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Posted by mfiguiere 10/23/2024

Apple may stop producing Vision Pro by the end of 2024(www.macrumors.com)
144 points | 300 comments
jart 10/24/2024|
I own an Apple Vision Pro and I think it's one of the most impressive pieces of technology that I almost never use, for two reasons:

1. Too much startup friction. I share the Apple Vision Pro with someone else who like me also loves it and uses it all the time. But since we both wear glasses, there's a 2x ~10 minute process for recalibrating the eyesight each time we switch. It's an expensive device at $3500 which I'm happy to pay for quality, but to pay that twice, I just couldn't bring myself to do it. Apple goes too far with the greed here not letting us set up separate profiles. Netflix wouldn't get away with that. You not only have to repeat the setup process when switching, you have to share access to your apple user account too.

2. My main interest in a vision headset is I want a new virtual workstation where I can watch movies on a gigantic screen beneath a gigantic translucent terminal where I can do my daily work. There's a nice app called La Terminal that does just that. Sadly it has some serious keyboard latency issues since I don't think they've put as much focus into their support for this platform. I won't tolerate anything less than optimal latency in my work tools. So until I get around to building a terminal app for Vision Pro on my own, there's not a whole lot I'm interested in doing with it aside from watching the occasional movie on the moon. I would also really like for Vision Pro to have an ethernet port because I don't know how to run a wifi network without jitter.

If you haven't tried one of these things, then you really should. I didn't realize when I first put one on that it was a fully synthetic display until I tried reading the 10pt text on my computer monitor. It's really a stunning thing to witness. This Vision Pro is probably the best glimpse we can get today of what the singularity is going to be like in the future. So definitely give it a try at least once.

brailsafe 10/24/2024||
I can respect that it's probably worth trying, or even worth buying if you have a particular case for it and a rather large income, but I guess what is lost on me about the AVP (and by extension iPads, more expensive phones) is that they just seem to be a way to extract multiple thousands of dollars for essentially the same entertainment we've already been doing quite well for a very long time.

Like how much should watching stuff be worth to people!? Am I crazy? I don't even dislike movies, but $3500 usd might be what I already spend on all forms of entertainment + 2 years worth of food, and maybe all of my transportation for half a year or more, combined. I'd just kind of hope for something more substantial y'know?

jack_pp 10/24/2024|||
For that price or maybe a little more you could buy a 4k projector and a nice screen that would make watching a movie a whole lot nicer

> $3500 usd might be what I already spend on all forms of entertainment + 2 years worth of food

Where do you live? I live in Romania and even my mom who makes around 1000e a month spends like 400e on food, so she spends around 5k euros a year on food

adrian_b 10/24/2024|||
It is easy to spend EUR 400 for the monthly food, or even much more, if you buy industrially-processed food and various kinds of food that are tasty, but which are expensive and unnecessary.

Nevertheless, not only in Romania, but probably in most countries of the European Union, a human can spend for food only between EUR 100 and EUR 150 per month, while still eating very healthy food, with the condition of cooking at home and buying only raw ingredients. Even the industrially-made bread is at least 3 to 4 times more expensive than the bread made at home. For other kinds of food, the price ratio between buying and making at home is even greater.

jack_pp 10/24/2024|||
So at most 5 euros per day you say? maybe only if you eat lentils or something idk.

2 eggs = .8 euro

250ml milk = .8 euro

300g chicken breast = 2 euro

1 large tomato = .8 euro

150g cheap cold cuts = 1 euro

I'm already at 5.4 euro and that's not even 2000 calories, add butter, olive oil, other vegetables, bread and you easily reach 8-9 euro per day and I bet Romania is at least 20% cheaper than most EU countries

So please englighten us, give me a menu that's 2k calories, has some animal protein in it and costs less than 5 euros

Krei-se 10/24/2024|||
Buy frozen vegetables, salmon (20€/kg), bio eggs and milk at 1.25 to 2€/L. Add some bread from the baker, whole grain noodles, oats for breakfast and maybe get cheese every once in a while. Vegetable oil, nut oil and whole nuts complete what you need. Spices are bought in bunch and mixed up at home. For some greens you can have mint and herbs on any windowsill for <2€.

I don't eat out, never eat processed food, cook all myself and have a hard time (germany) hitting 150€ a month, so 5€ a day is totally doable. Don't get me wrong, it's hard to know what you can buy, but Stiftung Warentest is your friend and a book about medical nutrition at university level will make sure you don't buy from advertisement.

slightwinder 10/25/2024|||
Is food in your country/area that expensive? I live in an expensive city in the middle of Europe and get most of those things for half the price in a normal supermarket. If I optimize for sales and seasons, I even get cheaper prices, while still have a divers healthy diet. Even more so if I buy in bulk and prepare in advance. But to be fair, it would demand more time and knowledge, which is not for everyone.
rkuska 10/24/2024||||
We are family of 2 adults and 1 child. We spend very easily 400 (and more) per month. We don't buy any processed food. We cook at home. 90% of time. Some weekends we go out for a single lunch or dinner. We live in Czech republic. We rarely buy "bio" (or "organic" depending on where you live) food.
anonzzzies 10/24/2024||||
150/mo? Even if I buy from my neighbors (who grow only for themselves but have overage) I cannot do that. Growing myself, yes. I live in a tiny village in portugal.
cfn 10/24/2024||||
I spend way more than 100/week in food for two people. To spend less than a quarter of that I would have to scale down or remove fruit, vegetables, meat or fish from the menu. Probably would have to eat pasta and rice with some sauces all the time which isn't healthy at all. And I'm in Portugal, not the most expensive place in Europe by a long shot.
richrichardsson 10/24/2024||||
> a human can spend for food only between EUR 100 and EUR 150 per month

Try that in Croatia, you'll soon be dead or at least severely malnourished.

pjmlp 10/24/2024|||
Good luck doing that in Portugal, 100 € will be food for one week.
brailsafe 10/24/2024||||
2 years was actually a bit of a reach now that I think of it, but Canada, living relatively frugally, buying for typically just me, and I could do ~300cad a month + ~$100/month for transport would bring me up to the $4850CAD before sales tax. Tax would add another $500 and that would probably cover me for most entertainment, vacations excluded, games included, climbing included, movies included, just estimating though.
johnnyanmac 10/24/2024|||
that's 145 USD/month for me. It's not impossible, but you're not eating out ever and are basically on little more than a rice and beans diet at that point.
dpig_ 10/25/2024||||
- All entertainment (what does this mean? for what period?)

