I wonder if they considered that they simply hired people who are just really good at interviewing, and not necessarily actually the best engineers?

The best companies don’t generally do this, because it doesn’t scale. You can scale “find strong talent that hasn’t had its big moment yet, and teach them the trade” a little bit farther.

1) there's no way to know if somebody is skilled, since the industry don't require degrees, titles are absolute bullshit, and "years of experience" is frequently "spent 3 yrs maintaining other people's code and manually running deploys". the interview and take-homes are a bad pantomime. it's mostly vibes.

2) nobody asks the candidates what they want ahead of the interview. I'll gladly tell you what my ideal job would be, ideal culture, day to day requirements, etc. If 90% of those seem to match a trend... maybe change your company to match the trend? Then you get 90% of the hires.

3) on compensation, know what you're offering and go after people looking for that. A) terrible job, amazing pay, B) decent pay, decent job, C) terrible pay, amazing job. A) is golden handcuffs. B) people bail on you whenever a better gig shows up (or retain terrible/lazy ppl). C) is you've got a hire for life. which do you wanna be?

I'm not a stickler for rigorous honesty in what is essentially marketing materials -- sure, present your strengths, not your weaknesses; fine, be aspirational. But to start right off with something you know isn't anywhere close to the truth sets a pretty bad direction.

Probably the best case is that people -- some of whom will become your employees -- realize it's BS and learn not to take what you say at face value in the future.