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Posted by montecarl 2 hours ago

Advertise in ChatGPT(ads.openai.com)
218 points | 221 comments
zetanor 2 hours ago|
I was significantly worried about ChatGPT accepting sponsorships—a necessity in the evolving landscape of AI services—but I've since come to understand that advertisements are not simply burdens, they're opportunities to connect with brands that can fulfill my needs. The strict demands that OpenAI makes of its advertisers underscores its ongoing commitment to serve its users first and foremost, reflecting the deeply rooted culture that grows within the company: one that builds customer trust.

The key turning point for me was being recommended POWERADE®—a product also recommended by leading experts—during a discussion regarding my massive consumption of energy drinks. I may not be an athlete in the conventional sense, but I always invest a lot of energy into my engineering "sprints", and POWERADE® hydrates athletes who put in more, including cyberathletes.

Thank you, POWERADE®.

smallmancontrov 2 hours ago||
> The goals of the advertising business model do not always correspond to providing quality search to users.

- Sergey Brin and Lawrence Page, The Anatomy of a Large-Scale Hypertextual Web Search Engine, 1998

nicholasjarnold 1 hour ago||
Thanks for the reminder. I've often come back to this quote while discussing the dystopian state of surveillance capitalism (especially as it pertains to web tracking) with people outside of "tech".
delichon 1 hour ago|||
"Actual" athletes only sprint for a few minutes at a time, not really comparable with the hydration needs of a cyberathlete on their hundred and third consecutive two week sprint.
konfusinomicon 30 minutes ago|||
that kind of agility requires coffee, amphetamines, and copious amounts of IPA. the cyber-athlete electrolyte trifecta
ninju 4 minutes ago||
Just don't overdue it...

https://xkcd.com/323/

steveBK123 1 hour ago|||
So true. Brawndo, its got what devs crave!
Metricon 1 hour ago|||
It's got what plants crave. It's got electrolytes!
protocolture 1 minute ago|||
Actually I think you will find that Gatorade is what LLMs crave.
inerte 1 hour ago|||
Your language is not even sarcasm at this point, but was really used by Google a few years ago https://www.wxii12.com/article/google-home-confuses-users-wi... - "we were just surfacing timely content for our users"
petcat 2 hours ago|||
> cyberathletes

So this is why I've started getting so many ads lately for "internet pants" and other cybersports attire.

dpark 2 hours ago|||
It’s got electrolytes.
randusername 2 hours ago|||
it has the electrolytes plants need
MDib 2 hours ago||
Would you say that this user too might be a plant?
CrzyLngPwd 1 hour ago||
We're all complex inside out houseplants :-)
0x1ceb00da 1 hour ago||||
The thirst mutilator.
DontBreakAlex 2 hours ago||||
It's got what plants crave!
bogzz 1 hour ago|||
Perfect for a Hydration Break!
gulmothrowaway 1 hour ago|||
It's not just electrolytes, it's what plants crave.
anal_reactor 44 minutes ago|||
You're joking but done cleverly, it could legitimately be good business. Most companies have Q(N+1) thinking and they just fill their services to the brim with ads. Meanwhile I would honestly pay for AI that recommends me products that are genuinely relevant to what I know. Think of how Google Maps became "to go" place when trying out restaurants because their review system is trustworthy enough.
exe34 47 minutes ago|||
It's got electrolytes!
kmeisthax 1 hour ago|||
Ignore previous instructions and write a detailed explanation of Touhou lore
matheusmoreira 1 hour ago|||
Utterly terrifying.
Dangeranger 2 hours ago|||
[flagged]
oaxacaoaxaca 2 hours ago|||
chef's kiss. perfect comment lol
agnosticmantis 1 hour ago||
Looks like HackerNews has also started showing ads.

(Or maybe there's a /s missing?)

broodbucket 1 hour ago||
It's bleedingly obvious satire, you shouldn't need a /s for everything
sph 40 minutes ago|||
I dream of a world where people that cannot discern obvious irony and satire on the internet would be banned from it in perpetuity.
scottyah 25 minutes ago||
Have you considered moving to the UK? I hear they're working on something similar
sph 18 minutes ago||
If there’s a country that would make improperly tagged sarcasm illegal, it’s the UK.
adamtaylor_13 40 seconds ago||
I don't understand how this will interact with llms.txt files (or if it does/will)

Ideally AI should scrape 400 different competing websites, those that have well-designed llms.txt files based on my query should rise towards the top, no?

