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Posted by SerCe 8 hours ago

Why I Joined OpenAI(www.brendangregg.com)
127 points | 111 comments
selfawareMammal 34 minutes ago|
> it's not just about saving costs – it's about saving the planet. I have joined OpenAI to work on this challenge directly.

I couldn't go on reading.

throwa356262 25 minutes ago||
Reminds me of the TechCrunch episode of Silicon Valley TV show. Everyone was there to make the big buck but all collectively pretended they were doing their work for the good of humankind.

This guy and Rob Pike should have a talk.

allovertheworld 5 minutes ago||
AI slop writing for AI slop business
jhhh 2 hours ago||
Did the article intentionally start with a LLM cliche to filter out all the people who hate reading obviously generated content? I would say it worked.
laluser 1 hour ago||
I have been attempting to write a lot more with AI, but it's so gimmicky. It's always spitting lines like this: " it's not just about x – it's about y." like in this post. I find it so frustrating that no matter the prompt I throw at it, it eventually repeats itself again after some time. Good technical and succinct writing is almost impossible to iterate on with AI for me.
xnxnxkx 51 minutes ago||
[flagged]
mawadev 34 minutes ago|||
I like how my eyes went over the first sentence, barely parsing it and already discarding the information, because its obviously ai generated. Its like the circumstances we live in added a new layer of perception to my brain to guard itself against the flood of useless information!
jofzar 1 hour ago|||
Worked on me, I read the first paragraph and decided against reading it.
raincole 13 minutes ago||
I really hope it's intentional. The author is a smart, accomplished person. He even published books. It's sad if this kind of person thinks it's okay to just outsource their writing to AI.
padolsey 18 minutes ago||
The AI industry, and SV tech generally, has a pattern of recruiting talent by flattering people's self-image as builders and discoverers, which makes it psychologically very difficult for those people to reckon honestly with downstream harm.
brendangregg 7 hours ago||
To answer a few people at once: I did mention compensation as a factor in the post, but I didn't elaborate details, so easy to miss. Comp is important of course, but so are the other factors. It feels like I can't go for a day without reading about the cost of AI datacenters in the news, and I can do something about it.
brendangregg 5 hours ago||
Again, many comments here saying I only care about the money, and while comp is an important factor I think it characterizes me as someone I'm not, and forgets what I've been doing for the past two decades. I've spent thousands of hours of my life writing textbooks for roughly minimum wage, as I want to help others like me (I came from nothing, with no access tech meetups or conferences, and books were the gateway to a better job). I've published technologies as open source that have allowed others to make millions and are the basis for many startups. I'm also helping pioneer remote work and hoping to set a good example for others to follow (as I've published about before). So I think I'm well known for caring about a lot of things during the past couple of decades.
pillefitz 2 hours ago|||
The issue is that you're doing lot, but not saving the planet.

What do you think is happening with the efficiency gains? You're making rich people richer and helping AI to become an integral (i.e. positive ROI from business perspective) part of our lives. And that's perfectly fine if it aligns with your philosophy. It's not for quite a few others, and you not owning up to it leads to all kinds of negativity in the comments.

trhway 2 hours ago||
>What do you think is happening with the efficiency gains?

may it happen that the efficiency gains decrease demand and thus postpone investment into and development of new and better energy sources? If one couldn't get by just by bringing 20 trucks with gas turbines, may be he would have invested in fusion development :)

nextaccountic 51 minutes ago|||
> may it happen that the efficiency gains decrease demand

What mechanism would make this happen?

Demand could decrease if AI became worse, but efficiency doesn't make AI worse - it actually makes possible at all to run bigger, better models (see the other comment with a link to Jevon's paradox), which increase, not decrease demand (more powerful models may have new capabilities that people want to use)

Alternatively, AI demand could decrease through political pressure (either anti-AI sentiment takes a foothold on the public, and/or government regulation strangle demand on the sector like it did for eg. on tobacco industry). But another way to reap the benefits of more efficient AI datacenters is to make it a talking point on how AI environmental impacts can be mitigated, which could curb anti-AI sentiment.

Either way, those possibilities don't decrease demand for AI - they are either neutral, or increase demand instead.

T-A 2 hours ago|||
> may it happen that the efficiency gains decrease demand

https://en.wikipedia.org/wiki/Jevons_paradox

altmanaltman 2 hours ago||||
It's okay to want to make money. You don't really have to justify it this hard unless you want people to really think you don't think comp is important, which is a bit sus to be fair.
matwood 1 hour ago|||
Even if people don't want it to be about the money, it's still about the money because of the world we live in. Good vibes don't pay the mortgage or put food on the table. More money equates to better health and future outcomes for a person and their family, so how couldn't it always be about the money?

