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Posted by virgildotcodes 4 hours ago

Apple announces significant price increases for MacBooks, iPads, more(9to5mac.com)
205 points | 230 commentspage 2
darioush 4 hours ago|
Meanwhile, government will tell you inflation is some number like ~5%
hibikir 3 hours ago||
Inflation is an average of many things. Computer components have a huge spike in demand with insufficient increase in supply, which is going to lag for years, so we might as well be buying at auction. It's not a price that flows through the entire economy, like the price of oil.

So yes, inflation on average is nowhere near as high as in RAM prices.

timacles 49 minutes ago|||
You really believe food, gas and house prices are not increasing at the same amount?

Some day we will look back and think about how dumb we were to allow them to lie to us about what inflation really is

sph 3 hours ago|||
> Inflation is an average of many things

What other things have been getting cheaper in the last ~2 years?

And as it's an average of many things, it's quite easy to change which 'things' it is calculated upon to show whatever number is more convenient politically.

rsanek 1 hour ago|||
Turns out, BLS actually lists this stuff when they release CPI figures.

Used cars & trucks; butter; cheese; flour; chicken; textbooks; drugs are all down since ~2 years ago. Not an exhaustive list!

https://www.bls.gov/news.release/cpi.htm

treis 2 hours ago|||
Eggs. That was the last omg inflation is crazy story and now they're about as cheap as they've ever been.
RaSoJo 3 hours ago|||
Unfortunately all govt. bodies have been tampering with the economic indicators due to political pressure.

Small tweaks to macro-economic calculations, can turn into a huge divergence very fast. A one degree error in a compass read seems small...but after a thousand miles, your destination is history.

Tis reaching (or reached) a stage where mostly everyone is blind as to where the economy actually is.

Mega private companies now hire stat firms to run such studies in-house, ignoring gov data[1]

[1] https://rsmus.com/insights/economics/the-rise-of-private-lab...

brandon272 3 hours ago|||
Politicians pretend it’s much lower. Or claim that deflation is occurring through statements like “we are bringing prices down”.
wat10000 3 hours ago|||
The base model 13" MacBook Air released in 2020 was $1,299. Today, Apple raised the price of the current base model to... $1,299.

The base model 14" MacBook Pro released in 2021 was $1,999. Today, Apple raised the price of the current base model to, you guessed it, $1,999.

And of course it should go without saying that the current models are substantially better.

Edit: don't know where that $1,299 came from, Apple's announcement says $999: https://www.apple.com/newsroom/2020/11/introducing-the-next-...

That's a 30% increase. Over 5.5 years, that's right about 5% per year.

yardie 3 hours ago|||
The base model 13" MBA was $799. I remember because I needed a laptop for our son to continue attending school during COVID shutdown.
draw_down 3 hours ago||
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juancn 2 hours ago||
Apple doesn't like to be held hostage, it has the cash coffers, so it wouldn't surprise me if they're somehow buying dedicated production capacity for the future.

Not that they will start making memory themselves, but they have bankrolled production expansions in their suppliers before in exchange for guaranteed supply.

In any case, if my guess is right, it would take years to take effect.

thewebguyd 2 hours ago|
Wouldn't surprise me, but Cook did rule out building their own anyway

  > Cook said Apple is willing to deploy its balance sheet to help secure supply and called for all options to be examined, including a review of national security restrictions on Chinese memory suppliers. He ruled out building Apple's own memory factories.
Above all else, any focus to corner supply for them will be focused on the iPhone. It's their cash cow, nearly half of their revenue. They'll sacrifice other products to save the iPhone.
aurareturn 3 hours ago||
I was planning to upgrade my 16" M1 Pro to the M6 Pro 16" MBP later this year.

But as soon as I heard Cook say they're planning price increases last week, I ran out and bought a 15" M5 Air 24GB/1TB for $1444 at MicroCenter.

The M6 Pro/Max MBP generation is going to be super expensive given the RAM and storage costs, brand new design, OLED, and TSMC N2 node.

senordevnyc 2 hours ago|
I supposedly just snagged the exact same model on Amazon for $1549, as opposed to $1999 on Apple’s site today!
aurareturn 47 minutes ago||
I doubt these discounts will last much longer.
cma256 3 hours ago||
I love the "year of the linux desktop" meme but even so I feel compelled to say it. Year of the Linux desktop?? You don't need a new machine if your new OS uses 1/4 of the resources.
akazantsev 3 hours ago|
Unlikely Linux will become mainstream until people stop saying "install Linux" and not a particular distro. I recently installed Ubuntu on a new laptop: something doesn't work because I need a more recent kernel, so... I installed the second "user-friendly" distro - Fedora. Scrolling is 10x faster in Chromium-based browsers, making it unusable. The fix - install KDE... Then I had to make hardware video acceleration work so that playback wouldn't drain the battery. That was a pain in the ass.

