Posted by simonw 1 hour ago
This means we're going to need $1t+ per year in spending, per year, on tokens. 200m knowledge workers in the world, 30m developers. We're talking about a world where you need 5% of every knowledge workers salary to go into tokens. 20% if you're a developer.
That's a _huge_ shift. Most people I know cite +20%-40% velocity with these tools, against the actual work their company cares about doing. +20% speed for +20% spend isn't going to motivate a trillion dollars a year in spending.
We're not there yet. This is still the upswing of the hype cycle, and unless we figure out how to make developers 2x, 5x, 10x as productive on stuff that matters, this isn't going to play out well.
Of course it will. The value of an employee is a multiple of what they get paid.
If you pay an employee $500k and they make $2M for your company (like Meta), then of course a 20% increase for the salary is justified if the velocity is increased 20% as well.
That's the game. There's a view you could take of this that this is just a growing of the pie: with those cost dynamics a lot more "small businesses" get a vast amount of leverage, so the overall economy grows without replacing the knowledge workers. I'm not sure I trust the MBA class to have that view.
I would argue that that's been the case for quite some time before AI. As an example, what innovative amazing world-changing products have Google or Meta launched in the past decade with their very high numbers of very talented and highly-compensated engineers? The issue with most big tech companies are leadership, strategy, and product direction. I'm not saying that they don't make any profits, just that they probably aren't "building [the right thing]".
AI for product development and management would be far more impactful than automating rote coding tasks / building React UIs that mirror API structures IMO.
It sounds like the economy would largely reduce to the small minority class of independently wealthy people.
They are assuming ~10% global GDP growth instead of ~3%. You probably don't need the same %s if the pie grows a ton.
I'm highly skeptical we get that growth, but if you aren't, it makes it easier to digest.
The more AI causes productivity increases, the less and less number of workers will be needed. This will heat up the job market even more and bring salaries down.
Net effect of this productivity increase: less consumption by the masses, even though you may be producing more good and much more efficiently.
A third effect also comes into play that once all this starts to happen, common people, who are generally living paycheck to paycheck, will now start to hesitate towards making any long term investment, housing included. And that indirectly will end up impacting financial and banking sector, which will then impact existing savings, bonds yields and retirement funds, and the recession-like cycle starts.
This productivity increase only makes sense if it is capped to a very small number.. like 20% max. Beyond that, who these companies will even be selling to?
Am I overthinking all this?
That only holds if companies have a fixed need for "productivity" which is met by their current employees, such that their employees becoming more productive means they need less of them.
Every company I've ever worked for has wanted to achieve way more than they are able to get done with current resources.
But generally yes, the biggest open question about all of this is how the impact will play out on the economy, job opportunities etc. I've not seen anyone come close to a confident prediction about how this will play out.
I mean sure. Every company wants an infinite addressable market. But that doesn't mean it exists.
It might not be possible to sell 10x the software we sell today. It might not even be possible to sell 2x
No one I know feels richer than they did a decade back. I've not been able to meaningfully put up my prices for a decade. People are tired and stressed and scared, particularly scared of a technology everyone keeps telling them will make them redundant.
There is no rising tide lifting all boats, just most of us drowning whilst a few whizz past in their yachts.
I honestly hope these guys faceplant ASAP. Couldn't happen to a nicer bunch of people.
source: https://isaiprofitable.com/
Uber was basically only ever software to help people use their own cars so a very small part of their valuation was physical stuff to upkeep, it was just deals and obligations they had.
Not sure how it shakes out for Anthropic and OpenAI. There’s a lot of physical capacity that needs to be built out and can depreciate. But there’s also a lot of network effects and dependencies being built in with enterprise users.
I don’t know how swappable the tooling is either. I think over the long term the UI, model training and documentation, and infrastructure are going to end up being run by different parties and I’m not sure which leg of that chain ends up in a position to skim most of the profit off. My guess is that Apple and Google end up raking in all the money since they control the OS and app stores while the rest of the stack gets driven down to being generic commodities. At least where mass market consumer adoption is concerned.
