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Posted by chipweinberger 1 day ago

What I learned selling 2,500 MIDI recorders: Hardware is not so hard(chipweinberger.com)
522 points | 237 comments
skippyfish 20 hours ago|
Hardware has a reputation for being hard for three reasons. First, it scales differently than software. It's far harder to design something you want to make a million of than something you want to make ten of. Second, it's harder to anticipate, test, and correct all the things that can go wrong on the user end. Some people will put batteries the wrong way, some will drop the device on the ground, some will connect it to some vintage equipment you have never seen in your life, etc. And third, there are just more failure modes in an unfamiliar domain - sometimes, your code will intermittently crash not because you have a software bug, but because you put the decoupling capacitor too far from the chip. Or, just as you finish your design, the chip you designed it around becomes obsolete, or impossible to find because a factory in Indonesia is on fire.

Another complication is that at least in theory, if you're selling electronics, there are actual regulations and third-party testing that needs to happen, and if you fail emissions, you might have to redo your design from scratch. Imagine we had that for software - "your JS is too big, you can't ship until you get it under 50 kB".

So, I'm happy for the author, but I think he had an outlier experience. When you look at Kickstarter stories, people repeatedly stumble over this. Manufacturing / cost difficulties, supplier issues, reliability issues, etc.

em3rgent0rdr 18 hours ago||
> "actual regulations...emissions"

yeah, and looking at their board I see they use one of "ESP32-WROOM" modules, which has the wifi & blutooth & antennae (pre-certified by Espressif for FCC, CE so itself doesn't need testing) & flash & processor (which even has its own RC oscillator), which takes care of a whole ton of difficult stuff so all the designer needs to do is plop that module down and power it up and wire some SPI/I2C peripherals which I'm guessing don't need super fast clocks or electrical constraints. Without something like those ESP32 modules, this would be much more difficult.

Max-q 9 hours ago|||
The pre certified module do not exempt the product from testing. It only means that you don’t have to do the conducted testing and that it’s a higher probability for passing the other tests. There are still lots of chances to fuck up and a full radiated test of the product is required.
Suppafly 7 hours ago||
>and a full radiated test of the product is required

legally?

leoedin 5 hours ago|||
In the EU (and UK with UKCA), CE certification is down to whoever makes the product available on the market. There's no get out for pre-certified modules. If you put a pre-certified module in a box and sell it, you have to be responsible for the CE mark.

You need evidence that the whole product complies with the EMC regulations. There's some judgement involved - if you put a certified circuit board in a plastic box, it won't change the EMC behaviour so you don't need to re-test. But if you solder a module onto a larger circuit board, you are almost certainly changing the EMC behaviour. You should definitely be re-testing something like that.

The pre-certified module does save you some time in the "intentional radiator" testing - assuming you use the same antenna it was tested with as a module, you can probably make the case that the behaviour is the same.

Will anyone ever notice or care for a few thousand niche devices? I doubt it. But to sell in the EU legally you do need to do that testing.

holowoodman 3 hours ago||
No, you actually don't have to do the testing, except in some special circumstances (e.g. childrens' toys). Generally, the "CE" mark is a self-certification done by the manufacturer or importer that certifies that the product meets certain (category-specific) criteria. You can do the proper thing, test your product and then certify it. But it is also possible and usually legal to just issue the certificate based on a self-assessment and deal with the fallout later, if there ever is any. That's how basically all non-EU manufacturers and importers get their CE mark...

https://europa.eu/youreurope/business/product-rules-complian...

sabas123 46 minutes ago||
> except in some special circumstances (e.g. childrens' toys)

Don't nearly all electronics fall under it too, this is the second item after children toys in the link you posted.

> Here is a non-exhaustive list of products that are included in EU laws about CE marking:

> Toys, drones, electrical and electronic equipment, pyrotechnic products, recreational crafts and watercraft

jynsnsns 6 hours ago|||
Depends on the legislation, but for most markets yes
ost-ing 15 hours ago||||
Im not an expert in emissions testing but pretty sure it still needs CE certification testing. The module shouldnt cause any problems providing that the firmware for the transmitter is configured properly, and is placed sanely in the enclosure, but the entire product must still undergo the relevant testing for 2.4GHz emitters.

Just because you use a certified module doesn't give you a free pass.

nomel 14 hours ago|||
> but the entire product must still undergo the relevant testing for 2.4GHz emitters.

To be fair, it's unintentional radiator testing that's required, rather than everything the module had to go through as an intentional radiator. So, it is a "free pass" for nearly all of it, and a much cheaper one, since you don't have to use a costly FCC accredited lab.

negative_zero 5 hours ago||
Modular Approval is an FCC thing only. CE doesn't have it.
pclmulqdq 14 hours ago||||
It does still need CE certification and emissions testing. I’m guessing they didn’t do that and it will be fine because they only sold 2,500 units.
sieabahlpark 14 hours ago|||
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ssl-3 16 hours ago||||
The ESP32-S3-WROOM1 module is FCC certified for its own Wifi and Bluetooth emissions when used by itself.

And, well -- that's certainly good.

But the FCC rules cover more than just Wifi and BT, and the whole rest of the widget also needs to comply with them. Of particular interest is FCC Part 15 Subpart B, which covers unintentional radiators. The device would need to comply with Part 15 Subpart B even if it had nothing to do with Wifi or BT.