So, Linux won't consume LESS unless you spend your time configuring different stuff.

I can't imagine users want to mess with this instead of buying macs.

https://www.reddit.com/r/brave_browser/comments/1qqyh2z/scro...

thewebguyd 1 hour ago||
Yeah, everyone always misses the little things when it comes to the masses moving to Linux.

Linux is not an operating system (as people know it). Ubuntu is, Fedora is, etc. Like you said, "install Linux" is meaningless and leads you down a rabbit hole of "what distro." Just say "Install Fedora KDE" or whatever.

But even saying "Install Fedora KDE" is going to alienate an enormous group of the general population. We can manage it, gamers can largely manage it, and someone relatively tech-adjacent can handle it. The completely non-technical person that does most of their computing on an iPhone? Not a chance in hell you're going to get them to download an ISO, flash a USB drive, and boot from it. Queue up the questions "Wtf is an ISO? I haven't had a USB drive in 10 years...what is an operating system?"

Remember that OEDC study? About 80% of the global adult population is functionally computer illiterate when it comes to solving problems or doing tasks that aren't completely on rails. 24% of adults cannot use a computer at all. An additional 14% can only do one-step, highly guided tasks like click a single link, or delete a single email. Another 29% can use a web browser or email basically but struggle with any task that requires navigation or multiple steps.

Being in tech and in tech communities its easy to assume some basic level of competency, but that level does not exist. I've experienced it first hand throughout my career in IT. Most people where I work struggle with the concept of basic file management, let alone anything more advanced than sending an email or finding a file.

Year of the Linux Desktop will never happen without mass market preinstalls as the default choice.

bigyabai 23 minutes ago||
The flip side is that the pot is now boiling. Windows and macOS are both replete with advertisements and service upsell, which is something that nontechnical and technical users both pick up on. It's been expanding the discussion of alternatives, and gave Linux a piece of the spotlight in the PC gaming world. Normies that watch LTT, Gamers Nexus or Jayztwocents have been exposed to Linux already. Many of them bought a Steam Deck and switch to the desktop, getting their first "preinstalled" Linux desktop experience.

The Year of the Linux Desktop won't be when everyone switches to Linux. You can't save everyone, there will always be iPads and gaming laptops that will never see proper Linux support. OP's point seems to be that higher device prices will push people to get more mileage out of depreciated Intel Macbooks and Windows 10 desktops. Price increases will outright prevent some customers from engaging in the upgrade cycle altogether, which is why a lot of enthusiasts and gamers have already switched to Linux distros for extended support.

If this squeeze continues, more and more low-income computer users will defect from the upgrade/service treadmill. It won't be a firehose of defectors, but it's already enough to make an impact.

seemaze 4 hours ago||
Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.
intrasight 3 hours ago||
Is Apple also offering more money for trade-ins?
baggachipz 2 hours ago||
Ha, as if.
leeman2016 3 hours ago||
I bought one last month for $299. Now the Apple Store is showing $449
SirMaster 2 hours ago||
Just bought a new iPad A16 128GB from Staples website a few minutes ago for $279

https://slickdeals.net/f/19653138-update-apple-price-increas...

brandrick 4 hours ago||
The shine of the Neo just rubbed off somewhat.
Quothling 3 hours ago||
No kidding, I was considering one to replace my 8g air m1. Which was questionable to begin with performance wise, but it's so worn after all these years. Certainly won't do it now.
lapcat 3 hours ago||
Yes and no. Relatively speaking, MacBook Neo is still quite cheap, especially since iPad and MacBook Air received even greater price increases. And Apple's competitors are surely experiencing the same component shortages.
hodder 2 hours ago||
Forgive me because I do not understand the supply chain for memory. With Micron et al effectively scalping their customers with an oligopoly on probably the lowest intellectual IP in the chain, does this not guarantee 10 years from now a) We are either overbuilt as hyperscalers cut capex, or b) hyperscalers vertically integrate. Or is it truly that hard to make memory?

And if that is not true, perhaps it isn't really a commodity at all.

matwood 2 hours ago|
It's not that it's hard, it's that it requires a large up-front investment. The last time prices were higher, some made that investment, prices cratered and many companies never recovered the investment/went out of business.
fckgw 3 hours ago||
If you were planning on buying a Mac, do it right now through a third party vendor like Best Buy or Costco. They have not yet adjusted their pricing and in fact, have sales currently running. Both have the Macbook Air on sale for $949, for example.
thomascountz 3 hours ago|
RAM impacts engineers' machines. We learn to build smaller again. More breakthroughs happen around less-memory intensive local inference. Model provides' bottom lines are impacted. They bail on RAM contracts. The market floods. Private inference becomes flush with resources. The third-wave of local models begins, but RAM trauma keeps things lean. Nature heals?
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