- 2 years worth of food

- 6 months worth of transportation

For 3.5k? Either you're Amish (with an HN handle), or you're dril and you need advice from someone who is good at the economy [0].

[0] https://x.com/dril/status/384408932061417472

brailsafe 10/25/2024||
Ya in retrospect 2 years was a stretch, but 1 year seems feasible. I elaborated on entertainment in another comment, basically anything I'd spend on non-hobbyist watching or listening in real life or digital, video games, over a year. I could probably include concerts, but that's something I'd let myself spend more on if finances permitted. Some food expenses would fit between those categories. Vacations excluded.
dzhiurgis 10/24/2024|||
And where/what to watch when your best source is youtube + torrents
bryanrasmussen 10/24/2024|||
>Apple goes too far with the greed here not letting us set up separate profiles

Apple really has one of the worst workflows around user accounts, I have to think it is because of some legacy reasons that means it would be a big project to fix (based on other companies I've worked at that lousy user accounts and couldn't fix)

lancesells 10/24/2024||
If they have it in tvOS is it that far away from having it in ipadOS?
davidee 10/24/2024||
In with an annoying "acutally".. I wish I wasn't but I just filed some feedback with Apple today (really this morning) on how the "profiles" on Apple TV are a misnomer. They're not real.

Here's our experience for what it's worth and why I say misnomer.

I setup an Apple TV in a parent's apartment. It turns out that when they re-arrange the icons, even if they're in their profile, they rearrange the icons on the "default" profile - which is mine.

So I came home to an Apple TV with the apps all moved around.

Digging into it, it seems that while there is the cover of "user profiles" on Apple TV, they simple aren't useful. Logged in apps stay logged in across all profiles. So it's not like a browser profile where you can have two different logins to say Jellyfin or Plex or Youtube or Disney+.

As such, the profiles are indeed a misnomer when compared to what any reasonable user would expect of changing "profiles."

In other words, a sham!

Ref from reddit confirming as much: https://old.reddit.com/r/apple/comments/qeatju/the_way_that_...

Ref from Apple that buries the lede: https://support.apple.com/en-ca/guide/tv/atvb0753b37d/tvos

Here's the salient bit from that apple page:

When each member in a household has an Apple Account, you can create unique user profiles for each person, with Up Next lists, system language preferences, paired AirPods settings, music, Game Center data, and content recommendations personalized for the currently active user.

Note how little profiles actually do. You can't use your own logins to any services, or have a home screen that is yours with your apps. It's still just a one-user device sadly.

lancesells 10/24/2024||
Thanks and very informative! I had never used them but the saw it in the (worsening) UX.
johnnyanmac 10/24/2024|||
>I won't tolerate anything less than optimal latency in my work tools.

for $3500 I don't expect any primary shortcoming, especially for something I'd use professionally. There's a lot of substitute hardware I could buy to get the same experience at that point, so I see no need to compromsise just becasue it's a shiny new toy.

jart 10/24/2024||
Shortcomings aren't the worst thing when you're an early adopter. I see that as an opportunity to build the #1 terminal emulator for the platform. Make myself a little money on the side. The Vision Pro could easily pay for itself. That's what I'd be doing if I weren't so busy with other things.
johnnyanmac 10/24/2024||
An attractive idea, but You need to invest so much in the apple ecosystem before you even get to start developing for Apple. I'd want to at least tinker with the idea before I fully commit.
jart 10/24/2024||
What do you mean by this? Why can't I just use Xcode to build my app and ask Apple for a signing key and wait for approval to publish it to their app store?
johnnyanmac 10/24/2024||
"You" can. I don't own any apple hardware, though. So I'd need to invest some $4500 of investment just to start.

I guess that's more of a "me" problem.

jart 10/24/2024||
Well this is why the rich get richer.
llm_trw 10/24/2024|||
> I didn't realize when I first put one on that it was a fully synthetic display until I tried reading the 10pt text on my computer monitor.

Can you elaborate on this? I've not looked at it since it came out. Does this mean that you can look at your computer monitors while using it, or that it's replacing your computer monitors because it has a high enough resolution?

Every other display I've tried has far too low pixel density to be used for serious work, which is rather unfortunate.

madeofpalk 10/24/2024||
When compared to a monitor in front of you (at the distance the physical monitor is), Apple Vision Pro is actually pretty low resolution. They say it has high resolution 4k or 8k displays, but all those pixels are "wasted" on your entire field of view. The actual 'monitors' or windows are a subset of that, and so will be drawn with less physical pixels than a real monitor.
llm_trw 10/24/2024||
Sounds about right. I'd love to see 32k displays in my life. The same type of people who said that you don't need more than 24Hz for displays are now saying you don't need more than 4k and they are just as right then as they are now.
pjmlp 10/24/2024|||
No thanks, so far no VR headset has sorted out the problem of having little screens so close to the eyes, for people with light sensitive vision needing to wear light redution glasses when working with regular screens.
tobr 10/24/2024||
> one of the most impressive pieces of technology that I almost never use

> someone else who like me also loves it and uses it all the time

Wait, do you almost never use it or do you use it all the time?

fsckboy 10/24/2024||
he loves it, almost never uses it, while she also loves it, but she also uses it all the time.