Of course once someone has money they can say it's not about the money, but that privilege is literally bought with...money.

brendangregg 1 hour ago|||
When did I say I don't think comp is important?
nlitened 1 hour ago|||
Sir, your top three comments in the comment section are about how not important the compensation package is for you
brendangregg 1 hour ago||
No, that's not what they say.
deely3 42 minutes ago||
But they really are?
yosefk 1 hour ago||||
Thank you very much for your work. I think people envious of someone's compensation don't deserve a response
wakkawukka 1 hour ago|||
Thermodynamics though.

Reducing runtime energy use over years won't really make up for the resource use that goes into building the data center. It's just moved around, similar to how Elon moves around money as needed to bolster the financials of a particular project.

Like with the airline industry it's not just the smog they blow on our food. Drink carts, seat belts, barf bags all have a resource intensive energy and materials pipeline.

Every server screw and power cable adds up.

lelanthran 55 minutes ago||||
> I've spent thousands of hours of my life writing textbooks

I'm surprised at this; all that experience wasn't enough to flag this article as obviously AI generated?

More to the point, with all that experience you still weren't able to issue prompts to make the output sound different from generic AI slop?

snayan 5 hours ago||||
I mean, I don't know you well, but, I see your posts on here from time to time and from what I gather you are very, very, exceptional at what you do.

Reality is, these AI giants are here and they are using a massive amount of resources. Love them or hate them, that is where we are. Whether or not you accept the job with them, OpenAI is gonna OpenAI.

Given how much the detractors scream about resource uses, you'd think they'd welcome the fact that someone of your calibre is going in and attempting to make a difference.

Which, leads me to believe you're encountering a lot of projecting from people who perhaps can't land the highest of comp roles, and shield their ego by ascribing to the concept of it being selling out, which they would of course never do.

gsf_emergency_6 4 hours ago||
It's probably impossible to prove I'm not projecting..

However. I am putting my curious foot forward here:

  What were the toughest ethical quandaries you faced when deciding to join OpenAI?
To give a purely hypothetical example which is probably not relevant to your case: if I had to choose DeepSeek or OpenAI, I think I would struggle with openness of the weights..
belter 4 hours ago||||
Brendan, your work has been transformative. I own all your books and have probably read every technical blog post twice.

I hope there will be harder problem waiting for you, than using flamegraphs to optimize GenAI Porn.

https://www.axios.com/2025/10/14/openai-chatgpt-erotica-ment...

alephnerd 5 hours ago||||
Ignore the haters (who sadly have become extremely common on HN now).

I loved your work back when I was an IC, and I'm sure this is a common sentiment across the industry amongst those of us who started systems adjacent! I still refer to your BPF tools and Systems Performance books despite having not written professional code for years now.

Can't wait to read content similar to what you wrote about when at Netflix and Intel albeit about the newer generation of GPUs and ASICs and the newer generation of performance problems!

kgraves 5 hours ago||
[flagged]
raymond_goo 4 hours ago||
Ah, so you you see into the future, got it!
biggggtalkguy 5 hours ago||||
[flagged]
bigtones 2 hours ago|||
Great to see you're in Sydney Brendan, and let the haters hate.

You have done a brilliant job elevating your chosen specialty to the world, and encouraging and inspiring others in the industry for a long time - so you should be fairly compensated for that lofty position. I don't envy the late nights or very early mornings you have ahead of you on conference calls with SF, but good luck at OpenAI mate !

politelemon 6 hours ago|||
It would be good if the performance improvements made can be applicable across the industry so everyone benefits. But it doesn't sound unbelievable that OpenAi may want to keep some of it secret to keep an advantage over others?
bahmboo 6 hours ago|||
Thanks for taking the risk in this environment and posting about your experience from a personal standpoint. [environment: people will come at you from all angles with very passionate opinions]
journal 3 hours ago|||
I feel like I can do something about something too but no one is picking me to do anything about anything.
kgraves 6 hours ago|||
> I stood on the street after my haircut and let sink in how big this was, how this technology has become an essential aide for so many, how I could lead performance efforts and help save the planet.

Brendan.

First of all congratulations on your new job. However,

It is easier to just say to everyone it is about the money, compensation and the stock options.

You're not joining a charity, or to save the planet, this company is about to unload on the public markets at an unfathomable $1TN valuation.

Don't insult your readers.

80696527890 6 hours ago||
[flagged]
rvz 5 hours ago||
For the Benefit of Humanity®
jonesetc 3 hours ago|||
>Did fixing it from the inside work for any of those other issues?