Putting one part that is certified for one issue into a device doesn't extend a magical blanket of compliance to everything else that the whole of the widget contains.

Does the SPI or I2C bus (or anything else) leak RF beyond allowable limits? Eh, who knows. I certainly don't know. It's easy to say words like "it should be fine," but without testing then nobody actually knows.

The CE mark, meanwhile: That mark means exactly nothing in the US, where the author is located and the devices are sold from. The United States has zero regulatory recognition of any of the processes and/or tests that CE may cover. People often confuse this issue, wherein: They don't think it be like it is, but it do.

tough 14 hours ago||
A fun fact of the CE mark, is that it's also used to signal "Chinese Export" deceptively, with the marks being almost identical beyond spacing.
stephen_g 14 hours ago||
Of course there’s no actual official ‘china export’ mark and that is just what some Chinese factories were claiming when they were caught slapping a (accidentally mis-spaced) CE conformance mark on their products! The EC made a statement on this back in 2008 [1] so everyone knows what game they are playing.

1. https://www.europarl.europa.eu/doceo/document/P-6-2007-5938-...

delusional 17 hours ago|||
> Without something like those ESP32 modules, this would be much more difficult.

I don't disagree. It's important for us to recognize that we stand on the shoulders of giants, but I also think it's a little silly of a critique of someone happy about it being easier than he expected. It's true that hardware would be much harder if you had to do it all yourself, but is that meaningful? The wonders if the modern supply chain is that you don't need to do it all yourself.

em3rgent0rdr 13 hours ago||
Well the title and premise is a bit silly. If you're designing easy hardware by wiring parts together that already do all the hard stuff, then "hardware is not so hard" is something you might conclude, but that only applies for designing easy hardware like this. But if you are doing anything that pushes the limits or involves analog signals and having to worry about signal integrity and EMI and impedances and Laplace transfer functions all that other stuff that requires degrees, then "hardware is hard".
tmp10423288442 15 hours ago|||
>your JS is too big, you can't ship until you get it under 50 kB

Back in the glorious past, the iOS App Store either didn’t allow apps larger than 100 MiB, or at least forbade them from being downloaded over mobile connections. There’s an old blog post/Twitter thread you can find on Hacker News where an Uber engineer describes the challenges they faced in trying to keep their app under that limit. They were also rewriting the app in Swift, so some compiler patches were necessary.

BobbyTables2 9 hours ago|||
It still boggles my mind than such limits are a problem. Sure, a game with graphics and sound could easily burn past that.

But for a “boring” ride hailing app, it’s still beyond my imagination.

Microsoft Word was something like 8-10MB in the Windows 3.1 days. WordPerfect was about the same and even had a grammar checker.

The entire damn PC with DOS, Windows, and Word was 30MB.

We’ve fallen so far, we mistake the darkness for outer space.

xp84 8 hours ago|||
There isn’t all that much actual first-party code in these apps, but if they made a “Hello World” but kept the same third party library deps, they’d be starting at 300MB, and once they add all the visual assets that’s another 200MB… I have a ton of apps on my phone that are absurdly large. Like Gmail is 706MB. The Gmail app for iPhone could not fit on a CD-ROM. A plain mail client. Compared to that, Facebook at 461MB is looking quite slim.

Overcast is 37MB.

ColdStream 7 hours ago||||
I don't want to justify the space too much, but things like the Uber app are kind of amazing.

While the base functionality is fairly simple in terms of find location > send car + all the courier and different varieties of what they do. It manages do that while working in 70+ countries over 15,000 cities with multiple different languages and payment vendors and it is all done via a single application.

That is pretty neat.

Yes, it is still very bloated but it does a lot more than what it initially looks like.

But yes, I am endless impressed when you come across a binary that is tiny. Like a text editor that is 14KB, sure it is simply but it doesn't need to be anything more for most people.

Suppafly 7 hours ago|||
>It manages do that while working in 70+ countries over 15,000 cities with multiple different languages and payment vendors and it is all done via a single application.

I'd assume almost all of that is done server side though. Most likely the app is mostly just a wrapped website with some gps and notification code on top.

marysol5 3 hours ago||
And as someone who works on platform that makes use of numerous payment portals depending on the product and region you're buying in. It's all just wrapped up in logic AKA if statements.
marysol5 3 hours ago|||
Because it's all just API's?

The app just calls the GeoLocation API on the device, pings that off to a server and the server responds with services available in <distance>

marysol5 3 hours ago|||
With more RAM, Storage and Compute everyone just got super lazy.

We're at the point now that everything is written in some sort of javascript, with a JIT compiler and JS engine...

tmp10423288442 14 hours ago||||
Blog posts:

https://www.uber.com/us/en/blog/how-uber-deals-with-large-io...

Comments about a Twitter thread talking about the same thing: https://news.ycombinator.com/item?id=25373462

tough 14 hours ago|||
now App Store doesn't prohibit it, but it still asks you if you'd like to download an app that weights more than X mb or wait for a wifi connection to do so.

Apple UX used to be good, not anymore sadly

ykonstant 4 hours ago|||
>Imagine we had that for software - "your JS is too big, you can't ship until you get it under 50 kB".