(pronouns chosen to make it easy to distinguish two people, with no knowledge of anybody's sex or gender, but since sex and gender shouldn't matter, it shouldn't matter)

Gemdation 10/23/2024||
One of the commenters was thinking the same thing as me

> People are going to only read the headline and interpret it as “discontinue”. Like the article says, it just means they have enough inventory until they replace it with something cheaper. [https://forums.macrumors.com/threads/report-apple-may-stop-p...]

I wonder how Apple would go through with this, hopefully with a better form.

rchaud 10/23/2024||
Effectively, there's no real difference. The model is discontinued, the article says they've produced their last batch and are focused on making a cheaper one.

Apple is free to continue selling what they have in inventory.

latexr 10/23/2024|||
> Effectively, there's no real difference. The model is discontinued.

There is a huge difference. My interpretation is that the GP is making the point that with just the headline people will think the product as a whole was discontinued, not just this first version.

karmakaze 10/23/2024|||
Whether the 'product' is discontinued depends on what the next product is. If they drop the AR using VR (its distinguishing feature), then the Vision Pro as we know it is dead and lives on only in name--effectively becoming an Apple Quest. I would love competition in that space.
latexr 10/23/2024||
> If they drop the AR using VR

Apple has been pushing for AR for years and years. I remember seeing demos when presentations were still live in person.

The whole concept of Vision Pro is “spatial computing”. Backtracking to VR would be a huge shift in focus.

threeseed 10/24/2024|||
The entire focus of the Vision Pro is mixed reality i.e. both.

Hence why they have the crown to seamless switch between AR and VR.

koolala 10/23/2024||||
VR should include computing and everything. Reality can be anything. VR can even include Reality. I'd agree with you if Apple wasn't backtracking what the idea of Computing is to be a modern monopoly app store.
karmakaze 10/23/2024|||
My point was that the Vision Pro implements AR using VR technology (plus some low-latency additions).
rchaud 10/23/2024||||
Considering the number of people Apple marketing is able to reach, compared to the MacRumors website --- I really don't think it will have that kind of deleterious impact on people's interest in Apple VR.

That said, Apple marketing has been mostly dead silent since the product announcement 1.5 years ago.

ghusto 10/23/2024||||
My prediction is that they will "continue" the product as a different product, maintaining the name. A bit like how the Macbook Air is still a product, whilst we all know it was discontinued some years ago.
tiltowait 10/23/2024|||
I’m not sure I follow. It has a different form factor now, but it still follows the same design ethos as the original model. It’s not like, say, the Ford Ranger, which had a long gap of non-production before being “brought back” in a different product category from the original.
omikun 10/24/2024||||
Do you mean the 12" MacBook? That was discontinued. Or do you mean the MacBook Air with Intel? Or the wedge shape MBA? Hard to define what makes a product a product when parts and design shift with each generation.
lotsofpulp 10/23/2024|||
What? Is a Camry discontinued because they update it?

A 2015 MacBook Air was discontinued, but 2024 (or 2023, whatever the last update was) MacBook Airs are not.

It would be crazy to have different product names for fungible products that are at least as good as the previous one.

karmakaze 10/23/2024||
Acura dealerships started as fungible copies of Honda products via a loophole to add more dealerships while 'honoring' previous Honda agreements.
ulfw 10/24/2024||||
It does say a lot about demand though. You don't discontinue production on something when you have no successor coming soon unless you vastly overestimated demand.
tnel77 10/23/2024|||
The headline made me think Apple was giving up on the Vision product line which made me feel disappointed. Happy to hear that it lives on!
bee_rider 10/23/2024||||
Without the bit of info that they are looking at how to make a cheaper one, some might take “discontinued” as a sign that they are giving up on the whole field. That’d be big news.

As to selling the rest of the inventory: of course they are free to sell whatever they want. But this is a device whose only real use is to be a sort of preview/testing ground for developers who want to get ahead on writing VR code. The pricing is ridiculous for a consumer device, and it is too goofy for Apple users to wear to coffee shops. Continuing to sell it without any note that it was pointless would be a massive betrayal to third party Apple devs if they aren’t planning on making a serious product.

rbanffy 10/23/2024||||
> Apple is free to continue selling what they have in inventory.

Remember the Apple Lisa. Get yours while their prices are low.

fckgw 10/23/2024|||
They have produced their last batch for now. They are free to resume production if needed. From TFA:

>Apple will still be able to resume Vision Pro production if sales pick up since the production lines are not yet due to be dismantled.

If the item is still on Apple's website it's not discontinued.

SoftTalker 10/23/2024|||
Maybe they are finding that they're like the Segway, just too geeky for the mainstream market.
valianteffort 10/23/2024|||
No they're just overspec'd and overpriced. If their goal was to ultimately release a consumer level device, they shouldn't have gone overboard with tech that has limited room for cost cutting.

It's typical of Apple's hubris, to throw in all these features they think people will want, meanwhile if the headset had no cameras and was just a display strapped to your head for $1000, it likely would have sold a lot better. But they didn't want a VR device for whatever reason.

At the same time you could blame discretionary spending being at some of the lowest levels in a decade.

schmidtleonard 10/23/2024|||
> typical of Apple's hubris

> meanwhile if the headset had no cameras

I remember when apple got universally panned for putting cameras in laptops. Most people surely wanted the cost savings, while the small number of power users who needed video chat should have no trouble picking up a USB camera for $100 (more like $200 in present-day USD). Of course, what actually happened was that people (and apps!) in the mac world could suddenly assume that everyone else already had a camera set up, even if they weren't technical, and that was the real killer feature. The rest of the industry quietly memory-holed the snide commentary and followed suit.