No, it never does. Those people somehow delude themselves into thinking it might, but...it might just work for us.

AnonHP 6 hours ago|||
I’m replying to your comment in the hopes of getting a response. In the blog post, you said:

> There's so many interesting things to work on, things I have done before and things I haven't.

What are the things you haven’t done before, if you could mention them?

jcgrillo 6 hours ago|||
Interesting. Out of curiosity, how long do you think OpenAI can survive as a company? Put another way, what would be your guesses for probability of failure on 1yr, 3yr, and 5yr horizons?

EDIT: possibly a corollary--does Mia pay money for chatgpt or use a free plan?

brendangregg 1 hour ago||
As an engineer I can't comment on future company predictions. It sounds like a question for Sam Altman, as he has discussed risks in the past.

My wife was paying for ChatGPT before I joined. I didn't ask Mia. I probably have three months of hair growth before my next chance to ask.

vasco 3 hours ago|||
Turn them off!
brendangreggg 6 hours ago|||
[dead]
llmslop 1 hour ago|||
[flagged]
username223 6 hours ago|||
> Comp is important of course,

The string "compens" appears exactly once in your post:

> But there are other factors to consider beyond a well-known product: what's my role, who am I doing it with, and what is the COMPENSation?

You did it for the money; don't try to rationalize it, because no one believes you. For that amount of cash, I'd probably jump on Altman's bubble for a year or two.

gghffguhvc 6 hours ago||
I believe him. I don’t know him personally but his blog posts pop up here from time to time and this feels genuine to me.
buzzerbetrayed 6 hours ago||
You believe someone taking a fat paycheck isn’t doing it for the fat paycheck?

Wanna buy a bridge?

surajrmal 5 hours ago||
Humans are complex and have multiple sources of motivation. You don't know whether he took the offer with the highest pay. He's likely wealthy enough that he can pay less attention to his income and focus on his other sources of motivation if he wants to. That's not to say pay is not a factor in his choice, but it need not be the only or primary one. This is a luxury of the privileged for sure, which can make it difficult to relate to.
DeepYogurt 6 hours ago||
You gonna open source it?
Banditoz 7 hours ago||
> ...it's not just about saving costs – it's about saving the planet

There's something that doesn't sit right with me about this statement, and I'm not sure what it is. Are you sure you didn't just join for the money? (edit: cool problems, too)

pyrale 2 hours ago||
Probably because "making the world a better place" has been a trope used so much in the industry that it's made it to a TV show [1]. It's fine to be passionate about your job. It's fine to be paid well. You don't need to make us believe that you're mother Theresa on top of it.

[1]: https://www.youtube.com/watch?v=B8C5sjjhsso

gbbloke 2 hours ago||
What a gem of a TV show.
robby_w_g 6 hours ago|||
Reminds me of when I was younger and thought of companies like Google and Tesla as a force for good that will create and use technology to make people's lives better. Surely OpenAI and these LLM companies will change the world for the better, right? They wouldn't burn down our planet for short-term monetary gain, right?

I've learned over the years that I was naive and it's a coincidence if the tech giants make people's lives better. That's not their goal.

lm28469 5 minutes ago|||
> and I'm not sure what it is.

The obvious lie for a start

its-kostya 7 hours ago|||
Right? Like what an incredibly naive thing to think, that BG is going to contain power consumption lmao. OpenAI is always going to run their hardware hot. If BG frees up compute, a new workload will just fill it.

Sure you might argue "well if they can do more with less they won't need as many data centers." But who is going to believe that a company that can squeeze more money from their investment won't grow?

Tangentially, I am looking forward to learn the new innovations that come from this problem space. [Self-rightous] BG certainly is exceptional at presenting hard topics in an approachable and digestible manner. And now it seems he has an unlimited fund to get creative.

tayo42 6 hours ago||
They're going to grow either way. Those new workloads are going to be run
its-kostya 6 hours ago||
Ya, we know. Just humbling the author ;)
Thaxll 6 hours ago|||
The AI train is going with or without you, if you can be part of it and improve the situaton, why not.
lm28469 4 minutes ago|||
if you can be part of it and take a fat check!
petterroea 6 hours ago|||
Even a 25% reduction in resource usage will probably not be enough, AI datacenters are still a huge resource sink after all
raincole 1 hour ago|||
If you reduce energy consumption of training a new model by 25%, OpenAI will just buy more hardware and try to churn out a new model 25% faster. The total consumption will be exactly the same.

