago||||
The fact that this tiny engine couldn't meet emissions standards is bonkers. But that's the law as written right now.
readthenotes1 4 minutes ago|||
Where I live the Ford F-250 is not used for falling a single bit of anything other than air. They are in pristine shape and look like they've never been outside the city limits nor off City roads
Liuser 32 minutes ago||
Who is the target market for this? It’s an ICE vehicle, 4wd and limited to a maximum speed of 25mph. Farmers?
alistairSH 21 minutes ago||
I have a few friends who've purchased older kei trucks. One for use on his property, the other got his tagged in NC (IIRC, it was NC). The local bicycle shop also has a kei van as their "shop truck" (another used one imported from Japan). The imports will go faster than 25mph, but they are terrible on the highway. The 25mph is an artificial limit to meet LSV regulations.

All that said, $25k isn't cheap when you can get a basic Polaris SXS for $15k. It might not be street legal in many states, but much of the usage is going to be on private property.

DASD 13 minutes ago|||
I'm in Western North Carolina(Asheville) and there are an actual number of kei trucks here. Not every other vehicle common but enough to see maybe 5-10 every day.

There are even a few businesses that specialize in these vehicles: https://www.marsminitrucks.com

80fj0348i 15 minutes ago|||
I think a kei truck might be a better choice than a sxs if noise ordinances are a concern. e.g. utility vehicles for groundskeeping staff
alistairSH 2 minutes ago||
The utility SXS aren't particuarlly loud; it's the "racing" SXS that have minimal off-road exhausts that are as bad a pipe-less crotch rockets.
kelp6063 25 minutes ago|||
Farmers and universities have been picking up kei trucks for the last few years for things like groundskeeping work. Being able to sell a brand-new vehicle with parts availability to these customers is what Toyota is trying to capitalize on
100percentjake 14 minutes ago|||
Fleets, as evidenced by Toyota/Scion saying they will exclusively sell to fleet purchasers. My local university, for an example, had 20 or so Daihatsu Hijets when I went to school there, which have given way to far more expensive Ford Bronco Sports and similar. I assume the lack of parts supply and repairability of the Hijets attrited them away. Domestically producing them to keep the chicken tax/tariffs at bay and having dealer service at the local Toyota dealership will make these appealing again in those markets.
everdrive 26 minutes ago|||
It also seems like it'd be a really good city pickup truck.
chao- 15 minutes ago|||
A friend with a WFH tech job, who lives on his own land (with family and various critters), bought one a few years ago for hauling materials and supplies around his property.
jdlshore 27 minutes ago|||
“This makes it not really usable as a daily driver, but keeps it in this beautiful sweet spot where it has a shocking number of commercial and agricultural uses.”
Liuser 25 minutes ago||
Doh thank you. No excuses I can give for my poor reading comprehension.
colechristensen 15 minutes ago|||
In rural Iowa I saw a ton of those little "UTV", gators, or whatever various brands call them which are effectively beefed up golf carts being driven around town. Trucks have become so enormous and expensive that these somewhat street legal vehicles are taking over for people who just need to go here and there.
behringer 27 minutes ago|||
Farmers or land owners. Great for hauling around your property. Like a 4 wheeler with a trailer but road legal.
nemomarx 30 minutes ago||
You do see people taking tractors on roads between farms pretty often, and they usually have the speed limit stuff on.
thelittlenag 31 minutes ago||
I didn't know Scion had left...
jdc0589 8 minutes ago|
bruh
mike_d 13 minutes ago||
In 1963 Lyndon Johnson added "light trucks" to the Chicken Tax as a quid pro quo to prevent the auto workers union from striking before the election.

As a result we don't get "right sized" trucks like the kei or more efficient farm vehicles like the hilux.

rootsudo 7 minutes ago||
So many people here have never driven a kei truck or a wigo/daihatsu agya.

They are not fun cars, they should be cheap and disposable.

The MSRP for this in japan is less than $10,000,$6000 for the base model:

https://toyota.jp/pixistruck/

It's going to go here for what, $15,000? $25,000? Better than buying a 25 yr old one for $10,000 from a used dealer lot that has no parts or real mechanic trained on them but at that price point..

a Mavrick is better.

The amazon truck is better.

GenerWork 4 minutes ago||
Can’t wait for Floridians to jailbreak the ECU and set it the top speed for max 35 MPH in order to treat it like a long bed golf cart.
0xbadcafebee 18 minutes ago|
This is pretty cool. It's too bad it's just for fleets. Must be they realized how much money was going to imported Kei trucks, and that they could just... do the importing themselves, and pick up some cash. (edit: looks like they sacrificed payload for the AC/heat? only 600lbs?)

The SXS looks cool, but gearheads want a tiny Jeep replacement (which there are none of in the US), not another UTV/buggy we already have

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