Volume will drive price down once VR gets Good Enough. Right now it isn't, so I'm glad that Apple is playing to their strengths by taking swings at substantive challenges -- like the fact that VR makes the wearer look like a complete dope -- rather than becoming discount VR vendor #312.

Xylakant 10/24/2024|||
Or when they release a phone with no keyboard, no apps, that couldn't even do 3G speeds. Followed by the iPhone funeral parade held by microsoft. Or when they release a tablet. Everyone was talking about how that was merely a content consumption device and no one would want it at that price point. Later everyone was concerned that Apple would cannibalize its laptop market.

Apple has a history of doing products that seem expensive and weirdly overspecced at the beginning, and then stick with it if they truly believe in it. OTOH, there are also clearly products that Apple killed because they didn't work out. But I believe it's still to early to tell where the Vision line is going.

pjmlp 10/24/2024||
They got lucky, many of us remeber a Apple that was about to send everyone home for the last time, and that only did not happen due to a set of lucky accidents that turned out great.
dzhiurgis 10/24/2024|||
> I remember when apple got universally panned for putting cameras in laptops.

Damn you just reminded me there was time laptops didn't have cameras. Like phones!

bee_rider 10/23/2024||||
Disagree, it needs to be better and different, not worse. Every other Apple product is sleek and fashionable, this is a big goofy VR headset. A VR “screen for your face” device would probably be a little better but only in the sense that it is better to not waste a bunch of money on R&D for a device that is not going to be bought.

For a real attempt, the UI needs to be augmented reality you can wear walking around, and the form factor needs to be a pair of normal glasses. It is certainly possible the tech doesn’t exist yet. But that won’t convince people to buy a silly version.

spookie 10/23/2024||||
They need cameras for tracking your position and orientation. Also, tracking your eyes can be beneficial in many ways, i.e. enabling foveated rendering, not just for showing a blurred face on the external screen.
steveBK123 10/23/2024||||
Arguably had this thing shipped during peak of COVID bubble spending, say summer 2021 - summer 2022 it might have absolutely killed.
ulfw 10/24/2024||
Well it's a device for people sitting at home alone. So yes I agree. But not just because of bubble spending.

Now that we are all more social again, the point of a device that shuts you out of the world is a bit... less useful.

timeon 10/23/2024||||
I do not think the price is only issue. Problem with VR headsets is that you need to commit your self to use it.

Personal computing did not reach mainstream until smartphones. Even notebooks were too much of commitment for most people. Maybe AR [0] glasses could go in path of smartphones but VR headsets are polar opposites to smartphones.

[0]: Actual augmented reality that is projected on top of real vision - not recorder reality with camera like in case of this product.

wooger 10/24/2024||||
They're smoking something if they think anyone is buying this for 3.5k when it has exactly zero game & app support - discretionary income is going to be spent on things that are fun for deep immersion in a hobby, or else something that can be shared and enjoyed with others.
dmonitor 10/23/2024||||
I'd wager they overstuffed this thing with sensors and high quality tracking to gather good training data, and the next model will be as effective with fewer cheaper sensors.
wkat4242 10/24/2024||||
You need cameras either way. If not for passthrough then for tracking. Or you use Lighthouse tech but its even more expensive.
mimsee 10/23/2024|||
Isn't it part of the Apple way to release expensive and weird products at times to keep Apple in the minds of people as a luxury brand. Things like $400 wheels for Mac Pro or the $1000 stand for the external display.

I can see AVP as being half luxury and half tech-demo/devkit for a more budget friendly device.

latexr 10/23/2024||
> to keep Apple in the minds of people as a luxury brand. Things like $400 wheels for Mac Pro or the $1000 stand for the external display.

I have never seen anyone look at those two examples and think “luxury”. Even the most ardent proponents of Apple products laugh at those prices and think they are absurd. With good reason. Who ever is going to look at computer wheels and think they’re a sign of luxury¹?

¹ Yes yes, someone surely will, just like there’s someone for everything. I’m making a general point.

ToucanLoucan 10/23/2024||
Rich tech fetishists. I worked for one for several years and he had every fancy Apple gadget they ever made. On a positive note, I frequently got his castoffs when he got bored with them.
latexr 10/23/2024||
That was directly addressed by the footnote.
alberth 10/23/2024||||
Probably more like "what would I use this for" is a basic question that can't be answered right now.

Time will tell if a "killer app" is found.

steveBK123 10/23/2024||
Yeah it really feels like a devkit they sold in hopes someone would come up with the killer app because they hadn't figured it out themselves yet.

It's a shame as it seems like they maxed out the tech specs, but given the state of the art it still ends up being too low resolution for true MacOS productivity replacement, while also being too heavy & tethered to a short lived battery pack.

Maybe a worse-is-better version that is cheaper/lighter will sell more for entertainment uses.

bee_rider 10/23/2024|||
I guess if they just called it a devkit, nobody would have bought it. But, with the specs, price, and the ridiculous form factor, it was a devkit in all but name.
mrguyorama 10/23/2024||
Except there is so little investment in devs and the ecosystem that even as a devkit it falls flat. VR/AR is a teensy niche of simulation enthusiasts and a large group of people who essentially play 30 minutes of beat saber occasionally. That's not exactly a thriving market, and Apple explicitly eschewed that market entirely, because nobody sims on a mac anything, and there are no controllers to play beat saber with.

Where are the grants to devs to buy and develop something good for it? Apple just kind of expected everyone to do that work for free for them. Watching movies on an airplane is not a $3500 use case. Mirroring your desktop to a head mounted display that is too heavy and cumbersome to be a $3500 use case. Putting iPad apps into the air is not a $3500 use case.