And they're 100% justified to do so, until they hit another bottleneck (when there is literally not that much Nvidia hardware to buy, for example.)

skybrian 5 hours ago|||
I imagine there's a lot more to be gained than that via algorithmic improvements. But at least in the short term, the more you cut costs (and prices), the more usage will increase.
biggggtalkguy 5 hours ago|||
The blog author is the same guy who wrote this when leaving his previous company https://www.brendangregg.com/blog/2025-12-05/leaving-intel.h... :

> I also supported cloud computing, participating in 110 customer meetings, and created a company-wide strategy to win back the cloud with 33 specific recommendations, in collaboration with others across 6 organizations.

> My next few years at Intel would have focused on execution of those 33 recommendations, which Intel can continue to do in my absence. Most of my recommendations aren't easy, however, and require accepting change, ELT/CEO approval, and multiple quarters of investment. I won't be there to push them, but other employees can (my CloudTeams strategy is in the inbox of various ELT, and in a shared folder with all my presentations, code, and weekly status reports). This work will hopefully live on and keep making Intel stronger. Good luck.

OpenAI deserves these big shots.

seanhunter 3 hours ago||
Firstly, you would do well to read the guidelines about avoiding snark, and then actually say whatever it is you’re trying to say rather than make insinuations. As is, this response comes across as a very shallow read. It’s hard to get to the root of what you’re actually saying in your post other than it quotes two paragraphs about how it’s not fun to push through the bureaucracy of a large organisation, which - I would agree. Probably most people who’ve worked at a big company would.

So why does that make him a “big shot”? Are you perhaps envious of him?

Why does openAI deserve him or anyone? Hard to say.

wheelerwj 7 hours ago|||
I stopped reading just after that. “I joined PhilipsMorris to make smoking cigarette smoking safer…”

The problems are interesting and the pay is exceptional. Just fucking own it.

selectodude 6 hours ago||
He interviewed everywhere and took the biggest offer. Good! Don’t piss on my face and tell me it’s raining.
ahf8Aithaex7Nai 6 hours ago||
It's raining anyway. If I piss on your face, I can at least try to make the experience as positive as possible for you.
mewpmewp2 7 hours ago||
[flagged]
dang 6 hours ago||
"Please respond to the strongest plausible interpretation of what someone says, not a weaker one that's easier to criticize. Assume good faith."

https://news.ycombinator.com/newsguidelines.html

perf99999999999 4 hours ago||
Brendan, I'm a big fan of your book, and work. I don't have a problem with you joining OpenAI; best of luck there!

However, I'm not sure your analysis is quite correct, in this case.

If OpenAI can mobilize X (giga)dollars to buy Y amounts of energy, your work there will not reduce X or Y, it will simply help them produce more "tokens" (or whatever "unit of AI") for a given amount of energy.

So in a sense you're helping make OpenAI tools better, more effective, but it's not helping reduce resource usage.

https://en.wikipedia.org/wiki/Jevons_paradox

pillefitz 2 hours ago||
And the consequence of burning more tokens, of course, is more widespread adoption, weaving AI more deeply into the fabric of our reality.
bigyabai 2 hours ago||
That's a possible second-order effect, but not guaranteed.
ulnarkressty 1 hour ago||
Was going to say the same thing, but I'm pretty sure he already knows that. Smart people can convince themselves of everything.
indigodaddy 6 hours ago||
This article is so full of itself I can hardly stand to read it. I had to just sort of skim it instead. Sorry! This style just doesn't do it for me.
notepad0x90 6 hours ago||
It's a blog post, not an article. A narrative of events, not an interesting write-up on a topic.
biggggtalkguy 5 hours ago||
Not the first time either. See this person's previous blog when leaving his earlier company. Lots of Kim kardashian vibe of self inflated self worth.
pstuart 50 minutes ago||
The guy is pretty much god-tier in performance engineering -- I'm not seeing the kardashian vibe at all. There's an element of "dear diary" but it reads (to me) as just trying to catalog what he thinks is important to note.
matt_daemon 6 hours ago||
> Mia the hairstylist got to work, and casually asked what I do for a living. "I'm an Intel fellow, I work on datacenter performance." Silence.

How could she not know?

Insanity 6 hours ago|
For people who’s main computing devices are phones, this isn’t hard to believe at all.

Interacting outside of the tech bubble is eye opening. Conversely, the hair stylist might have mentioned the brand of a super popular scissor supplier/other equipment you’d have never heard of.

CreepGin 6 hours ago||
You missed the sarcasm.
Insanity 6 hours ago||
Lol, I did. Needed a /s!
pyrale 3 hours ago||
Strong LinkedIn vibes in this entry.
moltar 8 minutes ago|
Is this LinkedIn post in a blog?
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