A man can dream.

zbentley 19 hours ago|||
Firmly agree. A lot of the lessons you mentioned have been discussed previously on HN threads for hardware startups. This is one of my favorites:

https://www.simonberens.com/p/lessons-learned-shipping-500-u...

HN thread: https://news.ycombinator.com/item?id=46848876

dimatura 16 hours ago|||
Yeah, I think a lot of the "hardness" of hardware is of a different flavor than software. The author mentions how many lines of code are in the software, but that really is more of a symptom of something that makes software "easier": you have way more flexibility to iterate, and try new things, at a relatively low risk and cost, even if it's embedded software (at least for non-critical applications). Hardware is just more unforgiving. There's no cheap way out of the kind of scenarios you mention.
girvo 16 hours ago|||
Microcontroller and sensor bugs owe me a lot of sleep that I will never get back, to add to your point.
socalgal2 15 hours ago|||
Maybe this isn't special in the era of pre-funding but there's also over manufacturing. You have to guess how many you'll sell. If under guess you leave sales on the table. If you over guess you lose money to all your undersold but already paid for inventory.
tbrownaw 18 hours ago|||
> Imagine we had that for software - "your JS is too big, you can't ship until you get it under 50 kB".

... But also that needs to be an official measurement, and if you're sloppy you can measure it wrong during your own testing and then be surprised.

gambiting 3 hours ago|||
>> Imagine we had that for software - "your JS is too big, you can't ship until you get it under 50 kB

I work in games, we run into this problem all the time ("Your IPA binary is too big, fix it and resubmit", ditto for other publishers).

sudo_cowsay 19 hours ago|||
> impossible to find because a factory in Indonesia is on fire

Has that happened to you?

analog31 18 hours ago|||
Not this exact thing, but I make a hardware product akin to a guitar pedal. I designed around a component type that the semiconductor industry was phasing out. One day I noticed that the list of alternative parts at my distributor included many that were marked "obsolete." I panicked and bought the entire stock of the part number that I use.

At this point I have the only stock of this part in the world, and it's more than a lifetime supply, but otherwise I'd have been faced with a re-design and limited options.

For another of my products, during the pandemic, the part I was using became unavailable, and I had to re-design my board to accommodate a part of the same type in a different package. Then I couldn't buy either part, but found an odd lot at a Texas Instruments factory in China, which I bought.

Dealing with shortage and obsolescence issues is a constant battle. There have been crises in the industry caused by plants catching on fire.

marysol5 3 hours ago||
One thing I've always said that with products, especially when they're parts. They should be required to be made "open" as soon as you stop making and/or selling them.

They're making you nothing, they're going to vanish into the nether if the documentation is lost....

skippyfish 17 hours ago||||
Not literally, but I had two projects I had to fundamentally redesign due to multi-year chip shortages in the COVID years. And we're not talking about any fancy chips.
Geof25 14 hours ago||
STM32 had this problem of disappearing for years. At least I was forced to move to ESP32 and have never returned back.
PowerElectronix 14 hours ago|||
A power converter I designed 3 years ago needs redesigning because the company that made the transistors was bought out and all their packages were phased out. And they were some fucking good packages that allowed for very good cooling and very easy parallelling of transistors using both sides of the PCB.
TacticalCoder 3 hours ago|||
Then something has to be said about digital/discrete hardware, which is not dissimilar to programming, and then the alien (to software devs) world of analog chips.
jcelerier 10 hours ago|||
> Imagine we had that for software - "your JS is too big, you can't ship until you get it under 50 kB".

... that's a very normal constraint in many fields of SWE?

thrtythreeforty 10 hours ago||
Nothing stops embedded work faster than running out of code space on a microcontroller!
mamcx 19 hours ago|||
AND shipping.
dabinat 17 hours ago||
Shipping physical products can open you up to more fraud, because once it’s in the mail, it’s in the mail. The customer can say it never arrived or claim their card was fraudulently used in order to keep using the product for free. Whereas with a SaaS you just disable their access.
marysol5 3 hours ago||
And also logistics is a race to the bottom, everyone is competing to get more and more packages through the system, and the customers are demanding lower and lower prices.

So there's a fair amount of stuff that just doesn't make it there, there's a whole business now on re-selling non-delivered packages.

And with that also comes the services, the reason they leave it at the door, or in the bin, or yeet it onto the roof. Is because there's no profit margin anymore for the delivery person to wait 30s each time for someone to answer.

charcircuit 18 hours ago|||
>your JS is too big, you can't ship until you get it under 50 kB

Not only that but every single update you push requires paying $$$$$ to get certified. It is freeing that the cost of releasing a fix or improvement to a product is $0.

In the past I considered selling a custom adapter to hobbyists, but all the certification costs just did not make it a viable option to pursue. I didn't want to up front thousands of dollars to make like $100 if I was lucky.

vee-kay 19 hours ago||
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starky 17 hours ago||
>But for me the take away still is: “hardware is as hard as you make it”.

I dislike this statement. Hardware is as hard as the product dictates it needs to be. A 25 component PCBA and a clamshell of 2 injection molded parts is about as simple of a product as you can make. Heck, most people would just buy an off the shelf clamshell for that type of product.