Where's the killer app? What even IS a killer app for head mounted displays? They've been around for 30 years now. It has never been an insufficient hardware problem. The original oculus devkits were genuinely terrible, but VR IS a killer app for sim enthusiasts, so they rushed to implement it into everything they could straight away. Euro Truck Simulator was one of the earliest integrations. But that's not an Apple market and never will be.

If someone wants VR/AR to be some stupid ShadowRun heads up display for managing all the info you encounter in the world, that app should be built and iterated on first. How many average people even run an "organize and remember everything" app? What percentage of iPhone users even use the damn calendar?

bee_rider 10/23/2024||
I’d like Apple Maps to show up in my field of view. In that case I could even not have a phone at all. (But not like $3500 want). I agree that nobody has found a really good use case. I do wonder to what extent that is just because nobody has released an AR headset that you’d wear outside.
rahoulb 10/24/2024|||
I have done that with XReal glasses and my phone.

But they still look kind of off when wearing them in public (slightly bigger than normal sunglasses, cable from one ear and other people can see the light from the screens from the side or back).

And the lack of integration is a pain - the phone has to be unlocked so is subject to random taps and swipes in my pocket.

However, an Apple-built Carplay-style projection into XReal type glasses could work very well - the question being how would you control it?

bee_rider 10/24/2024|||
XReal seems super interesting. They at least have the vague shape of something that could see mass adoption.

I think it is not totally necessary to have it be impossible to tell you are wearing the things. Like walking around with earbuds or portable headphone was unusual at some point (even the walkman is less than 50 years old, right). They just have to not look deeply goofy, like current VR-pressganged-into-AR headsets do.

aranelsurion 10/24/2024|||
Perhaps with Apple Watch and gestures?
steveBK123 10/23/2024|||
That's the kind of HUD UX that a lower res/contrast/illumination overlay could accomplish like the Meta Orion prototype.
dawnerd 10/24/2024|||
Exactly. They need to cut the price in half and focus on entertainment. Thats the only thing I hear friends talk about who still use theirs AVP. Wearing it longer than a movie becomes too strenuous.
alberth 10/24/2024||
> They need to cut the price in half

My guess, Apple knows this won't become mainstream/usage for 5+ years.

And as such, they need to bring technology from the future 5-years from now, to today ... and as such, that's why it's so expensive.

They aren't expecting people to pay $3,500 for this device when the killer app exists. But it needs to cost that in order for developers to "develop to where the puck is going" in 5-years time.

m463 10/24/2024||||
I think segway was an interesting idea, but electric scooters seem to have stuck.
dartos 10/23/2024|||
Segway had a slew of high profile injuries that damaged its brand. Then encouraging people to wear helmets on them made people look too geeky.

People love their electric scooters nowadays, and they’re just worse Segways.

Apples headset is expensive and has no compelling software for most people. It was DOA.

prmoustache 10/23/2024|||
> People love their electric scooters nowadays, and they’re just worse Segways.

Not sure about that. The scooter is a >200year old design and there is a reason it subsist to this day. Segways are huge and not as easy to store/fold. Onewheeler are more elegant design and much more compact but awkward to operate when powered off in places you aren't allowed to use it and you cannot carry loads as easily. In that sense a scooter offer the speed of the segways/onewheelers, with the convenience of being able to push them easily anywhere with minimum effort while staying foldable, easy to hide away once reaching destination yet they can carry stuff.

wooger 10/24/2024|||
I see noone mention the Segway flaw in real world use - if either wheel loses traction for a moment, the device will spin and dump the rider on the ground. They're laughably bad and uncomfortable to ride compared to a regular pushbike, let alone eBikes.

Scooters are a smaller form factor, but bikes should be the real personal transport winner.

ngcc_hk 10/24/2024|||
Not to mention you can jump out easily in certain scenario.
andrewla 10/23/2024||||
"high profile injuries" is a wonderful understatement. The most notable "injury" being the death of the president of the company while riding his Segway [1]

[1] https://en.wikipedia.org/wiki/Jimi_Heselden

TylerE 10/23/2024||
That wasn’t until much, much later though. That was like 3 buyouts in.
andrewla 10/23/2024||
Maybe ... he bought it out in 2009, which was also when Paul Blart: Mall Cop came out, which served as a eulogy for any chances of dignity for the Segway
TylerE 10/23/2024||
Segway was introduced in 2001 and went on sale in 2002. By 2010 it was very much on a downslope.
steveBK123 10/23/2024||||
Segway was in a sense ahead of its time and trying to create a new market segment.

The early problems were it was illegal to use them on sidewalks but also there weren't bike lanes like there are in big cities now.

It was also pretty big & heavy it didn't work for multi-modal like using it for the last mile to/from a train or bus.

So the e-mobility space got won decades later by worse, cheaper products that were smaller & lighter .. being used heavily for food delivery app drivers using them semi-legally in bike lanes. A use case that wasn't imagined in the Segway unveiling.

jannes 10/23/2024|||
> helmets [...] made people look too geeky

That doesn't bode well for VR headsets, which also make you look geeky.

jart 10/24/2024||
Not when your VR headset costs as much as a Gucci handbag.