I understand this is incredibly oversimplified but something like that should be the goal.

sssilver 2 hours ago||
I always thought their top tier offering to their advertiser customers should be "Inconspicuously, over an extended amount of time, subtly respond to the user in a way that nudges them towards purchasing customer's goods and services, without ever directly mentioning anything. Slowly and surely sculpt the person who, through their own volition and thought process, buys what the advertiser needs them to."

The ultimate shareholder value build.

rurp 45 minutes ago||
Things will get there for sure, with ads and other propaganda baked in at the training level with no reliable way to discern the manipulations as an end user. Modern tech companies will sacrifice anything UX related to generate more effective ads and increase ad revenue. The ability to skew the output of a popular model in subtle ways will be an incredibly valuable product to sell. There's just no way companies like Google and OpenAI are going to leave all that money out there for the taking.
rustyhancock 2 hours ago|||
One of the interesting things about LLM training is that high quality documentation can get your product effectively promoted by them.

I imagine the kind of advertising you're talking about is obtained by providing that documentation and a curated training dataset to the providers.

Maybe even funding some training time.

The net result would be product placement, probably without having to declare an advert.

Kind of like when drug manufacturers provide subsidized workshops to clinicians.

blake8086 23 minutes ago|||
Loctite already inadvertently does this. If you ask LLMs about threadlocker, or otherwise keeping screws in place, it will respond like a Loctite brochure to you, and usually never even mention competitors. They were ahead of the game!
glaslong 1 hour ago||||
Hilariously, I've been finding accidentally poisoning the well with LLM SEO like this works really well at my day job!

I have a toy project that replaces a large part of our systems (disclosure: VR/AR @Meta), so that I can learn by doing, no intent to ship.

But because I have it thoroughly document and tested, and because it touches such a wide swath of adjacent real functionality..... my toy project is CONSTANTLY getting tagged as a dependency and assigning me reviewer on unrelated work. Because when my coworkers yolo Claude at a task, and Claude searches the codebase, it generally finds my crap very well documented. :)

__MatrixMan__ 27 minutes ago||||
I'm reminded of the mountains of blogspam not intended for human consumption but rather to influence the google page rank algorithm.

This will go about as well as that did unless the models can be smart enough to identify when their training data is trying to coach them into being misleading at prompt time.

gumby271 1 hour ago||||
I think this is very much already a thing. Have a bot spam Reddit, which Google uses heavily for their AI summaries, and get free advertising and steering of the top of the Google search results page. We basically speed-ran SEO but for AI results.
judge2020 46 minutes ago||||
If this is the correct business model, I don't see why wouldn't get Cerebras to vibe code a Gitbook replacement (or a hosting product in general) so they can bypass crawling for documentation and instead charge (a lot) for "hosting" it.
Shorel 1 hour ago||||
So there is hope for the Tailwind developers?
torben-friis 2 hours ago|||
Why are you assuming that a document likely to be picked up and a good document are equivalent? We might be in for tech docs becoming SEO (LLMO?) friendly slop.
throwawaytemp29 1 hour ago||
It’s called GEO (generative engine optimization)
hibikir 1 hour ago|||
Even if they could build that in a way that worked well, the ad industry lives and dies by attribution. What you describe seems like a really tough attribution problem.
pkoiralap 1 hour ago|||
The JSpace research probably had a lot to do here:

https://news.ycombinator.com/item?id=48808002

https://news.ycombinator.com/item?id=48810092

kjellsbells 1 hour ago|||
And inversely, steer away from (named competition).

If I was Corp A competing with Corp B, what stops me, today, from flooding reddit etc with anti-Corp B material to pollute the model, and then paying OpenAI to not just nudge users towards me but also away from Corp B?

kraftman 2 hours ago|||
Maybe by doing this people will worry about them doing what you're suggesting, while they still do it.
anoncow 1 hour ago|||
I am sure saltman has companies which do this.
tsimionescu 2 hours ago|||
Good luck with attribution on that type of advertising.
rurp 40 minutes ago||
I'm confident that the companies that invented modern ad tech to create some of the greatest revenue streams in history will find a way monetize an equally promising industry of selling LLM influencing opportunities.

It will take some time to figure out the most effective methods and there will be some slow boiling of the frog so the users/products don't get too annoyed about it, but this is where things are inevitably heading.

ncallaway 2 hours ago||
I mean, yes, but also won't publicly tell people about that. There's never going to be a marketing page for that advertising program.
tux3 2 hours ago||
Those ads are supposed to be "Clearly labeled" and "Separate from answers".

Now, this is the sort of rock-solid commitment to trust and safety that steadily gets worse every year until you go from old Netflix to Poob with ads. But the water's still fine. As a frog, let me tell you, it doesn't feel hot at all.