I am willing to bet a Twix we'll look back on that stuff in 2 years with a lot of embarrassment
Let's put it context. Google's annual revenue seems to be north of $400B. So if OpenAI suddenly had Google's revenue, it would still be insufficient to recover their investment.
and it's a ticking time bomb because $1T in servers, CPUs, GPUs and memory is going to be worth $200B in 5 years. You can say they can keep using what they've got. Sure. But they're also not going to stop spending on new hardware. And the competitor that comes along in 5 years and spends $1T doing the exact same thing is going to have a huge advantage.
OpenAI at this point reminds me very much of the Russ Henneman pre-money hype cycle.
It really does have a particular lane for each chore, and it’s reproducible.
I have a few live websites built using LLMs and they will just go for default generic templates and colours if there's no vision.
I'm not even sure that 1 in 8 people I know would qualify as a knowledge worker, let alone a knowledge worker that might profoundly benefit from on-the-horizon AI. And I'm in a highly skewed population.
Basically if you're not doing manual labor, it's probably knowledge work.
Roughly 1/3rd of the working population.
Some data tucked in here: https://gist.github.com/danielmiessler/2dc039762a202b083753b...
How do you know this? Im certainly open to recalibrating my numbers which is why I asked for the source
https://www.gartner.com/en/newsroom/press-releases/09-24-201...
Wait what? They spent 2 order of magnitude less on hardware.
> Gartner forecasts that large AI companies would need to earn cumulatively close to $7 trillion in AI-driven revenue through 2029, which is close to $2 trillion per year by the end of the period. In order to achieve “historic returns,” the providers would need to earn nearly $8.2 trillion in the same period.
Everyone's agency is 100% captured by belief in Wall Street. Too few <50 have any meaningful labor skills to blink.
We'll continue to have consent manufactured via media platforms and in 3 years no one will bat an eye at these companies being worth $12 trillion as Altman and Musk climb two ladders holding a "mission accomplished" banner.
Simple - you make them work 2x, 5x, or 10x more hours.
Agreed. But its only a great deal because it is heavily subsidized, as you said yourself. Enjoy while it lasts, but in my book, product-market fit means something along the lines of "product which enjoys a loyal customer base, sold at a price perceived fair by the customers, and generating profit. How many of these does your definition of product-market fit hit here?
“Tokens” don’t have an intrisic cost or value. Saying that I used $2,180.16 worth of tokens is like relying on the salesperson to convince me I’m getting a billion dollars worth of pots and pans for $19.99.
I think it’s funny how we are throwing critical thinking out the window when it comes to evaluating biased sources of info.
I spent $200. If I had been paying API pricing it would have been $2,180.16. The article is about how enterprise customers get charged API pricing, which means if I had been employed by one of those companies I would have cost them $2,180.16.
What am I missing?
We have no market convergence on tokens yet (and it'll differ between LLMs), so it's impossible to say what value you got for your $200.
Also, to just color in the picture here, as I haven't seen it mentioned elsewhere, there is a very large Saas company at the moment who has given everyone unlimited tokens on Claude. And they have a dashboard showing who spends the most. So the "budget" went from about USD500 per per person (split between Claude and cursor) in Jan to... Well a soft limit of USD100k... Per month... Per person.
People can still see the top line sticker price on their spend, but honestly I can't believe that the Saas is paying that full price when the invoice comes in.
That said, there are some finance reports which are probably dropping soon where we will find out!
I shared that assumption until yesterday, when I found out that it wasn't holding for LLM pricing from OpenAI and Anthropic. That's what inspired me to write this piece.
I think those token leaderboards are an obviously terrible idea and will go extinct very quickly now that people are paying attention to costs.
