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Posted by bookofjoe 5 days ago

YouTube now world's largest media company, topping Disney(www.hollywoodreporter.com)
236 points | 181 commentspage 2
cchrist 3 hours ago|
As a creator and founder, i've observed that having an established long-form video presence (on YT) is literally the greatest distribution channel. if someone's willing to sit through a 15-60 min video of yours, they're probably willing to at least check out whatever product/service you may be selling in your videos.
csours 3 hours ago||
Something interesting to me is that YouTube doesn't even capture the majority of the value stream. They allow content creators to use things like Patreon and their own ad reads to capture their own value.

Of course, the preceding paragraph could be re-written in many different ways.

tonyedgecombe 3 hours ago|
Yet. I’m sure the relentless pressure to increase profits will force them to address that sooner or later.
peab 3 hours ago||
Youtube's the only social media left where subscribing to a channel actually means something
m4ck_ 3 hours ago||
And it's seemingly the only large platform where you have some control over the 'algorithm' - meaning if I tell it I'm not interested in something, or not to show me content from a creator, it actually works. On Facebook or Instagram the "not interested" button doesn't seem to do anything and it takes several clicks and a wait to block an account.
rconti 3 hours ago||
Is it? I've heard YouTubers make snide comments about subscribing "as if that has any bearing on whether you see my videos", implying that it has minimal impact on the algo.
tredre3 3 hours ago|||
Many YouTubers claim that some of their subscribers do not get notified when they release new videos (the "hit the bell icon" portion). They've also been claims of users being silently unsubscribed from channels. That is probably what they're referring to in your paraphrased quote.

Because it would be shocking to me if there were Youtubers who truly believed that having (or not having) new subscribers had no impact on the algorithm.

Dylan16807 25 minutes ago||
My understanding is that the percentage of viewers that are actually coming from subscriptions has gone down significantly. The recommendations drive everything, and they don't really care if you're subscribed for what videos they offer.
peab 1 hour ago|||
Well there's a dedicated subscriptions page which is nice.

On desktop, the homepage also has subscriptions on the side, with an indicator that someone has a new video.

dmbche 3 hours ago||
Unrelated plug for a youtube channel:

Photonicinduction

The very best of what youtube can offer, to me. Pick any video.

Chrisszz 3 hours ago||
Disney is not a platform while YouTube is, they can afford more distribution and so experiment more and have faster gtm, while Disney has to struggle more for gtm while testing new ideas.
dzonga 3 hours ago||
covered in terms of educational material,

covered in terms of conference videos,

then you can listen to dj mixes.

YouTube is simply goated - no other platform comes to the versatility you can consume in terms of long-form content.

m6z 3 hours ago||
Love it or hate, it is better than what traditional broadcast television has become. Cannot even watch a TV channel on the television nowadays. It is all just advertisements, sometimes stretching past 5 minutes. Even with youtube advertising more, it is not as painful as watching any kind of show or movie on a television.
MrDrMcCoy 8 minutes ago|
The ad frequency and lack of variety is bad enough, but streaming services have gotten very lazy with choosing when to play them. Sometimes an entire show plays them 5 seconds ahead of the clear fade to black for the break, then plays the fade as soon as the commercials are over. Yarr.
seydor 4 hours ago|
OK can they now stop forgetting my chosen settings on TV every time? It's a pain in the butt.

And stop recommending me the same videos over and over , gah

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