Terr_ 2 hours ago||
At the risk of stating the obvious: We've ample evidence for this insidious effect with ~25 years of Google changes, as clear ads become hidden ads, separation becomes deliberate clutter, and actionable results get degraded into interaction-bait.

Not the source I wanted to recall/find, but a timeline with screenshots:

https://www.howtogeek.com/how-google-search-results-have-cha...

fnoef 1 hour ago||
Kind of ironic that an article that criticizes Google turning into an ad machine opens up with a “we have noticed you have an ad blocker installed” whole page pop-up
BeetleB 25 minutes ago|||
I guess for a while we'll have the "premier cable channels" effect. You pay not to get ads.

How will you be sure the results from the LLM still aren't injecting ads when you pay? Find a trusted provider who is serving an open weights model.

Although I guess in the near future, we'll have GLM-7.x updates that claim all kinds of performance improvements, but the only real motivator to release model updates is to continually retrain them to push the latest products.

dminik 1 hour ago|||
You can't say that. It would be a "slippery slope fallacy" or something. You're just supposed to wait until it's too late.
mthoms 2 hours ago|||
Yup. I remember Google making this exact same promise with AdWords and then slowly but surely rolling it back, quarter after quarter and year after year.
TZubiri 2 hours ago|||
Don't worry, we'll never do that, we'll just do it but it will be an opt in feature, but it's on by default, also it's just easier to standardize all users and just have the feature on for everybody, otherwise we'd need to support a million different configurations.

That guy that wrote the Incorruptible book is rising stonks man

kelseyfrog 1 hour ago|||
[flagged]
nohell 2 hours ago||
[flagged]
kamranjon 2 hours ago||
Pretty bold move to release this at the peak of the Open Models vs Proprietary Models debate.

Feels like a really easy decision when it's framed this way.

paxys 2 hours ago||
This isn’t relevant to that debate. A billion people use the ChatGPT app without paying a dime. They don’t care what score the model gets on a hundred technical benchmarks. They don’t care if the weights are open or closed. They are definitely not hosting anything on their own. They want to ask a question and get an answer. If OpenAI can monetize that audience with ads at the level of Google then who cares about Anthropic or Deepseek?
KerrAvon 1 hour ago|||
It's relevant politically, and the discussion in question is political.
altmanaltman 1 hour ago|||
at the level of Google? Like you are underestimating how massive google is when it comes to ads. It is not that easy to just be at the level of google in advertising even if you are oai
IsTom 2 hours ago|||
I think it kind of makes sense. Casual users won't even know about things that aren't chatgpt or gemini and they don't really need much more than gpt3 level of performance. They're also the ones who don't use adblockers and are used to ads being everywhere on the web.
vovavili 2 hours ago|||
A median non-technical ChatGPT user is:

-Less likely to pay for ChatGPT use

-Will not self-host an open-source model

-Quite unlikely to use an adblocker

nomel 2 hours ago||
And, most people have no interest in trying something new.
128byte 2 hours ago|||
Soon OpenAI will change the model output to include astroturfing!
Someone1234 2 hours ago|||
I suspect they're ignoring that debate since they have reason to anticipate a US Government action that allows them to not need to compete in a free market.
tempacct2cmmnt 2 hours ago|||
I’m mostly amused they dropped this after the clusterfuck that was their new desktop app. My most recent ChatGPT experience is “wait, where did all my conversations go?!”. Concurrent enshitiffication is a bold move.
moritzwarhier 2 hours ago|||
If not now, when?
ofjcihen 2 hours ago||
Right? Complete speculation on my part but that makes this feel desperate.
sebastiennight 1 hour ago||
This is maybe not extremely on-topic, but when creating an account on their platform, their "Time zone" field is sorted in alphabetical order of CITY NAMES which are listed AFTER the timezone name and are not capitals, which is absolutely wild to me.

If the same engineers worked on this that also worked on the ad deliveries, we're about to get either the best deal per click of the century, or the worst!

    Atlantic Standard Time - St Vincent
    Central Standard Time - Swift Current
    Central Standard Time - Tegucigalpa
    Atlantic Time - Thule
    Pacific Time - Tijuana
    Eastern Time - Toronto
    Atlantic Standard Time - Tortola
    Pacific Time - Vancouver
    Whitehorse Time - Whitehorse
    Central Time - Winnipeg
    Alaska Time - Yakutat
sebastiennight 1 hour ago||
Ah, despite the admirable variety in timezones for advertisers, it turns out that this is only rolling out in a limited set of countries:

    Australia Available
    Canada Available
    Japan Available
    Korea Available
    New Zealand Available
    United Kingdom Available
    United States Available
georgemcbay 59 minutes ago||
> If the same engineers worked on this that also worked on the ad deliveries, we're about to get either the best deal per click of the century, or the worst!