That doesn't work for the vast majority of products, building a product with 20 COTS parts plus 60 custom tooled parts, and 4 complex PCBAs is what is hard. Getting everything to fit together, pass testing, arrive on time from dozens of suppliers, etc. it where the complexity comes in. Then consider that hardware is cash intensive, you need to pay ahead of time for all the tools, you need to pay to buy the individual parts and warehouse them somewhere while you build the products you hope are going to sell. If something goes wrong there, then your expensive parts are just sitting there waiting for replacement components before you can ship. Then even when you ship, that revenue goes into buying the next round of parts you are going to receive in 3 months. This is where many hardware projects fail as they run out of cash before the project breaks even.

torginus 16 hours ago||
This. A decade ago, during my summer internship in the first year of college, I got put on a hardware project, basically designing a remote monitoring device for a telco.

I wrote the software, and my friend designed the PCB for the digital side. Basically I had to be a decent C programmer, and read the datasheet for the MCU we were using (which was way more work than using something like an ESP, but still). My friend had to lay stuff out on the PCB and place secondary components according to various application notes.

Overall not simple, but not rocket science.

On the other hand, the guys doing the analog daughterboard were industry veterans with decades of experience. They had a million concerns, from signal integrity, to voltage protection, back-EMF, etc. I was not even near the ballpark of that skill level.

Later on, I worked on more complex HW projects, stuff with FPGAs, DRAM integration and 8 layer PCBs, where you had to run full electromagnetic simulations because when you run at 1+ GHz, suddenly signal propagation is not instant, and traces behave like antennas.

I also did software there (a smaller slice of it this time), but there was an army of engineers working on the whole project which took a year, and not a second of it was spent in vain.

dimatura 16 hours ago||
I agree with everything you're saying, but if you consider that this is a single-person company, the "hardware is as hard as you make it" statement makes sense. He saw a need, found out that it would be feasible to make a product to fill that need with very simple hardware, and chose to make the product. If solving the problem would've required hardware outside beyond their budget or skill level to make then presumably they wouldn't have pursued the whole project. Which I guess is sort of the point, but of course the title of the blog post doesn't really convey that.
DavidPiper 1 day ago||
Very happy JamCorder customer here. I've started playing in improv shows since I bought it too, and it's nice to have those on record!

It's rare that I come across a product I have literally zero complaints about, or any feedback to offer. Even my concern that it was tied to an app that might disappear one day is of course covered by the fact that it's all just MIDI files on a card.

Thank you so much for making this, it's basically a perfect product for me and I love it. No notes.

benoliver999 20 hours ago||
Ditto here. I was an early customer and it's just flawless. It powers right off my piano USB so it's basically silent.

If I ever get good at piano it'll be handy

Suppafly 6 hours ago|||
>Even my concern that it was tied to an app that might disappear one day is of course covered by the fact that it's all just MIDI files on a card.

I was sorta surprised when the blog mentioned it was like 200k lines of code for an app. I wouldn't think you'd even need an app for something that puts midi files on an sd card.

chipweinberger 1 day ago||
This is very flattering. Thank you.
j-bos 1 day ago||
Inquiring minds want to know: what is your anti-counterfeit strategy or is the fact that you're keeping it under your hat part of the strategy?

Also, pretty cool that you set up your website real fast. Would you mind adding your Twitter link onto the site?

illwrks 22 hours ago|
My guess is that it’s on the software side partnered with the app.
chipweinberger 22 hours ago||
Yes the anti-counterfeit is primarily app enforced (though entirely offline). I do use the firmware encryption features of the ESP32-S3, whatever that is worth, and the firmware is tied to the HSM.
maximilianthe1 21 hours ago|||
What happens when app is outdated and can't be installed to current android os?
chipweinberger 18 hours ago|||
The device does not require the app. It still records MIDI 24/7 to sdcard.

It's more the opposite. The app requires a genuine device.

crtified 17 hours ago||
I think that highlights one of the reasons why, in this case, hardware has not been hard. (besides the fact that you are very clever)

The value you have created is actually more in the App than in the hardware.

As a maker of small devices (mostly open source) including MIDI - and putting aside commercial aspects like injection molding - I could recreate the hardware side of this project without much issue. The necessary components are likely already in this room with me. (I won't - I'm not in the business of copying things that people don't want copied)

But I'm not a software engineer, and therefore could not produce software of the scope and quality that you have, which is where the unique functionality of your device sits high above the relatively simple "receive MIDI data from MIDI devices" principle of the hardware by itself.

alwa 19 hours ago|||
Are we talking about the app operationally day-to-day, or the app vis a vis the way it helps end users flash encrypted firmware images OTA to the ESP32 (like Chip alludes to in gp comment)?

If there are no more app updates, presumably there are no more firmware updates either, so the flashing part probably doesn’t matter (and you can probably flash the last published image to an authentic device by other ESP32-y means if you really need to).

As to the day-to-day: Pretty sure the hardware still records regular ol’ MIDI files to the SD card. The app seems incredibly well-thought-out and ergonomic but, at the end of the day, nonessential to the device’s core function.

