Their blog post has some detail: https://blog.google/technology/google-labs/pomelli/
Kagi said the "Key features and functionalities of Pomelli include:
Content Generation: Pomelli can generate various marketing assets
such as social posts and ad creatives by analyzing
a company's website to understand its brand identity
Brand DNA: The tool builds a "Business DNA" from a company's
website to ensure generated content is consistent with the brand's identity
Campaign Creation: It aims to generate entire on-brand marketing
campaigns with minimal user input
Editable Assets: The generated campaign assets are editable
Canva Alternative: Pomelli is positioned as a competitor
to design tools like Canva"Seems like Google will kill a whole bunch of SaaS companies with this.
> founder @orshotapp
Maybe you should mention that when advertising your app?
Still waiting for the AI LLM based ad autobidder so that I can just plug a machine to Google and press the "give them all my money" button.
I would love to hear what people’s takes on the market dynamics are, especially if any of the YC founders working in this space see this!
From the article: "..like your social media, your site and your ads..."
I failed with my platform in the sense of online marketing. Although the platform itself did not fail, it has a solid user-base, but not enough reach to make a living from it.
Why did I fail from a marketing perspective? Because my social media, blog, ad words, etc. all do not have enough reach! The human made content itself is good and never was the problem. Reach it is!
This tool would not solve my problems.
Reach happens through channel marketing virally, virally typical happens via novelty.
Creative humans can use any tool to execute reach, this particular tool seems it would be a good one for that, in fact.
It's not correct in business to blame a tool for a lack of creativity, some people are not very creative, those people tend to struggle with reach and therefore their attempt at a business, fails. I built 2 publicly traded businesses this way.
As a simple example, assume a specific LLM-based tool (like Google's own, or someone else's) happens to generate a social media mascot for you that looks a lot like the modern rendition of Mickey Mouse.
Let's see how long that creation flies as public domain because it came out of an AI (that almost certainly consumed a giant amount of content produced by Disney as part of its training).
If you want a specific tool, here is Elsa with a cigarette generated using Midjourney and more: https://journeyaiart.com/tag/Elsa .
See also [1] mentioned in the framework linked by sibling comment, AI copyright is essentially a logical extension of this.
[1] https://en.wikipedia.org/wiki/Monkey_selfie_copyright_disput...
The short version is the copyright office says it is possible works by creative human authors using AI tools are partially copyrightable in many cases.
But what happens if they MIX some of their own code with AI-generated code, is that combination then their copyright? With such combined output it would be very difficult to determine which part was created by human, which by AI, and which by AI but slightly modified by human.
In the domain of graphics the AI could put in some markers which tells the graphic is AI-generated, but with code that is probabaly not possible, code is code and can always be edited by humans.
A separate question is that if I use Claude to generate some code but then stamp the output with my copyright notice, am I doing something illegal?
You have to either have some big cajones or be totally lost to think it's a good idea to create a startup that is just a simple cheap veil on someone else's extremely advanced and expensive product
If no one uses it, that means the market has proven, no audience for this kind of product. Google loses, everyone else loses.
If everyone who wants this sort of thing uses it, that's it, Google won, everyone else loses.
The outcome to sell to investors is the least believable: people will pay for some offering when a nearly identical one is available directly from Google for free. And anyway, they have the best generative creative tech, so how could anything be better than Google's?
What sort of market dynamics do people predict here, winner takes all? Especially when this is integrated into the platforms of distribution.