The middle class won't want to join a new untested alternate reality if it's full of working class people, and the working class will always want to go where the middle class is at. The only thing to stop them is the price. That's why it costs the same as a piece of designer clothing. Apple has to lock in a critical mass of affluent adopters first, before they can mass monetize the prestige.

vessenes 10/24/2024|||
This. The hardware and R&D investment won’t go to waste. I’d love a much lower friction version of Vision OS that could successfully get a high res screen in AR. Probably a few more years. Or maybe 10. :) Anyway, I’m curious what Apple will do next, and I’m looking forward to trying those facebook glasses as well. I think there’s almost certainly some tipping point of usefulness and form factor where AR becomes something that’s an “obvious next step, in retrospect” — but I don’t think the bulk, (lack of) comfort and weirdness of not seeing the eyes are winners for the AVP in the long run. I still pack mine for flying though — love it on a plane.
Molitor5901 10/23/2024|||
That's a good point but.. if they have enough inventory that almost points to a sign that inventory is not moving. They may stop producing them until they figure a way (an app) to spark a buying trend.
isodev 10/24/2024||
I really wish this wasn't yet another platform war. There are already countless Quest devices, apps and games out there. Also, it will be very hard for Apple to beat the Quest 3S price point, we just got 4 headsets so we can all play together.
_f1dq 10/23/2024||
I can't believe MacRumors has stooped so low.

Headline: Apple May Stop Producing Vision Pro by the End of 2024

First paragraph: Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024

rfw300 10/23/2024||
Later on, it also says that Apple was stopped work on the second-generation Vision Pro and is focusing only on a lower-cost device. So that’s actually pretty reasonable.
Zelphyr 10/23/2024||
I personally don't think it's reasonable for a publication to suggest Apple is outright discontinuing a product in the headline, only to reveal that, no, they're actually just making a strategy shift with the product line.

That's newsworthy all by itself. No clickbait needed.

BoorishBears 10/24/2024||
You seem to not realize that the Vision Pro is in fact ending, and work on a new visionOS device that is not a Pro device is what's taking place.

As an AVP owner the thing is an absolute flop and it's not misleading to say that for the foreseeable future the line has been discontinued.

Zelphyr 10/24/2024||
I'm also an Apple Vision Pro owner. I don't see it as a flop and here's why:

The first Macintosh was, inflation adjusted, double the price of the Apple Vision Pro, and they shipped about the same number of units in their first years respectively.

People only see it as a flop because Apple is a gargantuan company now compared to then and they expect to see gargantuan sales of new products from Apple now. Apple is playing a different game this time around.

ulfw 10/24/2024||
What game are they playing? The Macintosh has almost ruined Apple in it's first iterations.
mattgreenrocks 10/23/2024|||
They're definitely slipping more and more into optimizing excessively for engagement at this point.
esskay 10/24/2024||
MacRumors isnt the site it once was. The amount of clickbait crap on there has gone up significantly. Very much on its way out. Dont bother trying to discuss that on their feedback forums though, its an instant permaban for even suggesting the quality of content might be slipping.
a2128 10/24/2024||
The Vision Pro feels more like a spatial tablet than a spatial computer. A computer should be capable of handling productive work tasks such as developing software. Vision Pro's only relevant capabilities seem to be mirroring your computer's screen and acting as a device to run your test apps, just like a tablet.

My experience receiving a Vision Pro demo at an Apple store also involved a poor Apple rep having to keep a straight face showing me basic iPad games when I asked about gaming. This thing has some of the most advanced VR headset hardware and their best gaming demo was some iPad games where you tap and hold to jump over mountains.

tim333 10/24/2024|
Yeah I think it might of worked better if they made it open like a mac/pc where you can run whatever software. Geeky types could have better programing tools, gamers could get fancier stuff.
walterbell 10/24/2024||
Apple's billion-dollar Vision Pro dilemma can be solved by the courageously coincidental public discovery of an iPadOS zero-day jailbreak, enabling early adopters to explore the limits of both tablet and headset. This side door can be closed in 24 months, after rolling up the most lucrative use cases into the core OS/API of future tablets and headsets. iPadOS has zero-days aplenty, so this doesn't need much effort from Apple beyond benign indifference.
epolanski 10/23/2024||
It's invasive, heavy and more anti social than smartphones. Battery life is too short. Low volumes make software development for it unattractive. Companies keep pouring into ar/vr billions and no sigle killer use case to show.
jsheard 10/24/2024||
> Companies keep pouring into ar/vr billions and no single killer use case to show.

Beat Saber did pretty well but then Apple made a headset that can't even play Beat Saber.

bane 10/24/2024||
Apple has, somewhere deep in its DNA, an almost pathological aversion to become the Amiga -- a ridiculously capable computer for its time that is mostly known today for games. They've always low-prioritized games and its really shaped the company.
gyomu 10/24/2024|||
The problem with video games is that publishers want to get on as many platforms as they can, so they have no loyalty to any specific hardware platform, which goes against Apple’s entire modus operandi - Apple wants its 3rd party developers making things only for Apple platforms, so that it’ll be really hard for customers to switch.

The only way to get around that in gaming is to have 1st/2nd party developers (like Nintendo/Sony tend to do), but making games has never been in Apple’s culture. Movies/TV shows are a bit closer to their DNA, and they’ve started producing those with mixed results - games would be a much taller order.

johnnyanmac 10/24/2024|||
Really should have done with Meta did and grab one talented group to help them do this. And just work on a portfolio of decently fun, professionally made games. Not like Amazon that tried to just jump headfirst into MMOs and pretend you can buy yourself a fun game.

It's much too late in this stage of the industry to just look attractive for exclusives; the industry standardized (compared to a PS1 disc vs a N64 cartridge) and no one's throwing enough money to carry that plan long enough to pay off Like Microsoft kind of did. Not even FAANGs. But it's never too late to just make good games and foster series your platform is known for, like Nintendo.

But then again, Meta just shuttered that studio despite a hit game series from them, so who knows what's going on anymore?

pjmlp 10/24/2024|||
That isn't a problem, exclusives are a common thing in the game industry as old as it exists.