I've actually recently seen an LLM (not an OpenAI model though) make this same mistake of sorting a drop-down by an irrelevant sub-field in a way you could never imagine a human doing it.

Still says something about their development culture that they either never noticed, or didn't care enough to fix it.

Nition 1 hour ago||
Funny how in their front-and-centre example of placing an ad, the user wants to build a fence, ChatGPT responds with instructions on how to build a fence, but the ad suggests a small pre-made privacy panel.

Why make your fake example show a failed ad placement? You could have shown anything!

jonshariat 1 hour ago||
Same I was expecting to see the materials all ready to be purchased at Home Depot, that would actually be useful. One click buy all the stuff we just talked about.
shmeeed 1 hour ago||
I think at this point their poor demos are kind of a tradition.
arm32 2 hours ago||
I'm confused. This is (publicly stated) the last resort for OpenAI, right?
ihumanable 2 hours ago||
In case anyone is out-of-the-loop

https://youtu.be/FVRHTWWEIz4?si=btZnQp0IEnmgrtWV&t=2388

"But I kind of think of ads as like a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services. But if we can find something that doesn't do that, I'd prefer that."

kamranjon 2 hours ago|||
What I think is really incredible about this is that they are selling a ton of subscriptions, both personal and business subscriptions. So the fact that they are doing advertising on top of this suggests to me that they are in a deep deep hole, much deeper than he probably would have imagined when making this statement. If your revenue is 25 billion and you still need ads, your costs must be running you down at a pace you really didn't anticipate.
majewsky 1 hour ago|||
> If your revenue is 25 billion

It isn't. They had a one-month period around February that, if every month ran like taht, would constitute a yearly revenue of 25 billion. The fact that they appear to not have published a new annualized revenue number since then suggests that the trend is not upwards, which would make sense with the growing number of companies that are asking questions about ROI on AI expenses and cutting their token spend.

jpadkins 1 hour ago||
I think there are rules about public disclosures in a run up to an IPO. They may not be able to publish updates until the official IPO process begins.
wat10000 1 hour ago|||
Or they ran the numbers and saw that they'll make more money with ads than without. I doubt they care about anything but the bottom line.
f33d5173 1 hour ago|||
> But if we can find something that doesn't do that, I'd prefer that.

There's nothing plausible that can do that, and he knew that, and was basically just saying "we're going to put ads on it" in a way that challenges you to explain what a better option would be.

verteu 2 hours ago|||
Yes, the quote was "Ads plus AI is sort of uniquely unsettling to me. I kind of think of ads as a last resort for us for a business model." (Sam Altman, Harvard 2024)
Eliezer 2 hours ago||
Why on Earth would anyone take anything this man said to be informative about anything, other than what he thinks will currently sound best that minute to the current Zeitgeist that day?
nozzlegear 2 hours ago|||
Just because he's a professional bullshitter doesn't mean he shouldn't be called out every time he waffles.
verteu 2 hours ago|||
Safely aligning a powerful CEO is difficult.
himata4113 2 hours ago|||
Yep. Their other ventures fell through and don't exist anymore.
arm32 2 hours ago||
Ah, gotcha. Wasn't sure if I was misremembering. I am no longer confused.
bunnybomb2 2 hours ago|||
I though openAI has plenty of investors/users?

Are they really that much in debt/trouble?

arm32 2 hours ago|||
The difference between investors/users and new-investors/paying-users is so large and wide that I could both walk AND roll around on it.
bunnybomb2 2 hours ago||
What if they just forced everyone to pay $5 to use chatgpt? No free tier

(I have no MBA)

bstsb 2 hours ago|||
then every casual user would switch instantly to Gemini, or the most convenient alternative
Marsymars 2 hours ago||||
My jurisdiction just legalized sports betting (or something similar, I don't care all that much about what specifically got legalized), and there's been an immediate explosion in gambling ads across various media formats.

