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Posted by kevlened 1/7/2026

Creators of Tailwind laid off 75% of their engineering team(github.com)
1457 points | 840 commentspage 4
ides_dev 1/8/2026|
Adam goes into depth on this in an episode of his podcast: https://adams-morning-walk.transistor.fm/episodes/we-had-six...
jgoodhcg 1/8/2026|
I didn’t know he started a new podcast!
pikdum 1/7/2026||
Only an anecdote, but I was working on a side project with another dev who wanted to use Tailwind Plus components. It wasn't immediately obvious whether this was allowed under his personal license or if we'd have to get a team license instead, though.

We decided to go with a FOSS component library instead to avoid any potential issues down the road. After re-reading the license page now, I'm still not sure.

ohnoesjmr 1/7/2026|
I actually emailed about this after reading this thread, got a warm response from a person, which did not make this any clearer.

I want to use it in an OSS project, does that mean every drive by contributor needs a license?

prodigycorp 1/7/2026||
It's just too ironic and such a shame that LLMs have railroaded the business model of Tailwind when LLMs have made it so much more popular.

Does anyone have any backseat driver ideas for how tailwind could make enough money to hire a team to work on the framework?

dabbz 1/7/2026||
I was going to say before LLMs Tailwind UI helped me get moving much faster on front-end code. Now I wish there was some kind of context I can provide to use the Tailwind UI instead of hallucinating its own. Tailwind UI still looks better than the generic stuff LLMs generate.

(Open to any suggestions to feed existing ui components from Tailwind into my projects/llm).

graeme 1/7/2026|||
There might be a business model for Tailwind here. I was looking at buying Tailwind Plus after reading this news, and my first question was how to get AI to use it efficiently.
NitpickLawyer 1/7/2026||||
Do you mean headlessui? If so it seems to be indexed by context7 [1] so you could use it with their MCP server?

[1] - https://context7.com/tailwindlabs/headlessui

nemomarx 1/7/2026|||
Does asking for tailwind directly in the prompt not get it looking in that direction? I wonder if you could get a large enough context to include the css directly too
dabbz 1/7/2026||
I was more hoping to use the Tailwind UI components (or tailwind plus or whatever they're calling it now) with the LLM output. I don't think they offer downloadable components or whatever so the LLM would need a way of knowing which were available to use and be able to pull them in for reference. At least that's my assumption.
aaronbrethorst 1/7/2026||
Make Tailwind Plus an annual subscription, not a one-time purchase.

Corporate sponsorships.

In-person training focused on big corps.

Acquisition.

aaronbrethorst 1/7/2026||
Just to build on this, Vercel would be an obvious acquisition candidate. It feels up their alley and they make heavy use of Tailwind.
kayo_20211030 1/7/2026||
This is miserable all 'round. I don't know Adam from, well, Adam, but he seems a decent skin in the podcast. Nor, do I know much about Tailwind. However, I do feel for him, and his team, and his ex-team. Just miserable all 'round.
system2 1/7/2026||
Why would a CSS library turn into a company? How do they even make money while there are hundreds of alternatives?

Bootstrap is more than enough for 99.99% of the projects, and it is free.

devalexwells 1/7/2026||
How does their stewardship of a CSS library exempt them from being a valid company? The fact that the market is competitive alone isn't justification.

I agree that it's not obvious to me how or why Tailwind should turn a profit as a business, but there are examples of other similar companies turning profits, no?

I think of Motion (formerly framer motion) for example, which is primarily an animation library: https://motion.dev/

SoftTalker 1/7/2026||
It solved a problem, people will pay for that.

Now LLMs have removed the problem, so there's declining interest in solutions.

tannhaeuser 1/7/2026||
> But the reality is that 75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business.

Not a Tailwind user but I really appreciate the honesty. Is the brutal impact of AI as a cause established though? It appears creation of new web sites is down, but that doesn't mean the business has gone to LLMs like suggested; it could as well mean that there are simply no sites being created at all.

Especially as

> Traffic to our docs is down about 40% from early 2023 despite Tailwind being more popular than ever.

and

> the docs are the only way people find out about our commercial products

ie. data is lacking.

albroland 1/7/2026|
I believe a lot of this expectation is that as people replace Google searches with LLMs, or even enriched LLM results pushed at the top of Google results, far less click through to the actual sources happens.

This is happening across a lot of web verticals that previously relied on excellent SEO ranking and click through performance to drive ad revenue/conversions/sales. I have direct knowledge of some fairly catastrophic metrics coming out of knowledge base businesses; it wouldn't surprise me in the slightest that something like Tailwind is suffering a similar fate.

acabal 1/7/2026||
Taking their sponsors page at face value and doing the math, they're bringing in close to $100k/month with corporate sponsorships alone... how much money could maintaining a framework possibly cost?
everfrustrated 1/7/2026|
They had 8 employees
acabal 1/7/2026|||
Sure, but to maintain a CSS framework? Seems like they way overhired.
hu3 1/8/2026||
They have some rust tooling, no?
f311a 1/7/2026||||
With TC of $250k. There is a lot of room for optimization.
dbbk 1/7/2026|||
They shouldn’t
1970-01-01 1/7/2026||
>making it easier for LLMs to read our docs just means less traffic to our docs which means less people learning about our paid products and the business being even less sustainable.

This tells me the problem wasn't AI but the overall business wasn't healthy. Docs don't drive sales.

swagasaurus-rex 1/7/2026||
Before LLMs, Google was showing highlights which took crawled content and displayed it on google search results, meaning they’d get less traffic on their site while google stole their content.

It’s unfortunate that google helped kickstart the world wide web but now they’re extracting everything while polluting search results with ads

scoot 1/8/2026||
> google helped kickstart the world wide web

Where on earth did you get that idea? The web existed long before Google - Google just found a unique way to monetise other people’s content

Jcampuzano2 1/7/2026|||
Doesn't matter. Even if people were for some reason still going to their docs there would simply be no need for the types of paid products they offer - prebuilt template components.

Why pay for a template when AI's can shit out your entire design system and multiple templates in 5 minutes, not to mention competition from other template systems like shadcn that are completely free.

And yes they might not be the best quality but you just prompt it until you like it and then use it as a reference.

kamaal 1/8/2026||
Its almost like he is asking users to take a stand between using LLMs and using Tailwind.

LLMs, or Tailwind. Pick one!

lawrencechen 1/8/2026||
They were perfectly positioned to build a Lovable/Bolt/Replit back in the day... might not be too late now either.

They could sell training data too. Though, UIs are relatively solved. But great UIs and criticizing UIs aren't.

Learned a lot from Refactoring UI, and I know (from trying) that it's impossible to make a code review bot based on out of the box sota models today. Vision capabilities are lacking here, and I can see demand for more data here. And Adam's taste likely fits well here.

mrcwinn 1/7/2026|
I wonder if this is all due to AI, or whether shadcn/ui's popularity (and blocks, and themes, and registry of paid component libraries) has also impacted them. That's my personal go to, and not Tailwind UI paid, and that's not because of LLMs.
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