Somebody could presumably build and sell their own “MIDI Recorder Loop Nonstop Device Digital Piano Upgraded New 100%,” but it wouldn't be a Jamcorder, you couldn’t flash Jamcorder firmware updates to it just by slapping an ESP32 in a case, and the official Jamcorder companion app would not talk to it. Which… fair enough, right?

For that matter it wouldn’t surprise me if somebody could write their own client for the real Jamcorder, if they felt so inclined… but with the official stack so absolutely perfect from a design perspective, why would they?

marysol5 3 hours ago||
But even things like SDCards move on, we've already seen that with SDHC. I've had EOL kit in the past that just doesn't support it because it's that old, and thus EOL and doesn't support that standard.

Saying "It's just writing to an SD" is today

invictati 7 hours ago|||
Oh good, you're not pulling a Cricut where the app interactively proves to the cutter that it has an AES key and then encrypts all the G-code with it before transmitting over Bluetooth.

Right?

cmicali 23 hours ago||
Congrats on an impressive achievement and milestone. This is a great outcome, great work, and an indication of how far the hardware industry/tooling has come.

This feels though a little to me like building a simple SaaS service, and deploying it on a managed cloud service, and concluding all software is really easy!

This project is near to (if not at) the easy end of the hardware product difficulty/complexity spectrum. Some great choices were made to keep it simple and therefor easy.

An alternate take-away: "If you keep things simple, hardware doesn't have to be as hard"

mosura 22 hours ago||
That underrates the difficulty in keeping things simple.

It is mentioned elsewhere here that a lot of time was burned on unused firmware features. It takes surprising discipline to cut stuff and still deliver.

jrflo 22 hours ago|||
Agreed. At someone who works primarily in hardware, it is definitely hard. A midi-to-bluetooth recorder is practically a software project in a fancy box. There is very little physical complexity to deal with here, which is what makes hardware difficult- the interaction between firmware and the "real world".

Congrats though, making a half-million a year business is a massive accomplishment! The headline just irked me a bit, haha (but, it got my attention, so I guess you win there)

chipweinberger 22 hours ago||
I don't entirely disagree. Just one sample point. But there are certainly much more simplistic hardware products out there. I'm often envious of them.

Here's a good example: https://duckduckgo.com/?q=brick+smartphone+blocker&ia=web

missinglugnut 21 hours ago||
Hey man, you made a successful product, wrote a great article, and are now getting attention for it. You don't need to respond to every person who wants to nit pick at your title :)

I think there's a lot of people talking past each other here. Sourcing parts internationally, preventing counterfeiting, slow iteration time, inventory management...all this logistical stuff is hard enough that the conventional wisdom in the software business world is to never attempt it. You're here presenting a counterexample and that's wonderful. The people criticizing aren't talking about this though, they are talking about whether logging digital inputs on an esp32 counts as a real hardware project and they act as if you've insulted their expertise in [signal processing/antenna design/insert specialty here]. You didn't do that, most of us know you didn't do that, but the word "easy" sets a lot of engineers off.

Just ignore the noise and keep writing great articles. My personal request, if I may - I'd like to hear how you did injection molding since I always assumed that was out of reach for small business.

pineaux 19 hours ago||
I wanted to ask the exact same question. 2500 is a very low order size for injection molding am I wrong?
jkestner 19 hours ago||
Not super low. It starts to make sense around 1000 units. I’ve gotten runs of 2500 done domestically. But it is pretty hard to find domestic injection molders for consumer work - they will give you an FU quote at best because they cater to high volumes and industrial customers.

And they’ll make the molds in China anyway. Chinese molders are hungry — they will work with low volumes and offer a bunch of integrated services. But if you don’t know what you’re doing you will end up with bad parts over schedule.

Easiest way to get started is to use ProtoLabs. They charge lower prices on molds in exchange for higher part cost, are way faster than China, and have way better customer service.

peteforde 20 hours ago||
Very happy to hear about your success!

I'm curious to hear more about your anti-counterfeit strategies beyond just enabling encryption. I'm curious if you feel like anti-counterfeit and open source firmware are mutually exclusive. I made the choice to embrace an open firmware approach on my project while keeping the hardware closed, while knowing that if someone tries hard enough they can completely reverse engineer if they put their mind to it. Desoldering caps and x-raying PCB layers etc.

I'm also very curious to hear more about your adventure in injection molding. What starting resources do you recommend, how much did it cost? Would you do it the same way today, or have the recent innovations in 3D printing forms for injection molding present superior paths?

Finally, I'd love to hear about your certification process. What certs did you get, how much did it cost, what were the gotchas?

elictronic 13 hours ago||
You don't need an X-ray for a board this simple. Every component has well defined input and outputs. Give a mildly competent freshman EE student or high quality high school student you could have the board recreated in a few days.

