but which business?

It's performative when you talk whatever the market wants to hear rather than sticking to an opinion (no matter how flawed it is). This behavior reminds me of the cryptobros that were hailing NFTs/web3 as the next best thing since sliced bread, and when that didn't came to pass quietly moved onto the next grift (AI) with the same playbook.

(also I’m just talking out of my ass on a tech forum under a pseudonym instead of going to well-publicized interviews)