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Posted by virgildotcodes 9 hours ago

Apple raises prices of MacBooks, iPads(www.reuters.com)
https://9to5mac.com/2026/06/25/apple-price-increases-mac-ipa...
475 points | 699 commentspage 5
seemaze 8 hours ago|
Base iPad went up almost 30%, including refurbs. Was recommending one to my parents for $299 - now it’s $379.
intrasight 8 hours ago||
Is Apple also offering more money for trade-ins?
baggachipz 7 hours ago||
Ha, as if.
ares623 2 hours ago|||
damn I was in the market for a new iPad
leeman2016 8 hours ago||
I bought one last month for $299. Now the Apple Store is showing $449
SirMaster 7 hours ago||
Just bought a new iPad A16 128GB from Staples website a few minutes ago for $279

https://slickdeals.net/f/19653138-update-apple-price-increas...

int32_64 5 hours ago||
Does somebody have a price increase by currency table? A lot of losers vs. USD since apple last set their prices.
enmerk4r 7 hours ago||
Wow, I guess no one is immune from supply chain issues. To Apple's credit, I remember the time (a while back) when people overpaid for the Apple brand while not getting as much performance for their money as they would have with other laptop / smartphone manufacturers. Things have really changed over the recent years. Thanks to all the vertical integration, Apple is about as cost-effective as you can get for top-of-the-line hardware. So the fact that they are raising prices is an alarming sign.
thewebguyd 7 hours ago|
What surprised me was that they increased across the current lineup. When Cook announced that they'd have to raise prices, I had assumed he was referring to new launches, as is Apple tradition I did not expect such a large and widespread bump across the whole line up.
accrual 4 hours ago||
Same, I was reading discussion just yesterday that these were expected to go in place with the September releases.
post_break 4 hours ago||
Xbox just increased prices this morning. I think Apple was the canary, expect large increases in tech soon. If you need something remotely in the future buy it now.
drnick1 4 hours ago|
Just don't buy an Xbox. It's hot garbage and requires a pricey yearly subscription to play online. A PC pays for itself quickly once you factor the subscription in and cheaper games.
brandrick 8 hours ago||
The shine of the Neo just rubbed off somewhat.
Quothling 8 hours ago||
No kidding, I was considering one to replace my 8g air m1. Which was questionable to begin with performance wise, but it's so worn after all these years. Certainly won't do it now.
drnick1 4 hours ago|||
The $599 XPS13 is a better value, and it can run Linux unlike the Neo.
Kirby64 3 hours ago||
Until they raise the price on that too. Dell has explicitly stated it's a "limited time" price, so don't be shocked if it becomes the $699 XPS13 almost immediately.
lapcat 8 hours ago||
Yes and no. Relatively speaking, MacBook Neo is still quite cheap, especially since iPad and MacBook Air received even greater price increases. And Apple's competitors are surely experiencing the same component shortages.
cma256 8 hours ago||
I love the "year of the linux desktop" meme but even so I feel compelled to say it. Year of the Linux desktop?? You don't need a new machine if your new OS uses 1/4 of the resources.
akazantsev 7 hours ago|
Unlikely Linux will become mainstream until people stop saying "install Linux" and not a particular distro. I recently installed Ubuntu on a new laptop: something doesn't work because I need a more recent kernel, so... I installed the second "user-friendly" distro - Fedora. Scrolling is 10x faster in Chromium-based browsers, making it unusable. The fix - install KDE... Then I had to make hardware video acceleration work so that playback wouldn't drain the battery. That was a pain in the ass.

So, Linux won't consume LESS unless you spend your time configuring different stuff.

I can't imagine users want to mess with this instead of buying macs.

https://www.reddit.com/r/brave_browser/comments/1qqyh2z/scro...

thewebguyd 6 hours ago||
Yeah, everyone always misses the little things when it comes to the masses moving to Linux.

Linux is not an operating system (as people know it). Ubuntu is, Fedora is, etc. Like you said, "install Linux" is meaningless and leads you down a rabbit hole of "what distro." Just say "Install Fedora KDE" or whatever.