Low product quantity and low quality/fake products resold on amazon from AliExpress are the biggest roadblocks at this point. The juice isn't worth the squeeze.

peteforde 6 hours ago||
Right... except I'm asking so that I can apply his techniques to my PCB, which you know nothing about.
chipweinberger 18 hours ago||
Will do a write up on injection molding and anti-counterfeit!
smallpipe 17 hours ago|||
Sounds great! Can I subscribe to an RSS feed/mailing list?
dgellow 1 day ago||
Wow, congrats, I remember reading your HN post. I hope you will continue writing blog posts on your journey, I expect quite a lot of software engineers would be very interested going though a similar journey now that LLMs removed most of the fun of programming. It’s neat to work on something physical for a change
embedding-shape 1 day ago||
> now that LLMs removed most of the fun of programming

Never understood this, was the "most of the fun of programming" the literal typing for you? For me it was about solving problems and building things, and I get to do that more now than before, and without all the literal typing.

dgellow 1 day ago|||
I reject the idea that programming is „just typing“, so we are very unlikely to understand each others. Writing the code and thinking about the exact logic you want to apply and all its implications are part of the same problem solving process in my mind. You can for sure plan things at a different layer of abstraction but putting things together in code is a very satisfying and IMHO is the actual building part of the job. It’s full of decision making and thinking.

LLMs move me away from the implementation, which is more a managerial role, something I personally have zero interest in.

exadeci 1 hour ago|||
Maybe you haven't fully explored coding with AI, yes a lot of people will say "Make me a pretty website with user accounts" and have a working poc they'll use as finished product. But there's so much more you can do with programming knowledge to restrict and control AI to build it exactly how you want it without having to write thousands of lines of scaffolding yourself
embedding-shape 1 day ago||||
> I reject the idea that programming is „just typing“, so we are very unlikely to understand each others.

I'm sorry if I gave the impression I think programming is just typing. For me "programming" is the whole activity of creating software with code, you can do programming without the literal action of typing.

> Writing the code and thinking about the exact logic you want to apply and all its implications are part of the same problem solving process in my mind.

That's really interesting perspective to me, as these two activities for me are two completely things, and "thinking about the exact logic" happens way before I actually write any code at all, sometimes weeks/months even.

> putting things together in code is a very satisfying and IMHO is the actual building part of the job.

I agree that it's satisfying, but I guess "putting things together in code" still for me is more about being able to mash two concepts together in an elegant way, and none of that actually requires actual typing still.

> LLMs move me away from the implementation, which is more a managerial role, something I personally have zero interest in.

This is also interesting, because it feels like LLMs give me the opportunity to do more implementation, and not get stuck in the minutia so much, but rather focus on how the design and architecture actually fits together. Refactoring no longer is "I want to but also I don't want to spend the time nor get stuck in more rabbit-holes", so being able to focus on architecture/design more feels like it lets me care more about the implementation than before.

Grombobulous 19 hours ago||
I’m just wondering why it’s bothersome that someone else doesn’t like coding with LLMs.

Maybe they just like doing it the old fashioned way. You can both exist.

Unless you’re getting a commission to sell LLMs to people I struggle to understand what you’re trying to achieve.

embedding-shape 14 hours ago||
> why it’s bothersome

It's not bothersome, I'm not bothered by it at all, everyone gets (in my mind) to do things that makes sense to them. When I write comments here disagreeing with others, it's more from a "Please explain further your perspective so I can understand it, which hopefully I trigger by challenging it" view than anything else, not "You should do as I am doing things".

> Maybe they just like doing it the old fashioned way. You can both exist.

Completely fair if that is the perspective, just to re-iterate, I'm not trying to convince anyone of anything, only to understand other perspectives better.

Grombobulous 10 hours ago||
Fair, I understand better where you're coming from now. Perhaps I read into more of an implication than there was.
michaelrpeskin 1 day ago|||
Rather than "managerial" I tend to view it as more "professorial". Maybe it's my academic training (but I got out before I became a professor), but I tend to like to think about my problems in terms of abstractions and invariants and common ways to represent things. I just now describe them in English rather than code. But I do find that LLMs do a much better job the more clearly and completely I express what's in my head. I get that same satisfaction that you mention, but now it's when the LLM does what I want on the first try rather than fighting with it all day.

In the past when my junior engineers were fighting with a bug all week, I always told them the dopamine hit of solving the bug is what keeps you coming back to work for 20 years. Half joking, but the dopamine hit of from the satisfaction getting complex working software in a weekend is like crack to me, we'll see how that plays out long term :)

alabhyajindal 1 day ago||||
Did solutions to problems just pop into your head when you were programming before LLMs? Did you not pause and think about the code you were writing before?
embedding-shape 1 day ago||
Most of the time by the time I reach the problem, the solution already been thought of, yeah. The literal typing and editing was behind compared to where my mind wanted to go I suppose. But also I spend long time considering the design/architecture before even attempting to write the code, so most of the time when I was literally typing code I'd know pretty much how it should be. Unknowns-unknowns being explored as separate prototypes before solidifying on any design choices, and so on.
t-3 22 hours ago||
I think you just have a much narrower definition of programming. Others seem to be including the "long time considering the design/architecture before even attempting to write the code" in the programming, while you are only counting the time spent at the computer. You both agree much more thinking time than typing time is involved, just not that thinking about programming counts as programming.
20after4 20 hours ago||||
Literally typing is definitely part of the fun for me. I’m a mechanical keyboard nerd though so that might explain a lot.