It is always a symbiotic relationship, what is missing, is that Apple doesn't play their part of exclusives like Sony, Nintendo and Microsoft do (and SEGA in the past).

johnnyanmac 10/24/2024||||
it's almost clockwork how they will use games for 1 year to showcase something for their hardware... and then proceed for 3-4 years to de-prioritize it until they need to yet again, show off their hardware.

that cycle came back last year when they used AAA games to showcase the power of the iPhone 15 and for devs, talk more about their porting toolkit. The last cycle was showcasing the M1 chip and Apple Arcade.

Yet these came after they actively fought against Vulkan support (and now they are using some form of MoltenVK to help with their porting tech) and hard blocked several cloud gaming platforms. Things that could have made their job a lot easier (and maybe cheaper).

so I suppose in 2-3 years we'll see Beat Saber working when they get serious with VR.

pjmlp 10/24/2024||
To be fair I am still waiting for a WebGL 2.0 game that can match the Infinity Blade they used to show off OpenGL ES 3 capabilities.
pjmlp 10/24/2024|||
I think it relates to how both Steves worked for Atari during their early career, and probably imposed they point of view on the culture.

Other than that their only attempt was the failed Pippin, so yet another reason to hate games, other than those on iDevices, bringing money home.

the_clarence 10/24/2024|||
Agree. The Quest 3 and Quest 3S are so much better and so much cheaper and can run games. Why would anyone buy a Vision Pro
MichaelZuo 10/24/2024||
The Quest 3 OS and UX is much jankier than VisionOS.

Which is a huge downside for something that users are literally forced to stare at.

tesch1 10/24/2024|||
This so much. Can wear the AVP for hours uninterrupted, but lasted 10 mins in Occulus 3 before getting queasy. Have given AVP demos to dozens of people, offering varying degrees of guidance and everyone just "gets it" after a couple minutes regardless. Eye and hand tracking UI is phenomenal and awesome.
aranelsurion 10/24/2024|||
Since most VR experiences are immersive and take up your entire view, you barely see the OS other than first time setting it up and then launching apps.

Would be nice if it was better, I don’t see it as a “huge downside” as you do though.

MichaelZuo 10/24/2024||
For the average user, not the enthusiast, they are going to be spending much more time proportionally interacting with the OS, because they spend much less time total per day using the device.
textadventure 10/24/2024||
Isn't that the kind of description of the first iteration of many innovative products? The iPad was mocked just as much if not more, it was a big iphone without the phone, with no possibility of multitasking and a plethora of other limitations and yet now tablets are ubiquitous.

It's not hard to see how this product could continue to be streamlined and made more accessible in the future.

edit: typos, clarity

stouset 10/24/2024|||
Apple showing up to the party is usually a pretty good indicator of a technology having crossed a maturity threshold: smartphones, tablets, smart watches, wireless earbuds, TV streaming devices, ARM laptops, etc.

Even their “misses” have just been devices that were too niche or bad value propositions for the average consumer, rather than being technically immature (thinking of HomePod here). It’s rare for Apple to launch a device that’s just far too early to be useful even to its target audience.

jsheard 10/24/2024||||
It's not really the first iteration though, the modern VR era started about 8 years ago with the first consumer Oculus Rift and in that time it's been iterated on numerous times by numerous players and none of them have stuck.
lapcat 10/24/2024||||
iPad sold 300k units on the first day: https://www.apple.com/newsroom/2010/04/05Apple-Sells-Over-30...
textadventure 10/24/2024||
The iPad was $500 when it launched, vs $3500 for the Apple Vision Pro.
lapcat 10/24/2024||
Yes, but what's your point?

"The iPad was mocked" is irrelevant. Many or most products are mocked by some people, even iPhone. Regardless of mocking, iPad was an immediate success. Vision Pro is not. I fully admit that the price of Vision Pro is the biggest problem. But you can't pretend that the first iteration of Vision Pro is just like the first iteration of iPad.

textadventure 10/24/2024||
My point is that they are two very different products with substantially different target audiences.

Now, sure, you can say the Vision Pro was not as big a success as the iPad even if you account for that difference in markets, scale, price ranges, etc. But that doesn't mean it's a total failure either, or that there is no future for the product.

Most people who have a Vision Pro, seem to like it. It's unsurprising that it's not flying off the shelves because at the moment it's little else than an expensive toy, and once the novelty wears off it's not like there is that much to do with it at the moment, it's also seemingly uncomfortable to wear for prolonged periods of time. But like I said, it's not hard to see how it could be getting better with future iterations.

So even if there is no perfect correlation between the shortcomings of the first iPad and the larger shortcomings of the first Vision Pro, there is a correlation.

johnnyanmac 10/24/2024|||
putting aside my bitter cynicism of "Apple hype culture": I do think VR just needs to wait for the tech to evolve into the level of ease of "put on snow goggles" before we get wide adoption. But I also am in the camp where I don't see this being a market with desperate demand. The iPad is a great example because in many ways it's the same: some people read religiously on it, other people are artists and they catered to that market. Then others just use it as a "cheap" computer to put in front of a kid.

These are diverse markets, but far from the general market. I think VR/AR will end up the same.

lapcat 10/24/2024||
> These are diverse markets, but far from the general market.

What do you mean by the general market?

iPad has more unit sales than Mac. It's a massive market. The last time Apple reported unit sales, back in 2018, iPad was selling over 43 million units per year.

lapcat 10/24/2024|||
> there is a correlation.

I don't see it.

epolanski 10/24/2024||||
> Isn't that the kind of description of the first iteration of many innovative products?