Could be fantastic for small shops while it lasts. The big guys have to pay 10x for precious tokens.
your point is large players won't pay those prices at massive volume. ok
The point being made above is that API pricing is calculated... somehow... seemingly arbitrarily. Possibly untethered to the infrastructure costs entirely: which would be the basis of any 'value', however that holds the labor theory of value, which isn't accurate either. So how do you accurately price these tokens at all (other than through price-discovery: which is slow, messy and fuzzy)?
Like anything else in the economy: at the point where enough customers can pay you, and not enough will go to the cheaper competition.
As with pretty much anything priced on volume/usage.
Enterprise deals are negotiated ad-hoc, the listed pricing is simply a jumping off point for the final negotiated discount.
If you’re going to give 20,000 employees Claude code you are not going to be spending $1B per year on Anthropic tokens as if you gave everyone an individual API key. Just as Anthropic isn’t paying AWS SES $10,000,000 to send 1 email update to their massive user base when the next Claude version drops.
Going to be interesting to determing the metrics we give to engineers for determining whether the spend on this is worth it. Measuring PRs, lines of code committed, commits fully generated by agentic workflows, etc.....
Do you have any numbers or reports to back that up?
Yes, value is hard to calculate, but luckily market pricing mechanisms exist exactly for this purpose. There isn't a better number to use than what people are willing to pay for them.
So he's saying that on an enterprise plan, he'd be spending $2,180.16. He's not paying that much, but enterprises are.
A single 3D CAD license pack for the guys in our R&D group costs multiple thousands of dollars per seat, per month.
It's about time software seats get some love too.
What does ICP mean?
My take is the product has been very useful for coding (PMF) for months. But it’s certainly not useful at any cost…
No, its more like their own leak to WSJ and according to Ed Zitron -> seems to be heavily engineered via non-GAAP practices such as counting potential, but not realised revenue as actual revenue - the stuff for which I would be arrested if I did it at my company.
Also it appears according to Ed's analysis - strangely they seem to be projecting only that one quarter as profitable - potentially to calm the investors ahead of the IPO. Investor fraud anyone?
I don't see the business model working. My closest friend actually does automation software for large companies.
He does not use Claude or openai at all. He primarily uses gpt 120b on cerebras and glm-5.1 for heavy thinking work. And some other small models for various tasks. All open source.
And these systems are extremely useful for the businesses and are able to run fully automated pipelines that are very stable and fast.
We discuss this a lot, and we both think any business doing heavy agentic work on Claude and openai just aren't aware of exactly how good and cheap open source has gotten on the last year.
So... once the legacy businesses and developers catch up, won't Claude and openai be unable to recoup their costs?
Same. It's a nightmare from a Porter's Five Forces perspective.
There will be a ton of businesses competing in this space, and there will be something of a moat due to how capital intensive the business can be, but there will still basically be infinite competitors.
Great for consumers.
Most of the money right now is in coding. Openai and Anthropic just have to be 6 months ahead of SOTA open source models and they'll capture most of the enterprise and dev market
I highly doubt I'll ever use Claude again.
I think you are wrong about Claude being any significant level better
Unless ofc there was an actual speed difference, only reason I'd be willing to go with a worse model couple of percent worse than current best model is if the speed was at least 5x higher. Looking forward to kimi k2.6 offered publicly by Cerebras
And also, people have it wrong… their models are not the main problem anymore. It’s the RAG
I agree with the common trope that open models lag behind by about a year, but something magical happened just around a year ago when the state of the art models became extremely useful. By this reasoning we're about to see open models perform well, but I'm afraid there is more to it than just waiting for another revolution around the sun.
Note, my application is coding assistance. Open models can be great for other purposes.
> Stories are circulating of companies surprised at how expensive their LLM bills are becoming from usage by their staff
> Enterprise customers are now paying API prices
How long before enterprise customers start to question the bill? Anthropic goes from not making money to doing pricing shakeup, and now they are making money and the biggest spenders are shocked at prices.
Seems like things are still very uncertain.
But memory costs are going way up. And both OpenAI and Anthropic bumped up the price of their frontier models in April.