There’s a lot of commentary to the effect that the Mac hardware is good, but the software is somehow terrible. Speaking as someone who first used a Mac Plus, graduated to an SE/30, and is now on a Mac mini m4 pro… I can remember when Macintosh was widely held to be an acronym for Most Applications Crash, If Not, The Operating System Hangs. The software has always been terrible, until you try the other guys’ stuff. The hardware has often been good, and is in a purple period right now. Enjoy it while it lasts! (It won’t).

Sounds like a good choice. Glad to have an engineer in charge. Tim Cook is no spring chicken. I do hope Ternus maintains the focus on privacy.

That focus on privacy pisses off a lot of devs (Yours Truly, included), but I sincerely believe in it. I write apps that Serve a demographic that values privacy.

Whoa, didn't expect the announcement to come so soon. Of course, the sound bytes were everywhere, but even then, this was a surprise announcement.

So, the Tim Cook era lasted 15 years (2011 - 2026). He's 65yo, and he could have easily hung in there for a few more years. But I believe he's leaving at the peak -- both Apple's and his own -- and this might be the best time to leave, rather than being forced out (as many too-long-in-the-tooth CEOs have been) when the company inevitably grows slower, or has a crisis.

Ternus is 50-51 yo, roughly the age when Cook himself took over Apple. There the similarities disappear. Ternus is a HW guy through-and-through. I hope he has solid SW and Design team with him. He's gonna need it, given all the big/small design snafus in the recent past. [Not including Mac Neo in there, which looks stellar by any means]

Wishing him luck; he's gonna need it. (and me too, my $$$ are invested in AAPL, and I ain't selling anytime soon, so well ¯\_(ツ)_/¯ )

Some people might say Tim is leaving but he got himself promoted, just like Bezos. So, being an “Executive” chairman he’s going to be actively involved and be responsible, but not on daily basis and deep into each of verticals.

Also, going over his past statements as recent as during this year, it seems like he didn’t want to leave his CEO position, so he got forced out?

In retrospect, it seems Apple telegraphed Ternus well in advance - the NYT had an article well in January that clearly wasn't a source of friction with Apple Marketing.

https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-...

I don’t closely follow the news about Apple and now I’m wondering why they decided to go forward with this change at this moment.

As the world undergoes increasing supply chain issues, wouldn’t it be in Apple’s best interest to keep Tim Cook as CEO for a while? Or is he the one who’s looking to transition to a less demanding position?

Cook will handle the politics and optics, he will remain like a king representing Apple without any true power.

Ternus will be the soldier in the trenches.

I feel excitement for the future of Apple.

I just hope they can bring back the live events for the product releases.

Apple is currently lightyears ahead in privacy compared to any other major consumer tech company, is this going to still be the case with Mr. Ternus at the helm? That's not a question meant to be answered right away, but my current mindset evaluating the change in leadership as a consumer.

EDIT: Also, can Apple take over the data center already? I am sick of HP and Dell.