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Posted by dbushell 1/23/2026

Proton spam and the AI consent problem(dbushell.com)
557 points | 428 commentspage 3
Insanity 1/23/2026|
I think the last line is important. Proton isn’t perfect, neither are others. And proton is imo the best suited to my (current) needs.

I’m a (mostly) happy paying customer for their email, and also use their VPN and Authenticator. My worst experience I guess is the Authenticator app being laggy, which is not really all that bad.

utopman 1/24/2026||
Maybe it is just me, but : these emails are spam. Marking them as spam should be easy in a common email box nowdays. Marking these undesired emails as spam lowers email sender reputation, then finally gives real insight to the spamer soon or later. Meanwhile you have no more emails from them.

This is unperfect because of ressource waste and the underlaying unsolved law compliance of these services. But at least you get job done easily this way.

As many things in life this is compromise, not perfect solution. In between using this simple trick I can spend my time on more interesting things.

I respect anyway the fact that people try to fight against the intrusive AI default communication mindset. In the end, i think this post need to be heard rather than having a solution.

tingling168 1/24/2026|
Lowers sender reputation with who? Proton is sending emails to Proton mailboxes. Presumably their own emails bypass any "reputation" algorithms.
nkmnz 1/23/2026||
Proton should pay that guy for his rage post. First time I’ve heard about Lumo, will certainly try it out!
dostick 1/23/2026||
Even more hypocrisy:- if you have Proton Unlimited subscription, Lumo AI will be limited, not remembering conversations. And when it’s promoting you to upgrade, mentions in the same message that your Lumo is limited while you have Unlimited subscription.
grub5000 1/23/2026|
I’m not sure it’s quite fair to call this hypocrisy. Lumo was introduced separately after the Proton Unlimited subscription, and it was never claimed to be included in Unlimited (they also have a handful of other products like Standard Notes that are not included)
HackerThemAll 1/23/2026||
I lost all respect for Proton. They've been running ragebait ad campaign on Facebook, maybe also on other media, I don't know that, with that rage especially targeted at Google, spreading fake information and hate.
pelario 1/23/2026|
could you tell more details or links about that ?
HackerThemAll 3 days ago||
Just browse their Facebook profile. It's enough of an evidence. If that's not enough, just like couple of their posts and you're gonna witness the b.s. in their ads.
dschuetz 1/23/2026||
Every company seems to scramble trying to sell AI based products they have invested in so heavily, disregarding whether anyone needed them at all in the first place.

This AI thing is going to implode so hard.

mark_l_watson 1/23/2026|
I subscribed to Lumo for two months. Mistral models were good and I like the idea of a private version of GPT. However, if you only use it a few times a week, it’s not worth the money.
eightys3v3n 1/23/2026||
I had a similar problem with SunLife marketing emails. I would unsubscribe from everything there was an option for, then a month later I would get another marketing email setting personal finance advisors. I spoke to support to be told how to unsubscribe, then that it "was an account information email not a marketing email so I cauld not unsubscribe".

Eventually after escalating I was put on a do not email list and haven't received emails since; though they do still send crap to my work email.

gampleman 1/23/2026|
I tend to have a policy: I will click on your unsubscribe button once, after that it's straight to 'report spam'. If that sinks your domain ratings, that's on you.
eightys3v3n 1/23/2026||
Yeah except once in a blue moon they send an email I do need that really is account information and all from the same SunLife email :/

Otherwise I have the same policy.

eignerchris_ 1/25/2026||
I know folks are blaming AI but looking back on my 17 years in tech, AI is just the latest hyped-up fever-dream. And whenever there's hype the marketers will do whatever they can to move the metrics, regardless of industry. They hide unsub links, force auth to unsub, auto sub you to new newsletters, send you "we're sorry to see you go" emails, and more.

Social, Apps, Cloud, Crypto, and now AI.

dwedge 1/23/2026||
This is good timing actually. I've been self-hosting SimpleLogin for a while but was considering the lifetime subscription to Proton to get it (it comes with ProtonPass but I selfhost VaultWarden).

Last week I logged into my Proton mail that I'd used last year for some government contact to get the dates, and they'd deleted the account for inactivity. Ok, I don't pay, they're entitled. But now I see this and I think maybe I'll save the $150 or whatever it is.

bartbutler 1/23/2026|
Hey, Proton CTO here. There was a bug, and we fucked up. Support should have reported it up the chain and acknowledged this. Things happen, especially at scale, but we take comms consent seriously and will fix it.
devnullbrain 1/24/2026||
I have the desktop app open right now. In the top-right corner is a nag saying 'Share your plan'. It's an ad for Proton Duo.

I just clicked 'Don't show again'. I get a toast saying you won't show me that offer again and it's immediately replaced with a nag saying 'Refer friends'. It has its own 'Don't show again'.

In August 2024 I sent Proton support an email with this text:

>I pay 95.88 € a year for Proton and every time I open the webapp or the desktop program, I see this:

>https://imgur.com/a/3kE6zJI

>Is there a tier of Proton that doesn't have ads?

The support reply told me I can remove the button by clicking on it, then "Don't show again". If I was frustrated enough to email you about it, I'm guessing I clicked it.

I have expressly opted out of ads for Proton Duo. You're interpreting this as me opting out of a single ad for Proton Duo. Changing the copy doesn't mean I have opted into comms about it. So I disagree you take this seriously.

Washuu 1/23/2026|||
Can you fix the fact that this new email spam category was added and that I was automatically opted into receiving it without my consent? That's fucked. I'm a paying customer and I keep getting advertisements in the Proton desktop applications for various things.(Black Friday deals, other stuff.) I should never see these advertisements if I'm paying you.
ivan_gammel 1/23/2026|||
Thanks for acknowledging it. Your support team misattributed the email to Business category. It may help to have the exact name of subscription category in the footer of the message.
bartbutler 1/23/2026||
That's not a bad idea, I'll see what people think. Note that clicking on the unsubscribe link will unsubscribe you to whatever comms preference was specified in the sending and tell you what it was.
chrisjj 1/23/2026||
Thanks. Well done.
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