Posted by hussein-khalil 12/15/2025
Ask HN: Is building a calm, non-gamified learning app a mistake?
I intentionally avoided gamification, streaks, subscriptions, and engagement tricks. The goal was calm learning — fewer distractions, more focus.
I’m starting to wonder if this approach is fundamentally at odds with today’s market.
For those who’ve built or used learning tools: – Does “calm” resonate, or is it too niche? – What trade-offs have you seen when avoiding gamification?
Not here to promote — genuinely looking for perspective.
I like how Anki does it for example.
Also, guide the user to find a non-burnout rate. It is easy to set yourself up for destruction with learning apps and I like how Anki told me "slow down Cowboy" in terms of the new card rate because I hadn't worked out that going too fast on this would result in an avalanche in two weeks in terms of review cards.
Yep. "App XXX would like to send you notifications" -> "Do not allow" :)
Problem is more along the lines of "solo developer" here. Hacker News seems to have a real thing about this niche for whatever reason, but when doing something like this that I think requires real expertise in a wide variety of subjects that aren't software development, I think you need help. There's no way something like Rosetta Stone was developed without the input of experts in language learning and teaching, for instance. Knowing the platforms, programming languages, frameworks, and app store onboarding and delivery processes is already a lot for one person, but expecting to know the target domain on top of that is expecting an awful lot from yourself. I don't think it's a great sign trying to crowdsource business strategy from a free web discussion board, as a single example. This is the kind of conversation you want to have with your private team of people you know for sure have the experience they claim to have, not anonymous comments.
There's certainly a market for "calm" learning, though you've already identified the main challenge: there's a smaller larger market for people who want to be educated than entertained, and the market for "calm education" is going to be an even smaller subset of that education market.
Essentially you're looking for the people who are saying "I want to be educated, but I'm not looking for the most efficient way to do it. I would prefer to move at a slower pace being driven purely by intrinsic motivation, rather than using extrinsic motivators in order to encourage me to move more quickly"
That market certainly exists, but it's a small enough niche that you'll likely have to be compete at a high price point to be viable. As point of comparison, Mentava costs $500/month, so if I were building a calm learning app (for an even smaller market), I would try to figure out a way justify an even higher price point than Mentava's.
Basically, our goal is to make the kid's progress tangible and visual for them so that they can start enjoying it, and then use our gamification mechanics to reinforce the child's growing intrinsic motivation so that they enjoy and appreciate the feeling of making progress
I won't say what you are building is a mistake. But just based on what you described, if I were interested in learning a language through your app, I would not just be comparing it to other language learning apps, but I would also be comparing it to language textbooks/workbooks, classes at a community college or MOOC, or language courses on DVD/CD/YouTube/etc. I guess I think that apps are good at gamifying things, if that were to be a goal. If you are stripping that away, what makes your app unique compared to all those other resources? How does your app replace or supplement other things?
And to be clear, I imagine there could be plenty of things that make your app unique! I just would want to know what those things are before diving in.
Mid of this year, I accidentally found out about a great independent language learning app [1]. It clicked for me. It was no bullshit, no gamification, and no distraction. I used it for one or two months, 700 hours in total. I can attribute to it some progress in learning my target language.
Then I went on vacation for a few weeks and completely forgot about it. Today I tried to find it again, but since I forgot its name, I couldn't find it easily. Normally, I would search my inbox, but there was not a single mail from it. When I found it, I learned it improved quite a bit and added a way to support the app through subscriptions.
Now, if it had some promotions or gamification built-in, I would be reminded of its existence and would most probably have been using it at least 700 more hours until today, and maybe even subscribed to it. And it would bring me closer to reaching the learning goal in my target language.
TL;DR: Yes, some gamification or nagging is necessary. But don't overdo it.
So yes, I see value in programs like this.
[1] to be fair, my STEM brain enjoys looking at my review statistics and charts. But they are non-intrusive and one has to actively look for them, so it's nowhere near gamification.
I remember my father, a teacher, who told me he viewed his job in the classroom as a performance art. His knowledge was secondary, if that's knowledge you want, just read a book, go to the internet, whatever, you don't need a teacher. But it is not very engaging, and a teacher's job is to make it more engaging.
So without engagement, you probably won't make a good learning app, but you can make the engagement entirely targeted towards learning and not monetization, which would be a very good thing.
However, due to the more user-driven approach to this learning method (output-focused, user has to put in effort to chat with the AI and get feedback), there is more friction with using the tool. This isn't necessarily a bad thing - in fact, more friction can lead to more meaningful experiences. That being said, I believe the market will push tools to be low friction and low effort (i.e. gamified apps) that are focused on consumption rather than tools that require more user effort.
just my 2c from a fellow builder. if curious, check it out here! would love any feedback
Things I do more and more often as time goes in Spanish
- Subtitles in Spanish always on whenever possible
- Audio (music (just bought some Bad Bunny), television, sports broadcasts)
- Order in Spanish
- Interfaces in Spanish (computers, televisions, phones)
- Text friends
- Consume news
- Read wikipedia when I need information
- Take notes for work and life
- Play videogames
It really starts compounding, my goal is to stop using the Anki decks entirely in 2026. At that point I should be able to start learning whatever my next goal is in Spanish so that I can continue using my Spanish while working on... cooking or whatever it is I want to focus in on next