Beyond the typing though, I find enjoyment in perfecting the structure of the code, thinking deeply about how the pieces fit together. I enjoy the process of iteratively refining the code so that it clearly represents the program using the optimal level of abstraction and minimizes superfluous code/syntax. I find that using an LLM eliminates all of this and produces code that lacks all of the elegance and readability that I aspire to in my own code.

lelanthran 20 hours ago||||
> Never understood this, was the "most of the fun of programming" the literal typing for you? For me it was about solving problems and building things, and I get to do that more now than before, and without all the literal typing.

Your take is so reductionist it's hard to believe you actually like to solve problems.

PunchyHamster 19 hours ago||||
The LLM tempts to just write the thing you want to write with just few prompts.

Some people fall to that temptation instead of using LLM to just do the menial stuff and do the fun stuff themselves.

mschuster91 19 hours ago||||
> For me it was about solving problems and building things, and I get to do that more now than before, and without all the literal typing.

The problem at least I have is... when something goes wrong, often enough even you as the original author / LLM slave-driver have no idea what is going on where, and completely forget trying to dig into someone else's pile of vibe-coded garbage. For every single problem you now are completely beholden to the AI agent.

dominotw 23 hours ago||||
programming is thinking while typing. its not like llm think, chill, think. very unatural.
t-3 23 hours ago||
Thinking while typing? Can you just keep generate code at typing speed? I spend a lot more time thinking than typing, and my most productive days are usually when I throw out a heap of code and replace it with a few highly factored functions.
wildzzz 21 hours ago||
While I'm typing, I'm not just thinking about which keys to hit. I'm thinking about how I'm using a function and what the inputs and outputs are. I'm debugging in my head, I may realize the code isn't going to do what I thought it would. Or I'm realizing that what I'm doing isn't going to scale and that I need a more rigorous approach. Often, I'm thinking "wow I'm going to have to type this same block a bunch of times, I should make a new method/function to handle this."

With code, I'm not planning everything down to the finest detail before I start writing. I know what I ultimately want my code to do but there are many unknowns I hadn't considered. Coding with an LLM is different depending on how you use it. When I'm using code completion, that's usually just helping me prevent syntax errors or to write an efficient snippet of code without having to check docs. But when I tell Claude "I want a web app that does xyz" and it creates it whole-cloth, that takes away the challenge of learning something new and building. I'm not a web developer and anything I could create is going to take me a long time to make (and it probably won't work well or look good) but Claude cranks it out with ease. I get to play software project manager and let the expert do the technical work. It's kinda fun being able to quickly get resulrs. Rather than debugging individual lines of code and thinking about the best way to implement code, I get to test features and think about better ways for the overall system to operate.

dgellow 16 hours ago||
That’s a very nice way to put it, thanks for that comment
functionmouse 1 day ago|||
[flagged]
embedding-shape 1 day ago|||
> You would know this if you had any idea what actually goes into it

Goes into what? Into typing code or into creating LLMs?

Overall I'm not sure what point you're trying to make, nor why you feel bad about it. Mind explaining to a simpleton like me with simpler words and concepts?

realo 1 day ago||
I understand what he means.

Software can be about the beauty in an algorithm, the elegance of an implementation. This is very similar to the type of beauty and elegance one finds in Mathematics.

For many, writing software is more about crafting a beautiful design than typing lines of code.

Getting things done is not about crafting, though (although crafting IS about getting something done).

Thus the big clash when suddenly you can get things done well enough, without the craft part, with LLMs. Even if beauty and elegance are in there, most would not see it, because most do not want to review "LLM slop". They get things done.

embedding-shape 1 day ago||
> For many, writing software is more about crafting a beautiful design than typing lines of code.

Yes, I count myself as one of these people, hence not caring much about the actual typing part.

> Getting things done is not about crafting, though (although crafting IS about getting something done).

I'd say it is, I like getting things done, hence I care about high quality code and proper design/architecture of the software itself and its concepts. Without caring about those things, you can "get things done" initially but as the thing grows, it gets slower and more complex. I like when "get things done" is applicable over years and as the software grows, then you need to carefully deliberate about almost every change and be vigilant about the design and architecture.

> Thus the big clash when suddenly you can get things done well enough, without the craft part, with LLMs. Even if beauty and elegance are in there, most would not see it, because most do not want to review "LLM slop".

Right, but no one is forcing you to go down that path. You can tell the LLM "Build a calculator" or you can come up with the design then tell the LLM to implement the design exactly, the choice is up to you. Since I care about the abstractions, design and cohesive architecture, I do the latter, and if you too do not care about the typing but the crafting, I'd advise people to also make that latter choice instead of the first.

realo 23 hours ago||
I agree, but would add that maintability is , and always has been , a hallmark of quality software.

LLM spaghetti code is unacceptable.

LLM code with a complex pile of overlayed abstractions only someone with a PhD in Software Engineering can debug or even get to compile years later when public APIs change is also unacceptable.

Same thing with human engineered software abstractions.

But I get you. Human directed AI is the only way to go ... for now ...

jmye 1 day ago|||
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bigstrat2003 13 hours ago||
> quite a lot of software engineers would be very interested going though a similar journey now that LLMs removed most of the fun of programming.