But even saying "Install Fedora KDE" is going to alienate an enormous group of the general population. We can manage it, gamers can largely manage it, and someone relatively tech-adjacent can handle it. The completely non-technical person that does most of their computing on an iPhone? Not a chance in hell you're going to get them to download an ISO, flash a USB drive, and boot from it. Queue up the questions "Wtf is an ISO? I haven't had a USB drive in 10 years...what is an operating system?"

Remember that OEDC study? About 80% of the global adult population is functionally computer illiterate when it comes to solving problems or doing tasks that aren't completely on rails. 24% of adults cannot use a computer at all. An additional 14% can only do one-step, highly guided tasks like click a single link, or delete a single email. Another 29% can use a web browser or email basically but struggle with any task that requires navigation or multiple steps.

Being in tech and in tech communities its easy to assume some basic level of competency, but that level does not exist. I've experienced it first hand throughout my career in IT. Most people where I work struggle with the concept of basic file management, let alone anything more advanced than sending an email or finding a file.

Year of the Linux Desktop will never happen without mass market preinstalls as the default choice.

bigyabai 5 hours ago||
The flip side is that the pot is now boiling. Windows and macOS are both replete with advertisements and service upsell, which is something that nontechnical and technical users both pick up on. It's been expanding the discussion of alternatives, and gave Linux a piece of the spotlight in the PC gaming world. Normies that watch LTT, Gamers Nexus or Jayztwocents have been exposed to Linux already. Many of them bought a Steam Deck and switch to the desktop, getting their first "preinstalled" Linux desktop experience.

The Year of the Linux Desktop won't be when everyone switches to Linux. You can't save everyone, there will always be iPads and gaming laptops that will never see proper Linux support. OP's point seems to be that higher device prices will push people to get more mileage out of depreciated Intel Macbooks and Windows 10 desktops. Price increases will outright prevent some customers from engaging in the upgrade cycle altogether, which is why a lot of enthusiasts and gamers have already switched to Linux distros for extended support.

If this squeeze continues, more and more low-income computer users will defect from the upgrade/service treadmill. It won't be a firehose of defectors, but it's already enough to make an impact.

thewebguyd 4 hours ago||
Fair point, but I'd say

> Normies that watch LTT, Gamers Nexus or Jayztwocents have been exposed to Linux already.

Aren't normies at all. The 80% that are functionally computer illiterate aren't watching LTT. Someone with enough interest to follow gaming/tech youtube channels can probably already handle installing Linux with a little handholding.

I agree on your other point though, you can't save everyone. We'll just bifurcate. That 80% just won't own a general purpose computer at all outside of what is provided by their employer. They'll use their smartphone, and maybe an iPad. The desktop/general purpose market will shrink, but Linux definitely is ripe to take nearly that entire market as it is now effectively becoming an enthusiast only market.

NichoPaolucci 5 hours ago||
I bought an M4 Air about a year ago for under 1000$, it beat out my 2019 Intel MBP by quite a lot.

I fully expect the air to last me at least another 6 years or so for my use case. The thing is a beast.

Compare this to a Dell laptop I bought when I started college, that thing was 850 dollars and died on me within 3 years. For Apple, I could justify spending more (maybe even 20% more) considering both Apple computers I’ve had feel extremely fast. The only reason I dropped the 2019 MBP was battery fatigue (and I probably could have repaired it for 100$ and gotten another 3-4 years out of it. But the new air was just too attractive).

paxys 5 hours ago||
FYI - other retailers still have the old prices. Some even have discounts. The cheapest MacBook Air is now $1300 on Apple and $950 on Amazon and Best Buy. I imagine this will change soon, so grab them while you can.
ErneX 2 hours ago||
I got a Mac Mini on Amazon in July 2025 for 575€, the exact model is currently 969€ in the Apple Store.
mvdtnz 1 hour ago|
Did any sci fi books predict an AI world where computer hardware was soaked up by AI mega corps and compute was undemocratized?
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