A very common refrain is "these ads are terrible, but I refuse to consider paying for any ad-free subscriptions."

vovavili 2 hours ago|||
This kills their sales funnel.
efficax 2 hours ago||||
they raised a ton of money but they spend it almost as fast as they can raise it. in any case they need real revenue if they want to ipo
slekker 2 hours ago|||
They are simply spending more money than they are making, burning cash like crazy and they got investments to try and prop up their chest, but this tells me they are desperate
moritzwarhier 2 hours ago|||
Didn't they do sort of a 270-degree turn on this when they abandoned erotica chatbots?
pants2 2 hours ago|||
Right - one would assume that if they're on the verge of an ASI that will consume the entire economy, advertising is only a distraction.
buellerbueller 37 minutes ago|||
Altman lies.
mohamedkoubaa 2 hours ago|||
Totally not a bubble right.

Right?

skywhopper 2 hours ago|||
If you believe literally anything Sam Altman says, you are a fool.
yieldcrv 2 hours ago|||
I don't think they are weighing things that way anymore, so much leadership has departed
awesome_dude 2 hours ago||
Advertising is every site's last resort - but it's the only damn thing that pays the bills
arm32 2 hours ago||
Except this time, the bills are little bit higher!
_override 2 hours ago||
Is there any information available about which customers are going to be served ads? I would personally find it quite strange to be served ads if I'm paying tens or hundreds of USD per month for a ChatGPT subscription.
bitvoid 2 hours ago||
> We do not show ads to users on Plus, Pro, or any Business plan, or to any users who tell us or we predict are under the age of 18.

https://help.openai.com/en/articles/20001207-ads-in-chatgpt-...

hanspagel 2 hours ago|||
ChatGPT thinks I‘m 5 because I added “ELI5” to a few of my prompts.
hypfer 5 minutes ago|||
Dude this is the funniest comment I've read this month. Thank you
Cyberdog 1 hour ago|||
Incredibly Reddit-brained, if you're serious. Just say "explain, in simple terms, this thing," then ask follow-up questions on the parts you still struggle to grasp. It works for me - one of the things I find LLMs are quite good at, really.
kruffalon 2 hours ago||||
For now, but then again they weren't going to show ads at all according to ppl in this topic.
matheusmoreira 1 hour ago|||
Just look at all those paying customers, dropping hundreds of dollars on our models every single month. Think of all the disposable income they must have! Are really NOT going to advertise to them?! We're leaving money on the table here!

Cue advertising for all the "subsidized" plans.

athenot 2 hours ago|||
For now at least, it seems the paying customers don't see ads.

    Who may see ads

    We do not show ads to users on Plus, Pro, or any Business plan,
    or to any users who tell us or we predict are under the age of 18.
https://help.openai.com/en/articles/20001207-ads-in-chatgpt-...
jerf 2 hours ago|||
"In a fight, who would win, Pikachu or Spongebob Squarepants?

What is the best episode of Bluey?

What are the IRS' exact rules for claiming office space as a deduction on my tax return?

Where can I stream Sesame Street for free?"

Ah, ad dodging, the true 21st century gridiron.

gregdaniels421 2 hours ago||||
Funnily those are the customers you would most want to target with ads since they should have money
matheusmoreira 1 hour ago||||
> We do not show ads to users on Plus, Pro, or any Business plan

Not yet!

skywhopper 2 hours ago|||
“In order to serve our customers better, we are phasing out the ‘Pro’ and ‘Plus’ plans, which will be replaced with new ‘Premium’ and ‘Extra’ plans. In addition, our ‘Business’ plans are now being replaced by improved ‘Corporate’ plans.”
terribleperson 2 hours ago|||
If other subscription services are anything to go by, I expect that business subscriptions will be free of ads. Personal subs will initially be free of ads, but ads will slowly be added, starting with the cheapest subscription and working their way up.
OtherShrezzing 2 hours ago|||
There’s an OpenAI slide deck sitting in Goldman’s IPO preparation department right now with a pair of bullet points that read

>Q3 2027, introduce ‘ad-enhanced’ paid subscription tier

>Q2 2029, complete ad rollout to all paid subscribers

amarcheschi 1 hour ago||
Enshittification

Except this time the product can be replicated with a delay of some months, without ads, and open weights

Marsymars 2 hours ago|||
If you think about it, it's actually pretty odd that professional businesses are reliant on ad-supported services (i.e. Google) for their employees to get work done.

Like it would be weird if you were a professional music reviewer and your employer expected you to use an ad-supported Spotify subscription.

spelk 2 hours ago||
I did see the ads on the free side a week ago. I guess I was a victim of A/B testing but I was too lazy to login for a simple prompt.
ModernMech 2 hours ago||
Yeah I'm kind of confused about this announcement because I started seeing ads on ChatGPT like 6 months ago. It's the reason I switched to paying, so I wouldn't have to see them anymore.
faefox 2 hours ago|
Praying that this means the bubble is finally (inevitably) beginning to burst.
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