I suspect we will see a reversal on this. LLMs are flat out worse than humans at programming (yes, even your latest favorite frontier model). I am faster (once you factor in the time fixing its inevitable mistakes) and better at programming than Claude is, and I'm not a particularly exceptional programmer. People say "they aren't going away", but I disagree with that - already we've seen people disenchanted with the lack of results compared to what they pay, and that is only going to grow once the AI companies raise prices in an attempt to turn a profit rather than lock people in. Eventually the industry will wake up and stop drinking the kool-aid, and what matters will once again be the results you deliver, not the tools by which you deliver them. But it's hard to say when that will happen, and it's going to be rough in the meantime.

dofm 21 hours ago||
A question:

Are you still below any significant scale thresholds and are there any you dread crossing?

I ask this because I tend to find things are simple until they are not. e.g. it's easy to write an e-commerce platform until you have to deal with shipping, duty, tax, tax on shipping, etc., for multiple countries.

There are scale thresholds I am aware of in hardware that I have not yet run up against. For example I am using Free software, but I am aware that with commercial CAD you can cross over price tier thresholds. Or for another example there are sales quantities where with electronics you might end up needing compliance testing, consumer safety testing etc.

Which ones haven't you crossed yet that you expect to have to navigate?

analog31 9 hours ago||
I make a physical product, akin to a guitar pedal. Possibly the most scary threshold would be if I'm successful enough that I need to quit my day job, but not successful enough for the business to support my family. That's kind of a no mans land where I don't want to be.

Another similar threshold would be having to hire people, which changes the complexity of the business in a variety of ways.

Archit3ch 19 hours ago||
Having too many orders is a good problem to have (unless it gets cloned). Worst case, you pay an external contractor to sort compliance/fulfillment/whatever.
dofm 19 hours ago||
I guess, though I am not sure that this truly is the worst case, if some new compliance thing required a redesign or worse.

You hear about firms that go over certain thresholds, get noticed and then find out that their production facility is no longer "small" or exempt for example.

Some amount of defensiveness in planning and design can mitigate but I'm interested to know if there are thresholds I didn't know about.

nippoo 1 day ago||
How did you navigate the world of compliance testing and certification, with all the different countries involved (FCC, UL, etc). Are there any markets you've decided not to sell to as they're not worth the paperwork?
chipweinberger 1 day ago|
I chose to do FCC only and CE self-certify. If you use pre-certified radios it's not as expensive as you think. $5K should be plenty if you ask around. Just make sure you design your board so you actually pass, and don't let the labs over-sell you. They'll try to!

99.99% of cheap Chinese products you buy on Amazon don't actually have this testing done at all. So by doing any testing you're already way above them.

iamflimflam1 1 day ago|||
I wrote a bit about this in CrowdSupply write up - https://www.atomic14.com/2025/07/21/crowd-funding-retro

CE is all about self certification. The lab testing gives you the confidence to do this.

It can be expensive - but Chinese test labs are very affordable and do a really professional job.

There is now quite a good EU based service - https://early.smander.com/ I used them to get some advice early on (disclaimer, I know the founder).

analog31 9 hours ago|||
How did you go about finding a Chinese test lab? Asking for a friend. ;-)
Max-q 9 hours ago|||
You can’t self certify any products including a radio (almost everything today due to WiFi and BLE), products for children or medical equipment. An accredited lab is required.
crote 21 hours ago|||
> 99.99% of cheap Chinese products you buy on Amazon don't actually have this testing done at all. So by doing any testing you're already way above them.

Yeah, but those Chinese dropshippers don't have significant local presence. If they are caught doing shady stuff they'll just let their $100 letterbox company go bankrupt and start over.

You, on the other hand, would actually have to pay whatever fines some regulator charges you with, because you are physically present in a jurisdiction they can apply power to. This makes self-certification a bit of a footgun: you essentially pinky promise that you fully understood all the relevant rules and regulations, and otherwise pay what in the worst case might be a hundred-thousand-euro fine. Quite a bit of a gamble!

The main saving grace is of course that the authorities are way too busy to investigate some random guy selling a handful of devices from his kitchen. But get too successful, and some competitor might just decide to give them a little hint on exactly what part you missed because you didn't even know you had to comply with it.

bloggie 23 hours ago|
Hardware isn’t hard if the hardware is easy? There’s very few components, one of which is a pre made module, and it took 3 years to make essentially a text logger.
Fordec 20 hours ago||
And the RF is a pre-certified module. Of course hardware is easy when you've offloaded the hard part to the supplier. Not to mention, a three year turn around? For this? Three months, six max with mistakes and reworks would be industry expectations "pre-LLMs". Everything is easy when you have 6x to 12x the timescale your competitors expect.
Archit3ch 19 hours ago||
"Do things that don't scale!" is standard founder advice for a reason. The fact that no one else has put in the work means you get to sell $150 MIDI recorders... for a while. Which, fair enough, might just sustain a one-person business.
stefan_ 19 hours ago||
Yeah I mean this hardware isn't hard because its a fricking breadboard.

(Although I spy an SD card slot, a favorite of the "hardware isn't hard" faction that will explode in their face)

starky 18 hours ago||
Seriously, microSD cards are the second worst hardware component to have to deal with (first being labels). For being a "standard" you end up with cards that are subtly but significantly different from each other, the slots are ALL poorly designed, and microSD cards are just inherently unreliable. Plus with the current flash shortage, the major manufacturers don't care at all to support any issues with the product.
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