VR headsets are at their 6th or 7th iteration in the last decade.

eviks 10/24/2024||||
Obviously not a universal desription since these issues are not universal, plenty of innovative products without such big issues
dylan604 10/24/2024||||
tablets are everywhere, can be shared, and do not make people look ridiculous. hell, even my cats have apps made just for them. haven't seen any viral videos of pets wearing a headset.

not being able to see how this is different is very disingenuous. when the ipad was released, nobody had a device like that. apple's headset was not the first. even those the came before did not gain a lot of traction. so apple is not blazing new trails here that people just don't understand yet. this is an accepted as niche product line for certain personalities.

textadventure 10/24/2024||
> tablets are everywhere

They are now, and that's exactly the point. And people don't look ridiculous now because they became adopted, but even the first versions of mobile phones made people look ridiculous.

Have some perspective, try to think beyond a lapse of more than two years back and forwards.

ulfw 10/24/2024||
My 70+ year old aunt and 75year old mom (at the time) were using the very first (heavy and clunky) iPad. It was a device that immediately appealed to certain people for who full on computing was too much, when all they wanted to do was reading newspapers, websites, watching photos.

I cannot see this with a VR headset. It's a very geeky limited market, no matter the price point. But ESPECIALLY at Apple's price point.

hackeraccount 10/24/2024||||
They laughed at the iPhone.

They laughed at the iPad.

However they also laughed at the Newton.

fwip 10/24/2024||||
No. The iPad was mocked by tech bros who saw "Worse computer."

Pretty much anyone who had used an iPhone or iPod touch was like, "Oh hell yeah, big iPhone."

Pointing out that the device sucks to actually use in important physical and social ways is the opposite.

HKH2 10/24/2024|||
How is it innovative?
textadventure 10/24/2024|||
Well, for one thing being able to interface with it by simply gesturing with your hands, seems pretty unique.
CharlieDigital 10/24/2024||

    > being to able to interface with it by simply gesturing with your hands
You mean kinda like how I can move my finger a few centimeters to interface with a complex, multi-windowed computer desktop?
textadventure 10/24/2024||
You know perfectly well that you can't use any computer without touching a controller of some kind.
defrost 10/24/2024|||
That seems improbable and a challenge for many here.

eg: Theremoose - the Theremin Controlled Computer Mouse https://www.instructables.com/Theremoose-the-Theremin-Contro...

In the disability domain voice operations have a history.

textadventure 10/24/2024||
It's clear that we are talking about consumer products, typical use cases, etc.
defrost 10/24/2024||
* Who's "we"?

* Was it?

* Remember when the mouse was a niche invention at PARC?

textadventure 10/24/2024||
So, what exactly is the point of this line of argument? That some niche forms of touchless interfacing existed already? And thus the interfacing of the Vision Pro is not innovative?
defrost 10/24/2024||
No argument. Just facts.

Statement: "You know perfectly well that you can't use any computer without touching a controller of some kind."

Fact: touchless controls exist.

Speculation: They may become commonplace.

johnnyanmac 10/24/2024||||
Reminds me of the Magic Leap. Or even the Kinect. That use case is even more niche than VR, but setup some tracking gloves and you can perform gesture based actions on your PC (don't really NEED the gloves, but it improves precision without needing a special spatial comera).

Crude, but it's technically possible.

pjmlp 10/24/2024|||
Do I?

"The Xbox Kinect: Your Body is the Controller"

https://www.youtube.com/watch?v=_TICbjFtnmk

jachee 10/24/2024||||
The connection to the real world from inside is incredible. You can forget you’re not looking through heavy googles but rather at a screen.
crooked-v 10/24/2024|||
The UX itself is an iPhone-vs-Blackberry style leap compared to every other AR or VR device out there. It's just a fundamentally better paradigm for basic tasks and for mixing a headset (or future iGlasses) with non-VR activities.
JumpCrisscross 10/24/2024||
Killer for me is how klunky it is for multiple users. Had they supported swapping users seamlessly, I’d have bought two: it would get more use than the PS5 (or TV, for that matter).

That said, almost everything Apple does is personal computing. Maybe AR is just a bad fit until it can fit into the form factor of sunglasses. (And not be shit.)

H12 10/23/2024||
I'll be curious what the collecter's market looks like for Apple Vision Pro a decade from now. I imagine there are far fewer of these things out in the world than Apple hoped there would be, and I wonder how that'd impact long-term scarcity.
system2 10/24/2024|
An unopened Apple Vision Pro in 50 years would probably be worth a fortune. Should we get one and hold onto it for 5 decades?
mrweasel 10/24/2024||
Does anyone else find it incredible that they are actually making 1000 of these per day. Apple normally does not like holding inventory, so how many of these do they have in warehouses?
AmVess 10/24/2024|
Most of them. Either as new units or returns. I'm surprised they didn't stop production months after release as it was very clear the product would be a complete failure based upon price alone.
esskay 10/24/2024||
Hardware aside they've still not found a purpose for this thing to even exist. They should've come out guns blazing with a ton of content for it. Most places would've paid game developers to make games for it (actual games, not the junk on Apple arcade), do special movie extras, fund loads of apps, etc.

They should've had a $2-3bn budget for content on top of production. Instead they just seemed to release it then walk away hoping everyone else would figure out the point of the product and make stuff for free. It failed.

ChumpGPT 10/24/2024|
How about have a pair of glasses (iGlasses) with some kind of ability to connect to your iPhone and transfer information via small discrete camera/voice command via airpods. All the processing is done on the iPhone and displayed on the inside of the lens, sort of like a heads up display. Offer prescription services or clear lens and sleek style frames. News, txt, email, video, maps, health info, search, access to Apple AI, etc, etc. I don't need VR, just Terminator style information.

I'm dreaming I know....

crooked-v 10/24/2024|
Personally, it seems obvious to me that this is the desired end state of AVP-related development, but somewhere along the line they decided that pure AR tech just wasn't good enough yet for the display quality and UX stability they wanted, and so they ended up with the headset as a clunky hardware compromise built around an OS mostly designed for the glasses use case.
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