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Posted by ksec 1/19/2026

Apple testing new App Store design that blurs the line between ads and results(9to5mac.com)
285 points | 199 commentspage 4
codeulike 1/19/2026||
What cant i search for paid apps
DonHopkins 1/19/2026||
Liquid Glass was always about blurring the line.
nottorp 1/19/2026||
Seriously? Already the only thing that makes ads distinguishable from results is that you search for "microsoft authenticator" and the first result is ... something else.

They do have an unnoticeable "this is an ad" tiny text somewhere. Are they talking about removing even that?

journal 1/19/2026||
i don't remember last time i was in the app store.
otikik 1/19/2026||
One of the reasons ChatGPT is taking over google searches for a lot of people is that they also did this kind of shit.

These companies are overconfident.

Overconfidence is a slow and insidious killer.

BartjeD 1/19/2026||
Enshittification, the sequel.
sergiotapia 1/19/2026||
Google does the same where an ad is the first result. :(
Noaidi 1/19/2026||
Wow, how much greed will we all tolerate?

Apple annual gross profit for 2025 was $195.201B, a 8.04% increase from 2024.

And still, they feel they can do this? I have never seen a better sign of a monopoly in my life.

WesolyKubeczek 1/19/2026|
App Store's UX has always been a show of excrement, and its search is wonky as hell. I can't imagine myself use that to discover apps, after having been shoved tons of dreck results up my behind the last time I've tried it.

I'd rather ask for app recommendations on 4chan or Reddit than browse App Store.

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