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Posted by kevlened 1/7/2026

Creators of Tailwind laid off 75% of their engineering team(github.com)
1457 points | 840 commentspage 6
ukprogrammer 1/7/2026|
This is what you get when you sell a lifetime product

Tailwind UI is a phenomenal product, but, there's a simple mathematical reason you cannot sell code like in this way to create a sustainable business

robinhood 1/7/2026||
It was probably inevitable. Building a commercial offering (mostly templates) around code which could be considered as "commodity" is extremely hard to do. I'm glad Adam and his team have had a lot of success already with this, but for sure it was not sustainable on the long run. If you are reading this, thanks Adam for having created Tailwind. It's not for everyone, but it's for some people, and that's good enough for me. We need options, and you were a solid one of them.
arewethereyeta 1/7/2026||
Create a license that prevents AI companies that generate html based on tailwind from doing it without being in a commercial package. Let them know of the license change and give them 3 months to adjust. Keep tailwind accessible and allow that llm instruction to make it's way into the codebase so it gets picked up by multiple "AI" businesses that output code. This is your new business model.

Open source was not ready for this type of businesses that don't give a dam about rights or copyrights.

teruakohatu 1/7/2026|
It’s open source under an MIT license, I wouldn’t use Tailwind if it wasn’t open source but there is nothing stopping them from future releases being non-open source.

They can’t retroactively pull the license, and most people would just start using a OSS fork of tailwind if they did.

xnx 1/8/2026||
Google now sponsors Tailwind:

"I am happy to share that we (the @GoogleAIStudio team) are now a sponsor of the @tailwindcss project! Honored to support and find ways to do more together to help the ecosystem of builders."

https://x.com/OfficialLoganK/status/2009339263251566902

jolt42 1/7/2026||
AI taking jobs by users avoiding ads. It makes me wonder how widespread this is and what other "not so obvious" job-taking effects it has.
bjord 1/7/2026|
That's not what they're talking about here, though, is it? They have premium offerings as well, which LLMs are causing people to not buy.

Put another way: Adam said traffic to their docs was down 40% and revenue was down 80%. I don't think it's purely traffic-driven revenue.

StrauXX 1/7/2026||
The PR author posted a TikTok link [1] the thread later explaining their position. Their behaviour seems very unprofessional to me. Mayve the just want to increase engagement to their accounts. Tailwind definetly made the right call here.

[1] https://www.tiktok.com/t/ZThLjg284/

Abishek_Muthian 1/8/2026||
Quoting Adam,

> And making it easier for LLMs to read our docs just means less traffic to our docs which means less people learning about our paid products and the business being even less sustainable.

> But the reality is that 75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business.

NYT and other Billion dollar media house can sue the AI companies for copyright violations and get into cozy deals. But the individuals and small companies are left in lurch.

Instead of ganging up on developers for not making their product LLM friendly, they should force the AI companies to ensure that a part of their $20 or $200 goes to the sources of the data used in the LLM responses.

Something like Ad words, where people whose content is used by LLMs can register as a publisher and get compensated.

Oh it wouldn't be sustainable AI companies? Whose fault is that?

fourside 1/7/2026||
How does something like Tailwind lead to a company big enough that you can layoff 75% of the engineering team?
d1sxeyes 1/7/2026||
I don’t know how big the “team” was, but 75% suggests maybe 4 engineers, one left. The next number up that works is 8, and 8 full time engineers to work on tailwind seems like a lot.
d1sxeyes 1/7/2026||
Listened to the podcast, it was 3 laid off.
eatonphil 1/7/2026|||
LinkedIn says the company was 2-10 employees. 75% laid off wouldn't have been a lot of people. Tough for them though.
1123581321 1/7/2026||
Three engineers laid off, one remaining.
phonon 1/7/2026|||
It was three out of four people.
angryany 1/7/2026|||
https://github.com/tailwindlabs/tailwindcss/discussions/1467...

In this comment, he says that he had to lay off 3 people.

Not sure if this means it was him+4engs and now it’s just him+1eng or if he’s including himself and he’s working alone now.

But either way, can’t be fun

kayo_20211030 1/7/2026|||
3 of 4. Not a behemoth by any stretch. A bit sad.
whatamidoingyo 1/7/2026||
I was wondering the same thing.
nickjj 1/7/2026||
I'm happy to see this, not because I wish Adam failure. I am a Tailwind user myself and use it in all of my projects. Generally am a fan of Adam and respect his business.

The happy (in a bad way) part is seeing very successful projects like Tailwind get financially fucked by AI. It means it's not just me.

I am a small tech course creator who was able to make a living for 10 years but over the last 3 years it has tanked to where I make practically zero. Almost all due to less traffic hitting my blog which was the source of paid course purchases. I literally had to shift my entire life around after 25 years of being a successful contractor because of this.

I hope the world understands how impactful (both good and bad ways) having an unchecked AI scrape the world's content and funnel everything directly through their monetized platform while content creators get nothing in return is.

camdenreslink 1/8/2026||
Out of curiosity, do you think the decrease in revenue for your tech course business is due to lack of demand (i.e. potential customers just ask an LLM rather than learn from a course now), or due to disruption in your acquisition channel (i.e. reduced traffic from SEO to your blog due to potential customers seeing Google's LLM answers at the top of the search results page)? Like for example, do you have other marketing channels such as social media, youtube or paid ads?
nickjj 1/8/2026||
I think it's both but I think the end result is less traffic means less sales.

I don't have paid ads, everything has been organic with the blog being the main funnel into everything. For quite a few years I tried creating a podcast and also have 5+ years of weekly YouTube videos but the traffic back to the courses from those are close to nothing.

Conversion percent rates haven't changed, they have remained consistent.

My figures almost track perfectly with StackOverflow's chart: https://i.sstatic.net/IY0g8JZW.png

camdenreslink 1/8/2026||
Thank you for sharing, I really appreciate it! I've been working on my own tech course/education platform for the past couple years, and the landscape seems to be moving beneath our feet!
nickjj 1/8/2026||
Indeed, I hope things work out for you.
okokwhatever 1/7/2026||
Hey! you just discovered media piracy dude! Congrats!
nickjj 1/7/2026||
That's an interesting way to think about it.

I discovered media piracy long ago, but it was very acute before AI because only a small amount of folks pirated this type of content. I ignored them and put 0% energy into it because I wanted to focus on the happy path of people not pirating the content.

If you think of AI as pirating media, it's providing that media to everyone in a context specific form so yes it is a pretty interesting analogy. Not quite a 1 to 1 match but the end outcome is the same and that's all that matters here.

pixelsort 1/7/2026|
I never appreciated tailwind until AI models revealed it as such a token-efficient way transport styles between models and other use-cases. AI aruably hurts demand for their premium offering the same way it hurts demand for junior devs.
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